#PACnet15. Moderator Kim Damron » Paciolan Presenters Greg Ivry » StubHub Connor Kruggel » US...
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Transcript of #PACnet15. Moderator Kim Damron » Paciolan Presenters Greg Ivry » StubHub Connor Kruggel » US...
#PACnet15#PACnet15
Moderator Kim Damron » Paciolan
Presenters
Greg Ivry » StubHub
Connor Kruggel » US Air Force Academy
#PACnet15
Currently 37 integrated partners – 34 College clients and 3 Pro clients
3
StubHub Integrated Partners
#PACnet15 4
Partnership Integration
Fan Integration Benefits
• Offers buyers and sellers a seamless digital experience
• Reduces shipping costs for your fans• Enables StubHub to validate barcodes
and proactively troubleshoot potential issues.
• Streamlines listing process for the Season Ticket Holder
Ticketing integration offers buyers and sellers a streamlined experience through a barcode cancel and reissue process.
Partner Integration Benefits
• Ability to Maximize Revenue
• Real time Transaction Visibility
• Grow your database with opt-In buyer data
• Mobile integration
• Incremental Primary Ticket Sales Opportunities
#PACnet15 6
StubHub Evolution
1999
MLB Partnership: E-tickets, shipping guidance, individual seat information,
and customer service
Paciolan Partnership:
E-Tickets, Customer
Satisfaction
2000
2013StubHub founded:
Legitimate secondary source for tickets with our
FanProtectTM Guarantee
Offline, unsafe secondary market
eBay Acquisition: StubHub secondary
market industry leader
2007
2008
2010
Mobile – buying, selling, and fulfillment
International Expansion
2012
How will StubHub evolve in 2015 and beyond?
#PACnet15 8
Keys to Success
StubHub provides a complete end to end solution to maximize the success of your business.
» Brand Strength» World-Class Marketing» Top-Tier Technology» Passionate Fans
#PACnet15 9
The StubHub Fan
49% 51%
AverageUNIQUEVISITORS
20 millionAVG.
MINUTESPER VISITOR
8.5
77%Age 18-54
ANNUALHOUSEHOLD
INCOME OF $100K+
46%
GRADUATEDCOLLEGE
38%
TOTALPAGES
VIEWED
67 millionMONTHLY
MONTHLY
Sources: comScore, Plan Metrix Key Measures March 2014.
AVG. MI
9 million
Email Distribution To
Fans
#PACnet15 10
StubHub Dominates the Secondary Market
Stub-Hub54
%Ticketmas-ter Resale
12%
Ticket Network
13%
Vivid Seats 9%
eBay 1%Other 11%
#PACnet15 11
StubHub Makes it Easy
Transparent or Opaque Options– Clients choice! Available for ALL Paciolan Clients – Not just current StubHub partners Operations:
» Listing Phase 1: Client’s list and manage inventory on StubHub » Listing Phase 2: Paciolan/StubHub provides a multi-channel automated solution» Fulfillment: Fulfill your tickets how you want, or let your customers decide; we
support mobile entry via native Apps and Passbook, or let them print their ticket at home
» Partner Services: ▫ StubHub dedicated Account Manager
Buyer Customer Service » StubHub Manages buyer customer support
#PACnet15 12
StubHub Customers Are Happy Customers
8886
84 84 83 83 83 83 83 82 82 82 82
808284868890
Fo
reS
ee
Cu
sto
mer
Sati
sfa
cti
on
S
co
re
StubHub Sports League / Team Ticket Exchange
TicketsNow Craigslist eBay6% 5% 7%
21% 11%
75% 67% 66% 69%55%
69%62% 59% 48%
44%
Net Promoter Score(Among those who have used brand in last 6 mos.)
NPS Promoters (T2B) Detractors (B6B)
#PACnet15
You set your price…» Reduced sell fee – StubHub credit card processing fees only – 2%» StubHub may add on and retain a buy fee
Your customers, your data! » We share all customer and transactional data on the tickets you sell
directly Additional benefits
» Marketing of your event on StubHub» Multi-channel listing (Phase 2)
▫ Same tickets available on multiple sites
Control your ticketing decisions and expand your reach
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Your Tickets. Your Way.
#PACnet15
Seamless buyer experience No “Will-Call” fulfillment requirement No buyer checklists No checking IDs No lines at the Box Office to fulfill coupons
Selling tickets NOT coupons or codes
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Additional Operational Benefits: Box Office
#PACnet15
Paid & Organic Search» Proprietary technology allows us
to build and manage millions of keywords
» Industry leader in search coverage with a click-through rate roughly double of our peer set*
Direct Response» Utilize retargeting dynamic ads
that convert (based on the shopper’s visit history) window-shoppers into StubHub buyers
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World-Class Marketing
* Source: Google Internal Data
2 of top 4 Search placements
#PACnet15
Site Merchandising» We'll showcase events to fans at the moment
they're actively shopping StubHub Email Marketing
» We'll target 9MM highly qualified buyers (for YOUR events) in our email database*
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World-Class Marketing
* targeting based on 1st and 3rd party data
#PACnet15
Target and engage with our current and potential customers, artist/team fans across all of the social networks with paid and organic activations.
Social Media (Paid & Organic)
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World-Class Marketing
#PACnet15
StubHub is creating new personalized experiences that will enable customers to easily discover and research events that they’ll love to attend.
StubHub MUSIC is just the start. We’re re-imagining our complete web experience and innovating our mobile app platforms.
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Building for the Future
#PACnet15
StubHub puts your brand in front of fans.
We look forward to working with you.
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Conclusion
#PACnet15
Tickets posted on StubHub directly by Air Force Athletics allowed the team to:» Price Competitively» Expand Reach
Existing StubHub integration allowed for simple implementation of new sales strategy
Opaque StubHub Listings
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Leveraging Existing Partnerships
#PACnet15
1,800 Incremental Buyers Added to Marketing Database
Ability to market season tickets and other offers to StubHub segment in PACmail
Team Listings Generate over $28,000 incrementally
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Opaque Listings on StubHub