PORTFOLIO Cassie Dauphin

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Cassie Dauphin10 Royal Crest RoadHorseheads, NY 14845

Table of contents

MontageLogosLetterheadBusiness CardBrochureFlierEvent AdWeb PageImaging

Montage

Description:An inspirational montage made by the blending of two or more images, and the use of typography.

Process

I cropped the background image to 8.5×11.I selected the background of the moon, and just left it aloneI took Peter Pan and started to mask him to a gradual blend.I did the same with Tinker Bell and the lost boys as well.The I found a quote and overlay the words and added some texture to the words like they are glow-ing with the moon.Then I added some texture to Tinker Bell and gave her a glow a bit cause she’s a fairy.

Programs/Tools Used: Adobe Photoshop

Message: When I was younger my favorite movie was Peter Pan, and the quote basically means that wishes do come true , we just have to sacrifice some things get get our wish.

Audience: Anyone who enjoys the movie Peter Pan the 2003 version and like to make wishes.

Top Thing Learned: I learned how to mask images and how not to make it look like its not a collage

Filter / Colorization used and where it was applied: Peter Pan, I used hue filter.

Color scheme and color names: Complimentary, Blue Yellow and White

Title Font Name & Category: Memphis Medium Italic

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Logos

Creating a Logo for a company

Process :This was really fun to create a logo in Illustrator. After trying out several drafts and ideas, I took a vote on which was the best. I chose the one I liked best and which was voted on most to refine. I refined the typography and font choices, then they a bit better stand out. I also worked with font variations of the pyramid design, and in the end I decided to make it look 2D like the the overall design looks like a pyramid. The name Im not sure where it came from, I was play-ing around with the triangles and pyramid came up some how. The over all design I wanted to look like a pyramid overall, an it turned out okay.Programs used:

Message: The message of the design is that I want to show what my future production company logo might look like

Audience: the audience is for anyone wanting to work with my company called pyramid productions for any videos

Top Thing Learned: the top thing I learned is learning about the program overall cause Ive never used this program before.

Color Scheme and Color Names: monochromatic, black and white, monster green, and black, mon-ster green and white

Title / Body Font Names & Categories:

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Letterhead

Description:Matching letterhead and business card designed using a personally created logo.

Process (Programs, Tools, Skills):I created the logo using simple shapes in Adobe Illustrator. I also used the pathfinder tool to cut and combine these simple shapes. Once the logo was created, I opened a new two page InDesign document and placed my logo.

I decided to make my first page a letterhead. I positioned the placed logo in the top left corner of my letterhead. I made sure to keep it at least away from the edges. I then typed my contact infor-mation into a text box and positioned it on the right hand side of the letterhead. I made the contact information 10pt font and added a black background to the letter head as well.

On my second page I used the rectangle tool to create the front and back outline of my business card. I then copied/pasted the logo and contact information onto this page. I kept the logo and contact information about the same size as the information on the letterhead. I made sure that no important information came close to the edges.

I also decided to redo my Logo as well and added more contrasting colors to the design on Illustra-tor

Programs/Tools Used: Adobe Illustrator & InDesign

Message: The company Pyramid Production is a video, and film production company that can help create films.

Audience: Anyone in need of an production company that wants film, videos done or interested in working for one.

Top things learned: How to brand a company using a unified letterhead and business card design.

Color scheme:Monochromatic and color names: Lime,Black,green

Title Font Name & Category: Charlemagne Std– Sans Serif

Copy Font Name & Category: Charlemagne Std-Sans Serif

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Business Card

Description:Matching letterhead and business card designed using a personally created logo.

Process (Programs, Tools, Skills):I created the logo using simple shapes in Adobe Illustrator. I also used the pathfinder tool to cut and combine these simple shapes. Once the logo was created, I opened a new two page InDesign document and placed my logo.

I decided to make my first page a letterhead. I positioned the placed logo in the top left corner of my letterhead. I made sure to keep it at least away from the edges. I then typed my contact infor-mation into a text box and positioned it on the right hand side of the letterhead. I made the contact information 10pt font and added a black background to the letter head as well.

On my second page I used the rectangle tool to create the front and back outline of my business card. I then copied/pasted the logo and contact information onto this page. I kept the logo and contact information about the same size as the information on the letterhead. I made sure that no important information came close to the edges.

I also decided to redo my Logo as well and added more contrasting colors to the design on Illustra-tor

Programs/Tools Used: Adobe Illustrator & InDesign

Message: The company Pyramid Production is a video, and film production company that can help create films.

Audience: Anyone in need of an production company that wants film, videos done or interested in working for one.

Top things learned: How to brand a company using a unified letterhead and business card design.

Color scheme:Monochromatic and color names: Lime,Black,green

Title Font Name & Category: Charlemagne Std– Sans Serif

Copy Font Name & Category: Charlemagne Std-Sans Serif

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Brochure

Description:A two sided (duplex) folding brochure.

Process: I decided to use the templet from the recent homework from Tuesday to keep it simple. The overall design I was sure what I wanted to do but since I like music festivals, concerts I de-cides to do something along those lines.

The overall design on the outside was title text then a graphic. on the back I had my logo website and the contact number. On the inside I had text and graphics for each of the sections. I did a text wrap with the guitar and some of the text. Also on the inside was divide in 3 sections, 2 sections cut in half, and the third section that would stick out the side.

I created the logo in Illustrator using the shape tool to again, keep it simple and the line tool as well for the arrows.

Programs/Tools Used:Adobe InDesign/Adobe Illustrator/Adobe Photoshop

Message: Inform my audience about music festival that is happening in 50 states and 24 hours of music

Audience: anyone interested in music festivals, or likes music

Top Thing Learned: I learned how to wrap text around an image in InDesign.

Color scheme and color names: Monochromatic, red, black

Title Font Name & Category:Lithos Pro/ serif

Copy Font Name & Category: chalkboard / sans serif

Word count: 237

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Flier

Description:Black & White promotional flier to promote a graduate leadership conference.

Process:I first created some sketches of my layout. Then I used my sketch as a guide to create this layout in Adobe InDesign. I used the long gray boxes for repetition and contrast. I also emphasized one word in my title for more contrast and decided to use white for the title, and to create a focal point. I left white space and kept my body copy small. I was given the image, logo, and content for this flier.

Message:I am trying to reach recent graduates, who want to have an edge in business, to inform them how this leadership conference will help them.

Audience:Recent graduates who are 22-30 years of age.

Top thing learned:I learned the importance of contrast and alignment

Title Font Name & Category:

Helvetica Bold- sans serif

Copy Font Name & Category:

Helvetica regular–old style

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Event Ad

Description:Pancake Breakfast- event ad

Process- The program I used was Word.

Message: The message is that there is Pancake Breakfast that will benefit local hospitals to help with childhood cancer.

Audience: The audience is everyone that likes pancakes.

Color scheme and color names:The color scheme I used was gold, and the colours I used was white for the words, and golden-brown for the Word Art.

Top Thing Learned: A few things I learned is about the spacing of the words is important because of the hierarchy of the words. As well as in the order people will see them.

Title Font Name & Category: Impact-modern

Copy Font Name & Category: camberia-sans serif

Scanned images used, sources, original sizes, location of scanner used:

Source of image- Our Best Bites Cook booksize of original image-7inX 5incomputer lab

Pancakes

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Web Page

Description:A web page designed to showcase a personally created logo.

Process: I created this web page using only TextWrangler. I had never seen or written any HTML/CSS. It was interesting to see how you could make a web page by only using a simple text editor. It was also interesting to use ://www.W3.org HTML validator. It was useful to have something check to see if I had any problems with my code. After I marked up all my content and inserted my im-age, I attached a pre-made CSS document to my HTML. I then used the colors from my logo as the colors for my web page. I found these colors by opening Photoshop and using the eyedropper tool. I also changed my fonts to Lucida Sans Unicode and Comic Sans MS. I used padding around the logo and text so that they would not be too close to the edge of the web page. This was one of the most challenging parts of working with CSS.

Programs/Tools Used:Adobe InDesign/Adobe Illustrator/Adobe Photoshop

Message: Inform my audience about music festival that is happening in 50 states and 24 hours of music

Audience: anyone interested in music festivals, or likes music

Top Thing Learned: I learned how to wrap text around an image in InDesign.

Color scheme and color names: Monochromatic, red, black

Title Font Name & Category:Lithos Pro/ serif

Copy Font Name & Category: chalkboard / sans serif

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Imaging

Description: Demonstrate good photography and image editing skills. Incorporating color into a poster layout with original photo.

Process (Programs, Tools, Skills: I first formulated my plan by choosing a color scheme from the Visual FOCUS book for my layout, I decided on Complementary. I went and capture a quality photo with good light, sharp focus, and nice composition. I used my T3i Rebel Cannon camera. I then brought the photo into Photoshop and used these specific editing techniques: levels, sharpness, saturation, and color balance. Then I design an 8.5×11 layout that including my photo, text, and repeating design elements. I incorporate my color scheme title, color swatches, and color names into my design. Now my whole piece has the flow I envisioned.

Message: . I wanted to incorporate an attractive fun color scheme to demonstrate my understand-ing of the color wheel.

Audience: Top Thing Learned: I learned how to plan and prepare for a photo shoot before taking a photo. I learned how to pick a color scheme.

Color scheme: Complimentary color names: red and green

Title Font Name & Category: Gill mans

Copy Font Name & Category:Gill

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