Turkey

Kazakhstan

Azerbaijan

Georgia

Moldova

Northern Cyprus

Belarus

Ukraine

Operations in

8 countries,

62 M subscribers

*Turkcell is holding a 41.45% stake in Fintur and through Fintur holds interest in AzerCell, K’Cell, GeoCell and MoldCell.

Turkcell Group: Leader in the region

First and only Turkish company listed in the New York Stock Exchange

Turkey’s leading provider with 37 million subscribers. Europe’s 2nd and the world’s 13th

largest operator in terms of subscribers

Turkcell Mobile Marketing Products

Video

Mobile Ticketing

Web /Wap Banner

SponsoredSMS/MMS

SMS / Wappush

User Generated

Content

IVR

MMS

Interactif Menu

LBS

Infotainment Packages

Credit / Airtime

Text&Win

MobileCampaigns

Mobile Survey

Tone & Win

Display & Ad-funded Products

Permission Database

BULK SMS/MMS

Click & Win

Content

Profiling Reports

Panel Research

Where is what?

Promotone

Daily Packages(SMS, Voice, Data)

USSD

TalkingPictures

First and richest PERM DB reaching 9 mio

Tone&Win selected as Best Mobile AdvertisingService in GSMA, 2009

TFF ve NATIONAL TEAM MAIN SPONSORSHIP

2009-2010 TSL12 Anatolian Club

Sponsorship

2009/2010

TURKCELL FOOTBALL COMMUNICATION

TSL Bonus System

TSYD WORKSHOPS

ANATOLIAN CLUBS

TURKCELL FAIR PLAY LEAGUE

TURKCELL SUPER LEAGUE

A bank that sets the pace with its responsibility and success

Turkey's second largest private bank.

Total assets reaching in excess of $65 billion.

22% growth and 1mio+ new customer in 2008.

8mio+ total customers.

Business Challenge

Differentiating Garanti Bank among other sponsors.

Furthering expand the impact of its sponsorship beyond the championship.

Creative Solution

Turning this sponsorship into a long-lasting product.

A mobile advergame “TURKO 2008” was created.

With Turko Campaign…for the first time in Turkey all traditional media channels were used to promote a mobile product.

1827 TV spots, 50 press ads, 3200 radio spots, 1250 outdoor panels ,web banners worth of 72mio impressions.

Results and ROIA long term advertising property was created. TURKO characters have become a marketable merchandise.

A mobile advergaming record in Turkey: 240.000 Downloads in just one month!

93% of the gamers correctly matched “Turko=National Soccer Team=Garanti Bank”

The game was launched minimum 3 times after installation.

86 % of the gamers still keep the game in their mobile phones after two months

CATI – Post Test (July 2008)

Thank You!

ozan.kocak@turkcell.com.tr