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PAINTERS(alphabetically)

AVRADEEP GANGULY (010)

BARUN SINGH (O12)

SUBHAJIT NASKAR (206) SWASTI SAHU (048)

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Paint Industryy Paint industry estimated at Rs. 135bn.

y Unorganized sector accounts to 30% of paintmarket.

y Volume growth estimated at 15%.

y Indias share in the world paint market is 0.6%.

y Per capita consumption of paint in India is1.2kg/annum.

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Industrial

30%

Paint Industry

Product Sector

Decorative

70%

Organized

70%

Unorganized

30%

Coil Coatings

Powder Coatings

Coil Coatings

Automotive Paints

Marine Paints

High Performance

Distempers

Coil Coatings

Emulsions

Exterior Coating

Wood Finishes

Enamels

INDIAN PAINT INDUSTRY

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INDUSTRY PLAYERS

DECORATIVE SEGMENT

Asian Paints

37%

Kansai

Nerolac 13%

Berger paints

11%

ICI 8%

Jenson and

Nicholson6%

Shalimar 6%

Others 19%

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INDUSTRIAL SEGMENT

Asian Paints,14%

GoodlassNerolac, 43% Berger paints 14%,

ICI, 8%

Jenson and

Nicholson, 8%

Shalimar, 8%

Others, 5%

Sales

NEROLAC

ASIAN

AINTS

BERGR

OTHERS

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KYUNKI HAR GHAR KUCH KEHTA HAI

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asian paints

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Introduction to Asian Paints

Started in 1942 by four entrepreneurs:

Champaklal choksey,

Chimanlal choksey,

Suryakant Dani andArvind Vakil as

ASIAN OIL & PAINTS COMPANY.

Within three years, their turnover reached 3.5 lacs.

In 1967, Asian paints became the 10th largest paint company in

the world.

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Asian Paints- Today

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Company Profile

PRODUCT PROFILE

INTERIOR PAINTS.

EXTERIOR PAINTS.

WOOD FURNISHES.

WOOD & METAL

FURNISHES.

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International Operations

Caribbean Islands

Barbados, Jamaica,Trinidad & Tobago.

South Pacific

Fiji, Tonga,Vanuatu, Solomon &

Samoa Islands.

South Asia

Bangladesh, Nepal& Sri Lanka.

South East Asia

China, Malaysia,Singapore &Thailand.

Middle East

Bahrain, Egypt,Oman &

United Arab

Emirates.

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Mergers & Acquisitions

Buys Taubmans Paints (Fiji) In September 2003.

Acquires ICI Indias Unit (February 2007).

Sells stake in Australian Unit (June 2007).

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Advertisements

Promotional Expenditure grewfrom 15% in 2003 to 21% in 2008.

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Future of the Company

y Asian Paints is planning to increase the capacity by setting up a plantat Rohtak, Haryana.

y No other company is planning to increase its capacity in the nearfuture, this will give Asian Paints a competitive advantage in terms of

pricing.

y Rural markets have considerable potential. Companies that canestablish a dealer network in these markets are likely to get the edgein positing above par growth rates over the next few years.

y As setting up distribution infrastructure is expensive, it would meanthat the competition is limited to the top player.

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Kansai Nerolac Paints Ltd.

Kansai Nerolac Paints Ltd.

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