P9 Portfolio Project

Port fo l ioBrenda Goertzen

Brenda GoertzenPO Box 57Vale, OR [email protected]@gmail.com

Designer Informat ion

StationeryBusiness CardWeb PageLogoEvent AdBrochureMontagePhotodesignFlier

579

111315171921

Tab le o f Contents

Description: Stationery designed for my mother in mind. She loves to do genealogy so I created a logo just for her based on the project objectives, and design principles.

Programs: Adobe Illustrator & InDesign

Date: 06.13.2015

Course: Communications 130 Section 15

Instructor: Emily Kunz

Objectives: Create original logo to fit a company or personal image using Illustrator and InDesign without using photos or live trace. Apply rules of typography, and keep design simple with plenty of white space. Apply contact information without using parentheses/hyphens. Use logo to design stationery.

Process:Sketching was the first step of this project as I created a logo. Thinking of a family tree, and the strength in oak trees, I used the pen tool in Illustrator to create the leaf image based on photos of oak leaves. My mothers name is Georgia, and she is a genealogist so I combined the two first letters, G for the logo. I searched for just the right font that looked like an acorn and then use the pen tool again to create an acorn cap for the G. The finished logo was applied as a letterhead and watermark for the stationery.

Stationery

Georgia Goertzen541.473.2354 P.O. Box 57

Vale, OR [email protected]

GeorgiasenealogyGrowing Eternal Families

G

Business CardDescription: A business card designed for my mother in mind. She loves to do genealogy so I created a logo just for her based on the project objectives, and design principles.


Date: 06.13.2015



Objectives: Create original logo to fit a company or personal image using Illustrator and InDesign without using photos or live trace. Apply rules of typography, and keep design simple with plenty of white space. Apply contact information without using parentheses and hyphens, and using periods for professional appearance. Use logo to design business card.

Process:Sketching was the first step of this project as I created a logo. Thinking of a family tree and the strength in oak trees I used the pen tool in Illustrator to create the leaf image based on photos of oak leaves. My mothers name is Georgia, and she is a genealogist so I combined the two first letters, G for the logo. I searched for just the right font that looked like an acorn and then used the pen tool again to create an acorn cap for the G. The finished logo was applied to a business card with repeating elements to mimic the stationery project.

Web Page Description: A Web page designed with my mother in mind. She loves to do genealogy so I created a Web page just for her based on the project objectives, and design principles.


Date: 06.27.2015



Objectives: Size and optimize an original logo as a .png for a web page. Write description of the creative process for logo and how it appeals to audience in 200 words. Acquire a working knowledge of HTML and CSS, and apply CSS styling to HTML to compliment the logo design. Use color picker to select complimentary colors for the Web page from the logo. Capture quality screen shot of Web page.

Process:I used the logo as a basis for the Web page project and with the eye dropper tool I selected complimentary Hex colors to define the Web page background and text using CSS to style the HTML. I ensured plenty of white space for a non-cluttered design. Using h1 HTML I defined the headers, and used padding in CSS to give the appropriate margins.

Logo Description: Logos designed based on my dream Web site. I wanted to create a logo to use as my brand when my Web site is complete. It is based on painters and poets looking for inspiration within the showcased photos I take. The design was created within the parameters of the project objectives, and design principles.

Programs: Adobe Illustrator

Date: 06.06.2015



Objectives: Create three appealing, and completely different, original logos. Seek ten different peoples opinions about which logo is the most pleasing to them. Use only Illustrator tools to draw logos with no per-fabricated flares, symbols, photos, or lives trace. Refine one selected logo with color variations. Process:The first stage of the project was spent sketching ideas for various logos. I created 3 different designs in Illustrator using repetition in shapes and colors using the pen tool and grouping properties. Design principles such as typography rules and alignment were also used. I petitioned 10 different people to vote on their favorite finished logo, and then created color variations of the logo that received the most votes.

Event AdDescription: An event add created from the idea of the Polar Bear plunges done in the Boise area as a fund raiser for the community. A magazine photo of a Polar bear was the focal point for the Ad.

Programs: Scanner, Windows.

Date: 05.16.2015



Objectives: Comprehend how pixels and inches work together. Find, scan and import a high-quality image to create a full-bleed Event Ad. Choose color schemes that work well with your message and audience. Utilize only Word design features. Process:I scanned an image of a Polar Bear which gave me the idea of a Polar Bear plunge fund raiser. I utilized the word tool to take out background so that only the polar bear and snow showed through. Then I brought the image forward to come into, and face the body copy, which was in a contrasting blue than I chose for the page back ground color. I chose a white title and body copy to tie into the white polar bear, with darker blue for the web links in the same hue. Body copy was aligned with title and subtitle (vertical and horizontal), as well as with other lines of body copy. The Poem was aligned to the left of the text box with body copy above the bear. Leading in the paragraphs is consistent.

5th Annual Polar Bear Plunge January 30, 2015

Ice Lake, Idaho Registration starts at 10 a.m. Team of four: $65 Single: $20 Sponsored by: The Ice Cube Corporation For more information go to: www.icecoldtoes.org -Or- www.fosterfamAm.org

To benefit: Foster Families of America

When ice and cold, isnt so much fun, step up your heels, take off, and run. Just meet the cold. Take all you can take. And plunge head first in an icy Lake to help some kids who cant help themselves. For just one day freeze for someone else.

BrochureDescription: A brochure based on a fictitious company that rents out cats as shoe warmers. It features images of cats warming shoes which lends to audience appeal. It also has its own original logo to brand the company.

Programs: Adobe Illustrator, Photoshop, InDesign.

Date: 07.11.2015



Objectives: Set-up and align a two-sided, folded document. Create an original logo, and utilize four quality images, and use them in brochure. One image needs to clipped in Photoshop, and text wrapped in InDesign. Write 250 words of original copy with headers and sub-headers to three paragraphs. Trim for full bleed ad print in duplex (two-sided) color. Process:After sketching some ideas I used the ellipse, pen, and spiral tools in Illustrator to create a logo based on cats as shoe warmers. I also used the Arch tool to manipulate a path for the Company name inside the logo. I chose an offset, vertical fold brochure style with a Split Complementary color scheme of indigo, teal, and orange. A curly tail was created to depict an old stove-top element, and was repeated throughout the design. Typography rules and other design principles were applied.

front side

Contact information:Call Brenda at:

1.800.cat.meow (1.800.228.6309)

Or leave a message with our operators.See also our web site:www.puss_n_shoes.com

Or write to us:

Puss -n- Shoes1234 Shoe Warmer DriveCat America, Oregon 97977

Puss -n- Shoes

Shoe Warmers

Cost:Call us for pricing on 3 day half-price trials; full price for a 4 to 6 month contract thereafter, or up to April 30th annually. New contract season starts November 1st. Since you are paying room and board the cost is only a small processing and delivery fee based on going rates of competitors. A small lump sum payment is due up front as deposit.

Just see how easy it is:15 minutes before you leave the warmth of your home just place your shoes in the entry way and go back to getting ready for your day. By the time you are ready to head out the door my specially trained shoe kitty has warmed your shoes to a toasty temperature that will see you, and your toes through to the door of work or your first class.

The seasonal solution to cold feet.When time and lack of income give you the run around, dont run with it just to keep your feet warm in the cold winter months...

Puss - in- Shoes Shoe Warmers are available at a fraction of the cost of thermal battery operated in-soles, and they give you the added benefit of loving companionship.

About our specially trained cats:All of our cats are spayed

and neutered, friendly and kitty litter trained

(indoor only) cats. They are also kept

up to date on their vet approved

vaccinations, and receive annual health checks.

Puss -n- Sho

es

Shoe Warmers

MontageDescription: An inspirational montage made by the blending of two or more images, the use of typography, filtering, color scheme, and contrast.

Programs: Photoshop

Date: 05.30.2015



Objectives: Unify a layout with a consistent them and dominant spiritual message. Utilizing masks and filters in Photoshop blend two or more quality images together to show advanced skills with multiple elements. Apply typography principles with text of varying sizes. Process:I sketched a rough draft of how I wanted my project to look based on one image of the Alps. After downloading three images and applying some adjustments, I copied two of them over to the Alps image pallet. One image was flipped so it faced the same way as the other image. A mask was applied to these two images and then after reducing the opacity I brushed the images to blend the pixels into the Alps pallet. Text was applied using typography rules and color scheme consistent with the final image.

Photodesign Description: Utilizing photography and imagery I created a poster. The photo provided the color scheme and helped show-off the Wheels of Time theme.

Programs: Photoshop

Date: 05.23.2015



Objectives: Use basic photography skills and utilize original photographs to create a color scheme to incorporate a layout. Use a digital camera for quality images then download them to Photoshop. Adjust image levels, saturation, color balance, and use sharpen tool on separate layers for non-descriptive editing. Size and crop image to a 8.5x11 page and use layers to design text and graphic elements to create a full-bleed margin poster. Process:After taking several photos I downloaded my selected image and adjusted levels, saturation, color balance, and sharpening tool. I wanted to bring out the oranges and purples in the image so I color balanced to the desired pigmentation. After flattening the layers I moved image to a 8.5X11 page. After creating the project I also included color swatches in the image to depict a Big Split Complementary scheme. Circles were used throughout the project for repetition.

Flier Description: Graduate Leadership Conference flier in gray scale colors.

Programs: InDesign

Date: 05.09.2015



Objectives: Apply the design principles and use appropriate typography to create a basic flier layout. Incorporate InDesign skills and retrieve images and logo from predetermined links. Create a project folder with image, logo, and InDesign document while keeping links intact. Process:After creating four sketches of possible flier designs I chose one that would be simple and clean-cut, and used it as reference as I recreated it in Adobe InDesign. After placing some rectangle shapes on the flier, I then plugged in the image I selected and provided by the class. I did this next so I could eye-drop its more prominent colors into the flier boxes already placed to bring in consistency and rhythm. Although the Image seems to be the focal point its allure brings the audience eyes to the real focus of the conference message in contrasting subtitles. I aligned much of the flier contents to something else on the page, including body copy, and broke up the main text to emphasize the message.

L e a d e r s h i p C o n f e r e n c e Graduate

Come learn how at Vouant Communications annual Graduate Leadership Conference.

During this dynamic three-day seminar, attendees will meet with top executives of

Vouant Communications to discuss breakthrough leadership techniques,

while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited .

Registration and more information available at http://www.vouantcomm.com/leaders

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace.

October 218 a.m. 5 p.m.

Lincoln Convention Center

Do you want to have the

Competitive edge in business?

P9 Portfolio Project

Documents

Transcript of P9 Portfolio Project