pap chow presentation web - pap-arazzi · In a nutshell our product is, a brand new modernized way...
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“PAP”ARAZZI™ Traditional Just Got Better
Transcript of pap chow presentation web - pap-arazzi · In a nutshell our product is, a brand new modernized way...
“PAP”ARAZZI™Traditional Just Got Better
In a nutshell our product is, a brand new modernized way of presenting an old classic, using traditional ingredients and specialized patented equipment (Patent no. 2018/07713) to present traditional pap & stew in a totally different and unique way.
Pap and stew like you know it will never be the same again.
TRADITIONAL JUST GOT BETTER !!
ABOUT “PAP”ARAZZI™
Our vision is to revolutionize traditional pap and stew and create a modern solution that delivers an exceptional African eating experience. Creating a new and unique theatrical concept of moulding and serving this traditional comfort food in way that enhances the taste and convenience.
Vision
MissionOur mission is to introduce South Africa, and the rest of Africa to a one-of-a-kind creative way of presenting a traditional South African dish to the public. Creating hundreds of jobs, and an unforgettable eating experiences by presenting this concept to existing food outlets and franchises and opening stand alone shops all over the country.
The Problem The Solution
The“PAP”ARAZZI™concept istheperfectsolution totheproblem,andoffersthebestalternativetothetraditionalwayofservingthispopulardishbycreatingahighquality,easily consumedtake-awaymeal inaleak-proofcontainer.
“PAP”ARAZZI™isplainthatitcannowbeenjoyedbytheordinarymanonthestreetanditissoclassythattheCEOofacompanycanenjoyitwithoutfeelingdegraded inanyway.
Ourproductisuniquelysculpturedtobepresented inacleanmodernway.
TRADITIONALJUSTGOTBETTER !!
Traditionally thisdish isserved inmessy,inconvenient, cheapandunmanageable wayoften inabulkpurchaseperkilogram.
Welldressed business people tendtoshyawayfrombuyingthistraditional dishduetomessypresentation andthedifficultyofeatingthisdish.
Itisavailableonlyinbigsupermarketswithlongqueuesandinconditionswherethequalityofthefoodisoftennottoahighstandard.
Duringthe25yearsofSouthAfrica'sdemocracy,thecountryhaschangedconsiderably intermsofthemindset, ambition andbeliefs ofitscitizens.
Withalargepap-eating populationandawidespreadappeal fromalldemographics inSouthAfrica,it ispertinent forusat“PAP”ARAZZI™toclearlyunderstandthevariousgroups.
Papisastaple inSouthAfricaandthroughoutAfricaandwillthereforebepartofmostSouthAfrican’sdiet.Thisallowsustomarketourproductbroadly.Sincetheunderlyingproductisouruniquepresentation ofthepapwecaneasily adaptthestewfillingtotheregionaldifferences ineachmarket.
Additionally because ofthemethodofproductionweusethepapcanbeeasilyreplacedwithRiceorMashasrequired.
Target Market
Pap & Stew is sold in many shops and fast-food outlets around the country, but not as the primary food stuff or in this unique modern style presentation. Our presentation will appeal to all walks of life. This gives us a very broad market as well as allowing us to easily modify the pap or filling to fit the particular tastes of the area each store is located in.
While we are also competing against every other traditional fast-food brand or foodstuff (e.g. Burgers, Pizza etc.) we believe that our product is unique enough to attract consumers. There is no like-for-like replacement for our product and as a result of us holding the patent it will not be easily replicated giving us a great deal of protection from imitation.
Our business will give a number of small entrepreneurs the ability to sell a traditional favourite in a unique way allowing many of them an opportunity to build and develop their own franchise.
“PAP”ARAZZI™ IS FRANKLY THE NEW & REFRESHING CONCEPT IN THE TAKE-AWAY MARKET.
Opportunities
Thank You
