Oxygen crossingthe chasm

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@oxygenaccel www.oxygenaccelerator.com Simon Jenner CEO Oxygen Accelerator @simonjenner

Transcript of Oxygen crossingthe chasm

@oxygenaccelwww.oxygenaccelerator.com

Simon Jenner

CEO Oxygen Accelerator

@simonjenner

€7,000 per founder max €21,000

WHAT IS OXYGEN ACCELERATOR

Oxygen Accelerator

8% Equity

Office space

150 + Mentors supporting you

Investment ready

13 WEEKS, 10 STARTUPS

Applications close 31st March

Crossing the Chasm

@oxygenaccelwww.oxygenaccelerator.com

2011 Cycle

RateMyRomeo

you shouldn't give a f*** about the chasm

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you are here

chasm

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deadpool road

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early adoptersinnovators early majority

chasm

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early adoptersinnovators early majority

chasm

AlphaBeta

MVP

Iterate

User adoption1 109

oh look something shiny & new

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problem 1#

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new product

new product

new product

new product

new product

new product

new product

early markets

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shiny & newold & boring

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new products

shiny & new to old & boring time lapse

Day1 Day 365

old products

iteration loop of doom

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problem 2#

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iteration loop of doom

Feedback

Features

startup

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iteration loop of doom

Feedback

Features

Ausgangchasmstartup

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top tips for getting to the chasm# cohort users# try to categorise users # go after early majority type users to test things once you have early adopter traction

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# You must use your early adopters to find & promote your product to early majority

- think dropbox style virality

and that’s why you shouldn't give a f* about the chasm

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