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WWW.SBS.OXFORD.EDU

UNIVERSITY OF OXFORD

DIPLOMA IN STRATEGYAND INNOVATION

EDUCATING LEADERS FOR 800 YEARS



the oxford diploma in strategy and innovation02

THe BRIDGe TO BOARD

level PeRFORMANCeThe iploma combines the highest

standards of academic rigour with a

practical approach to strategic decision-

making, innovation, and the challenges of

operating in a global environment. This is

an intellectually rich programme, designed

to extend knowledge and broaden and

deepen your skill base, with a clear focus

on practical application.

The programme is based on fourmodules of teaching in the areas of

strategy, innovation and entrepreneurship,

international business and strategy

execution. Each module is taught over

four days in April, June, September and

ecember.

Since it was founded in 1996, Saïd

Business School has become established

as one of the most prestigious businessschools in the world. It is modern and

dynamic, yet grounded in centuries of

academic tradition. In January 2009, the

School’s BA was ranked in the top 20

in the world by the Financial Times. Our

admissions process is highly selective and

brings together an extraordinary group

of high achievers from a wide variety of

countries and industry sectors.

The Oxford iploma in Strategy and Innovation is a masters-

level postgraduate qualification. It is designed to enhance

your ability to take effective strategic decisions in today’s

global business environment, and to innovate for competitive

advantage.



“The Diploma in Strategy and Innovation

offers you the insight and understanding

needed to lead organisations in a complex

global business environment. It is the

third in a series of rigorous, academic

qualifications designed to enable

executives to combine masters-level study

with demanding working lives. The focus on

strategy, innovation, and entrepreneurship

in an international business context will

provide the knowledge and skills you need

to reach the highest level of your career,

whether you are managing in a commercial

or public sector context. Oxford has been

educating leaders for 800 years. This

diploma and the students who take it

are part of a distinguished tradition of

excellence.”

A MESSAGE FROM

THE DEAN

Professor Colin Mayer

Dean, Saïd Business School

University of Oxford

03WWW.SBS.OXFORD.EDU/DIPSTRATEGY



PROGRAMME

OUTLINE

“Fast-moving,

turbulent times

put a premium

on creativity and

strategic agility.

Oxford’s Diploma

in Strategy and

Innovation will give

you the tools to

achieve your career

goals and deliversuccess for your

organisation.”

Drawing on Oxford’s experience of educating leaders for 800 years, the

Diploma combines the highest standards of academic rigour with a practical

understanding of strategy and innovation. It will equip you with the knowledge

you need to compete globally for senior management roles.

GERD ISLEI

Programme Director,

Diploma in Strategyand Innovation

MODULE 1: STRATEGY

Strategy is concerned with the long-term

success of the organisation as a whole,

defining its direction and scope to gain

competitive advantage. This module

is designed to equip you with a sound

understanding of the principles of both

competitive and corporate strategy. You

MODULE 2: ENTREPRENEURSHIP

AND INNOVATION

Innovation strategy takes shape at

the interface of the dynamics of new

markets, organisational capabilities

for innovation, and the strategic

management of new technologies.

This module provides a detailed

understanding of value creation and

capture in the 21st Century, focusing

will develop the ability to analyse key

issues in strategic decision-making, and

to understand, in depth, the strategic

decision-making process itself. This

module will build your capacity to advocate

for proposals in the strategic arena,

equipping you to operate successfully in

a senior management environment.

on the critical role of emerging

technologies and markets. You will

develop the skills required to analyse

the value of new developments, and

to adapt to the changing business

environment. This module will explore

the strategies that can leverage and

sustain innovation, and the tools that

make it possible to create, deliver and

capture value.

THIS MODULE WILL COVER:

Competitive strategy

Strategy for the multi-business enterprise

Decision-making analysis

Strategy processes

Advocating for strategic change


Emergent markets and technologies

Thinking entrepreneurially

Partnering for innovation

Strategies to sustain innovation

Tools to capture value

04 THE OXFORD DIPLOMA IN STRATEGY AND INNOVATION



“One of the most

distinctive aspects

of the programme

was the breadth of

the intellectual

offering from

Oxford. The Diploma

provided me with

valuable access

to leading-edge

ideas, refreshed mythinking on strategy,

and introduced new

models and

approaches.”

NICK POTTS

Diploma Candidate

2007, IBM

ACADEMIC ASSESSMENT

The Diploma is built on four core courses

that are completed module by module

within one year. Each module begins on

a Wednesday and concludes on Saturday

afternoon, allowing participants to combine

work with study. All four modules are

examined. Participants must pass all four

modules and a business project in order to

be awarded the Diploma.

BUSINESS PROJECT

The Diploma concludes with a final project

report that integrates new insights from

the programme. The project report of up to

10,000 words will be based on current or

emerging specific strategic, organisational

issues taking place within the participant’s

own organisation or sector. It must be

completed within the one-year Diploma

study period.

MODULE 3: GLOBALISATION

AND STRATEGY

Appreciation of the global context is a

pre-requisite for managing and leading at a

strategic level in any sector. This module is

designed to develop your understanding of

critical trends in global business, and the

factors that underlie these trends. You will

evaluate the opportunities and risks of

MODULE 4: STRATEGY IN ACTION

Strategy in principle without effective

practice offers little in the way of

sustainable advantage. In too many cases

good strategy fails due to poor execution,

or a lack of understanding of the political

and organisational dynamics. With a clear

focus on practical application, this module

draws the programme together to examine

how you will execute strategy effectively

in your organisational context. You will

consider how to lead strategic renewal in

the context of ambiguity, complexity and

internal and external challenges, and

deliver real success for your organisation.

global expansion, and the tools available

to implement a global strategy. This

module will focus on the political, social

and regulatory environment in which

organisations operate today, including

the development of effective corporate

responsibility and reputation management

strategies.


Globalisation

International expansion strategies

Managing risk in emerging markets

Corporate social responsibility

Reputation management


Building organisational capabilities

Dealing with complexity

Re-shaping business models

Tools for implementation

Delivering success




BENEFITS FOR YOUR ORGANISATION:

The Oxford Diploma in Strategy and

Innovation allows participants to integrate

study into their working lives while

remaining a productive and contributing

member of the management team

Participants can apply their learning

directly, adding value to their organisations

from the first module

Participants gain confidence and knowledge

to undertake complex senior management

responsibilities

Employer involvement in the business

project is encouraged and contributes to the

expertise available to the organisation.

BENEFITS FOR YOU:

Enhanced capacity to operate at a senior

level in a strategic environment

Key skills for effective strategic decision-

making and advocacy

Understanding of important trends in the

global business environment

Ability to lead innovation strategy, creating

and capturing value from new technologiesand emerging markets

Tools for effective strategy execution

Internationally diverse and talented group

of peers with whom to learn, exchange

experiences, and generate ideas

Access to the Oxford Business Alumni,

a global network of Oxford University

graduates in business

Complement existing qualifications and

update skills for continuing professional

development

The programme is designed for experienced executives with a good first

degree or equivalent, and at least five years’ work experience. Participants are

likely to be middle or senior managers seeking to enhance their skills in the

strategic arena and to operate successfully in today’s global environment.

DIPLOMA PARTICIPANT PROFILE:

Senior executives seeking to enhance their

skills in the strategic arena

Entrepreneurs and owner-managers

Managers involved in strategy planning

and implementation

Advisors and management consultants

Those seeking to develop their careers to

the highest level and move into general

management roles

“If you are looking to

expose yourself to

new ideas, to stretch

your thinking, and

to challenge your

personal points

of reference, the

Oxford Diploma

is ideal. The

programme put my

business experience

into context,

and expanded,broadened and

deepened my

understanding.

As the world

becomes more

complex, you

increasingly have

to find innovative

solutions to

business problems,

and the Diploma

provides the tools

to do that. From a

personal point of

view, it has been

a life-changingexperience. During

my time on the

programme, I have

established a major

transformational

change project for

my organisation,

that was directly

shaped and

influenced by my

experience on the

programme. The

impact of the

Diploma on me and

the organisations

I work with hasalready been

considerable.”

GERARD NEWMAN

Diploma Candidate

2007, John Lewis

Partnership

THE DIPLOMA CANDIDATE

THE OXFORD DIPLOMA IN STRATEGY AND INNOVATION06



OXFORD MASTERS-LEVEL DIPLOMAS

The Diploma in Strategy and Innovation is

one of a series of masters-level postgraduate

qualifications, designed to give senior

executives the opportunity to study

areas of strategic management at Oxford

University. Covering finance, organisational

leadership and strategy and innovation,

these qualifications offer unrivalled access

to an international group of peers and to the

academic excellence of one of the world’s

greatest universities.




NETWORKSFor centuries, the University of Oxford has produced some of the most

influential and respected people in business. Oxford graduates are

represented in every Fortune 500 Company, country and government

in the world.




“Our alumni-led

chapters are active

around the globe,

offering networking

and content-driven

events in a range

of locations. From

the launch of the

OBA Gulf Chapter

to the Oxford-based

Alumni ReunionDinner, the OBA

network is moving

from strength

to strength. We

look forward to

welcoming you to

this vibrant and

growing global

community.”

STACEY PULLEY

Head of Alumni

Relations

The Oxford Business Alumni (OBA) was

established in 1998 in order to build a

world class business and management

network for the Saïd Business School and

Oxford’s collegiate university.

As a member of the OBA, graduates

of the Oxford Diploma in Strategy and

Innovation will be able to maintain a

lifelong connection with the School and

the wider University of Oxford. Joining

the OBA provides access to the networkdirectory, an invaluable tool for networking

with organisations throughout the world,

and the opportunity to attend high profile

events both in Oxford and internationally.

Further information can be found at

www.oxfordbusinessalumni.com.

PRIVATE EQUITY FORUM

Organised by the Oxford Private Equity

Network and supported by the Saïd

Business School, the Private Equity Forum

addresses the opportunities and challenges

facing global investors in today’s dynamic

environment. Previous panellists have

included: Christopher Spray of Atlas

Ventures, Edmund Lazarus of Englefield

Capital, Jonathan Blake of SJ Berwin,

Markus Golser of Graphite Capital, Robin

Jarratt of CVC Capital Partners and Joe

Haim of Egon Zehnder.

SILICON VALLEY COMES TO OXFORD

Once a year the Saïd Business School

invites technology business leaders,

entrepreneurs, venture capitalists and

others from Silicon Valley, California, to

come to Oxford and take part in master

classes and panel discussions. These

classes give valuable insight into up and

coming technologies as well as providing

networking opportunities with key

members of the Silicon Valley business

community. Previous guests have included:

Max Levchin, Chief Technical Officer

at PayPal; Raymond Nasr, Director of

Executive Communications, Google Inc;

Jeff Skoll, co-Founder and President,

Ebay and Bob Weinschenk, President

and CEO of Pixim, Inc.

THE SKOLL WORLD FORUM ON

SOCIAL ENTREPRENEURSHIP

Organised by the Skoll Centre for Social

Entrepreneurship, the Skoll World Forum

is the leading annual global event for social

entrepreneurs. Previous speakers have

included: Mohammed Yunus, Founder

of the Grameen Bank and pioneer of

microfinance initiatives in the developing

world, Penny Newman, CEO of Café

Direct, and Will Hutton, CEO of The Work

Foundation.

THE SAS DISTINGUISHED

SPEAKER SERIES

The SAS Distinguished Speaker Series

provides a further opportunity for all

students of the School to meet with leaders

in business on an open and informal basis.

Previous speakers (who are normally CEOs,

chairmen or founders) have included:

Sam Laidlaw, CEO of Neptune Oil & Gas;

Hector Sants, CEO Europe of CSFB;

Richard Greenhalgh, Chairman of Unilever;

Roland Berger, Founder of Roland Berger

& Co and Dame Stephanie Shirley, Founder

of the FI Group.

OXFORD BUSINESS NETWORKS

Oxford Business Networks provide an

exclusive opportunity for you to develop

your interest in a particular industry sector

through networking with Oxford alumni

in business. Each of the networks is

driven by a student-alumni partnership.

Students organise talks, workshops and

company visits and benefit from a focused

networking opportunity.

CURRENT NETWORKS INCLUDE:

Oxford Consumer and Marketing Network

Oxford Energy and Resources Network

Oxford Entrepreneurship and VC Network

Oxford Finance Network

Oxford Management Consulting Network

Oxford Science and Technology Network

Oxford Social Entrepreneurship Network

Networking events

open to participants

include:




FIRST CLASS FACILITIESThe Saïd Business School offers two distinct learning environments.

A state-of-the-art building in the centre of Oxford is contrasted with our

purpose-built executive education centre set in 37-acre grounds.

PARK END STREET

The Saïd Business School building,designed by Dixon and Jones,

the architects responsible for the

Royal Opera House in London,

opened in 2001 in the centre of

Oxford. Most classes take place in

one of four wood-panelled lecture

theatres, fully-equipped with

individual network connections and

dual screens to enable simultaneous

use of a range of visual media. The

School’s Library and Information

Services comprise the two-floor

Sainsbury Library and the award-winning Virtual Library, an electronic

gateway to a wealth of business

information. This impressive build-ing also features a range of informal

working areas, from cloistered walk-

ways to a large internal courtyard.

Jonathan Glancey of The Guardian

says; “the architects have created

a beautiful, serene building that

performs the noble trick of appear-

ing to be brand new and very much

of our times, yet rooted in the

distant past.”

EGROVE PARK

Egrove Park is the BusinessSchool’s purpose-built executive

education centre, set in 37-acres

of wooded grounds on the outskirts

of Oxford. It offers fine dining from

an award-winning kitchen, and a

full accommodation service in the

style of a country house hotel. Sports

facilities include a gym, squash

courts and an all-weather playing

surface. Teaching spaces range from

lecture theatres to small syndicate

rooms and the Information Centre is

accessible 24 hours a day.




The University of Oxford’s faculty members come from

all around the world. They are leaders in their field and

are engaged in boundary extending research on key

management issues.

GERD ISLEI

Programme Director

Gerd Islei is a noted expert

in the fields of strategic

decision-making and

information management.

Dr Islei began his career

working for the Germangovernment in Africa advising

on technology transfer. He

then directed the Doctoral

Programme at Manchester

Business School, before

joining the Oxford faculty in

1994. Among Dr Islei’s many

publications are ‘Managing

Information Technology as

a Strategic Resource’ and

‘Improving Decision Making

in Organisations’. Dr Islei

is the Programme Directorfor the Oxford Diploma in

Strategy and Innovation.

CHRIS MCKENNA

Strategy and Business History

Dr Chris McKenna’s

research interests include

the historical development

and evolving strategies

of professional firms and

their role in the globaltransformation of business,

nonprofits, and the state.

Adept in translating his

academic work to popular

audiences, McKenna’s

research has been featured

in The Harvard Business

Review, The Sunday Times,

The Wall Street Journal,

and The Financial Times.

A popular teacher of MBAs

and executives, McKenna was

nominated twice as one ofOxford University’s three best

teachers for the UK’s National

Teaching Fellowship Award.

THOMAS POWELL

Strategy

Professor of Strategy at

Saïd Business School,

Thomas Powell’s

research centres around

competition, strategy and

firm performance. Hehas published extensively

in leading management

journals, consults globally

on competitive strategy

and is a member of the

Strategic Management

Society. Professor Powell

teaches on our MBA and

MSc programmes.

MARC VENTRESCA

Strategy and

Entrepreneurship

Dr Marc Ventresca, University

Lecturer in Management

Studies (Strategy and

Entrepreneurship) teaches

technology, strategy andorganisational theory. His

research uses strategy,

economic sociology and

cultural institutionalism

to understand industry

emergence, innovation

and entrepreneurial activity

in knowledge intensive

industries.

TEACHING FACULTY




RICHARD WHITTINGTONStrategy

Professor of Strategic

Management, Richard

Whittington’s current research

interest is in building a

practice perspective on

strategy and organisation

and is currently working

on three projects within

this perspective. Professor

Whittington teaches Strategy

on all our managementdegree programmes. Amongst

Richard’s nine books is

the biggest selling strategy

textbook in Europe, ‘Exploring

Corporate Strategy’.

MARI SAKOInternational Business

Professor Sako’s research

interests focus on the

connections between

global corporate strategy,

comparative business

systems and human resource

management. Professor Sako

is Professor of Management

Studies for the Saïd Business

School and Senior Fellow of

the ESRC/EPSRC AdvancedInstitute of Management

Research, researching on

productivity and performance

in business services.

DANA BROWNInternational Business

Dr Brown is an Oxford

University Lecturer in

International Business.

Her research interests focus

on the way that national

employment and social

policies affect business

strategies, particularly

in developing and former

communist countries. She

has lived for extended periodsin Russia and Poland.

VICTOR SEIDELInnovation and Entrepreneurship

Dr Seidel studies the

entrepreneurial processes

by which new products are

developed within both start-up

and established organisations.

Drawing from studies of the

automotive, medical-device,

and consumer-electronics

industries, he is currently

engaged in studies that look

at how organisations employpractices to manage radical new

product development. Prior to

his PhD studies at Stanford,

Dr Seidel spent ten years in

various roles in the semiconductor

industry in the USA and Europe.

ANGELA WILKINSON

Scenario Planning and

Futures Research

Dr Angela Wilkinson is

Director of Scenario Planning

and Futures Research at

the Saïd Business School’s

Oxford Institute for Science,Innovation and Society.

Her interests lie in helping

individual organisations

and groups to learn from

the future, in order to

transform global challenges

and seemingly intractable

problems.

RAFAEL RAMIREZ

Strategic Management

Rafael Ramirez is a James

Martin Senior Research

Fellow in Futures at the

Business School. He has

carried out pioneering work

on areas as diverse as theaesthetics of business,

work, and organisation; the

way value creation is being

revolutionised, and how

scenarios work in business.

He has published five books

and many chapters and

papers on these subjects.

ERIC THUN

International Business

Dr Thun is Peter Moores

Lecturer in Chinese

Business Studies. A political

scientist by training, Thun’s

research focuses on issues

of industrial developmentin China. Recently, he has

investigated the development

of the Chinese automotive

industry, the globalisation

strategies of Chinese firms,

and China’s integration into

global production networks.




THE OXFORD DIPLOMA IN STRATEGY AND INNOVATION14

ADMISSIONS CRITERIAThe Diploma in Strategy and Innovation is designed for experienced

executives who aspire to, or already hold, strategic management positions.

In order to be considered for the programme candidates must be able to

demonstrate the following:

INTELLECTUAL ABILITY

A good undergraduate degree

or equivalent professional

qualification is required.

Applicants who do not

hold such qualifications

if they have a very strong

employment history,

demonstrating their ability

as high achiever.

PROFESSIONAL

EXPERIENCE

Candidates will usually

have at least five years’

professional experience

and be familiar with the

challenges of business

strategy and organisational

change.

ENGLISH LANGUAGE

PROFICIENCY

The programme is taught

in English.

APPLICATION PROCESS

AND DEADLINES

Admissions are processed

through a system of review

before a final decision is

reached. Each application is

considered individually and

a waiting list will operate

once the programme is full.

The Saïd Business School

reserves the exclusive right

to accept or reject applicantswithout explanation. A 20%

deposit is required to secure

the place on acceptance.

“I recommend the

programme for

senior consultants

and professionals

from any discipline

who want to en-

hance their abilities

and confidence in

the area of strategy.”ALISON BIRD

Diploma Candidate

2007, IBM



ACCOMMODATION

The programme fee does not include

accommodation. Where the programme is

delivered at our executive education centre,

Egrove Park, accommodation is reserved

on campus. Where it is delivered at the

main Business School site in Park End

Street, participants make their own

arrangements to stay in city centre hotels.

We are able to provide information on

suitable accommodation for applicants.

For further information about the location

of your programme please contact

[email protected].

PLEASE NOTE

The entire application, including the

personal statement is held in the strictest

confidence and is NOT subject to review by

the candidate’s employer.

PRICING AND PAYMENT SCHEDULE

The programme fee covers tuition,

course materials, essential reading

texts, examinations, assessments and

supervision. Lunch and refreshments are

provided and there will be a dinner at a

selected historic Oxford College during

each module.

WWW.SBS.OXFORD.EDU/DIPSTRATEGY

HOW TO APPLY

Candidates should apply online at

www.sbs.oxford.edu/apply.

If you experience any difficulties

applying online, please contact:

The Open Programme Team

Tel: +44 (0)1865 422888

[email protected]

If you would like to discuss any aspect

of the programme please contact Liz

Starbuck Greer on +44 (0)1865 422565,

[email protected] or visit

our website at www.sbs.oxford.edu/

dipstrategy. Alternatively you may wish towrite to Liz Starbuck Greer, Saïd Business

School, University of Oxford, Executive

Education Centre, Egrove Park, Oxford

OX1 5NY, United Kingdom.



SAID BUSINESS SCHOOL

The Saïd Business School is

Europe’s fastest growing businessschool. An integral part of The

University of Oxford, the School

embodies the academic rigour

and forward thinking that has

made Oxford a world leader in

education. The School is dedicated

to developing a new generation of

business leaders and entrepreneurs

and conducting research not only

into the nature of business, but the

connections between business

and the wider world.

TAUGHT PROGRAMMES

Diploma in Financial Strategy

Diploma in Organisational Leadership

Diploma in Strategy and Innovation

Executive MBA

MBA

MSc in Financial Economics

MSc in Major Programme

Management

RESEARCH PROGRAMMES

MSc in Management Research

DPhil Programme

EXECUTIVE EDUCATION

Today’s Leaders

The Oxford Strategic Leadership

Programme

What Next? For leaders with

more to offer

Leadership Development

The Oxford Advanced Management

and Leadership Programme

The Oxford Programme on Negotiation

The Oxford High Performance

Leadership Programme

The Oxford-HKU Senior Executive

Programme in Corporate Leadership

Strategy and Change

The Oxford Scenarios Programme

The Oxford Scenarios Masters Class

Consulting and Coaching for Change

The CIO Academy

The Oxford Sustainability Programme:

New Pathways to Profit

Finance

The Oxford Finance for Executives

Programme

The Oxford Private Equity Programme

The Oxford International Investment

Programme

Custom Programmes

WWW.SBS.OXFORD.EDU Saïd Business SchoolUniversity of Oxford

Executive Education Centre

Egrove Park

Oxford OX1 5NY

United Kingdom

Tel: +44 (0)1865 422565

Fax: +44 (0)1865 422501

[email protected]

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