8:00 - 9:00 Registration and Continental Breakfast Expo/Newport Coast Ballroom

9:00 - 9:30 Welcome and Keynote with Dave and Jane Grand Ballroom

9:30 -10:30 Keynote with John Foley (Founder & CEO, John Foley Inc.) Grand Ballroom

10:30 - 11:00 Coffee Break with Business Partners Expo Hall/Newport Coast Ballroom

Visions (Executive) College Athletics Performing Arts Pro Sports and Arenas Advantage Users11:00 -12:00 Genre Keynotes. Join your peers for genre keynotes delivered by senior level executives and

thought leaders in the industry. You will hear trends, insights, and strategies that are shaping your business to impact top line revenue growth as well as bottom line profitability.

College Athletics Keynote. Hear from Sandy Barbour, the Director of Athletics at the University of California, who will discus leadership, vision, and opportunities in college athletics today. You will also hear career advice from Sandy and she will share mentor moments learned along on the way to the Athletic Director’s chair.

Sponsored by Ballena Technologies

Performing Arts Keynote. Join us for a special session led by senior arts executives who will address trends, opportunities, and external factors impacting the arts today. This super panel will feature an interview style discussion along with interactive audience participation for a session that you will never forget.

Content is King – Building and Maintaining Relationships to Bring Content to your Building. One of the biggest things that your organization can do to drive revenue to your bottom line is to bring more content and events to your building. Content impacts everyone including regional ticketing partners, arenas, and pro sports organizations. We’ll discuss how the box office and the entire organization can make these incremental events a big success and ensure they keep coming back. The power panel of promoters, agents, and venues will share strategies for success in event preparation, pricing, reporting, and settlements as well as ongoing management tips.

College Athletics Keynote. Hear from Sandy Barbour, the Director of Athletics at the University of California, who will discus leadership, vision, and opportunities in college athletics today. You will also hear career advice from Sandy and she will share mentor moments learned along on the way to the Athletic Director’s chair. Sponsored by Ballena Technologies

Presenter: Sandy Barbour (University of California, Berkeley) Presenters: Adina Erwin (The Fox Theatre - Atlanta), John Harig (Cincinnati Arts Association), Paul Beard (The Smith Center for the Performing Arts)

Presenters: Brock Jones (Global Spectrum), Mara Jacob (William Morris Endeavor), Brad Murphy (University of Montana, Adams Center), Darin Lashinsky (National Shows 2)

Presenter: Sandy Barbour (University of California, Berkeley)

Moderator: Dave Butler Moderator: Charles Woodard Moderator: Steve Demots Moderator: Dave Butler

Cardiff Grand Ballroom C&D Baycliff Laguna/Sunset Grand Ballroom C&D

12:00 - 1:15 Lunch: In-N-Out Burger on Marriott’s Seaview Terrace (Sponsored by Weldon, Williams, & Lick, Inc.) 1:15 - 2:15 Understanding the Customer Lifecycle. Before selling the ticket, understand

how technology is impacting and making significant changes to the purchase and fan experience. We'll discuss the path to purchase, multiple marketing channels, and purchasing considerations, as well as managing a seamless experience for your customers.

Product Vision - Roadmap for College Athletics. Hear the product roadmap tailored for college athletics including innovations in the 7.1 platform and other exciting enhancements to your ticketing, marketing, fundraising, reporting, and sales automation solutions. We'll discuss what's new, what's now, and what's next.

eVenue Tips & Tricks: The Results Show for Performing Arts. This educational hour will highlight results from your peers’ eVenue optimization efforts. We'll review the recommendations from 2013 eVenue Tips and Tricks sessions as well as other industry best practices to see what campaigns, upsells, and basic site improvements were the most effective. We will also evaluate new trends, offer suggestions for improvements, and provide tools to monitor the effectiveness of those improvements.

Professional Sports and Arenas Round Tables - Best Practices Workshop. Participate in lively discussions to help you tackle the biggest opportunities at your organization. These round tables feature a fun environment and interactive discussion with your peers tailored specifically for your professional sports, arenas, and regional ticketing partners. Participation in these sessions enables you to be eligible to win an iPad mini or other fantastic prizes.

Advantage and DonorNet Review. Discuss the year in review, product enhancements and an overview of how best to implement new features and functionality. We'll cover a wide-variety of topics that focus on ways to maximize effectiveness with Advantage and DonorNet.

Presenters: Isabelle Perreault-Lachapelle (Ottawa Senators), Matt Biggers (University of Colorado), Brian P. Sayre (PlayhouseSquare), Brandon Lucas (carbonhouse), Barbara King (Marketing Inspirations)

Presenters: Dwayne Cooper (Paciolan), Ross Krewenka (Paciolan) Presenters: Brett Giacomino (Paciolan), Greg Koteen (Paciolan) Presenters: Lisa Gaydosh (Paciolan), Amy Craig (Paciolan) Presenter: Kevin Hanson (Lutz Technology), Kelly Field (Paciolan)

Moderator: Jane Kleinberger Moderator: Dwayne Cooper Moderators: Brett Giacomino, Greg Koteen Moderators: Lisa Gaydosh, Amy Craig Moderator: Kelly Field

Cardiff Grand Ballroom C&D Baycliff Salon A&B Salon E&F

2:15 - 2:45 Coffee Break: Expo Hall/Newport Coast Ballroom2:45 - 3:45 Driveway to Driveway - Enhancing the Customer Experience. Sophisticated

organizations are acknowledging the opportunity to grab share of mind and wallet before, during, and after the event by creating an enhanced customer experience through technology. Hear strategies to elevate your event-day program from driveway to driveway through the ticket-buying process, in-venue engagement, ticket scanning and culminating in direct customer feedback to start the next engagement cycle.

eVenue Tips & Tricks: The Results Show for College Athletics. This educational hour will highlight results from your peers’ eVenue optimization efforts. We’ll review the recommendations from 2013 eVenue Tips and Tricks sessions as well as other industry best practices to see what campaigns, upsells and basic site improvements were the most effective. We will also evaluate new trends, offer suggestions for improvements, and provide tools to monitor the effectiveness of those improvements.

Product Vision - Roadmap for Performing Arts. Hear the product roadmap tailored for performing arts including innovations in the 7.1 platform and other exciting enhancements to your ticketing, marketing, fundraising, reporting, and sales automation solutions. We'll discuss what's new, what's now, and what's next.

eVenue Tips & Tricks – The Results Show for Professional Sports and Arenas. This educational hour will highlight results from your peers’ eVenue optimization efforts over the past year. We'll review the recommendations from 2013 eVenue Tips and Tricks sessions as well as other industry best practices to see what campaigns, upsells, and basic site improvements were the most effective. We will evaluate new trends and provide suggestions for improvements to your eVenue site for 2014 and provide you with the tools to monitor the effectiveness of those improvements.

Product Vision - Advantage Product Roadmap. Discuss the Advantage and DonorNet product roadmap, including planned enhancements and features that will be available to you. We'll discuss what's new, what's now, and what's next.

Presenters: Cindy Stutman (Philadelphia Flyers), Rob Sine (PAC-12 Conference), Jamie Vosmeier (The Fox Theatre - Atlanta), Haynes Hendrickson (Turnkey Intelligence), Ben Ackerman (Experience)

Presenters: Jaime Donner (Paciolan), Kelly Shoemaker (Paciolan) Presenters: Dwayne Cooper (Paciolan), Ross Krewenka (Paciolan) Presenters: Nikki McCourt (Paciolan), Amy Craig (Paciolan) Presenter: Kevin Hanson (Lutz Technology), Kelly Field (Paciolan)

Moderator: Dave Butler Moderators: Jaime Donner, Kelly Shoemaker Moderator: Dwayne Cooper Moderators: Nikki McCourt, Amy Craig Moderator: Kelly Field

Cardiff Grand Ballroom C&D Baycliff Laguna/Sunset Salon E&F

3:45 - 4:15 Coffee Break: Expo Hall/Newport Coast Ballroom4:15 - 5:15 The Trifecta - Ticketing, Marketing and Fundraising. Wouldn't it be amazing if

fundraising, ticketing, and marketing all worked seamlessly together and there was constant communication and efforts with customers? Hear from leading institutions that have broken down silos and work seamlessly together to raise the bar on communications, customer experience, and revenues.

College Athletics Round Tables: Best Practices Workshop. Participate in lively discussions to help you tackle the biggest opportunities at your organization. These round tables feature a fun environment and interactive discussion with your peers tailored specifically for college athletics. Participation in these sessions enables you to be eligible to win an iPad mini or other fantastic prizes.

Performing Arts Round Tables & Market Meeting. Here’s your chance to share your feedback & ask questions regarding our Product roadmap for Performing arts. It’s also a great opportunity to discuss the challenges faced by performing arts organizations today, share innovative solutions and brainstorm side-by-side with your peers. Submit a topic in advance or make sure to attend this open-forum session with your peers to be eligible to win an iPad or another fantastic prize.

Product Visions - Roadmap for Professional Sports and Arenas. Hear the product roadmap tailored for professional sports and arenas organizations including innovations in the 7.1 platform and other exciting enhancements to your ticketing, marketing, reporting, and sales automation solutions. We'll discuss what's new, what's now, and what's next.

Advantage and DonorNet Best Practices. Hear from leading peers that will share innovative programs and strategies to achieve exceptional results. You’ll take back tips and ideas to implement at your organization and move the needle on donation revenue.

Presenters: Rocky Harris (Arizona State University), Phil Wang (University of California, Irvine), Chris Condit (University of Cincinnati), Jeff Smith (University of Cincinnati), Brad Wurthman (University of Cincinnati)

Presenters: Gary Styve (Paciolan), Lisa Walker (Paciolan), Greg Koteen (Paciolan), Karen Warther (Paciolan)

Presenters: Charles Woodard (Paciolan), Elsie Kuresa (Paciolan) Presenters: Dwayne Cooper (Paciolan), Ross Krewenka (Paciolan) Presenters: Josh Rebholz (University of California, Los Angeles), Tim Day (Michigan State University), Aaron Leetch (Illinois State University), Derek Freeman (University of Nebraska)

Moderator: Kim Damron Moderators: Gary Styve, Lisa Walker, Greg Koteen, Karen Warther Moderators: Charles Woodard, Elsie Kuresa Moderator: Dwayne Cooper Moderator: Kevin Hansen (Lutz Technology)

Cardiff Grand Ballroom C&D Salon A&B Laguna/Sunset Salon E&F

5:30 - 7:00 Pre-PACfest Cocktail Party Hosted by Janam: Sapphire Cove (3rd Floor - press the ‘C’ button in the elevators located in the Pacific Point Tower)

7:00 - 11:00 “Black & White” PACfest Party: Sam & Harry’s (Marriott Restaurant & Lounge) (Sponsored by Weldon, Williams & Lick, Inc.)

Sponsored by

(Casino Sponsored by Experience)

8:00 - 9:00 Registration and Continental Breakfast Expo/Newport Coast Ballroom

9:00 - 9:30 Welcome and Keynote with Dave and Jane Grand Ballroom

9:30 -10:30 Keynote with John Foley (Founder & CEO, John Foley Inc.) Grand Ballroom

10:30 - 11:00 Coffee Break with Business Partners Expo Hall/Newport Coast Ballroom

Visions (Executive) College Athletics Performing Arts Pro Sports and Arenas Advantage Users11:00 -12:00 Genre Keynotes. Join your peers for genre keynotes delivered by senior level executives and

thought leaders in the industry. You will hear trends, insights, and strategies that are shaping your business to impact top line revenue growth as well as bottom line profitability.

College Athletics Keynote. Hear from Sandy Barbour, the Director of Athletics at the University of California, who will discus leadership, vision, and opportunities in college athletics today. You will also hear career advice from Sandy and she will share mentor moments learned along on the way to the Athletic Director’s chair.

Sponsored by Ballena Technologies

Performing Arts Keynote. Join us for a special session led by senior arts executives who will address trends, opportunities, and external factors impacting the arts today. This super panel will feature an interview style discussion along with interactive audience participation for a session that you will never forget.

Content is King – Building and Maintaining Relationships to Bring Content to your Building. One of the biggest things that your organization can do to drive revenue to your bottom line is to bring more content and events to your building. Content impacts everyone including regional ticketing partners, arenas, and pro sports organizations. We’ll discuss how the box office and the entire organization can make these incremental events a big success and ensure they keep coming back. The power panel of promoters, agents, and venues will share strategies for success in event preparation, pricing, reporting, and settlements as well as ongoing management tips.

College Athletics Keynote. Hear from Sandy Barbour, the Director of Athletics at the University of California, who will discus leadership, vision, and opportunities in college athletics today. You will also hear career advice from Sandy and she will share mentor moments learned along on the way to the Athletic Director’s chair. Sponsored by Ballena Technologies

Presenter: Sandy Barbour (University of California, Berkeley) Presenters: Adina Erwin (The Fox Theatre - Atlanta), John Harig (Cincinnati Arts Association), Paul Beard (The Smith Center for the Performing Arts)

Presenters: Brock Jones (Global Spectrum), Mara Jacob (William Morris Endeavor), Brad Murphy (University of Montana, Adams Center), Darin Lashinsky (National Shows 2)

Presenter: Sandy Barbour (University of California, Berkeley)

Moderator: Dave Butler Moderator: Charles Woodard Moderator: Steve Demots Moderator: Dave Butler

Cardiff Grand Ballroom C&D Baycliff Laguna/Sunset Grand Ballroom C&D

12:00 - 1:15 Lunch: In-N-Out Burger on Marriott’s Seaview Terrace (Sponsored by Weldon, Williams, & Lick, Inc.) 1:15 - 2:15 Understanding the Customer Lifecycle. Before selling the ticket, understand

how technology is impacting and making significant changes to the purchase and fan experience. We'll discuss the path to purchase, multiple marketing channels, and purchasing considerations, as well as managing a seamless experience for your customers.

Product Vision - Roadmap for College Athletics. Hear the product roadmap tailored for college athletics including innovations in the 7.1 platform and other exciting enhancements to your ticketing, marketing, fundraising, reporting, and sales automation solutions. We'll discuss what's new, what's now, and what's next.

eVenue Tips & Tricks: The Results Show for Performing Arts. This educational hour will highlight results from your peers’ eVenue optimization efforts. We'll review the recommendations from 2013 eVenue Tips and Tricks sessions as well as other industry best practices to see what campaigns, upsells, and basic site improvements were the most effective. We will also evaluate new trends, offer suggestions for improvements, and provide tools to monitor the effectiveness of those improvements.

Professional Sports and Arenas Round Tables - Best Practices Workshop. Participate in lively discussions to help you tackle the biggest opportunities at your organization. These round tables feature a fun environment and interactive discussion with your peers tailored specifically for your professional sports, arenas, and regional ticketing partners. Participation in these sessions enables you to be eligible to win an iPad mini or other fantastic prizes.

Advantage and DonorNet Review. Discuss the year in review, product enhancements and an overview of how best to implement new features and functionality. We'll cover a wide-variety of topics that focus on ways to maximize effectiveness with Advantage and DonorNet.

Presenters: Isabelle Perreault-Lachapelle (Ottawa Senators), Matt Biggers (University of Colorado), Brian P. Sayre (PlayhouseSquare), Brandon Lucas (carbonhouse), Barbara King (Marketing Inspirations)

Presenters: Dwayne Cooper (Paciolan), Ross Krewenka (Paciolan) Presenters: Brett Giacomino (Paciolan), Greg Koteen (Paciolan) Presenters: Lisa Gaydosh (Paciolan), Amy Craig (Paciolan) Presenter: Kevin Hanson (Lutz Technology), Kelly Field (Paciolan)

Moderator: Jane Kleinberger Moderator: Dwayne Cooper Moderators: Brett Giacomino, Greg Koteen Moderators: Lisa Gaydosh, Amy Craig Moderator: Kelly Field

Cardiff Grand Ballroom C&D Baycliff Salon A&B Salon E&F

2:15 - 2:45 Coffee Break: Expo Hall/Newport Coast Ballroom2:45 - 3:45 Driveway to Driveway - Enhancing the Customer Experience. Sophisticated

organizations are acknowledging the opportunity to grab share of mind and wallet before, during, and after the event by creating an enhanced customer experience through technology. Hear strategies to elevate your event-day program from driveway to driveway through the ticket-buying process, in-venue engagement, ticket scanning and culminating in direct customer feedback to start the next engagement cycle.

eVenue Tips & Tricks: The Results Show for College Athletics. This educational hour will highlight results from your peers’ eVenue optimization efforts. We’ll review the recommendations from 2013 eVenue Tips and Tricks sessions as well as other industry best practices to see what campaigns, upsells and basic site improvements were the most effective. We will also evaluate new trends, offer suggestions for improvements, and provide tools to monitor the effectiveness of those improvements.

Product Vision - Roadmap for Performing Arts. Hear the product roadmap tailored for performing arts including innovations in the 7.1 platform and other exciting enhancements to your ticketing, marketing, fundraising, reporting, and sales automation solutions. We'll discuss what's new, what's now, and what's next.

eVenue Tips & Tricks – The Results Show for Professional Sports and Arenas. This educational hour will highlight results from your peers’ eVenue optimization efforts over the past year. We'll review the recommendations from 2013 eVenue Tips and Tricks sessions as well as other industry best practices to see what campaigns, upsells, and basic site improvements were the most effective. We will evaluate new trends and provide suggestions for improvements to your eVenue site for 2014 and provide you with the tools to monitor the effectiveness of those improvements.

Product Vision - Advantage Product Roadmap. Discuss the Advantage and DonorNet product roadmap, including planned enhancements and features that will be available to you. We'll discuss what's new, what's now, and what's next.

Presenters: Cindy Stutman (Philadelphia Flyers), Rob Sine (PAC-12 Conference), Jamie Vosmeier (The Fox Theatre - Atlanta), Haynes Hendrickson (Turnkey Intelligence), Ben Ackerman (Experience)

Presenters: Jaime Donner (Paciolan), Kelly Shoemaker (Paciolan) Presenters: Dwayne Cooper (Paciolan), Ross Krewenka (Paciolan) Presenters: Nikki McCourt (Paciolan), Amy Craig (Paciolan) Presenter: Kevin Hanson (Lutz Technology), Kelly Field (Paciolan)

Moderator: Dave Butler Moderators: Jaime Donner, Kelly Shoemaker Moderator: Dwayne Cooper Moderators: Nikki McCourt, Amy Craig Moderator: Kelly Field

Cardiff Grand Ballroom C&D Baycliff Laguna/Sunset Salon E&F

3:45 - 4:15 Coffee Break: Expo Hall/Newport Coast Ballroom4:15 - 5:15 The Trifecta - Ticketing, Marketing and Fundraising. Wouldn't it be amazing if

fundraising, ticketing, and marketing all worked seamlessly together and there was constant communication and efforts with customers? Hear from leading institutions that have broken down silos and work seamlessly together to raise the bar on communications, customer experience, and revenues.

College Athletics Round Tables: Best Practices Workshop. Participate in lively discussions to help you tackle the biggest opportunities at your organization. These round tables feature a fun environment and interactive discussion with your peers tailored specifically for college athletics. Participation in these sessions enables you to be eligible to win an iPad mini or other fantastic prizes.

Performing Arts Round Tables & Market Meeting. Here’s your chance to share your feedback & ask questions regarding our Product roadmap for Performing arts. It’s also a great opportunity to discuss the challenges faced by performing arts organizations today, share innovative solutions and brainstorm side-by-side with your peers. Submit a topic in advance or make sure to attend this open-forum session with your peers to be eligible to win an iPad or another fantastic prize.

Product Visions - Roadmap for Professional Sports and Arenas. Hear the product roadmap tailored for professional sports and arenas organizations including innovations in the 7.1 platform and other exciting enhancements to your ticketing, marketing, reporting, and sales automation solutions. We'll discuss what's new, what's now, and what's next.

Advantage and DonorNet Best Practices. Hear from leading peers that will share innovative programs and strategies to achieve exceptional results. You’ll take back tips and ideas to implement at your organization and move the needle on donation revenue.

Presenters: Rocky Harris (Arizona State University), Phil Wang (University of California, Irvine), Chris Condit (University of Cincinnati), Jeff Smith (University of Cincinnati), Brad Wurthman (University of Cincinnati)

Presenters: Gary Styve (Paciolan), Lisa Walker (Paciolan), Greg Koteen (Paciolan), Karen Warther (Paciolan)

Presenters: Charles Woodard (Paciolan), Elsie Kuresa (Paciolan) Presenters: Dwayne Cooper (Paciolan), Ross Krewenka (Paciolan) Presenters: Josh Rebholz (University of California, Los Angeles), Tim Day (Michigan State University), Aaron Leetch (Illinois State University), Derek Freeman (University of Nebraska)

Moderator: Kim Damron Moderators: Gary Styve, Lisa Walker, Greg Koteen, Karen Warther Moderators: Charles Woodard, Elsie Kuresa Moderator: Dwayne Cooper Moderator: Kevin Hansen (Lutz Technology)

Cardiff Grand Ballroom C&D Salon A&B Laguna/Sunset Salon E&F

5:30 - 7:00 Pre-PACfest Cocktail Party Hosted by Janam: Sapphire Cove (3rd Floor - press the ‘C’ button in the elevators located in the Pacific Point Tower)

7:00 - 11:00 “Black & White” PACfest Party: Sam & Harry’s (Marriott Restaurant & Lounge) (Sponsored by Weldon, Williams & Lick, Inc.)

Agenda Day 1 » Monday, 02/10 (tracks by market)

View and customize your agenda on the go directly from your Smartphone! Simply scan the barcode to the left to get started.

7:30 - 8:30 Continental Breakfast Expo/Newport Coast Ballroom

8:30 - 9:15 Industry Best Practices & Annual Star Awards Grand Ballroom

9:15 - 9:45 Coffee Break with Business Partners Expo Hall/Newport Coast Ballroom

Visions (Executive) Marketing & Social Media Ticketing PAC “How-To” CRM Fundraising 9:45 -10:45 Marketing's Silver Bullet - Marketing Automation.

Wouldn’t it be great if you could pre-define how you market to your customers based on their behavior? Or automatically trigger follow-up communications based on action or inaction with your brand? Well look no further, you can do this and more with marketing automation. We’ll learn about pre-triggered campaigns, personalized ULRs for season renewals, and automated triggered responses based on business rules.

The New Normal - Social, Mobile and Digital Engagement. The most cohesive and effective brands leverage social as a powerful engagement tool that complements their digital marketing mix and adds brand and monetization value at every touch point. We’ll share powerful social success stories that tie in digital elements to maximize fan engagement, build fan awareness, and drive sales.

Where Amazing Happens - Paciolan 7.1 Preview. See the latest enhancements in Pac 7.1 and learn about the new tools available to you and your staff to save time and generate revenue. We’ll cover returns, exchanges as and selling from the new seat map as well as a host of other rich new features.

Smarter Solutions - Credit Authorization Solutions and Fraud Prevention. Get details on the latest integration efforts along with the platform capabilities of Paciolan’s new Credit Authorization Gateway Partner CyberSource. You’ll learn about the latest trends in credit card fraud from an industry expert and we’ll share with you best practices that you can use to prevent fraud and mitigate risk from fraudulent activity.

Customers for Life - Building and Maintaining Life-Long Customer Relationships. In this interactive discussion, we’ll discuss proven strategies to enhance lifetime value, maximize ticket sales and drive donor giving opportunities. We’ll address ways to cross-sell and up-sell that uncover meaningful revenue opportunities and share best practices that every venue can implement to effectively maintain their customers for life!

Why Donors Give - The Psychology of a Donor. Learn from leading experts on the psychology of why donors give and how to better understand donors motivation for giving. This is a must attend for any fundraising professional to help better understand the psychology of the giving process.

Presenters: Mark DiMaurizio (FanOne Marketing), Ashwin Puri (University of California, Berkeley), Isabelle Perreault-Lachapelle (Ottawa Senators)

Presenters: Russ Sauvé (The Fox Theatre - Atlanta), Walker Clayton (Wildfire by Google), Jackie Chang (Facebook), Andrew Schoepfer (Providence College)

Presenters: Dianne Whitehair (Texas Performing Arts), Brian P. Sayre (PlayhouseSquare), Jaclyn Briggs (IMG Tickets)

Presenters: Carl Tucker (CyberSource), Dwayne Cooper (Paciolan)

Presenters: Steve Hank (Arizona State University), Ben Flavel (CheckinLine), Melissa Schaaf (Wells Fargo Center)

Presenters: Dennis Howard (University of Oregon), Jeff Stinson (Central Washington University)

Moderator: Mark DiMaurizio (FanOne Marketing) Moderator: Dave Brooks (Venues Today) Moderator: Ross Krewenka Moderators: Dwayne Cooper, Gene Welch Moderator: Gary Styve Moderator: Craig Ricks

Cardiff Grand Ballroom C&D Salon A&B Laguna/Sunset Salon E&F Baycliff

10:45 -11:15 Coffee Break: Expo Hall/Newport Coast Ballroom11:15 - 12:15 Beyond Integration – StubHub Best Practices. Hear

from StubHub and other institutions how to best leverage your integrated ticket resale solution. We'll also cover new opportunities including primary listings on Stubhub.com to increase reach, ticket resale for students to address no-shows, and how to leverage data to up-sell one time buyers into life long fans.

A Bigger Bang for Your Buck – Amplifying Retargeting Success. Shopping cart abandonment is low hanging fruit, but what other retargeting opportunities are available and how can these strategies be leveraged to maximize sales? We’ll discuss retargeting strategies, Facebook Exchange, and other techniques to drive sales that get the biggest bang for your buck.

3D Venue Visualization - Seat Upgrades and Reseating. Seat upgrades for our most valued patrons represents incremental dollars to be gained. How do we maximize this opportunity, deliver an exceptional customer experience, and automate most of the work with technology? Hear how leading institutions have leveraged the integrated Ballena model to capitalize on these opportunities.

Head of the Class - Test Your Knowledge of tRes. Join Caroline Fenton and the Paciolan team as we cover a wide variety of tRes knowledge and tips that will help save you time and better manage ticketing processes within tRes. Compare your knowledge vs. other Paciolan community members and see how you stack up. Are you at the head of your class?

Coffee is for Closers! Sales Strategies for Success. Learn from top programs, organizations, and experts who are moving the revenue needle through effective selling programs. We'll address all aspects from acquiring new customers, group sales, packages and upsales as well as renewals.

Ramp it Up! Priority Seating and Priority Points Programs. Everyone wants to “sit between the 35s”, be court side, or sit in the center orchestra level. Understand proven strategies to manage priority seating, fill seats, and offer an exceptional live entertainment experience for your biggest supporters.

Fundraising Trends and Strategies for Arts Organizations. Hear trends and best practices for performing arts fundraising professionals including managing donor records, segmenting and profiling your donor database, stewarding major donors, and more!

Presenters: Greg Ivry (StubHub), Mark Harrison (University of Texas), Elsie Kuresa (Paciolan)

Presenters: Ryan McDermott (AdRoll), Dan Heck (University of Arizona), Dianne Whitehair (Texas Performing Arts), Christy Emilyon (Bandimere Speedway), Isabelle Cloutier (Cirque du Soleil)

Presenters: Steve Stonehouse (Ballena Technologies), Brian Broussard (Louisiana State University), Sean Conner (Texas Christian University), Elaine Jarvie (Brigham Young University), Sandy Smith (Virginia Tech)

Presenter: Caroline Fenton (Paciolan) Presenters: Mark Tilson (JMI Sports), Bernie Mullin (The Aspire Group), Matt DiFebo (IMG Learfield Ticket Solutions), Michael Espada (Florida State University)

Presenters: Brenda Vaughn (University of Alabama), Kevin Miller (West Virginia University), Mike Carpenter (James Madison University), McK Williams (University of Oklahoma)

Presenters: Patrick Hodges (Blackbaud), Michael Culler (Blackbaud), Tina John (Paciolan)

Moderator: Kim Damron Moderator: James Kim Moderator: Lisa Walker Moderator: Caroline Fenton Moderator: Jane Kleinberger Moderator: Deana Itow Moderator: Charles Woodard

Cardiff Laguna/Sunset Salon A&B Grand Ballroom C&D Salon E&F Baycliff Avalon

12:15 - 1:30 Lunch: Pool Patio and Rose Garden

1:30 - 2:30 Keynote with Scott O’Neil (CEO, Philadelphia 76ers and New Jersey Devils): Grand Ballroom 2:30 - 3:00 Coffee Break: Expo Hall/Newport Coast Ballroom3:00 - 4:00 Dollars and Cents - Let's Talk Pricing! During this session

we'll discuss pricing strategies that are working, and how it is impacting the bottom line. The panel of experts will also discuss strategies behind rescaling the house, variable pricing and dynamic pricing. We'll also address different approaches to analyzing pricing including doing it internally or hiring an outside expert to help make recommendations.

Loyalty Without Limits - Fan and Customer Loyalty Programs. In an increasingly competitive live entertainment world, offering a loyalty program that rewards customers for buying tickets, making a donation, attending your events and engaging your brand is a great opportunity to lock in your customers for life. Hear about tools and strategies to deliver experiential rewards, identify valuable fans and automate your loyalty program.

What's New in eVenue 7.2? We’ll discuss the vision of the new eVenue 7.2 product and provide a high level overview of what can be expected in the upcoming release. Get a sneak peak at some of the new customer centric improvements being introduced, such as on-line exchanges. Also learn more about our design philosophy and how we are helping you prepare for the next generation of mobile commerce by employing web technologies such as responsive design.

Access and Digital Ticketing - Putting Technology to Work for You. Digital ticketing has evolved quickly and with it several opportunities to leverage Access Management and digital ticketing technologies at your venues. During this session we'll discuss how to best prepare for, and manage your digital ticketing options.

Arm Your Team - PAC CRM Preview & Best Practices. Sick of using the keyword search in PAC CRM or trying to figure out a way to pull up the account you just recently closed? Join us for a preview of these (and many more) latest enhancements in PAC CRM. Also, learn how leading institutions are leveraging PAC CRM to manage customer interactions, drive sales, and best practices to successfully implement at your organization.

Why Can’t We All Just Get Along? Cohesive University and Athletics Fundraising. It would be amazing if athletics fundraising and university fundraising seamlessly worked together and there was constant communication and efforts with donors. What’s that you say, this isn’t just a pipe dream, but is actually happening today? Tell me more…Hear from leading fundraisers and institutions that have cracked the code to sharing university and athletics fundraising data to provide heightened revenue opportunities and a seamless donor communication experience.

Presenters: Jeff Eglen (Digonex), Doug Mitarotonda (Qcue), Ryan Chenault (Northwestern University), Dave Sertich (Stanford University)

Presenters: Jason Cole (row27), Marty Summa (University of Maryland), Perry Teague (NCR Corporation), Charlie Taylor (University of Oklahoma)

Presenter: Ross Krewenka (Paciolan) Presenter: Mike Stephanson (Paciolan) Presenters: Tina John (Paciolan) , Abbey Lehman (Paciolan) Presenters: Kevin Hansen (Lutz Technology), Phil Wang (University of California, Irvine), Kent Stanley (Utah State University), Kim McDade (University of Michigan), Dedan Brozino (California State University, Long Beach)

Moderator: Jane Kleinberger Moderator: Craig Ricks Moderator: Ross Krewenka Moderator: Mike Stephanson Moderator: Tina John Moderators: Elsie Kuresa, Kristi Dyer

Cardiff Salon A&B Grand Ballroom C&D Salon E&F Baycliff Laguna/Sunset

4:00 - 4:30 Coffee Break: Expo Hall/Newport Coast Ballroom4:30 - 5:30 Big Data and Data-Driven Decisions. Learn how innovative

organizations are leveraging big data and data warehouses to make informed, data-driven decisions that impact the bottom line. We’ll hear firsthand from thought leading institutions who have implemented big data strategies at their organizations.

Anatomy of a Perfect Email. Heighten the effectiveness of your email marketing campaigns by learning improved methods to conceptualize and create emails that improve click-throughs and increase sales. Hear trends and concepts that maximize revenues and unlock additional sales opportunities. Learn ways to leverage your platform that increases ticket sales and attendance, all while strengthening your fan, donor, and patron relationships.

The Evolution of Student Ticketing and Addressing Student No-Shows. We'll discuss innovative ways to better manage student ticketing and cover new programs, best practices, tips and tricks. Hear how your peers are communicating with students on campus, managing student sales, delivery methods, lottery processes for post season games and how they streamline processes as well as programs to address student attendance.

Data Import Best Practices. Hear all of the available options to use the Patron Import process. We’ll cover different use cases, what you need to know to prepare for an import, and articulate what to expect and how Paciolan will help with the process.

CRM and Marketing Automation: Understanding the Customer Relationship Continuum. CRM is a critical technology to gain a 360º view of your patron’s every interaction with your brand. Tying in marketing automation with CRM unlocks new doors and delivers an unprecedented ability to engage with patrons. Hear firsthand how sophisticated brands are managing this growing phenomenon and how you can act on this trend.

tFund Boot Camp - Uncover Tricks of the Trade with tFund. Hear from leading Paciolan experts on ways to leverage tFund to manage fundraising campaigns, donor relationships and seamless communication with your donors. You will walk away from this session with at least 5 great tips to immediately implement at your institution.

Presenters: Bryan Smith (SSB), Milton Overton (University of Alabama), Nathan Corder (University of Alabama), Steve Geib (New Era Tickets), Steve Hank (Arizona State University)

Presenters: Ellen Jones (Paciolan), Tom Heffron (Paciolan), Brennan Carlson (Lyris)

Presenters: Jim O'Neill (Boston College), Matt Monroe (University of Maryland), Rich Muschell (Stanford University), Meghan Millar (Virginia Commonwealth University)

Presenter: Marylee Guerrero (Paciolan) Presenters: Kyle Murphy (FanOne Marketing), Andy Lempart (University of California, Berkeley), Ben Hoel (Portland Timbers)

Presenters: Kristi Dyer (Paciolan), Pauleen Wright (Paciolan)

Moderator: Christine Stoffel (SEAT) Moderator: Ellen Jones Moderator: Deana Itow Moderator: Marylee Guerrero Moderator: James Kim Moderators: Kristi Dyer, Pauleen Wright

Cardiff Laguna/Sunset Grand Ballroom C&D Salon A&B Salon E&F Baycliff

5:30- 7:00 Cocktail Reception: Expo Hall/Newport Coast Ballroom (Sponsored by StubHub)

Sponsored by

7:30 - 8:30 Continental Breakfast Expo/Newport Coast Ballroom

8:30 - 9:15 Industry Best Practices & Annual Star Awards Grand Ballroom

9:15 - 9:45 Coffee Break with Business Partners Expo Hall/Newport Coast Ballroom

Visions (Executive) Marketing & Social Media Ticketing PAC “How-To” CRM Fundraising 9:45 -10:45 Marketing's Silver Bullet - Marketing Automation.

Wouldn’t it be great if you could pre-define how you market to your customers based on their behavior? Or automatically trigger follow-up communications based on action or inaction with your brand? Well look no further, you can do this and more with marketing automation. We’ll learn about pre-triggered campaigns, personalized ULRs for season renewals, and automated triggered responses based on business rules.

The New Normal - Social, Mobile and Digital Engagement. The most cohesive and effective brands leverage social as a powerful engagement tool that complements their digital marketing mix and adds brand and monetization value at every touch point. We’ll share powerful social success stories that tie in digital elements to maximize fan engagement, build fan awareness, and drive sales.

Where Amazing Happens - Paciolan 7.1 Preview. See the latest enhancements in Pac 7.1 and learn about the new tools available to you and your staff to save time and generate revenue. We’ll cover returns, exchanges as and selling from the new seat map as well as a host of other rich new features.

Smarter Solutions - Credit Authorization Solutions and Fraud Prevention. Get details on the latest integration efforts along with the platform capabilities of Paciolan’s new Credit Authorization Gateway Partner CyberSource. You’ll learn about the latest trends in credit card fraud from an industry expert and we’ll share with you best practices that you can use to prevent fraud and mitigate risk from fraudulent activity.

Customers for Life - Building and Maintaining Life-Long Customer Relationships. In this interactive discussion, we’ll discuss proven strategies to enhance lifetime value, maximize ticket sales and drive donor giving opportunities. We’ll address ways to cross-sell and up-sell that uncover meaningful revenue opportunities and share best practices that every venue can implement to effectively maintain their customers for life!

Why Donors Give - The Psychology of a Donor. Learn from leading experts on the psychology of why donors give and how to better understand donors motivation for giving. This is a must attend for any fundraising professional to help better understand the psychology of the giving process.

Presenters: Mark DiMaurizio (FanOne Marketing), Ashwin Puri (University of California, Berkeley), Isabelle Perreault-Lachapelle (Ottawa Senators)

Presenters: Russ Sauvé (The Fox Theatre - Atlanta), Walker Clayton (Wildfire by Google), Jackie Chang (Facebook), Andrew Schoepfer (Providence College)

Presenters: Dianne Whitehair (Texas Performing Arts), Brian P. Sayre (PlayhouseSquare), Jaclyn Briggs (IMG Tickets)

Presenters: Carl Tucker (CyberSource), Dwayne Cooper (Paciolan)

Presenters: Steve Hank (Arizona State University), Ben Flavel (CheckinLine), Melissa Schaaf (Wells Fargo Center)

Presenters: Dennis Howard (University of Oregon), Jeff Stinson (Central Washington University)

Moderator: Mark DiMaurizio (FanOne Marketing) Moderator: Dave Brooks (Venues Today) Moderator: Ross Krewenka Moderators: Dwayne Cooper, Gene Welch Moderator: Gary Styve Moderator: Craig Ricks

Cardiff Grand Ballroom C&D Salon A&B Laguna/Sunset Salon E&F Baycliff

10:45 -11:15 Coffee Break: Expo Hall/Newport Coast Ballroom11:15 - 12:15 Beyond Integration – StubHub Best Practices. Hear

from StubHub and other institutions how to best leverage your integrated ticket resale solution. We'll also cover new opportunities including primary listings on Stubhub.com to increase reach, ticket resale for students to address no-shows, and how to leverage data to up-sell one time buyers into life long fans.

A Bigger Bang for Your Buck – Amplifying Retargeting Success. Shopping cart abandonment is low hanging fruit, but what other retargeting opportunities are available and how can these strategies be leveraged to maximize sales? We’ll discuss retargeting strategies, Facebook Exchange, and other techniques to drive sales that get the biggest bang for your buck.

3D Venue Visualization - Seat Upgrades and Reseating. Seat upgrades for our most valued patrons represents incremental dollars to be gained. How do we maximize this opportunity, deliver an exceptional customer experience, and automate most of the work with technology? Hear how leading institutions have leveraged the integrated Ballena model to capitalize on these opportunities.

Head of the Class - Test Your Knowledge of tRes. Join Caroline Fenton and the Paciolan team as we cover a wide variety of tRes knowledge and tips that will help save you time and better manage ticketing processes within tRes. Compare your knowledge vs. other Paciolan community members and see how you stack up. Are you at the head of your class?

Coffee is for Closers! Sales Strategies for Success. Learn from top programs, organizations, and experts who are moving the revenue needle through effective selling programs. We'll address all aspects from acquiring new customers, group sales, packages and upsales as well as renewals.

Ramp it Up! Priority Seating and Priority Points Programs. Everyone wants to “sit between the 35s”, be court side, or sit in the center orchestra level. Understand proven strategies to manage priority seating, fill seats, and offer an exceptional live entertainment experience for your biggest supporters.

Fundraising Trends and Strategies for Arts Organizations. Hear trends and best practices for performing arts fundraising professionals including managing donor records, segmenting and profiling your donor database, stewarding major donors, and more!

Presenters: Greg Ivry (StubHub), Mark Harrison (University of Texas), Elsie Kuresa (Paciolan)

Presenters: Ryan McDermott (AdRoll), Dan Heck (University of Arizona), Dianne Whitehair (Texas Performing Arts), Christy Emilyon (Bandimere Speedway), Isabelle Cloutier (Cirque du Soleil)

Presenters: Steve Stonehouse (Ballena Technologies), Brian Broussard (Louisiana State University), Sean Conner (Texas Christian University), Elaine Jarvie (Brigham Young University), Sandy Smith (Virginia Tech)

Presenter: Caroline Fenton (Paciolan) Presenters: Mark Tilson (JMI Sports), Bernie Mullin (The Aspire Group), Matt DiFebo (IMG Learfield Ticket Solutions), Michael Espada (Florida State University)

Presenters: Brenda Vaughn (University of Alabama), Kevin Miller (West Virginia University), Mike Carpenter (James Madison University), McK Williams (University of Oklahoma)

Presenters: Patrick Hodges (Blackbaud), Michael Culler (Blackbaud), Tina John (Paciolan)

Moderator: Kim Damron Moderator: James Kim Moderator: Lisa Walker Moderator: Caroline Fenton Moderator: Jane Kleinberger Moderator: Deana Itow Moderator: Charles Woodard

Cardiff Laguna/Sunset Salon A&B Grand Ballroom C&D Salon E&F Baycliff Avalon

12:15 - 1:30 Lunch: Pool Patio and Rose Garden

1:30 - 2:30 Keynote with Scott O’Neil (CEO, Philadelphia 76ers and New Jersey Devils): Grand Ballroom 2:30 - 3:00 Coffee Break: Expo Hall/Newport Coast Ballroom3:00 - 4:00 Dollars and Cents - Let's Talk Pricing! During this session

we'll discuss pricing strategies that are working, and how it is impacting the bottom line. The panel of experts will also discuss strategies behind rescaling the house, variable pricing and dynamic pricing. We'll also address different approaches to analyzing pricing including doing it internally or hiring an outside expert to help make recommendations.

Loyalty Without Limits - Fan and Customer Loyalty Programs. In an increasingly competitive live entertainment world, offering a loyalty program that rewards customers for buying tickets, making a donation, attending your events and engaging your brand is a great opportunity to lock in your customers for life. Hear about tools and strategies to deliver experiential rewards, identify valuable fans and automate your loyalty program.

What's New in eVenue 7.2? We’ll discuss the vision of the new eVenue 7.2 product and provide a high level overview of what can be expected in the upcoming release. Get a sneak peak at some of the new customer centric improvements being introduced, such as on-line exchanges. Also learn more about our design philosophy and how we are helping you prepare for the next generation of mobile commerce by employing web technologies such as responsive design.

Access and Digital Ticketing - Putting Technology to Work for You. Digital ticketing has evolved quickly and with it several opportunities to leverage Access Management and digital ticketing technologies at your venues. During this session we'll discuss how to best prepare for, and manage your digital ticketing options.

Arm Your Team - PAC CRM Preview & Best Practices. Sick of using the keyword search in PAC CRM or trying to figure out a way to pull up the account you just recently closed? Join us for a preview of these (and many more) latest enhancements in PAC CRM. Also, learn how leading institutions are leveraging PAC CRM to manage customer interactions, drive sales, and best practices to successfully implement at your organization.

Why Can’t We All Just Get Along? Cohesive University and Athletics Fundraising. It would be amazing if athletics fundraising and university fundraising seamlessly worked together and there was constant communication and efforts with donors. What’s that you say, this isn’t just a pipe dream, but is actually happening today? Tell me more…Hear from leading fundraisers and institutions that have cracked the code to sharing university and athletics fundraising data to provide heightened revenue opportunities and a seamless donor communication experience.

Presenters: Jeff Eglen (Digonex), Doug Mitarotonda (Qcue), Ryan Chenault (Northwestern University), Dave Sertich (Stanford University)

Presenters: Jason Cole (row27), Marty Summa (University of Maryland), Perry Teague (NCR Corporation), Charlie Taylor (University of Oklahoma)

Presenter: Ross Krewenka (Paciolan) Presenter: Mike Stephanson (Paciolan) Presenters: Tina John (Paciolan) , Abbey Lehman (Paciolan) Presenters: Kevin Hansen (Lutz Technology), Phil Wang (University of California, Irvine), Kent Stanley (Utah State University), Kim McDade (University of Michigan), Dedan Brozino (California State University, Long Beach)

Moderator: Jane Kleinberger Moderator: Craig Ricks Moderator: Ross Krewenka Moderator: Mike Stephanson Moderator: Tina John Moderators: Elsie Kuresa, Kristi Dyer

Cardiff Salon A&B Grand Ballroom C&D Salon E&F Baycliff Laguna/Sunset

4:00 - 4:30 Coffee Break: Expo Hall/Newport Coast Ballroom4:30 - 5:30 Big Data and Data-Driven Decisions. Learn how innovative

organizations are leveraging big data and data warehouses to make informed, data-driven decisions that impact the bottom line. We’ll hear firsthand from thought leading institutions who have implemented big data strategies at their organizations.

Anatomy of a Perfect Email. Heighten the effectiveness of your email marketing campaigns by learning improved methods to conceptualize and create emails that improve click-throughs and increase sales. Hear trends and concepts that maximize revenues and unlock additional sales opportunities. Learn ways to leverage your platform that increases ticket sales and attendance, all while strengthening your fan, donor, and patron relationships.

The Evolution of Student Ticketing and Addressing Student No-Shows. We'll discuss innovative ways to better manage student ticketing and cover new programs, best practices, tips and tricks. Hear how your peers are communicating with students on campus, managing student sales, delivery methods, lottery processes for post season games and how they streamline processes as well as programs to address student attendance.

Data Import Best Practices. Hear all of the available options to use the Patron Import process. We’ll cover different use cases, what you need to know to prepare for an import, and articulate what to expect and how Paciolan will help with the process.

CRM and Marketing Automation: Understanding the Customer Relationship Continuum. CRM is a critical technology to gain a 360º view of your patron’s every interaction with your brand. Tying in marketing automation with CRM unlocks new doors and delivers an unprecedented ability to engage with patrons. Hear firsthand how sophisticated brands are managing this growing phenomenon and how you can act on this trend.

tFund Boot Camp - Uncover Tricks of the Trade with tFund. Hear from leading Paciolan experts on ways to leverage tFund to manage fundraising campaigns, donor relationships and seamless communication with your donors. You will walk away from this session with at least 5 great tips to immediately implement at your institution.

Presenters: Bryan Smith (SSB), Milton Overton (University of Alabama), Nathan Corder (University of Alabama), Steve Geib (New Era Tickets), Steve Hank (Arizona State University)

Presenters: Ellen Jones (Paciolan), Tom Heffron (Paciolan), Brennan Carlson (Lyris)

Presenters: Jim O'Neill (Boston College), Matt Monroe (University of Maryland), Rich Muschell (Stanford University), Meghan Millar (Virginia Commonwealth University)

Presenter: Marylee Guerrero (Paciolan) Presenters: Kyle Murphy (FanOne Marketing), Andy Lempart (University of California, Berkeley), Ben Hoel (Portland Timbers)

Presenters: Kristi Dyer (Paciolan), Pauleen Wright (Paciolan)

Moderator: Christine Stoffel (SEAT) Moderator: Ellen Jones Moderator: Deana Itow Moderator: Marylee Guerrero Moderator: James Kim Moderators: Kristi Dyer, Pauleen Wright

Cardiff Laguna/Sunset Grand Ballroom C&D Salon A&B Salon E&F Baycliff

5:30- 7:00 Cocktail Reception: Expo Hall/Newport Coast Ballroom (Sponsored by StubHub)

Agenda Day 2 » Tuesday, 02/11 (tracks by function)

View and customize your agenda on the go directly from your Smartphone! Simply scan the barcode to the left to get started.

Sponsored by

8:00 - 9:00 Continental Breakfast Grand Ballroom

Visions (Executive) Marketing & Social Media Ticketing PAC “How-To” CRM Fundraising9:00 - 10:00 Non-Traditional Ways to Generate Revenue. At

heart, we are all entrepreneurs - Its in our DNA. During this session we'll discuss how to uncover new revenue opportunities and hear proven use cases of programs that create financial windfall.

Mobile Marketing - Let's Get Mobile! Learn industry trends, see what venues are doing with mobile, and discover innovative ways to integrate mobile into your events. Hear how to heighten mobile efficiency at your venue, drive event attendance, and increase customer engagement with mobile initiatives.

See Your Data in a New Light - Data Visualization. Unlock the new future of reporting and experience visual reports, rich data and analytics. Data visualization is prompting a cultural shift toward more analytic, data-driven business and operational decisions. Come see how eQuery is being improved to handle visual data from the TI data warehouse.

PAC 7.0 and What You Need to Know. Hear from Paciolan experts and discuss an overview of best practices, highlights, strategies, success stories and product enhancements.

Managing the Customer Lifecycle and Maximizing Sales Opportunities. Each element of the customer life cycle is critical to your business. “Filling the bucket” or adding new customers to your database is critical to bring in new revenues. Promoting them into becoming larger buyers or donors helps to realize revenue opportunities, and retaining season ticket holders and subscribers is the lifeblood of your organization. We’ll hear from venues with proven success strategies to manage your customer lifecycle and achieve your revenue goals.

eCommerce Strategies that Drive Incremental Donor Dollars. Hear eVenue eCommerce best practices to drive giving and generate incremental donations. We'll discuss and review a variety of eCommerce strategies to recruit donors, create new up-sell opportunities, and other avenues to maximize your donor programs.

Presenters: Adina Erwin (The Fox Theatre - Atlanta), Connor Kruggel (Air Force Academy), Keith Allen (Pointstreak 5050), Deborah Kime (Budweiser Gardens)

Presenters: Kate Green (StubHub), Ryan Pensy (Silver Chalice), Ross Krewenka (Paciolan)

Presenters: Mike Stephanson (Paciolan), Tina John (Paciolan) Presenters: Lindsey Kinkelaar (Paciolan), Stephanie Plueard (Paciolan)

Presenters: Abbey Carter (Arizona State University, Kurt Hasenbalg (Northwestern University), Rob Kristiniak (University of California, Berkeley), Tim Martin (University of Southern California)

Presenters: Adam Spratt (Paciolan), Lisa Walker (Paciolan)

Moderator: Jane Kleinberger Moderator: Ross Krewenka Moderator: Mike Stephanson Moderators: Lindsey Kinkelaar, Stephanie Plueard Moderator: Steve Demots Moderators: Adam Spratt, Lisa Walker

Cardiff Baycliff Laguna/Sunset Newport Coast 1&2&3 Newport Coast 5 Newport Coast 4

10:00 - 10:15 Coffee Break: Ballroom Foyer

10:15 - 11:15 Creating Value with Sponsors. Hear from leading industry experts who will share strategies and ideas to unlock value for sponsors and partners. Learn to activate sponsorships that fit with your business and are unique to your brand to help move your business forward.

Preview the New Google Analytics. Learn and understand how Google Analytics has changed it’s approach to allow you to mine valuable marketing and eCommerce data from all channels. We’ll cover funnel reports, how to instantly tell which campaigns are working well, and how to make actionable, strategic decisions based on analytics.

Driving Ticket Sales for Low Demand Events. Hear from other like minded venues, teams and organizations that are faced with the challenges and opportunities unique to venues who have lower demand for some events. We’ll discuss strategies to grow sales and technologies to offload manual processes so you can focus on face time with your customers.

eQuery - Powerful Reporting Made Simple. Join the reporting gurus from Paciolan who will demonstrate powerful reporting functionality built into eQuery. We'll show how to easily access critical data along with key reports to manage your business.

Work Smarter, Not Harder! Leveraging Technology to Improve the Sales Cycle. Wouldn't it be great if you had the ability to look at your prospect list and instantly prioritize your top leads, before you ever reach out to them? What if you could quickly generate new leads and quickly move them through the sales cycle through technology? We'll hear from industry experts and leaders in the industry on proven solutions for success.

Tomorrow's Top Donors Today - Strategies to Recruit Young Alumni Donors. Tomorrow’s top donors are sitting in your seats today. They are young alumni and recent graduates that are passionate about your brand but not quite mature enough in their careers to make a big gift. Hear from organizations who have created unique programs to recruit these young alumni into donor programs then move them up the ladder to higher level donor programs in the future.

Presenters: Dan Migala (Property Consulting Group), Eric Fernandez (MediaLink), Jason Cole (row27)

Presenter: Brandon O'Connor (Paciolan) Presenters: Jim Downey (MetroTix), Kristina Olson (Casper Events Center), Anna Wyttenback (Casper Events Center), Christine Higgins (Providence College)

Presenters: Kelsey Skiles (Paciolan), Betsy Adams (Paciolan) Presenters: Bryan Apgar (WebsiteAlive), Bill Zachry (Turnkey Intelligence), Matt Monroe (University of Maryland), Brian P. Sayre (PlayhouseSquare)

Presenters: John Bateman (University of Georgia), Joe Bertoletti (University of Maryland)

Moderator: Jane Kleinberger Moderator: Brandon O'Connor Moderator: Lisa Gaydosh (Paciolan) Moderators: Kelsey Skiles, Betsy Adams Moderator: Dan Demato (FutureTix) Moderator: Gary Styve

Cardiff Baycliff Newport Coast 1&2&3 Laguna/Sunset Newport Coast 5 Newport Coast 4

11:15 - 11:30 Coffee Break: Ballroom Foyer

11:30 - 12:30 Eureka! - Leveraging Technology to Enhance the Customer Experience and Drive Revenue. Technology is ever-changing and is a key factor to enhance each customer interaction. From CRM, to mobile, social media to online purchasing, technology now enables venues to create better experiences for their patrons at every point of interaction. Learn how innovative venues are adopting new technologies including eCommerce, social and mobile sales strategies to create exceptional experiences at their venues.

Converging Social Media Technologies to Aid Database Building Efforts. Social Media has evolved beyond Facebook and Twitter. With emerging technologies, it's a challenge to manage all of these platforms with limited resources to maximize your social presence and engage your fans and patrons. We'll uncover best practices to build social databases, mine social data, identify and influence brand ambassadors and monetize social with ticket sales opportunities.

Ticket-Selling Strategies: It's All About the Ticket. Prior to tickets going on sale and before you advertise, generate publicity and secure promotional opportunities, the first step for your campaigns should be considering ticket-selling strategies. We’ll cover a variety of strategies, including pricing, discounts, pre-sales, premium seating and most important, setting the on-sale date.

PCI – Understanding Compliance Concepts. PCI compliance is an ongoing initiative that requires the correct tools as well as the appropriate process in place to meet the standards of the payment card industry. Join us for this important forum to discuss and gain a stronger understanding of payment data security best practices and requirements. We’ll also share some of the recent changes to PCI requirements, as well as information needed to ensure your organization is compliant.

CRM Round Tables. Join us in an intimate and informal setting to discuss new trends, issues, innovative solutions and other emerging topics of interest around CRM. Brainstorm side-by-side with your peers and hear from leading institutions and Paciolan experts on how to better manage multiple CRM opportunities including lead cultivation, reporting & aggregating data to identify trends, and sales strategies to take advantage of market opportunities.

Fundraising: Expect to Win. Learn creative cultivation techniques to inspire your donors to give, and motivate them to keep giving. Hear ways to increase the giving levels of faithful donors for major campaigns that help grow your fund and drive support campaigns for university and athletics initiatives.

Presenters: David Marcus (ScoreBig), Jeff Sherratt (Ballena Technologies), Matt Biggers (University of Colorado)

Presenters: David Greiss (Theatre Under the Stars), Melissa Schaaf (Wells Fargo Center), Robby Ray (University of California, Irvine), Jaime Juenger (University of Cincinnati)

Presenters: Chris Bescanceney (University of Alabama), John Harig (Cincinnati Arts Association), Tara Lynch (Mile One Centre), Brent McNamee (Budweiser Gardens)

Presenter: Erik Janis (Paciolan) Presenter: Tina John (Paciolan) Presenter: Jerry F. Smith (J.F. Smith Group)

Moderator: Dan Demato (FutureTix) Moderator: Nick Coromelas Moderator: Lisa Gaydosh Moderator: Erik Janis Moderator: Tina John Moderator: Ellen Jones

Cardiff Newport Coast 1&2&3 Newport Coast 4 Newport Coast 5 Avalon Baycliff

12:30 - 2:00 Closing Luncheon Keynote with Bonner Paddock (Founder, OM Foundation): Grand Ballroom (Sponsored by Janam)

2:30 - 4:00 Unlocking the Power of PACmail. Tap into advanced functionality you may not have known existed. Learn how to create landing pages, default “First Name” fields, hidden fields within forms to collect additional information, and much more!

Presenter: Tom Heffron (Paciolan)

Cardiff

Sponsored by

8:00 - 9:00 Continental Breakfast Grand Ballroom

Visions (Executive) Marketing & Social Media Ticketing PAC “How-To” CRM Fundraising9:00 - 10:00 Non-Traditional Ways to Generate Revenue. At

heart, we are all entrepreneurs - Its in our DNA. During this session we'll discuss how to uncover new revenue opportunities and hear proven use cases of programs that create financial windfall.

Mobile Marketing - Let's Get Mobile! Learn industry trends, see what venues are doing with mobile, and discover innovative ways to integrate mobile into your events. Hear how to heighten mobile efficiency at your venue, drive event attendance, and increase customer engagement with mobile initiatives.

See Your Data in a New Light - Data Visualization. Unlock the new future of reporting and experience visual reports, rich data and analytics. Data visualization is prompting a cultural shift toward more analytic, data-driven business and operational decisions. Come see how eQuery is being improved to handle visual data from the TI data warehouse.

PAC 7.0 and What You Need to Know. Hear from Paciolan experts and discuss an overview of best practices, highlights, strategies, success stories and product enhancements.

Managing the Customer Lifecycle and Maximizing Sales Opportunities. Each element of the customer life cycle is critical to your business. “Filling the bucket” or adding new customers to your database is critical to bring in new revenues. Promoting them into becoming larger buyers or donors helps to realize revenue opportunities, and retaining season ticket holders and subscribers is the lifeblood of your organization. We’ll hear from venues with proven success strategies to manage your customer lifecycle and achieve your revenue goals.

eCommerce Strategies that Drive Incremental Donor Dollars. Hear eVenue eCommerce best practices to drive giving and generate incremental donations. We'll discuss and review a variety of eCommerce strategies to recruit donors, create new up-sell opportunities, and other avenues to maximize your donor programs.

Presenters: Adina Erwin (The Fox Theatre - Atlanta), Connor Kruggel (Air Force Academy), Keith Allen (Pointstreak 5050), Deborah Kime (Budweiser Gardens)

Presenters: Kate Green (StubHub), Ryan Pensy (Silver Chalice), Ross Krewenka (Paciolan)

Presenters: Mike Stephanson (Paciolan), Tina John (Paciolan) Presenters: Lindsey Kinkelaar (Paciolan), Stephanie Plueard (Paciolan)

Presenters: Abbey Carter (Arizona State University, Kurt Hasenbalg (Northwestern University), Rob Kristiniak (University of California, Berkeley), Tim Martin (University of Southern California)

Presenters: Adam Spratt (Paciolan), Lisa Walker (Paciolan)

Moderator: Jane Kleinberger Moderator: Ross Krewenka Moderator: Mike Stephanson Moderators: Lindsey Kinkelaar, Stephanie Plueard Moderator: Steve Demots Moderators: Adam Spratt, Lisa Walker

Cardiff Baycliff Laguna/Sunset Newport Coast 1&2&3 Newport Coast 5 Newport Coast 4

10:00 - 10:15 Coffee Break: Ballroom Foyer

10:15 - 11:15 Creating Value with Sponsors. Hear from leading industry experts who will share strategies and ideas to unlock value for sponsors and partners. Learn to activate sponsorships that fit with your business and are unique to your brand to help move your business forward.

Preview the New Google Analytics. Learn and understand how Google Analytics has changed it’s approach to allow you to mine valuable marketing and eCommerce data from all channels. We’ll cover funnel reports, how to instantly tell which campaigns are working well, and how to make actionable, strategic decisions based on analytics.

Driving Ticket Sales for Low Demand Events. Hear from other like minded venues, teams and organizations that are faced with the challenges and opportunities unique to venues who have lower demand for some events. We’ll discuss strategies to grow sales and technologies to offload manual processes so you can focus on face time with your customers.

eQuery - Powerful Reporting Made Simple. Join the reporting gurus from Paciolan who will demonstrate powerful reporting functionality built into eQuery. We'll show how to easily access critical data along with key reports to manage your business.

Work Smarter, Not Harder! Leveraging Technology to Improve the Sales Cycle. Wouldn't it be great if you had the ability to look at your prospect list and instantly prioritize your top leads, before you ever reach out to them? What if you could quickly generate new leads and quickly move them through the sales cycle through technology? We'll hear from industry experts and leaders in the industry on proven solutions for success.

Tomorrow's Top Donors Today - Strategies to Recruit Young Alumni Donors. Tomorrow’s top donors are sitting in your seats today. They are young alumni and recent graduates that are passionate about your brand but not quite mature enough in their careers to make a big gift. Hear from organizations who have created unique programs to recruit these young alumni into donor programs then move them up the ladder to higher level donor programs in the future.

Presenters: Dan Migala (Property Consulting Group), Eric Fernandez (MediaLink), Jason Cole (row27)

Presenter: Brandon O'Connor (Paciolan) Presenters: Jim Downey (MetroTix), Kristina Olson (Casper Events Center), Anna Wyttenback (Casper Events Center), Christine Higgins (Providence College)

Presenters: Kelsey Skiles (Paciolan), Betsy Adams (Paciolan) Presenters: Bryan Apgar (WebsiteAlive), Bill Zachry (Turnkey Intelligence), Matt Monroe (University of Maryland), Brian P. Sayre (PlayhouseSquare)

Presenters: John Bateman (University of Georgia), Joe Bertoletti (University of Maryland)

Moderator: Jane Kleinberger Moderator: Brandon O'Connor Moderator: Lisa Gaydosh (Paciolan) Moderators: Kelsey Skiles, Betsy Adams Moderator: Dan Demato (FutureTix) Moderator: Gary Styve

Cardiff Baycliff Newport Coast 1&2&3 Laguna/Sunset Newport Coast 5 Newport Coast 4

11:15 - 11:30 Coffee Break: Ballroom Foyer

11:30 - 12:30 Eureka! - Leveraging Technology to Enhance the Customer Experience and Drive Revenue. Technology is ever-changing and is a key factor to enhance each customer interaction. From CRM, to mobile, social media to online purchasing, technology now enables venues to create better experiences for their patrons at every point of interaction. Learn how innovative venues are adopting new technologies including eCommerce, social and mobile sales strategies to create exceptional experiences at their venues.

Converging Social Media Technologies to Aid Database Building Efforts. Social Media has evolved beyond Facebook and Twitter. With emerging technologies, it's a challenge to manage all of these platforms with limited resources to maximize your social presence and engage your fans and patrons. We'll uncover best practices to build social databases, mine social data, identify and influence brand ambassadors and monetize social with ticket sales opportunities.

Ticket-Selling Strategies: It's All About the Ticket. Prior to tickets going on sale and before you advertise, generate publicity and secure promotional opportunities, the first step for your campaigns should be considering ticket-selling strategies. We’ll cover a variety of strategies, including pricing, discounts, pre-sales, premium seating and most important, setting the on-sale date.

PCI – Understanding Compliance Concepts. PCI compliance is an ongoing initiative that requires the correct tools as well as the appropriate process in place to meet the standards of the payment card industry. Join us for this important forum to discuss and gain a stronger understanding of payment data security best practices and requirements. We’ll also share some of the recent changes to PCI requirements, as well as information needed to ensure your organization is compliant.

CRM Round Tables. Join us in an intimate and informal setting to discuss new trends, issues, innovative solutions and other emerging topics of interest around CRM. Brainstorm side-by-side with your peers and hear from leading institutions and Paciolan experts on how to better manage multiple CRM opportunities including lead cultivation, reporting & aggregating data to identify trends, and sales strategies to take advantage of market opportunities.

Fundraising: Expect to Win. Learn creative cultivation techniques to inspire your donors to give, and motivate them to keep giving. Hear ways to increase the giving levels of faithful donors for major campaigns that help grow your fund and drive support campaigns for university and athletics initiatives.

Presenters: David Marcus (ScoreBig), Jeff Sherratt (Ballena Technologies), Matt Biggers (University of Colorado)

Presenters: David Greiss (Theatre Under the Stars), Melissa Schaaf (Wells Fargo Center), Robby Ray (University of California, Irvine), Jaime Juenger (University of Cincinnati)

Presenters: Chris Bescanceney (University of Alabama), John Harig (Cincinnati Arts Association), Tara Lynch (Mile One Centre), Brent McNamee (Budweiser Gardens)

Presenter: Erik Janis (Paciolan) Presenter: Tina John (Paciolan) Presenter: Jerry F. Smith (J.F. Smith Group)

Moderator: Dan Demato (FutureTix) Moderator: Nick Coromelas Moderator: Lisa Gaydosh Moderator: Erik Janis Moderator: Tina John Moderator: Ellen Jones

Cardiff Newport Coast 1&2&3 Newport Coast 4 Newport Coast 5 Avalon Baycliff

12:30 - 2:00 Closing Luncheon Keynote with Bonner Paddock (Founder, OM Foundation): Grand Ballroom (Sponsored by Janam)

2:30 - 4:00 Unlocking the Power of PACmail. Tap into advanced functionality you may not have known existed. Learn how to create landing pages, default “First Name” fields, hidden fields within forms to collect additional information, and much more!

Presenter: Tom Heffron (Paciolan)

Cardiff

Agenda Day 3 » Wednesday, 02/12 (tracks by function)

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