P9 Megan Sheffield

8/10/2019 P9 Megan Sheffield

http://slidepdf.com/reader/full/p9-megan-sheffield 1/21

MEGAN SHEFFIELD



BROCHURE

Programs/Tools Used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

I used Adobe InDesign to set up an offset style for my brochure. I wanted todo the offset so that I could showcase my balloon drawings on the cover aswell as the inside of the brochure. I traced the drawings from images in Illus-trator using the pen tool.

For the cover I decided to display my logo prominently. I made my logo inIllustrator using the pen tool to trace a balloon. I decided to keep it simplewith the design just filled in and then placed my type. I decided to cut outthe words from the image so that it could be place over any background. Idid this by creating outlines of the words and then using the pathfinder toolto unite the elements. I then deleted the actual letters, leaving them cut outinto the balloon.On the inside I decided to make my sections the things that I thought were

most alluring about the fiesta. I did two cutout images because I liked theway they looked. I used the quick select tool in Photoshop to get the cutoutphotos and then adjusted my text in InDesign using the textwrap tool andchose to wrap around the alpha channel of the image.For the back of my brochure I decided to use an image that I had of the bal-loons in the sky. In order to make it blend in more with the blue of the restof the brochure I turned down the vibrance in Photoshop and then placed ablue box in front of it and turned down the transparency so it would still

have that blue hue.



INSIDE

FRONT BACK



MONTAGE

Programs/tools used: Adobe Photoshop and my Canon Power Shot camera.

I picked out the spiritual message I wanted to convey and then used afriend as a model to take the photos I thought would work well with it.I applied a few basic edits to the background image and then cropped it toa size of 8.5 x 11. I placed the face photo of my friend on top of the back-

ground image, then added a mask. I used a black paint brush at an opacityof 100% to get rid of most of the background around the top image andthen used a brush at 30% to crop closer to my friend. I then applied theblack brush at 11% over the bottom half of my friend to make a more grad-ual blend. I added in my text, emphasizing certain words by making thembigger and aligned it l ine by line.



EVENT ADPrograms/Tools: Microsoft Word and a scanner

I scanned the basketball image then picked out a triadic color schemeto go with the orange of the basketball. I used the word image effectsto cut out the basketball and put an indigo tint over the photo withthe basketball above it. I also placed the basketball over some of the

text to give the ad dimension. I used a semi-transparent indigo boxunderneath my text to make it more readable.

Revisions: I pulled the text farther away from the edges and made theblue box under my orange text less transparent so the words couldbe more readable.



LOGOSPrograms/Tools Used: Adobe Illustrator

I spent most of my time trying to pick out fonts that I thought workedwell together. Then I used the pen and direct selection tools to createmy chef hat and my cherry. I used the shape tools to create my cake aswell as the direct selection tool to get it exactly how I wanted.I spent

a lot of time trying to pick the best color scheme for each logo and letmy beautiful fonts do the rest.

Revisions: For my top logo I decided the original pink and purple colorsthat I had made the design a l ittle busy and were unneeded. I decided toturn it more into flat design and spent a lot of time picking a color forthe background. I then turned the design itself white to stand out. Forthe middle logo I decided the original yellow and purple color scheme I

had was horrendous and set off to change it. I also changed some ofthe weights of my lines to make it work better.



BUSINESS CARD

Programs/Tools: Adobe InDesign and Illustrator

I created the logo in Adobe Illustrator using mostly the pen tool totrace over an image of a cupcake to create a recognizable outline. Therest of the logo is mostly just my typography. For my business card Idecided to make the logo prominent on the front with my beautiful

pink color again. With some critique I decided to make the logo whiteto give the card a softer feel. I repeated the watermark on the frontbehind my information and then added in the “order something specialtoday” to add a little more advertising to the card.

Revisions: I lightened my watermark quite a bit so it was more of atrue watermark. I moved the text in my logo a little farther from thecupcake to make it look a little better. I also rearranged my typogra-

phy to make the card look a bit more structured and readable.



PHOTODESIGN

Programs/Tools: Canon Camera and Adobe Photoshop

To start I set off with my camera and book of color schemes. When Iran into a perfect natural split complementary color scheme of violet,green, and yellow, I used my canon Power Shot to take some good pho-tos of it. In photoshop, I first applied the specific tools of levels, sharp-en (Sharpening my bees quite a bit), vibrance & saturation, and colorbalance. I pulled my photo onto an 8.5×11 document and began design-ing. I colored the text to match my bees and bring in more of the yel-low needed for my color scheme. When I found that my text was hardto read, I pulled on a semi transparent violet box and then cropped mybees to be on a new layer. I set my bees and text above the box andeverything else below to really make them pop.

Revisions: I further darkened the image except for the bees to makethem more noticable. I also pulled my text a bit farther from the edg-es. I spent a lot of time looking at different fonts but went back to mylovely cursive because it stole my heart and compliments the somewhatboring flowers well.



FLIER

Programs/Tools: Adobe Photoshop

To get my creative juices flowing, I dreamed up a couple sketches.Using the ideas in my sketches, I created a shape map in InDesignand plugged in the image, logo, and content I was given to my de-sign. I decided to use three triangles as a graphic to appeal to the

rule of odds and added one large triangle to add some asymmetryand draw in the audience. Since I thought both parts of the titlewere important, I wanted to find a way to equally emphasize themall. I used a drastically bigger type size for “leadership conference”and a much more intricate, script font for “graduate.” To keep myflier easier to look at, I decided to never go completely black, ex-cluding the black in the logo

Revisions: I played around with the logo a lot in this but ended upleaving it where it was before. I did space out my words for “Do youwant the competitive edge in business?” a bit more.

P9 Megan Sheffield

Documents

Transcript of P9 Megan Sheffield