Painel 3: Políticas Públicas para Estímulo a PD&I · Painel 3: Políticas Públicas para...
Transcript of Painel 3: Políticas Públicas para Estímulo a PD&I · Painel 3: Políticas Públicas para...
HUAWEI TECHNOLOGIES CO., LTD.
Painel 3: Políticas Públicas para
Estímulo a PD&I
Huawei, 11 anos de Brasil !
17/Maio/2011
Conteúdo
Telecom e Desenvolvimento Econômico
Tendências no Desenvolvimento Tecnológico
Desafios para PD&I no Brasil
Huawei: Avanços e Desafios
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Page 3
› Roller e Waverman: Telecommunications Infrastructure and Economic Development: A Simultaneous Approach
Considering average 30% fixed telephony penetration in the OECD countries under investigation, it is concluded that 10% growth in fixed telephony penetration impacts +2,8% in GDP.
› Sridhar e Sridhar: Telecommunications Infrastructure and Economic Growth: Evidence from Developing Countries
Investment in fixed and mobile telephony affects economy positively in three ways: reduction of production costs, revenue potencial growth e direct and indirect employment.
› Waverman, Meschi e Fuss: The Impact of Telecoms on Economic Growth in Developing Countries
Mobile telephony, its lower cost and faster implementation has been representing a relevant role in developing economies, similarly to the role of fixed telephony in the progress of OECD rich countries between 1970 &1990.
› Estudo da ACEL (Associação das Operadoras Celulares) :
Cada REAL de receita da telefonia móvel implica 0,2 REAL de valor adicionado em outros setores da economia Brasileira
› Study from GSMA :
“10% growth of broadband penetration impacts average 0,6-0,7% in GDP”;
Telecom e Desenvolvimento Econômico
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Políticas de Telecom e Seus Impactos Econômicos
Investimentos em
Redes de Telecom
Políticas Públicas
e
Regulamenttação
Crescimento
do PIB
Ganhos de
Produtividade
Crescimento da
Oferta e Demanda
de Serviços
Source: ACEL, adapted from LEWIN and SWEET
Aumento do bem
estar dos
consumidores
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Page 5
Telephony Density and GDP per Capita
R2 = 0,6752
40
60
80
100
120
140
160
180
200
0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 45.000 50.000
GDP per Capita (U$)
Te
lep
ho
ny
De
ns
ity
USA
France
Germany
Korea
Brazil
Argentina
Chile
China
Telephony Density and GDP per Capita
R2 = 0,6752
40
60
80
100
120
140
160
180
200
0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 45.000 50.000
GDP per Capita (U$)
Te
lep
ho
ny
De
ns
ity
USA
France
Germany
Korea
Brazil
Argentina
Chile
China
Teledensidade e PIB per Capita
Source: ITU-T
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+100% de penetração do serviço móvel, crescimento do MOU, desafio da banda
larga e IPTV como próxima onda;
PENETRATION IN BRAZIL
0
20
40
60
80
100
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Q3
Fixed
Mobile
Pay TV
FBB
MBB
100% barrier
crossed in
2010
Accelerated
MBB growth
Stable fixed
voice market
IPTV
next
wave
Análise de Mercado: Desafio da Banda Larga e IPTV
Page 6
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Expansão da Banda Larga: Desafio Brasileiro Atual
Acima da média Abaixo da média
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Page 8
Desafio da Banda Larga: Penetração e Velocidade
Smartphone ultrapassa PCs A tendência é que ossmartphones se tornem oprincipal dispositivo de acesso àinternet superando o PC:
Banda larga de alta velocidade:necessidade de expansão da redede fibras ópticas;
Conteúdo
Telecom e Desenvolvimento Econômico
Tendências no Desenvolvimento Tecnológico
Desafios para PD&I no Brasil
Huawei: Avanços e Desafios
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Declinío da Receita de Voz + SMS
Source:Morgan Stanley, The Mobile Internet Report, Dec, 2009
Receita de Voz Móvel$125 B$120 B$115 B$110 B
$15 B
$10 B
$105 B
2007 2008 2009E 2010E 2011E 2012E
Receita de SMS
USA
W. Europe
Depois do lançamento do iPhone, o tráfego cresceu 6500% e a receita apenas 7,7%
41% dos assinantes 3G na
França não estão satisfeitoscom o serviço, com o QoEabaixo das expectativas
20% dos usuários são
responsáveis por 80% do tráfego
Receita Declinante dos Serviços Tradicionais e
Alto Tráfego com Baixa Receita dos Serviços de
Internet
Crescimento do Tráfego Global da Banda
Larga Móvel
Page 10
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Descolamento das Curvas A, B e C
Como alterar as curvas para uma situação lucrativa?
BA
C
Voz Web Video
Page 11
A B CCusto:Internet para video influenciando o Capex, TDM para IP o Opex
Banda:Incremento de 50-100× no tráfego, 90% de vídeo
ARPU:Valor se deslocandopara dispositivos e cloud
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B2B
B2C
IPTV
Gaming
News
E-Book
Music
……
Ubiquitous Services
Ubiquitous Network
TelematicsTelematics E-EducationE-Education
Mundo mais
inteligente e simples
Cadeia de Valor: Mudança
no Modelo de Negócios
Visão de Desenvolvimento da Indústria
Page 12
Mobile
Widget PC
Widget TV
Widget
Map Weather TicketLocation
IAASSAASPAAS
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Page 13
Mudança Radical da Cadeia de Valor
SNS
UGC
Web2.0
Video2.0
3D
HD
P2P
Tendência
1. Compartilhamento,
Colaboração, Long tail
2. Banda larga e alto tráfego
Tendência
1. Marketing Digital
2. App shop/ Content shop
3. Cloud computing
Tendência
1. Convergência de
serviços
2. All-IP
Mash up
RANFTTx
Unified Core
SDP
Nova ArquiteturaModelo de NegóciosExperiência do Usuário
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Novos Serviços de Telecom nos Próximos 10 Anos
De voz para dados
5.5 bilhões de usuários de BLM, 1.5
bilhão de BLF
De conectividade para conteúdo
Todas as mídias serão on line, 750
milhões de usuários de TV conectados
De pessoas para máquinas
50 bilhões de conexões (a Internet
da Coisas)
De CT para ICT
70% das empresas (especialmente
SMEs) estarão usando serviços
baseados em cloud computing
Em
2020
……
Conectado Digitalizado
Sociedade Digital
ICT
Habilitado
SME: small and medium enterprise
Page 14
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Page 15
Home Networking: além da
conectividade, extensão
da cadeia de valor
BLM : além de voz, mais SVA
M2M: Excede a população:
internet das coisas
Saturação dos
serviços de voz
Estagnação do
crescimento de usuários
Crescimento de
Banda e Receita
Mais para os
melhores clientes
ICT: além de B2C, a expansão de
verticais da indústria traz
novas oportunidades B2B:
educação, saúde, transporte,
energia, etc
Quatro Tendências de Crescimento
Conteúdo
Telecom e Desenvolvimento Econômico
Tendências no Desenvolvimento Tecnológico
Desafios para PD&I no Brasil
Huawei: Avanços e Desafios
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Page 17
PIB - BRASIL X CORÉIA
0
200
400
600
800
1.000
1.200
1.400
70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 2000 2 4 6 8
CORÉIA
BRASIL
Fonte: FMI - World Economic Outlook
1970 = 100
1 - Desenvolvimento de Políticas de Longo Prazo
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Page 18
Mercado
Competitivo
Regulação
Demanda por
Inovação
Institutos de
Pesquisa e
Instituições de
Ensino
FornecedoresIncumbadoras
de empresas
Fonte de Recursos/Incentivos para Inovação
2 – Fortalecimento da Cadeia de Inovação
Comunicação
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Page 19
No Brasil, apenas aproximadamente 10 milhões de pessoas tem
graduação (menos de 10% da população adulta) e apenas pouco mais de 5
milhões está engajada em cursos de graduação (menos de 14% da
população jovem) - Simon Schwartzman, ex-president do IBGE e diretor para o Brasil do American Institute for Research
Dados da educação Brasileira:
• 5,8mi de estudantes de graduação (73% no sistema privado) em 2008, com
0,7mi envolvidos em educação a distância;
• 92K estudantes de mestrado em 2006, 77% no sistema público;
• 50K estudantes de doutorado em 2006, 91% no sistema público;- Anatel, apresentação à Abinee em 2010
Economia Brasileira apresenta crescimento contínuo. Difícil competição
por pessoas com graduação em engenharia, administração e contabilidade - Jornal da Globo
3 – Educação (I/II)
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Page 20
Tip o d e Curso / Var iação
Região Mat r ícu la % Mat r ícu la % (2007/1996)
Mest rado
Brasil 41.928 100,0 91.996 100,0 119%
Púb lica 36.597 87,3 70.483 76,6 93%
Pr ivad a 5.331 12,7 21.513 23,4 304%
Regiões
Nor t e 599 1,4 3.417 3,7 470%
Nord est e 4094 9,8 13.728 14,9 235%
Sud est e 28978 69,1 51.410 55,9 77%
Sul 6616 15,8 17.328 18,8 162%
Cent ro -Oest e 1641 3,9 6.113 6,6 273%
20071996
Tip o d e Curso / Var iação
Região Mat r ícu la % Mat r ícu la % (2007/1996)
Dout orado
Brasil 20.924 100,0 49.668 100,0 137%
Púb lica 18.947 90,6 44.992 90,6 137%
Pr ivad a 1.977 9,4 4.676 9,4 137%
Regiões
Nor t e 84 0,4 768 1,5 814%
Nord est e 414 2,0 5.577 11,2 1247%
Sud est e 18253 87,2 33.454 67,4 83%
Sul 1867 8,9 7.850 15,8 320%
Cent ro -Oest e 306 1,5 2.019 4,1 560%
Font e: Cap es/MEC.
20071996
3 – Educação (II/II)
Distribuição do PIB Brasileiro
Norte 5%
Nordeste 13%
Sudeste 57%
Sul 17%
Centro-Oeste 9%
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Page 21
utilização dos Fundos Setoriais
“Banda larga em 4 mil municípios exigirá
R$ 7 bilhões” 1
Fundos: FUST (Fundo de Universalização das Telecomunicações), FUNTTEL (Fundo para o Desenvolvimento Tecnológico das Telecomunicações) e FISTEL (Fundo de Fiscalização das Telecomunicações)(1) Declaração do Ministro Paulo Bernardo em 28 de abril de 2011
610
1215
1721
25
33
4045
2.6
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Valor arrecadado(acumulado R$ bilhões)*
Valor
utilizado
4 – Mecanismos para Execução das Políticas Públicas
Conteúdo
Telecom e Desenvolvimento Econômico
Tendências no Desenvolvimento Tecnológico
Desafios para PD&I no Brasil
Huawei: Avanços e Desafios
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Page 23
Sustainable Growth in The Past 5 Years
As of the end of December, 2010
Serving 1/3 of the world’s
population
Serving 45 of the world's top 50
telecom operators with ~65% of
our sales from these operators
Global No. 2 telecom solution
provider
Main contributor of industry
standards
+110K employees, +45K in R&D
Revenue (Billion USD)
Huawei Technologies releases an annual report with coNSNolidated financial statements audited by KPMG
Revenue of 2006-2010 have been converted into USD from CNY based on the closing rate at the end of the corresponding year
2006 2007 2008 2009
($ 28 B)
($ 21.8 B)
($18.3 B)
($12.8 B)
($ 8.5 B)
2010
24%
2011(Target)
($ 31 B)
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World-Class Management
Integrated Product Development
Human Resources
Quality Management
consulting
Integrated Financial Services
Customer Relation Management
Since 1995 Since 2005 Since 2009
Financial Management
Leadership Development
Integrated Supply Chain
Compressed Regional Organization
Key Accounts Management
Joint Innovation Management
Solution-oriented Organization
E2E LTC Process
Operational cost reduction, efficiency enhancement and end-to-end quality delivery
Major Projects
Consultancies
Page 24
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Page 25
Customer-Centric Innovation: Our Differential
User experiences are a major driving force for innovation and key to operators’
success
We believe that business success is the ultimate measure of the value of any
technology, product, solution or process improvement
Our customer-centric innovation focuses on customer strategies and needs and
creates value for customers
User experiences are key to customers’ success
Shared Platform & Chips
Telecom Carrier Enterprise Consumer
Network Application & Software Services Devices
Four Business Units
Three Customer Segments
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Page 26
Innovation Connected to Customers
Source: WIPO (World Intellectual Property Organization)
http://www.wipo.int/pressroom/en/articles/2009/article_0002.html
2008
RankingApplicant's Name
Country
of Origin
2008 PCT
Applications
1 HUAWEI TECHNOLOGIES CO., LTD. CN 1737
2 PANASONIC CORPORATION JP 1729
3 KONINKLIJKE PHILIPS ELECTRONICS N.V. NL 1551
4 TOYOTA JIDOSHA KABUSHIKI KAISHA JP 1364
5 ROBERT BOSCH GMBH DE 1273
6 SIEMENS AKTIENGESELLSCHAFT DE 1089
7 NOKIA CORPORATION FI 1005
8 LG ELECTRONICS INC. KR 992
9 TELEFONAKTIEBOLAGET LM ERICSSON (PUBL) SE 984
10 FUJITSU LIMITED JP 983
11 QUALCOMM INCORPORATED US 907
12 NEC CORPORATION JP 825
13 SHARP KABUSHIKI KAISHA JP 814
14 MICROSOFT CORPORATION US 805
15 MOTOROLA, INC. US 778
16 BASF SE DE 721
17 INTERNATIONAL BUSINESS MACHINES CORPORATION US 664
18 3M INNOVATIVE PROPERTIES COMPANY US 663
19 SAMSUNG ELECTRONICS CO., LTD. KR 639
20 E.I. DUPONT DE NEMOURS AND COMPANY US 517
21 MITSUBISHI ELECTRIC CORPORATION JP 503
22 PIONEER CORPORATION JP 497
23 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. US 493
24 CONTINENTAL AKTIENGESELLSCHAFT DE 485
25 THOMSON LICENSING FR 461
26 ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE KR 443
27 THE PROCTER & GAMBLE COMPANY US 412
28 NXP B.V. NL 407
29 SONY ERICSSON MOBILE COMMUNICATIONS AB SE 402
30 BSH BOSCH UND SIEMENS HAUSGERÄTE GMBH DE 393
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Page 27
Global Recognition for Our Innovation Capability
* The past recipients are Reckitt Benckiser, P&G and Nokia
** The top5 innovative companies in the World of 2010 by Fast Company: Facebook, Amazon, Apple, Google and Huawei
*** The past recipients in the last 7 years are Mentor graphics, Intel, Motorola, HP, Sony, Lucent and IBM
Top 5 most innovative company**
“2009 Corporate Award” by IEEE
Standards Association***
“Corporate use of innovation”
by Economist*
Supplier of the Year 2009
Award by Vodafone
Source:Fast Company, March 2010 issue
Source:http://standards.ieee.org
Source:www.economistinnovation.com
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3 Offices and 1 Support Center in Brazil
BrazilBrasilia
Rio de janeiro
Sao Paulo
Brasilia Office
Rio De Janeiro Office
Sao Paulo Office
Campinas Campinas Supply/Support Center
Over 4000 employees in Brazil, over 80% Brazilians;
Page 28
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Campinas Center and Local Production in Brazil
Brazil
CampinasLocation: Rodovia
Anhanguera Condominio
Techno Park
Campinas
Supply
Chain
Technical
Support
Innovation
Center
Training
Center
Cooperation with Flextronics for importation and local production
In Sorocaba
Page 29
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Training Centers in LA
Training Center - Brazil:
Covering 1,850 m2
Labs over 490 m2
Capacity: over 3000
students/ year;Santa Fe, Mexico Bogota, ColombiaCaracas, Venezuela
Campinas,Brazil
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HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Color: R153 G0 B0
Corporate Font :
FrutigerNext LT Medium
Font to be used by
customers and
partners :
Arial
22pt
:
18pt
Color:Black
Corporate Font :
FrutigerNext LT Medium
Font to be used by
customers and
partners :
Arial
Contribution for a Better Understanding of Broadband
in Brazil
Balanço Huawei da Banda Larga
www.huawei.com.br
Page 31
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
-
35pt
Color: R153
G0 B0
Corporate
Font :
FrutigerNext
LT Medium
Font to be
used by
customers
and
partners :
Arial
-
22pt
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Top
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Obrigado
Xie Xie
Thank You!
Marcelo Motta
Director - Southern LA Marketing