The $348,614 was based on a sample size of only 225,648 impressions, the entire CHIVE TV campaign ran 1.39M impressions making the total restaurant revenue sales $2MM. in Restaurant Revenue Sales

for Entire Campaign

$2MM+

In total, the study saw 9,322 restaurant visits of those exposed to the CHIVE TVad within the conversion window.

Placed's study revealed that the group that was exposed to the Red Robin Ad on CHIVE TV provided a 23% lift in visits to Red Robin locations than the unexposed lookalike audience.

Using 1st party survey data, Placed applies the average purchase rate and average purchase size of the exposed audience to the restaurant visits attributed to the campaign to calculate the total in revenue sales.

in Restaurant Revenue Sales From Sample Size

$349K

Restaurant visits in 30 Days9,322

Lift in Red RobinRestaurant visits

23%

For Red Robin’s Summer Campaign promoting their Tavern Line Up, we ran a study with Placed, the industry leader in In-Store Attribution, to see how CHIVE TV influenced consumers who saw a Red Robin Ad on CHIVE

TV. The study was based on 225K impressions.

CHIVE TV ADVERTISER CASE STUDY

The national campaign ran 1.39MM impressions