partner with us

Aparthotels Adagio® are fully in line with the new requirements of today’s business and leisure clienteles, and offer an

appropriate response to a sustained demand: choice locations, spacious apartments with well-equipped kitchens and

tiered pricing for stays of 4 nights or more. Our brand’s rapid and sustainable growth has been built on the success

this concept has enjoyed with our customers, our investors and our business partners.

Would you like to develop an Adagio or Adagio access aparthotel project ? We will place our teams of experts at your

disposal, to help at each stage of your investment – the financial and legal arrangements, assistance with choosing

the type of ownership, optimising the construction costs, monitoring the work carried out and assisting with the

aparthotel’s opening – and they will work alongside you throughout. As specialists in the aparthotels market, and

guarantors of its future operational efficiency, they will support you throughout your project, and help you to make the

most of your investment.

0302

Created in 2007, Aparthotels Adagio® rapidly rose

to become the number one, in Europe, thanks

to the success of its Adagio and Adagio access

products. Our brand, which comprises more than

100 aparthotels in 10 countries, is now developing

its network in a number of high-potential markets,

such as Latin America, the Middle East, Africa and

Russia… Our ambition is to become the market

leader in each of these territories.

MARtinE BALOukA-VALLEttE,CEO ApArthOtEls AdAgiO®

Adagio liverpool City CentreAdagio toulouse parthénon

17

20

London

St-Genis

Madrid

Hamburg

our brand values

ANGOLA

IVORY COAST

UKRAINE

QATAR

UAE / EAU

Orly airport

Roissy Charles de Gaulle airport

Gare Montparnasse

Gare de Lyon

Gare du Nord

Gare de l’Est

GareSt-Lazare

Gare d’Austerlitz

23

Île-de-France / Paris

2

Riyadh

Kiev

Jizan

Mekkah

Madinah

Montmartre

Opéra

Paris XV

Reuilly

Bastille

Montrouge Abidjan

Luanda

JundaiAlphaville

Porte de VersaillesQuai d’Ivry

AsnièresColombes

Courbevoie

Carrières Sous Poissy

Clichy

Vincennes

Porte de Charenton

Nogent sur marne

Marne-La-Vallée

Maisons Alfort

St-Denis Pleyel

La Villette

Vanves

Clamart

Massy

La DéfensePuteaux

ANGOLA

IVORY COAST

UKRAINE

QATAR

UAE / EAU

Orly airport

Roissy Charles de Gaulle airport

Gare Montparnasse

Gare de Lyon

Gare du Nord

Gare de l’Est

GareSt-Lazare

Gare d’Austerlitz

23

Île-de-France / Paris

2

Riyadh

Kiev

Jizan

Mekkah

Madinah

Montmartre

Opéra

Paris XV

Reuilly

Bastille

Montrouge Abidjan

Luanda

JundaiAlphaville

Porte de VersaillesQuai d’Ivry

AsnièresColombes

Courbevoie

Carrières Sous Poissy

Clichy

Vincennes

Porte de Charenton

Nogent sur marne

Marne-La-Vallée

Maisons Alfort

St-Denis Pleyel

La Villette

Vanves

Clamart

Massy

La DéfensePuteaux

0504

Aparthotels Adagio®, No. 1 for aparthotels in Europe, offers modern apartments providing a kitchen and hotel services, in city centre locations. What is special about us is that we offer tiered pricing for stays of 4 nights or more, so as to meet the expectations of long-stay customers.

the network consists of 110 aparthotels and 13,000 apartments in Europe, and is set to expand to 150 aparthotels and 15,000 apartments worldwide by 2018.

the brand, which was created in 2007, offers three product lines:

• Adagio, midscale aparthotels in a contemporary style, at the heart of some of the main metropolises,

• Adagio access, functional aparthotels at affordable prices close to city centres.• Adagio premium, upscale aparthotels for ultimate convience located in iconic cities.

Aparthotels Adagio® is a brand created by the joint-venture between the Accor and Pierre & Vacances-Center Parcs groups.

Accor, the world’s leading hotel operator and the market leader in Europe, is present in 92 countries, with more than 3,600 hotels and 470,000 rooms.

With Aparthotels Adagio®, Accor is providing an additional offer to traditional hotels: an extended stay product.

the pierre & Vacances-Center parcs group is the European market leader in local leisure tourism. it has built its growth on an economic model created by combining its 2 business lines: real estate and tourism.

With Aparthotels Adagio®, the Pierre & Vacances Center Parcs group is expanding its offer for urban destinations and reaching out to a more business-oriented target market.

INDEPENDENCE: so that we meet everyone’s needs for autonomy, freedom and flexibility.

RESPECT FOR DIFFERENT LIFESTYLES: so that everyone can live their own life as normal,

while they are on the move.

FRIENDLINESS: so that we provide satisfaction for all our customers, by offering a warm welcome

and building sincere and generous relationships with them.

110 aparthotels

13,000 apartments

10 countries

3 product lines

no1

in Europefor aparthotels

Adagio Adagio access Opening soon number of Adagio and Adagio access in the cityAdagio premium

adagioproduct

0706

Adagio: midscale and upscale aparthotels for a clientele that expects comfort and services

Apartments with a warm ambience and a contemporary decor, located in city centres or close to business districts.Adagio aparthotels are located close to public transport facilities and retail outlets. they offer pleasant stays, with complete peace of mind.

KEY : 1. night-time area: bed, iPod docking station, blackout curtains. 2. Living area: pull-out sofa bed, armchair, coffee table, LCD screen tV, storage space. 3. Working area: desk, telephone, internet connection. 4. kitchen area: dining table, work surface, fridge-freezer, ceramic hob, extractor hood, microwave oven with grill, dishwasher… 5. Bathroom area: shower (or bath tub), washbasin, toilet.

example of a 1-bedroom apartment sleeping up to 4 guests

example of a studio sleeping 2 guests

1

2

5

4

3

1

2

3

4

5

with wardrobe bed in the closed position

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45

with wardrobe bed in opened position

Adagio Köln City Adagio Vienna City

size ofaparthotels:

90 to150

apartments.

STANDARD bREAKDOWN AND LIvINg AREA

n 70% studios, with a net surface area of 25 m².n 30% 1-bedroom apartments

with a net surface area of 35 m².n grOss Floor area: 44 m² per apartment on average.

ADDITIONAL SERvICES

n Free internet connection,n Parking (available at 20% of the stock of apartments)

or 24-hour public car park available within 300 m.

OPTImISED PubLIC AREAS

n Entrance,n 24/7 reception,n Lobby with a business corner,n Breakfast room,n Fitness center,n Laundry, n Cloakroom.

i.e. a total surface area of approximately 390 m² for 100 apartments (with movements, including operational areas).

adagio accessproduct

0908

Adagio access: economy segment aparthotels for a clientele seeking comfort and affordable prices.

the Adagio access product offers functional aparthotels close to public transport facilities and retail outlets. .

size ofaparthotels:

70 to120

apartments.

Adagio Köln City

STANDARD bREAKDOWN AND LIvINg AREA

n 70% studios sleeping 2 guests, with a net surface area of 19 m².

n 30% studios sleeping 4 guests, with a net surface area of 25 m².

n grOss Floor area: 32 m² per apartment on average.

ADDITIONAL SERvICES

n Free internet connection,n Parking (available at 20% of the stock of apartments)

or 24-hour public car park available within 300 m.

OPTImISED PubLIC AREAS

n Entrance,n Reception,n Lobby,n Breakfast room,n Laundry, n Cloakroom.

i.e. a total surface area of approximately 290 m² for 100 apartments (with movements, including operational areas).

KEY : 1. night-time area: bed, blackout curtains. 2. Living area: day bed, coffee table, LCD screen tV. 3. Working area: removable office table, telephone, internet connection. 4. kitchen area: work surface, refrigerator, hob, microwave oven with grill. 5. Bathroom area: shower, washbasin, toilet.

Adagio access Munchen City Olympiapark Adagio access paris Clichy

example of a studio sleeping 2 guests

with wardrobe bed in opened position

4

3

1

2

5

example of a studio sleeping up to 4 guests

5

1 4

2

3 with wardrobe bed in the closed position

5

4

3

1 / 2

11

10

the Aparthotels Adagio® business model is based on a high proportionof extended stays, driven primarily by corporate travellers. this guarantees optimal occupancy rates and lower operating costs, thus generating higher margins than traditional hotels.

the aparthotels adagio® business model generates:

a source ofhigh operational

profitability

maximised occupancy rates

the core business of Aparthotels Adagio® is extended stays: transient stays account for just 20% of its total room nights. this positioning guarantees higher and more stable occupancy level, which is less sensitive than traditional hotels to economic cycles.

minimised operating costs

this long-stay positioning also contributes to the business model’s profitability. the frequency of housekeeping is reduced, the required staffing levels are optimised, administration is simplified and the catering service is limited to breakfast.

a gop of over 60%

A gOP bOOSTED bY A hIgh PROPORTION OF ExTENDED STAYSA hIgh RETuRN ON INvESTmENT

Optimised operating margins and a limited requirement

in terms of capital employed will ensure a high return

on investment.

Adagio liverpool City Centre

Limited investment costs

Aparthotels Adagio® offer an excellent return per square metre:• apartment surface areas contained,• limited premises required for operational needs,• public areas mutualised.

All of which ensures efficient space usage.

Flexible real-estate assets:

• new build,• takeover of existing aparthotels,• office space or housing conversions.

in the long term, it will be relatively easy to convert aparthotels back to residential use.

AN ATTRACTIvE REAL ESTATE INvESTmENT

1312

Aparthotels Adagio® are pursuing an ambitious development strategy with the aim of imposing their market leadership on new territories.

it involves fixed or variable leases, management or franchise partnerships.

this network has been rapidly expanding since 2007, the year of its creation, and aims to double its size by 2018, with 150 aparthotels in 15 countries.

A dynamic development process, with 30 projects already signed and under construction.

developmentambitious

an

FINANCIAL AND LEgAL ARRANgEmENTS

Working with our Aparthotels Adagio® Development teams, you will have a detailed vision of your future investment, thanks to our financial forecasts. Whether it involves fixed or variable leases, management or franchise partnerships, we will work out together the type of contract best suited to your project’s needs.

TEChNICAL FEASIbILITY

Prior to the design phase, we will assist you with the preliminary studies essential to making your investment decision, e.g. constraints imposed by the building itself, space planning, choosing a sign, capacity studies, apartment mix, etc.

DESIgN

Standard plans, technical requirement specifications, brief designs, our Design & technical teams will provide you with full details of construction standards and ensure that these are properly applied during the project’s various design phases.

mONITORINg OF CONSTRuCTION WORKS

We will assist you throughout your construction or refurbishment works.We will work hand in hand with you to approve the show apartment. Our teams will attend to the tasks of purchasing and installing furniture, and grant you the benefit of the purchase prices negotiated with our suppliers.

OPENINg, SALES AND DISTRIbuTION

Whatever the type of contract your project involves, our dedicated team will work with you to optimise the opening and the positioning your new aparthotel in the marketplace.We will look after the integration of it tools in the areas of distribution, inventory management and customer relationship management as well as for administrative functions, and will train staff on site in all standards of Aparthotels Adagio®.

technical assistant & pre-opening support. our experts will guide and advise you at each stage of your project:

Strasbourg

Aix-en-Provence

Bordeaux

Lille

Montpellier

nice

Rennes

EuropeAmsterdam

Lyon

Barcelonaand more...

Frankfurt

Manchester

Hamburg Istanbul

DubaiRio

Buenos Aires

Latin America

Lisbon

London

Middle East

Zurich

Paris

Birmingham

Rome

1514

Operational know-how specific to the aparthotels market.the brand benefits from synergies between its two shareholders, Accor and Pierre & vacances Center Parcs, boosting its strengths and optimising its revenue performance.

TRIED AND TESTED REvENuE mANAgEmENT POLICY

Adagio has shown the way in terms of creating a RM policy dedicated to long-stay customers. it enables to maximise margins while at the same time optimising revenue performance based on the lengths of stay. its revenue managers are experts in long-stay business and use a RM tool that has been specially developed for the team.

INTENSIFIED INTERNET DISTRIbuTION

- adagio-city.com: the reference in extended stay distribution, with a unique booking engine. Leisure and corporate customers can book their stays lasting more than a month directly on line.

- accorhotels.com: Accor’s multi-brand portal provides a global customer reach,- pierreetvacances.com: the multi-brand portal of the Pierre & Vacances-Center Parcs group is aimed primarily

at European leisure customers.

the brand is marketed via on-line travel agents (OLtA) and GDS, benefiting from contracts negotiated by its shareholders, on terms suited to its particular business model.

EFFECTIvE SALES

- the Adagio sales force: 30 sales experts on extended stay dedicated to the brand,- the Accor sales force: 200 sales staff based on sales offices around the world, focusing on multinationals

with a high potential.- the pierre & Vacances sales force: 50 sales staff operating in all key markets in Europe.

the other support services are experts in long-stay business: human resources, marketing, communication, quality monitoring, technical expertise, operations, purchasing, financial controlling and legal advice. the brand benefits from additional expertise provided by its two shareholders, such as access to specialised national suppliers, to customer satisfaction measurement tools and to Development teams operating in many countries.

expertise& skills

82%of our guests would

recommend the brand Aparthotels Adagio®

90%of Adagio guests

are either satisfied or very satisfied.

buILDINg CuSTOmER LOYALTY

the Adagio and Adagio access ranges are part of the Accor loyalty program: Le Club Accorhotels.this programme includes 13 brands, i.e. 2,900 participating hotels in 92 countries, and more than 18 million members worldwide.

Adagio são paulo Moema - Brazil

Guest satisfaction survey 2014

AdAgiO sAs - 11, rue de Cambrai, 75947 paris Cedex 19, France. sAs au capital de 1 000 000 € - 503 938 110 rCs - pAris - sirEt 503 938 110 00015 - ApE 6420Z Crédits photo : Brussels, Marseille prado perrier, Nice Magnan - Abaca - d. pitsch, BEtC - F.peyranne, Y.Forestier, iCOM - Fotolia - Non binding pictures and plans.

adagio-city.com/development

CONtACt : Jérôme Navarre, director development, design & projects.jerome.navarre@adagio-city.com

Aparthotels Adagio® a brand of