PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions...

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PAID MEDIA PERFORMANCE REPORT FOR OE6 Ezra Watland Director, Marketing and Communications Strategy

Transcript of PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions...

Page 1: PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions and 166,874 clicks statewide • Overall campaign generated a 28% increase in impressions

PAID MEDIA PERFORMANCE REPORT FOR OE6Ezra Watland

Director, Marketing and Communications Strategy

Page 2: PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions and 166,874 clicks statewide • Overall campaign generated a 28% increase in impressions

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Paid Media Campaign Highlights

• 58,240,166 impressions and 166,874 clicks statewide

• Overall campaign generated a 28% increase in impressions and a 58% increase in clicks to the site compared to OE5

• Increased social Media presence significantly. • 464% increase Year Over Year in Click-Through Rate (CTR)

• Lowered overall cost per impression by 8% and lowered our overall

cost per click to the site by 35%.

Page 3: PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions and 166,874 clicks statewide • Overall campaign generated a 28% increase in impressions

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“Here to Help” Video Examples

7,144,256 impressions and 0.95% Click-through RateIndustry Standard – 0.83%

Page 4: PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions and 166,874 clicks statewide • Overall campaign generated a 28% increase in impressions

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Expanding Social media Presence

We used social media tools in new ways: Facebook Live Events including:

• CEO Kevin Patterson with Senator Rhonda Fields at Aurora Community Connection and with Brother Jeff to talk healthcare.

• Q&A with Health Coverage Guides from Montrose and Denver

• 4-part special series with Univision Colorado/NoticiasYa

Podcast Interviews on Life is Dope and Colorado Health Institute’s The Checkup

https://www.facebook.com/connectforhealthco/videos/1431532003649979/
https://www.facebook.com/jeff.fard/videos/2708368665847591/UzpfSTE3MDc2OTkyOTY3NjIzMjoyMDI2NDEwNTU3NDQ1NDg0/?epa=SEARCH_BOX
Page 5: PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions and 166,874 clicks statewide • Overall campaign generated a 28% increase in impressions

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Spanish Media Performance

• Generated 6,266,488 Total Impressions

• Radio, online/mobile, print, earned media

• Digital ads: Desktop & Mobile

• Email, Facebook, Instagram, programmatic display, search retargeting, native advertising, and video pre-roll.

• 95% of total clicks came from mobile devices in January

• Facebook LIVE segments generated 64,277 impressions and 2,450 clicks

Page 6: PAID MEDIA PERFORMANCE REPORT FOR OE6 · Paid Media Campaign Highlights • 58,240,166 impressions and 166,874 clicks statewide • Overall campaign generated a 28% increase in impressions

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Enrollment Center Shared Marketing Campaign

• Offered Matching funds to Enrollment Centers

• 15 Organizations Participated

• Leveraged local expertise on marketing strategies

• Generated over 10 million impressions

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Enrollment Center Ad Examples


Opposites Attract - Stills - Roadmap Conference...Digital/Social Paid Media Campaign Metrics Over 53 million ad impressions reaching our audience 20 million of these reached disadvantaged

Opposites Attract - Stills - Roadmap Conference...Digital/Social Paid Media Campaign Metrics Over 53 million ad impressions reaching our audience 20 million of these reached disadvantaged

PAID MEDIA€¦ · social media accounts Native Influencer Posts Boost Posts with Paid Social Influencers’ posts are boosted instead of a branded paid social campaign 3 Optimize

PAID MEDIA€¦ · social media accounts Native Influencer Posts Boost Posts with Paid Social Influencers’ posts are boosted instead of a branded paid social campaign 3 Optimize

Jimson Gow of Google Shares How to Create Your First Paid Search Campaign

Jimson Gow of Google Shares How to Create Your First Paid Search Campaign

Third Quarter Performance Report · important safety message. The Move Over, Florida! campaign made more than 72 million impressions through paid media, earned media, social media,

Third Quarter Performance Report · important safety message. The Move Over, Florida! campaign made more than 72 million impressions through paid media, earned media, social media,

Breathing New Life Into A Tired Paid Search Campaign

Breathing New Life Into A Tired Paid Search Campaign

Admind: Maximize The Effectiveness of your Paid Marketing Campaign

Admind: Maximize The Effectiveness of your Paid Marketing Campaign

Enterprise Paid Media Campaign Management Platforms 2015: A Marketer's Guide

Enterprise Paid Media Campaign Management Platforms 2015: A Marketer's Guide

Digital marketing plan Paddy Wood - General Assembly · Strategies Acquisition Campaign Winback Campaign Tactics Tactics Facebook (Paid) Email (Owned) Facebook (Paid) Automation Custom

Digital marketing plan Paddy Wood - General Assembly · Strategies Acquisition Campaign Winback Campaign Tactics Tactics Facebook (Paid) Email (Owned) Facebook (Paid) Automation Custom

Breathing New Life Into A Tired Paid Search Campaign #SMXLondon

Breathing New Life Into A Tired Paid Search Campaign #SMXLondon

Proven Winners Marketing Campaign - MI · 2019-10-16 · Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating over 35 million impressions

Proven Winners Marketing Campaign - MI · 2019-10-16 · Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating over 35 million impressions

Wrap-Up Presentation...Campaign Summary . Check Before You Burn Campaign • 3.5 months Integrated Advertising Campaign – December 2013 ~ February 2014 – Paid Media + Social Media

Wrap-Up Presentation...Campaign Summary . Check Before You Burn Campaign • 3.5 months Integrated Advertising Campaign – December 2013 ~ February 2014 – Paid Media + Social Media

SHOW IN REVIEW - Southern Shows...FACEBOOK, and geo-targeting ads. IMPRESSIONS 314,000 VALUE $11,897 DIGITAL BILLBOARDS IMPRESSIONS: 3,093,376 TOTAL CAMPAIGN: $9,875 NEWSPAPERS & MAGAZINES

SHOW IN REVIEW - Southern Shows...FACEBOOK, and geo-targeting ads. IMPRESSIONS 314,000 VALUE $11,897 DIGITAL BILLBOARDS IMPRESSIONS: 3,093,376 TOTAL CAMPAIGN: $9,875 NEWSPAPERS & MAGAZINES

Impressions Coltrane Impressions

Impressions Coltrane Impressions

Forced marriage campaign - bsab.org · channels including paid media, partner networks and community outreach activity. All campaign advertising signposts victims, potential victims

Forced marriage campaign - bsab.org · channels including paid media, partner networks and community outreach activity. All campaign advertising signposts victims, potential victims

Organic social impressions Vs paid social impressions by KRDS India

Organic social impressions Vs paid social impressions by KRDS India

Elements of a Successful Paid Search Campaign By Ayat Shukairy

Elements of a Successful Paid Search Campaign By Ayat Shukairy

Title Sponsorship Proposal - Pentondigital.pentongroup.com › WJ OS Proposal - Generic_EURO.pdfOur paid digital search, including display and remarketing reach over 100,000,000 impressions

Title Sponsorship Proposal - Pentondigital.pentongroup.com › WJ OS Proposal - Generic_EURO.pdfOur paid digital search, including display and remarketing reach over 100,000,000 impressions

CHIVE TV ADVERTISER CASE STUDY€¦ · entire CHIVE TV campaign ran 1.39M impressions making the total restaurant revenue sales $2MM. in Restaurant Revenue Sales for Entire Campaign

CHIVE TV ADVERTISER CASE STUDY€¦ · entire CHIVE TV campaign ran 1.39M impressions making the total restaurant revenue sales $2MM. in Restaurant Revenue Sales for Entire Campaign

childrenandfamilies.nt.gov.au · Web viewStart date of promotion campaign Timeline (how often) Budget $ Media Release Free Listing Paid Print advertisement Paid Television advertisement

childrenandfamilies.nt.gov.au · Web viewStart date of promotion campaign Timeline (how often) Budget $ Media Release Free Listing Paid Print advertisement Paid Television advertisement

Revenue Generation Models · Publisher is paid for every click on an advert (AdSense). Cost per thousand impressions (CPM) Publisher is paid for every 1,000 times the ad is displayed.

Revenue Generation Models · Publisher is paid for every click on an advert (AdSense). Cost per thousand impressions (CPM) Publisher is paid for every 1,000 times the ad is displayed.