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    1

    Advances in Knowledge

    Discovery & Big Data Analytics:Teaching & Research Results in

    Formal Concept Analysis

    Prof. Dr. Guido DedeneKatholieke Universiteit Leuven

    Faculty of Economics and Business

    Decision Sciences & Information Management

    E-mail [email protected] of Amsterdam

    Vlerick Business School

    Keynote Lecture PSITE 2014, Baguio PH

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    Who is Guido Dedene? Phd in Sciences (Mathematics) at Catholic University of

    Leuven (K.U.Leuven), Belgium

    Full Professor Management Informatics at the Faculty of

    Business & Economics at K.U.Leuven

    Part-time Professor holding Chair on Development of

    Information & Communication Systems & Executive Master

    in Information Management at University of Amsterdam

    1995 IEEE Software

    Best Practice Award for

    Large Scale Outsourcing Project

    With Philippines

    2006 IBM Europe SSME Service Science

    Management & Engineering Award

    http://beta.orgph.comFORPH Fundatio

    ORgana PHilippinicis

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    Todays Economy is driven by

    Information & Services

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    SERVICE = ... A Meaningful BUNDLE of

    ASSETS/TECHNOLOGY & RESOURCES

    satisfying a predefined Service Contract

    TECHNOLOGY

    RESOURCESSERVICES

    KNOWLEDGE

    EXPERIENCE

    SYNTAXSEMANTICSPRAXIS

    Services versus Technology/Resources

    INFORMATION

    SERVICE

    CONTRACT(Preconditions,

    Postconditions

    Invariants)

    Bundling of

    Assets,

    Technology &

    Resources

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    Strategy & Service Bundle Imperfections

    Service Bundle

    Incompleteness

    Service Bundle

    Asymmetry

    Asymmetry of

    Meaning/Communication

    SEMANTICS

    ANALYSIS vs.

    DISCOVERY

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    Examples of Imperfections for Services

    Incomplete Bundles

    Asymmetric Bundles

    Asymmetry of meaning for Bundles Education

    Entertainment

    Hotels/Restaurants

    Travel/Transport

    Banking Government

    Health care

    Auto Repair

    Professional Services

    The services provide

    the Technology, Assets

    & Resources that

    individuals never can

    organize separately

    The services exchangethe Technology, Assets

    & Resources between

    experts & clients

    The services give an

    additional meaning to the

    bundled Technology, Assets

    & Resources

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    Avoiding incomplete bundles:Develop BLUEPRINTS

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    Avoid Asymmetry of meaning:

    Semantic & Master Data Management

    Sharing Information is more

    than sharing data

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    Strategy & Service Bundle Imperfections

    Service Bundle

    Incompleteness

    Service Bundle

    Asymmetry

    Asymmetry of

    Meaning/Communication

    SEMANTICS

    ANALYSIS vs.

    DISCOVERY

    This is

    the HARDone...

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    I know what is unknown I dont know the unknowns

    I dont know what is knownI know what is known

    USER

    I KNOW I DONt KNOW

    TARGET

    KNOW

    N

    U

    NKNOWN

    DISCOVERY

    MONITOR

    COMPLIANCE

    RESEARCH

    SEARCH

    MINING

    WHY ?

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    Augmentation and Intelligence:

    One approach to manage unknown unknowns

    Engelbert !

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    C

    C

    K

    K

    The C/K

    Design

    Square

    Disjunction:Conceptualisation,

    Tagging & Mining

    Conjunction:

    Activate & Experiment

    Discovery &

    Exploration

    Validation &

    Learning

    Innovation Models for Creative Design

    Identify the

    Symbols !

    Find

    the

    Concepts

    The

    C-K-

    Process

    SoftwareDiscovery

    Robots

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    C/K-theory: example

    A camping seat

    with

    4 legs3 legs1 leg

    0 legs

    Balance

    thru person

    Balance

    thru both

    Balance

    thru seat

    Concepts Knowledge

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    What are good conceptual C-models ? Rich Semantic Expressiveness

    Donts : Hierarchies

    Un-ambigous Models

    Donts : Many to many relations

    Optional to optional relations

    Search for normalized models

    Provide Guidance for unknown unknowns

    Donts : Nothing is wrong so everything is good

    A mystery is not a puzzle

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    Christopher Alexander

    A City is not a tree

    1965

    Baguio

    Hierarchies are artificial structure

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    Formal Concept Analysis is one approach

    The symbols

    are

    Colour &Experience

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    Formal Concept Analysis is one approach

    The symbols (attributes) describe

    one view on the subjects

    FCA discovers the concepts and

    orders them in a LATTICE

    (= desired non-hierarchical structure)

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    Formal Concept Analysis reveals

    unknown unknowns

    Discovery of potential suspects in human trafficking

    (Amsterdam case study)

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    Formal Concept Analysis reveals

    unknown unknowns

    Discovery of potential fraud in Tax Declarations

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    Formal Concept Analysis helps to organize

    political discussions and priorities

    Structuring of society values and rural regional services in view ofdemand priorities (e.g. elderly population)

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    Formal Concept Analysis leads to

    normal form models

    Formal Concept Analysis leads to normalized representations AUTOMATICALLY:

    Normalized Data Models, Process Models, Behaviour Models and Decision Rules

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    Concept Lattices are an underlying model

    for understanding the Human Mind

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    Concept Lattices are an underlying model

    for understanding the Human Mind

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