PACT presentation from Frank Vitetta - Outreachr.com
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Using social media to boost ratings and brand awareness Using effective ways to collect audience data for secondary exploitation Case study on results from successful social media campaigns
Transcript of PACT presentation from Frank Vitetta - Outreachr.com
O
An introduction to Outreachr.com
ķ ĸĴ
The TeamBased in London Bridge
• Web Analytics
• Competitor Analytics
• SEO Support
• Pay Per Click
• Social Media
• Affordable PR
• Content Creation
• Data Mining
• Email Marketing
Leading brands trust
us to deliver their marketing
Today
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• Using social media to boost ratings and brand awareness
• Using effective ways to collect audience data for secondary exploitation
• Case study on results from successful social media campaigns
86% of marketers said that social media is important to their business.
Source: 2013 Social Media Marketing Industry Report
64% of marketers saw lead generation benefits when spending just one hour a day on social media.
65% of marketers using social media for over 3 years
reported an increase in
sales over that period.
89% of all businesses with a dedicated social media
platform reported an increase in their market exposure.
75% of marketers say traffic increase is one of the major benefits of social media.
Using social media to boost ratings and brand awareness
We’ve developed a tool that gives you access to
MILLIONS of bloggers around the
world Database size:
10,000,000
Outreachr, like Google, crawls thousands of
webpages everyday.
The more pages we crawl, the more
websites we add to our database.
It is hard to stay away
from SPAM! Especially in
the Netherlands.
62% of internet traffic is
SPAM
Tip: Quality,
not quantity!
Better brand visibility in
Google?
You need links from other
sites!
More Follower
s?
You need to engage
with influencer
s!
We build
Outreachr to do
bothThink about your
target audience
and search for
it
Building a
campaign
32 countri
es
Identify audiences with tags
Quick Search
Engage with
them!
Brand Ambassad
or Recruiting
FollowRetweet
EmailLike!
You can pay Facebook and Twitter to promote your message.
Both platforms will allow you to target specific audiences, demographics and countries.
• On Facebook, using sponsored stories will increase your organic outreach, triggering viral content.
• On Twitter, more people will engage/retweet your story
with the more visibility you will receive.
You could use paid to launch campaign
s
• Build a loyal fan base which will generate word of mouth for you and your content.
• Kick start your organic growth with
paid social media reach.
• Build valuable communities that are dedicated to your content and will become recurrent viewers.
• Reward and engage your viewers regularly
to increase retention and viewership.
Remember!
Social is a long term investmen
t
How to use effective ways to collect audience data for secondary exploitation
# Use Google
www.twitter.com/jumparoundsheff
http://www.twitter.com/FrigeTV
http://www.twitter.com/AP
# Example
http://simplymeasured.com/free-social-media-tools/
# Use (free) tools!
https://www.socialoomph.com/
# Use (free) tools!
http://www.outreachr.com/
# Use (our) tools!
http://www.meetup.com/
# Network
130 FB friends 120 T followers
Case study on results from successful social media
campaigns
Italian publisher wanted to launch a cake baking
magazine in the UK. We identified influencers in the
right niche (cooking) and sent them some
freebies/previews.
Result:
• We grew the audience from 25,000 to 150,000 in
3 months.
• We had over 50,000 subscriptions from social
media.
# Cake decoratin
g
# Ice Bucket
Challenge
In August ‘14, ALS received
$31.5M vs $1.9M last year
# Ice Bucket
Challenge
1. Your Friends Do The Bidding The ALS Association isn't challenging you to film yourself dumping cold water on your head, it’s your friends. They’re the ones who get you involved, and they’re the ones who are going to watch your video.
2. It’s Attached to a CauseWhile ALS is a devastating disease and supporting ALS is a worthy cause, the social media call to action has created a stronger personal connection.
3. It Has a DeadlineThe 24-hour deadline is the most ingenious component of the Ice Bucket Challenge campaign. Every social media and digital marketer understands that urgency is a key component for any call-to-action.
4. It’s SillyThe ALS Ice Bucket Challenge videos are simply fun to watch. The challenge made a very serious disease mainstream with funny videos.
5. A Lot of LuckThe ALS Ice Bucket Challenge did everything right. Cloning this idea won’t work now, it has been done. Learning the mechanics could inspire a different viral campaign.
# Ice Bucket
Challenge
Discount code: PACT
ķ ĸĴ
www.curatedsocial.com.au
Get in touchFor a custom / case studies quote
Frank Vitetta
@frankseofrank@outreac
hr.com020 7097 8906
