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20WELCOME

Susan Fournier is the Allen Questrom Professor and Dean of Questrom School of Business. Susan joined the faculty in 2005 as an associate professor of Marketing and dean’s research fellow. In the ensuing years, she advanced through the faculty ranks and was named Questrom Professor in Management in 2013. She has been an influential member of the community in her varied roles as an educator, researcher, and administrator. As Questrom’s first academic dean in over 40 years, Susan has the benefit of an inside perspective. She brings a wealth of personal experience in academia with over 24 years in the undergraduate, MBA, and executive classrooms of Harvard Business School, Tuck School of Business at Dartmouth College, and Questrom. She is a celebrated professor who designed and delivered one of Questrom’s Top 10 MBA electives. She recently served as senior associate dean of Faculty & Research, and was a prior faculty director of the Questrom MBA and Doctoral programs. Susan is an award-winning researcher with an in-depth knowledge of the research and publication enterprises, what it takes to produce “research that matters,” how to bring that knowledge into the classroom, and what it takes to translate academic research for the most significant impact on practice—facets critical to understand in the pursuit of creating value for the world.

Susan is also the first woman dean at Questrom, marking a significant moment in our history. She is “looking forward to a time when this descriptor is not considered a unique attribute.” Of equal importance, Susan is a first-generation college student. This status gives her meaningful insight as Questrom continues to focus on diversity and inclusion in all aspects of the School’s life.

SUSAN FOURNIER

Frédéric Brunel is associate dean for the undergraduate program and associate professor of Marketing. Frédéric is a consumer researcher dedicated to informing two main domains: consumer relationships and product design. His research strives for theoretical and substantive contributions and focuses on concepts of direct relevance to academia and practice. These include, for example, consumption communities on- and off-line, word-of-mouth dynamics and customer relations management, aesthetic response styles, and skill sets. In order to inform these domains, Frédéric is committed to developing a deep and contextualized understanding of the social-psychological and cultural factors that can guide and moderate consumers’ responses in these marketing applications. Thus, his scholarly work resides at the intersection of social-psychology and cultural studies and focuses comprehensively on culture, group/community, and personality/gender levels of analyses. Frédéric has published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Business Strategy Review, Journal of Marketing Communications, Marketing Theory, Journal of Creative Management, and Psychology and Marketing. His research has also appeared in book chapters, managerial articles, and in a series of articles in conference proceedings. Frédéric has presented his work in numerous venues and conferences. He has been a reviewer for all of the major journals and conferences in his field of specialization, a track chair, and a member of the program committees for several conferences. Frédéric’s work is used by some of the largest corporations and he is regularly quoted and interviewed in a wide array of print, radio, TV, and electronic media outlets.

At Boston University, Frédéric has taught at all levels: undergraduate, MBA, doctoral, and executive programs. His teaching emphasizes the interdependence and connections between marketing and other business functions. He has been a leader in the design and implementation of integrated cross-functional curricula at the undergraduate and MBA levels. Frédéric has extensive international teaching experience, including Europe, Latin America, and Asia. Over the years, his commitment to higher education has been recognized through several research, teaching, and service awards.

FREDERIC BRUNEL

PARENT SESSIONTHE QUESTROM UNDERGRADUATE EXPERIENCE: BU, BOSTON, & BEYOND

Rachel Reiser is the assistant dean for undergraduate student experience & services at Questrom School of Business. In her role, she oversees the aspects of students’ undergraduate experience at Questrom, particularly the advising support through the Undergraduate Academic & Career Development Center. She has been in her role for almost seven years, following 20 years of experience in higher education. Rachel holds a BA in Asian Studies from Connecticut College and a Master of Education from Columbia University.

Rachel was a founding member of the Association for Professional Development in Student Affairs, and a past elected representative to the Executive Board of the Massachusetts Association for Women in Education. She is the 2006 recipient of the Massachusetts Association for Women in Education Award for Professional Excellence. Rachel also serves as a consultant to groups and organizations and helps them to consider their work in the age of the multigenerational workplace, including topics such as intergenerational communication, onboarding best practices, and more. She is the author of Millennials on Board: The Impact of the Rising Generation on the Workplace.

Jeff Allen is assistant professor of Information Systems at Questrom School of Business. He has published research in the areas of technological innovation adoption, microcomputer playfulness, end-user computing, and decision support systems. He earned his doctorate degree in Business Administration from Georgia State University in the area of Decision Sciences. He holds both a M.B.A. in Finance/Information Systems and a M.S. in Risk Management and Insurance from Georgia State University. His undergraduate degree is a B.B.A. from the University of Georgia in Management Information Systems. Jeff has worked and consulted widely with such organizations as IBM, Coca-Cola, Atlanta Public Schools, Gwinnett County Schools, AT&T, Intel, Lucent Technologies and the National Football League.

Today, in his 19th year at Boston University, Jeff’s primary focus as a faculty member is in the classroom, mentoring students, and various service roles both in the Questrom School of Business and at the University-wide level, including making “road-trips” to speak with audiences about Boston University and participating in the University’s Multicultural Weekend event. His most current appointment within the Questrom School of Business is as the Faculty Diversity and Inclusion Coordinator. Jeff also serves as the Information Systems concentration coordinator as well as mentor for the first group of Posse Foundation scholars BU Posse 1 (2008-2012), and BU Posse 7 (2014-2018), both from the Atlanta, Georgia area.

Jeff prides himself in his classroom teaching, about which he states “I feel the classroom should be first of all an intellectual haven that encourages students to give their honest opinions and to think about the world of technology and how it affects their lives in a much more critical sense. The classroom should not only be educational, but it needs to be a fun, dynamic atmosphere to capture and retain the interest of the students.”

STUDENT SESSION“SHOULD EDDY CUE TAKE APPLE TO HOLLYWOOD?” CASE DISCUSSION

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JEFFREY ALLEN

Greg Sabin is a senior lecturer in the Accounting department at the Questrom School of Business. He began his academic career at the Eli Broad Graduate School of Management at Michigan State University, and has also taught at the Fisher College of Business at The Ohio State University and the Sloan School of Management at the Massachusetts Institute of Technology. Sabin earned his BA in interdisciplinary studies and his MBA from Michigan State University, and is completing his DBA in finance at The Jack Welch College of Business at Sacred Heart University. He has also served as an advanced study fellow at the Sloan School of Management at MIT. Sabin’s research interests are empirical in nature and reside at the intersection of finance, accounting, and operations management. His primary research interests include offshoring, foreign direct investment, and the impact of individual risk preferences on managerial decision-making. He is particularly interested in researching these topics in Latin American settings. Sabin currently teaches and coordinates the Managerial Accounting course, and also teaches finance classes in both the undergraduate and graduate programs at Questrom.

Yoo Jin Chung is a Senior Lecturer in the Department of Management & Organizations at Boston University Questrom School of Business. She teaches undergraduate and graduate courses in organizational behavior, leadership, and teaming. Yoo Jin also serves as the Faculty Director for the Hubert H. Humphrey Fellowship Program at Questrom where she designs and delivers leadership development seminars for high potential, mid-career professionals from around the world.

Based on her experience working with clients from both private and public sectors around the world, Yoo Jin’s teaching and research interests include cross-cultural leadership development, international human resources management and global citizenship education.

Yoo Jin holds EdD in Educational Leadership and Development from Boston University School of Education and MA in International Development from New York University.

Kabrina Krebel Chang is a Clinical Associate Professor of Business Law and Ethics in the Markets, Public Policy, and Law Department at Boston University’s Questrom School of Business. She teaches Introduction to Business Law and Employment law in the undergraduate program and business law in the MBA program. Kabrina also developed and co-coordinated Business, Society, and Ethics, a gateway course for all Questrom School of Business students. She is the Director of Academic Integrity Initiatives for Questrom and is leading University-wide Academic Integrity initiatives. Kabrina’s research focuses on employment matters, in particular social media, and how that impacts employment and management decisions, and on corporate social advocacy. Her work has been published in academic journals, news outlets such at The New York Times, Quartz.com, Bloomberg, and The Boston Globe, and in magazines such as Forbes and Harvard Business Review. Kabrina has won several awards for her teaching and writing. Before her academic career, Kabrina was a trial lawyer in in private practice.

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YOO JIN CHUNG

GREG SABIN

QUESTROM SCHOOL OF BUSINESS STUDENT EXPERIENCE TEAMUNDERGRADUATE ACADEMIC & CAREER DEVELOPMENT CENTER

CENTER FOR DIVERSITY, EQUITY, AND INCLUSION

QUESTROM REGISTRAR OFFICE WE WANT TO HEAR

FROM YOU!Have Questions? Need more information?

Email us: questromudc@bu.edu

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RACHEL I. REISER

Assistant Dean, Undergraduate Student Experience & Services

ROBYN JOHNSON

SALLY E. WARD

TIFFANY ENOS

NORM BLANCHARD

CECILIA YUDIN

REBECCA DIMATTIA

JEFFREY ALLEN

EMILY GOLDSTEIN

DIONNE LOMAX

ELAN DWECK DEANNA BAKER SARAH MESNIK

LIZ KATZ MEG KENNEY SEAN SEVEY CAMERON SMITH MISTY START

Assistant Director, Academic Advising

Assistant Director, Academic Advising

Director, Course Planning

Director Associate Director Faculty in Residence Faculty in Residence

Events, Marketing, & Communication Administrator

Associate Directory, System Administration & Operations

Senior Program Coordinator

Senior Program Coordinator

Front Desk Administrator

Assistant Director, Academic Advising

Assistant Director, Academic Advising

Assistant Director, Career Advising

Assistant Director, Academic Advising

Assistant Director, Career Advising

MEGHAN MOGAN VICKY RAYEL YANILLE BAEZ TRISH HARPER LINDSEY ITZKOWITZ

Director, Academic Advising & Student Services

Director, Undergraduate Career Management

Assistant Director, Academic Advising

Assistant Director, Career Advising

Assistant Director, Academic Advising