Marketing Startegy of Yamha Motors1
Transcript of Marketing Startegy of Yamha Motors1
SUMMER TRAINING PROJECT REPORT
On
“CUSTOMER SATISFACTION ON DEALERS SERVICE &BRAND EQUITY OF ESCORT YAMHA ”
At“FARIDABAD”
Submitted for the partial fulfillment towards the awardof the degree in MASTER OF BUSINESS ADMINISTRATION
Of
U P Technical University, LucknowSubmitted By Under the Guidance of
VIPIN KUMAR Mr. Ashish Agrawal
Roll Number: 717370116 Department of Management
Session – 2008-09
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TO WHOMSOEVER IT MAY CONCERN
This is to certify that Mr. Vipin kumar S/o, shri Lekh Raj Singh
Roll No 0717370116 student of MBA III Semester (Batch 2007-09)
of this institution has under gone summer training with project
report titled Topic “ Customer satisfaction on dealers service
and brand equity of Escorts Yamaha”
The project has been prepared and submitted by the above named
in partial fulfillment of the Master of Business Administration
degree Programme (MBA) as per the requirement of U. P.
Technical University, Lucknow.
Date :
(Dr. Meenu Gupta)
Place : Mathura Director
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PREFACE
As a part of the partial fulfillment of the MBA programme at Rajiv Academy for
Technology & Management, Mathura, Summer Training done with the Escorts
Yamaha pvt Ltd
In its broadest sense project report is necessary to make the students of business
school familiar with the industrial environment prevailing in the world. To be
competitive and work aggressive, students need to know the policies, procedures
and the trends going on in the present industrial world.
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ACKNOWLEDGEMENT
At the onset I must bow down in reverence to the almighty that blessed us with the
understanding & prevalence that is needed in this kind of project report.
With great pleasure I express my heartiest thanks to Mr.Sanjay Bhatia, for giving
me an opportunity to work under their guidance in their esteem organization and
providing me necessary resources for my project. It makes and feels me proud to be
a part of Escorts Yamaha pvt Ltd.
I also have the honor of drawing invaluable support of N.K Banshal,without whose
unrelated support and guidance, this project would just not have been possible. He
provided me all necessary information regarding my project.
I would like to express my extreme gratitude to Mr. Ashish Agrawal for his inspiring
and supporting guidance during the course of this project. No words of appreciation
are good enough for the constant encouragement, which I have received from
him/her.
I would like to thank all the staff and the members of Escorts Yamaha pvt Ltd
At last I would like to extend my sincere thanks to all the respondents to whom I
visited for giving their support and valuable information, which helps me in
completing my project work.
VIPIN KUMARMBA II Yr – III Sem
Roll No. 0717370018
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MARKETING STARTEGY
Marketing strategy is the complete and unbeatable plan designed
specially for attaining the marketing objective of the firm. The marketing
objectives indicate what the firms want to achieve and for achieving these
objectives indicate, the Marketing Strategy provides the design.
It is the Marketing Strategy the decides the success at the business
unit level which in turn decides the total corporation success. The linkage
between Marketing Strategy and overall corporate success is indeed direct
and vital, and in this linkage lays the significance of Marketing Strategy Since
realizing the marketing objectivesis the purpose of Marketing Strategy, it is
only logical that Marketing objectives of the firm . Marketing Startegy is a
nebulous idea. It is well outlines game plan, and there are definite ways of
formulating it. Basically, formlating of Marketing Startregy consitist of two
main steps:-
(a) Assembling The Marketing Mix:-
It means all four “Ps” in the right combination. The firm has to plan
how it can generate the best sales and make profit. Four “Ps” are as follows:
1- Product
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2- Price
3- Place (Distribution)
4- Promotion.
1- PRODUCT :-
Product is the focus of marketing and tool in the Marketing Mix.
Without a product there is no quene it serves the customer by satisfying his
needs and desires, and therefore he pays for it. Thus products is the sum
total of physical and psychological.
So, a product is a set tangible, intangible and associated attributes
capable of bring exchanged for a value with ability to satisfy customer
andbusiness need.
2- PRICE:-
Price is a major marketing tool and helps in digment. Price is the value
of a product expressed in terms of money. It is a powerful Instrument in
which both the buyer and the seller are keenly interested. It brings revenue
for the company. Price is a link that binds consumers and the company.
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3- PLACE:-
Place or distribution mix stands for the matching arrangement for the
smooth flow of goods and services from the producers to the consumers. In
other words, it signifies to things, namely, Physical distribution and channel of
distribution. Goods may reach to the customers through Whole-sellers,
Retailers, of direct to the customers through Chain-shops, tenders, and
meeting or on telephone.
4- PROMOTION:-
Promotion Strategy is an important element of Marketing Mix.
Promotion includes all those activities that are aimed at creating or stimulation
of various promotional tools in order to increase the sales volume. It includes
the sales technique like advertising, sales promotion, personal selling.
It also gives full information regarding qualities and characteristics of
company’s products and also a comparative study of company’s product with
similar product of other company to the real consumers so that they can go
for the company product.
b- Selecting The Target Market:-
It includes, on the one hand, how to analyze customers, competitors,
market characteristics, and Environmental trends to assess Market
opportunity, and on the other hand, it includes, how to analyze a company’s
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strengths and weaknesses to determine whether and how the opportunities
may be exploited.
1- CUSTOMER ANALYSIS AND SEGMENTATION:-
Needs must be interpreted very broadly, in terms of only product
characteristics. Customer may also differ in their needs for information,
reassurance, technical support, service, distribution and a host of other “non-
product” benefit , that are part of their purchase. This leads automatically to
the Strategic Implication that business may choose to serve different
Customer Segments.
2- COMPETITORS ANALYSIS:-
An evaluation of each competitor is useful for two reasons . First,
understanding buying behaviour and identify the customer to whom the
strategy appeals.
Second identifying the areas of relative strength and weakness and
potential market opportunity in a future competitive situation.
3. ANALYSING ENVIRMENTAL TRENDS:-
Environmental analysis involes the careful study of Economics , Social,
Political and technical changes.
a- ECONOMIC CHANGES:-
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Cover the factor as Gross National Product, Govt. Spending, Capital
Availability and Interest reates and Sectarian growth pattern.
b- SOCIAL CHANGES:-
Are different to classify in to any exhaustive last. Changes in family life
styles, Shifts to less work and more leisure, imporved living standards and
apparent decline in traditional values.
c- POLITICAL CHANGES:-
Includes those on a global, national, State and municipal level Political
changes influence trade between nation foreign investment, regulatory
policies, fiscal and monetary policies, industrial policies, etc.
d- TECHNOLOGICAL CHANGES:-
Not only leads to improved products but also to new substitute ways to
meet customer needs. Father, it often leads to the identification and
exploitation of previouslay unfulfilled needs.
Sensitivity to all those environmental influence is essential strategic
Market Planning.
4. ANALYSING MARKET CHARATERISTICS:-
There are certain characteristics of the market that deal with the
character of demand on Most of them respondent wants price of the bikes
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should be less than 50,000 . Very few wants their price to be 50,000 or more
than 50,000 . Most of the respondent wants in their bikes good mileage, low
maintenance, good pick-up and very feew go to its look. Basically young
generation cares for the look and style of the bike.
Good number of respondents had shown satisfaction on the dealers
behaviour. Few responded that dealers have over influencing behaviour and
others had given their view that dealers have very formal behaviour. They do
not respond well with the customers. Although there is a contradiction in the
view regarding the behaviour of the customer. But a large segment of
respondent had shown their full satisfaction for the dealers after sales service.
Respondents also wants good financial schemes from the dealers die 80% of
the respondents wants to buy the bike on finance whereas only 20% wants on
a cash payment and thus they want a reliable financial institute to finance
their bikes on a low rate of interest and easy mode of payment.
Respondents also wants some sales promotion schemes to promote
the purchase of bikes such as : a gift item, discount, free trips or some other
schemes.
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SCOPE OF THE STUDY
Scope of the study means the area of the study to which this project is limited.
In other words, Scope means the length and breadth of the study.
# To study the customer satisfaction on. dealer services &brand
equity of escorts yamaha
# To study the comparasion of escorts Yamha motors Limited.
# To study on delaers
# To know the parameters which affect company.
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USEFULNESS &IMPORTANCE OF THIS STUDY
Advantages of this study are as follows:-
(1)This study helps to increase the sale of yamha motors
(2)This study helps to compmany understand dealer problems
(3)This study also helps in evaluating the effectiveness of various brands of
different company
(4)This study helps to check the efficiency of delaers..
(5)This study helps the company to take corrective decision regarding
marketing.
(6)This project report also helps the company to what percentage of dealer
will change the company.
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After post liberalization there have been radical changes that have taken
place in all sectors including biwheelers auto lndustry.
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As two wheelers accounts for almost 80 percent of the total automobile
output & within two wheeler segment, Scooters forms a chunk of over 60
percent & bike 40 percent. Mostly bikes are liked by young generation, those
have fast life. The long term out look for India ‘two wheeler industry is bright.
As the growing middle classes of the country is fully based on the idea of a
personal transportation which is ideally meant by two wheelers.
Keeping on all the above factors in consideration Escorts Yamaha Motors
Ltd thought upon the ways to widen its after sales service network. It already
has a wide network of dealers, sub-dealers & service centers. But it was
noted that it still needed to widen it further.
Escorts are a creation of YUDI & HARI NANDA two brothers with
constructive visions. Committed & determined they planed to transform a
small agency house, which was established on 1994 to a 6000 million rupees
group of international ramifications.
Escorts today among the top ten Eng. Industrial giants in the country a
president annual growth rate of 18 percent of the past decade basis testimony
to this fact.
Escorts phenomenal growth & success stems from the fact that all its
products are geared to meet the people –agriculture. Transport industry. The
groups operations include 14 manufacturing plants & special led marketing
divisions a vast network of sales & services outlet in the country &
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representation in some overseas market as well. They all satisfy demand that
by their vary nature are perennial & vital to the nations continuos progress.
Collaboration with international organizations of technological excellence
constant research to adopt the emerging technology to the specific
requirements of the market & belief in the psychology of industrial
interdependence have made Escorts today one of the leading lined-cities in
india’s new industrial culture Escorts has emerged as a fraternity of above
50000 share holder.22000 employers 4000 ancillary suppliers 1600 dealers &
stockiest all engaged in a large-scale involvement & sustained efforts to meet
the ever widening market horizons of technological competence appropriate
to India unique & changing needs.
Escorts believe in incorporating the world’s finest existing technology to
meet the Indian consumers demands by collaborating with internationally
renewed companies.
DPMC is the largest franchised automobile distributor in Sri Lanka for
Yamaha Motorcycles, Yamaha Three Wheelers, Ford Vehicles and CHERY
Cars. While making a significant impact on the progress of the nation, the
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Yamaha Three Wheelers have also promoted self employment, and enabled
a means of support for over a million people.
DPMC’s wide range of Motorcycles such as the Pulsar DTS-i, Discover
DTS-i, CT 100 has enabled hundreds of Sri Lankans to own vehicles with
high performance and a low maintenance cost.
MRF Tyres and Yamaha genuine spare parts are the other products
that have been launched by our Company.
We always satisfy our customers by providing products and services
that are high in quality, through the commitment and team work of our
employees and their invaluable services rendered towards the Company.
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The efficiency and dedication contributed by our employees together
with the streamlining process and quality assurance have helped our
Company to achieve many quality standards.
In its environmental policy, David Pieris Motor Company Ltd. (DPMC)
pledges its commitment to conserve the environment as an essential
requirement that will benefit its employees, customers and all those who
interact with the organization. The Company does not just pay lip service to
its environmental policy but makes a conscious effort to conduct itself
responsibly and with utmost dedication to ensure that not only its products
and services but also the operations upon which it embarks to bring them to
market conform to internationally accepted standards in order to safeguard
the environment.
Environmental Policy
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At David Pieris Motor Company we sincerely believe that conserving
and creating awareness on preserving the environment are essential
ingredients that will benefit our employees, customers and the society at
large.
We shall conduct ourselves responsibly and with utmost dedication to
prevent pollution, ensuring that all our products and services and the
operations upon which we embark to bring them to market, conform to
internationally accepted standards to safeguard the environment.
We shall abide by the relevant environmental legislations and
regulations and comply with their provisions by controlling the exhaust gas
emissions of our Two Wheelers and Three Wheelers to be within the
stipulated standards, minimising dust emissions from painting activities and
also adhering to advanced systems and practices of disposal in respect of
rain water and solid waste.
We stand committed to conserving natural resources by collecting
storm water and wash water and purifying and recycling it for usage in
compliance with Sri Lanka Standards for Potable Water.
We shall steadfastly strive to instil awareness in the general public to
safeguard the wildlife and its natural beauty through the display of educative
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hoardings and also through Company sponsored tournaments for the
development of sports, aptly titled ‘Nature’.
We shall operate within the requirements of an environmental
management system based on ISO 14001, strengthening our existing Quality
and Safety Management Systems, in order to achieve continual improvement.
We will accomplish the environmental objectives and targets mandated
in our Environmental Management System.
We are equipped with a comprehensive workshop and service facilities
and assure you a high level of service. As a franchised dealer for Yamaha
we confirm the availability of spares for the vehicles we offer.
We also have Regional Offices in Kandy, Matara, Anuradhapura,
Ratnapura, Ampara, Dehiattakandiya, Puttalam, Mathugama, Trincomalee,
Nuwara Eliya, Badulla, Kurunegala, Yakkala, Negombo, Monaragala,
Tissamaharama along with an authorised Service & Spare part dealer
network, Island-wide, for your convenience. Our objective is to serve
outstation markets, saving the customers the bother of travelling to Colombo
for purchase or repair facilities.
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We at DPMC care about our employees, our customers and our
workplace. While we continuously try to make good business decisions, we
think about the big picture too. We care about the world around us and do our
level best to minimize the impact our products and manufacturing facilities
have on the environment. And we are proud to say that we have been
rewarded for our good works.
5S: in recognition of our activities towards improving the work environment
and increasing productivity.
Health & Safety: in recognition of our dedication to ensure the health and
safety of our employees, customers and all those who visit our premises.
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We are equipped with a comprehensive workshop and service facilities
and assure you a high level of service. As a franchised dealer for Yamaha
we confirm the continued availability of spares for the vehicles we offer. We
also have Regional offices in Battaramulla, Kandy, Matara, Anuradhapura,
Ratnapura, Ampara, Nuwara Eliya, Puttalam, Dehiattakandiya, Badulla,
Mathugama, Trincomalee, Yakkala, Kurunegala, Manaragala, Negombo and
Tissamaharama along with an authorised Service & Spare part dealer
network, Island-wide, for your convenience. Our objective is to serve
outstation markets, saving the customers the inconvenience of travelling to
Colombo for purchases or repair facilities.
After Sales Services-
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02 Services will be carried out free of charge within 02 months or 2500Kms,
whichever occurs first. Excluding materials.
- We offer a warranty period of 2 years or 30,000Kms, whichever occurs first,
from the date of purchase.
Educational Programmes for Fleet Owners on Proper Maintenance
The prime function of this program is to educate the actual users of the
vehicle on basic maintenance procedures, in order to keep your vehicle in
good running condition and protect our investment.
Fleet Owner Discount
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Fleet owners of Yamaha Motorcycles will benefit by the following
discounts offered, applicable on cost of spare parts and labour on repairs
carried out.
SPARE PARTS LABOUR
Category A 15% 10%
Category B 10% 10%
Category A -Owners of 10 vehicles or
more.
Category B -Owners of between 3 and
10 vehicles.
OUR BRAND
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Our Brand Identity
Our Brand is the visual expression of our thoughts and actions.
It conveys to everyone our intention to constantly inspire confidence.
Our customers are the primary audience for our brand.
Indeed, our Brand Identity is shaped as much by their belief in Yamaha as it
is by our own vision.
Everything we do must always reinforce the distinctiveness and the power of
our brand.
We can do this by living our brand essence and by continuously seeking to
enhance our customers’ experience.
In doing so, we ensure a special place for ourselves in the hearts and the
minds of our customers.
Our Brand Essence
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Our Brand Essence is the soul of our brand.
Our brand essence encapsulates our mission at Yamaha .
It is the singular representation of our terms of endearment with our
customers.
It provides the basis on which we grow profitably in the market.
Our Brand Essence is Excitement.
Yamaha strives to inspire confidence through excitement engineering.
Blending together youthful creativity and competitive technology to exceed
the spoken and the implicit expectations of our customers.
By challenging the given. By exploring the unknown and thereby stretching
ourselves towards tomorrow, today.
Our Brand Values
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We live our brand by its values of Learning, Innovation, Perfection,
Speed and Transparency. Yamaha will constantly inspire confidence through
excitement engineering.
Learning
Learning is how we ensure proactively. It is a value that embraces
knowledge as the platform for building well informed, reasoned, and decisive
actions.
Innovation
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that
which exceeds the ordinary.
Perfection
Perfection is how we set new standards.
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It is a value that exhibits our determination to excel by endeavouring to
establish new benchmarks all the time.
Speed
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment
towards our goals and processes.
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Transparency
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust
through sensitivity and of loyalty through interdependence.
Management
ProfileRahul Yamaha
Chairman
Madhur Yamaha Vice Chairman
Rajiv Yamaha Managing Director
Sanjiv Yamaha Executive Director
Ranjit Gupta Vice President (Insurance)
C P Tripathi Vice President (Operations)
N H Hingorani Vice President (Materials)
Kevin D'sa Vice President (Finance)
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Pradeep Shrivastava Vice President (Engineering)
S Sridhar Vice President (Mktg & Sales - 2Wh.)
V S Raghavan Vice President (Corporate Finance)
S Ravikumar Vice President (Business Development)
K Srinivas Vice President (Human Resources)
Abraham Joseph General Manager (Research & Development)
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KEY POLICIES ENVIRONMENTAL POLICY
Towards creating and preserving a cleaner environment
Yamaha Motors Ltd., manufacturer of two and three wheeler vehicles
is committed to prevention of pollution, continual improvement of our
environmental performance and compliance with all applicable environmental
legisTowards this, we shall strive to:
Create a proactive environment management system that addresses
all environmentally significant aspects related to our products and processes,
Minimise the generation of waste and conserve resources Through
better technology and practices, and Promote environmental awareness
amongst our employees and motivate them to fulfill our commitments.
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We, at Yamaha Motors, pledge ourselves towards creating and
preserving a cleaner environment.
Quality Policy
We at Yamaha Motors continue to firmly believe in providing the
customer Value for money, for years through our products and services. This
we shall maintain and improve,
In our decision making, quality, safety and service will be given as
much consideration as Quality shall be built into every aspect of our work life
and business operations.
Quality improvements and customer satisfaction shall be the
responsibility of every employee.
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TPM Policy
Yamaha Motors Ltd. Mukand International Ltd.
Mukand Ltd. Mukand Engineers Ltd.
Yamaha Electricals Ltd. Mukand Global Finance Ltd.
Yamaha Hindustan Ltd. Bachhraj Factories Pvt. Ltd.
Maharashtra Scooters Ltd. Yamaha Consumer Care Ltd.
Yamaha Motors Finance Ltd. Yamaha Motors Holdings Ltd.
Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.
Yamaha Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.
Hind Lamps Ltd. Jeevan Ltd.
Yamaha Ventures Ltd. The Hindustan Housing Co Ltd.
Yamaha International Pvt Ltd. Baroda Industries Pvt Ltd.
Hind Musafir Agency Pvt Ltd. Stainless India Ltd.
Yamaha Allianz General Insurance
Company Ltd.Bombay Forgings Ltd.
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Yamaha Allianz Life Insurance
Company Ltd.-
We at Yamaha Motors adopt Total Productivity Maintenance as a
means of creating a safe and participative work environment in which all
employees target the elimination of losses in order to continuously enhance
the capacity, flexibility, reliability and capability of its processes, leading to
higher employee morale and greater organizational profitability.
‘
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YAMAHA MOTORS LIMITED
Community Initiatives
Yamaha in the community
Yamaha Motors is committed to nation-building and contributing to the
uplift and development of the weaker sections of society. This is a legacy of
our founders, Jamnalal and Kamalnayan Yamaha . Because of their close
links with Mahatma Gandhi and the freedom struggle, they sincerely believed
that as businessmen they were trustees of the community and the profits they
earned must be ploughed back for the development of the community.
• Jankidevi Yamaha Gram Vikas Sanstha (JBGVS)
• Samaj Seva Kendra
• Kamalnayan Yamaha Hospital
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Jankidevi Yamaha Gram Vikas Sanstha (JBGVS)
Yamaha Motors’s philanthropic activities among the rural poor are
carried out by a trust, the Jankidevi Yamaha Gram Vikas Sanstha (JBGVS).
This trust was formed 15 years ago by Ramkrishna Yamaha in memory of his
mother, Jankidevi Yamaha . JBGVS acts as a catalyst to development at the
grass root level in 32 villages around Yamaha Motors’s Pune and
Aurangabad plants.
Vision Statement of JBGVS
JBGVS is a non-political and secular organisation, which strives to
improve the quality of life of the rural poor by creating self employment
opportunities at the grass-root level, through the use of appropriate
technologies, in harmony with nature.
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Focus
The trust initiates sustainable, integrated development through long
term projects in rural health, hygiene and sanitation, education and adult
literacy, improving agricultural and livestock yield, watershed development
and women’s empowerment. Through its poverty alleviation schemes, the
trust provides micro credit and income generation opportunities for the poor.
These projects have a positive impact on the quality of rural living standards.
Under the auspices of the ‘model village scheme’ of the Maharashtra
Government, JBGVS has assisted the development of several villages in the
last five years. Under this scheme, NGOs, public institutions, colleges,
hospitals, local self-government bodies and state government departments for
agriculture and horticulture, work together to bring about a holistic and
sustainable improvement in rural living conditions.
JBGVS is now expanding its reach to a larger constituency of rural
communities to help them improve the quality of their life. The trust is
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stepping up its projects encompassing agricultural extension services, lift
irrigation, environmental sanitation, veterinary services, health and education.
The scope of the women’s self help groups is simultaneously being expanded
to undertake a larger variety of income generation projects which help in
raising and improving standards of living.
Implementation strategy
(1) To ensure the involvement of our rural constituents, JBGVS relies on a
participatory approach in implementing all its projects.
(2) In addition, the trust secures the participation of local elected bodies like
the gram panchayat (village council), co-operative societies, women’s and
youth bodies in decision making.
(3) JBGVS will undertake large-scale manpower development projects in
agriculture, animal husbandry, dairy, horticulture, health, education and
income generation projects to accelerate the pace of development activities.
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Highlights - 2002-2003
Putting a Smile on the Face of Rural India!
JBGVS works at the grassroot level in 21 villages of Khed and Maval
Talukas of Pune District and 3 villages of Aurangabad district, Maharashtra.
The philanthropic activities under implementation here, aim an
integrated development of these villages through women empowerment,
income generation, health programmes, agricultural extension, animal
husbandry, watershed development, drinking water schemes, sanitation and
education. The beneficiaries are 3200 families - comprising a population of
about 18,000 villages.
AGRICULTURE
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Village Pond - Inglun (Andra Maval)
This pond has seen the light of day through the coordinated efforts by
JBGVS, the Government and the villagers themselves. The approximate
capacity of this pond is 16,000 cq.mt. and it will irrigate about 8 hectares of
land by percolation, thus enabling the farmers to boost their yield.
KT Weir Kanhewadi Budruk (Khed)
This Kolhapur type bund has been constructed under the 'Adarsh
Gaon' scheme. The bund was constructed within three months and will help
farmers irrigate 15 hectares land.
Farm Bunding - Bokud Jalgaon (Aurangabad)
Twenty four hectares of farm land was levelled and bunds raised to
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prevent erosion of top soil and retain and percolate rain water in the farms for
better cultivation.
Integrated Pest Control
Integrated Pest Control was introduced in villages or Maval Taluka of
Pune to minimize the pest menace on paddy crop.
Watershed Development - Karla (Maval)
CAPART, New Delhi, has sanctioned a 4 years watershed
development project in seven villages in an around Karla.
Demonstration Plot
JBGVS introduced a new technique for crop yield improvement at
Bokud Jalgaon in Aurangabad.
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WOMEN EMPOWERMENT AND INCOME GENERATION
Catering Equipment Service - (Kusur village, Andra Maval)
A Self Help Group of Kusur village purchased a set of catering
equipment out of their savings which is being rented out to villagers during
weddings and other functions. This is now an example of entrerpreneurship
by women for other groups to emulate.
Mahila Melava (Gahunje, Maval Taluka)
Such Mahila Melavas are held once a year in our villages, which help women
to develop their personality.
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COMMUNITY HEALTH
Health Workers
Sixteen health workers have been engaged from amongst the village
women to take care of minor illnesses, sanitation, nutrition, medical
emergencies, hygiene and family planning. They were put through a training
programme conducted by the C.R.H.P., Jamkhed.
Mobile Clinics
Once a fortnight, a mobile clinic visits 13 villages to diagnose minor
illnesses and dispense medicines. Serious cases are referred to various
hospitals. Health campus too are conducted regularly through these mobile
clinics.
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ANIMAL HUSBANDRY
JBGVS provides veterinary services to villages to Khed and Maval
Taluka.
Kapila Dairy
This project was successfully completed at Saindane Thakarwadi,
Khed Taluka, for fifty beneficiary families with help from CAPART.
Aiding Dairy Start-ups
Villagers from Kunewadi in Andra Maval were encouraged to procure
buffaloes with financial help extended by JBGVS, and start dairy business.
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Expansion plans Drinking water
To overcome the shortage of drinking water in rural areas, JBGVS has
undertaken a new project to deepen and repair village wells, install hand-
pumps and simple water purification systems at water supply points and
initiate village level rain-water harvesting schemes.
Health and medical services
The trust is accelerating its pace of medical intervention projects to
combat malnutrition, vitamin deficiency, leprosy, tuberculosis and other
diseases by increasing the frequency of its village health camps and
preventive health and maternity care, family planning camps.
Rural sanitation
JBGVS is expanding into sanitation awareness projects to motivate
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villagers to take up construction of low cost toilets, soak-pits and other
facilities for hygienic disposal of human and animal waste.
Veterinary projects
The trust’s emphasis is on improving the health of livestock resources,
through vaccination and medical camps along with facilities for artificial
insemination to raise high yielding crossbreeds.
Lift irrigation
The trust has helped to bring vast tracts of unproductive land under
cultivation by providing expertise to farmers to initiate lift irrigation projects. It
also assists them in raising finances for these projects through banks and
other agencies.
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Agriculture extension
JBGVS educates farmers on the use of improved, high yielding seeds
and modern methods of cultivation. It will soon provide expertise in
vermiculture, floriculture, and sericulture techniques and growing nutritious
varieties of fodder.
Water conservation
The trust promotes various techniques of watershed development
depending on the local terrain and topography to maximise water availability
for irrigation by facilitating consultative interaction between village
representatives and various government agencies.
Tree plantation
JBGVS has been assisting village level afforestation projects on
unused public land to combat soil degradation, scarcity of fuel and fodder
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scarcity caused by the denudation of forests. This project will be extended to
a larger number of villages.
Model village scheme
The state government of Maharashtra has recognised the efforts of
JBGVS in promoting integrated development in rural areas under the
government’s ‘model village scheme’. The trust has adopted five villages,
which have been developed as model villages.
Village infrastructure
Since village infrastructure development has long-term effect on village
communities the trust helps villages to take up need-based, construction of
nurseries and crèches and low-cost housing projects.
Community development
The trust will extend its reach to a larger number of villages through
regular village level meetings and video shows to spread awareness and
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motivate villages to adopt women’s development and leadership, modern
agricultural practices and watershed development.
Cultural initiatives
To strengthen communal amity in the villages, the trust encourages
community prayer meetings, bhajan (devotional hymns) competitions,
reinforcing messages through puppet shows and study tours. Local youth
clubs are encouraged to organise sports and cultural events.
Women’s development
JBGVS’s women volunteers assist village women to organise
themselves into self-help groups to articulate issues of common concern and
address themselves in finding solutions to their problems pertaining to
education and health.
51
Training & study tours
Training forms an integral part of all JBGVS activities. Training
programmes are conducted at three levels — village residents, village
animators and JBGVS staff. Before initiating new field programmes, staff
undergo appropriate capability development programmes. Subsequently,
training is cascaded to local village animators and, through them, to individual
village residents. This helps ensure a consistently high rate of success of all
JBGVS projects.
To convince villages to adopt new techniques in agriculture, water
resource management, livestock development, etc, study tours for village
residents are organised to model villages where such projects have been
implemented successfully.
Project monitoring
JBGVS has an elaborate follow-up and monitoring mechanism for all
its programmes, which functions at three levels. On the field, project
52
organisers conduct weekly monitoring sessions with the field staff. The
executive trustee and secretary of the trust meet the staff at each project
every fortnight to evaluate its implementation. Finally, the chairman and the
board of management of JBGVS appraise themselves of the progress of the
project every quarter
Samaj Seva Kendra
Social activities in semi urban areas on the outskirts of Pune are
undertaken by the Samaj Seva Kendra (SSK), set up by Yamaha Motors in
1975 . SSK provides local industrial workers with opportunities for self
development, education, healthcare, sports and recreation. It involves local
institutions and municipal bodies, local Rotary Clubs and NGOs in its
activities.
53
SSK has helped empower wives of factory workers by providing them
earning opportunities. Last year, its Laxmi Mahila Cooperative Credit Society
(started in 1990) earned Rs 1 lakh by supplying chapattis, prepared by its
members, to industrial canteens.
SSK also organises weekly medical consultation and health awareness
programmes, child and adult education, vocational training and personality
development programmes, leisure and recreational facilities for women.
Kamalnayan Yamaha Hospital
A modern, 135-bed hospital at Aurangabad in Western Maharashtra,
the Kamalnayan Yamaha Hospital provides high-quality secondary and
tertiary healthcare and specialist facilities under one roof.
Its panel of renowned full-time consultants provides comprehensive
multi-specialty care and advanced surgical procedures such as coronary
artery bypass, beating heart graft surgeries, joint replacements, complex
neurosurgical procedures, kidney transplants. The hospital's well-designed
54
suite of five operation theatres is equipped to cater to complex surgical
procedures.
The hospital has state-of-the-art facilities like a cardiac catheterisation
lab, advanced spiral computer topography (CT) scanner, a colour doppler —
all from GE Medical Systems — a Mac 5000-series stress test machine, a
holter monitor from GE-Marquette, ultra-touch dialysis equipment from Baxter
and an advanced reverse osmosis plant.
A well-equipped, 26-bed multi-specialty intensive care unit (ICU)
provides emergency and post-operative care that is on par with the best in the
country.
The hospital has a critical-care ambulance (a hospital on wheels) with a
defibrillator, portable ventilator, pulse oximeter, ECG machine and
Glucometer. The ambulance is attended round the clock by a physician, a
nurse and support team of qualified paramedics.
The hospital’s facilities range from spacious and hygienically
maintained general wards with all essential amenities to large deluxe rooms
furnished with sofas, telephones, refrigerator, television and a small
55
kitchenette. For relatives of patients, the hospital provides guesthouse
facilities and a professionally managed cafeteria.
The large hospital campus with its wide open spaces, pleasing
landscape, ample parking are meticulously maintained.
The hospital offers a specially designed health insurance and annual
medical check-up plan in association with Yamaha Allianz General
Insurance, which provides
Some like our looks. Some go for the speed and power. The truth is our
motorcycles have it all -style, mileage, speed, performance, comfort and
safety. So go ahead and make your choice; whichever bike you go for, you
are in for a great ride.
56
QUARTER RESULTS
UNAUDITED FINANCIAL RESULTS FOR THE QUARTER ENDED JUNE
30, 2006
CONSOLIDATED FINANCIAL AND SEGMENT-WISE RESULTS OF
YAMAHA MOTORS LIMITED AND ITS SUBSIDIARIES, JOINT VENTURES
AND ASSOCIATES
UNAUDITED CONSOLIDATED FINANCIAL RESULTS FOR THE QUARTER
ENDED JUNE 30, 20
(Rs. in
Million)
57
QUARTER
ENDED
30.06.2006
QUARTER
ENDED
30.06.2005
YEAR
ENDED
31.03.2006
(Audited)
Net Sales / Income from operations 22942.8 17558.3 81037.4
Total Expenditure:
a) Materials 15553.8 11431.9 53281.5
b) Staff Cost 861.8 737.7 2763.6
c) Other expenditure 2078.6 1655.2 7391.4
d) Expenses capitalised (65.7) (50.4) (248.1)
Interest 7.3 0.9 3.4
Gross Profit after Interest but before Depreciation &
Taxation4507.0 3783.0 17845.6
Export incentives accrued in previous year written off (See
Note1)
103.9 - -
Compensation paid under Voluntary Retirement Schemes - 0.4 227.8
Depreciation 481.9 462.8 1912.8
Profit Before Tax and share of profit on Investments in 3921.2 3319.8 15705.0
58
Associates
Add: Share of Profit after tax on Investments in Associates 14.3 53.1 93.1
Profit Before Tax 3935.5 3372.9 15798.1
Provision for Taxation (Including Deferred Taxes & Fringe
Benefit Tax)
1419.3 1024.2 5093.7
Net Profit 2516.2 2348.7 10704.4
Prior period adjustments
Tax credits pertaining to earlier years - - 228.2
Others (net) - (10.5) (8.7)
Profit After Prior Period Adjustments 2516.2 2338.2 10923.9
Less: Minority Interest in Net Income of subsidiaries (41.5) 36.7 (122.1)
Income attributable to consolidated group 2557.7 2301.5 11046.0
SEGMENT-WISE REVENUE, RESULTS AND CAPITAL EMPLOYED (Rs. in Million)
QUARTER
ENDED
30.06.2006
QUARTER
ENDED
30.06.2005
YEAR
ENDED
31.03.2006
(Audited)
59
Segment Revenue
Automotive 22039.7 16352.9 76728.2
Insurance 9662.4 3930.2 38440.4
Investment & Others 952.4 997.1 4470.7
Total 32654.5 21280.2 119639.3
Less:Inter segment Revenue 61.6 57.4 254.5
Net Sales/Income from operations 32592.9 21222.8 119384.8
Segment Profit/(Loss) before Tax & Interest
Automotive 3109.2 2199.2 11826.9
Insurance (40.8) 215.3 (167.4)
Investment & Others 874.4 959.3 4142.0
Total 3942.8 3373.8 15801.5
Less: Interest 7.3 0.9 3.4
Total Profit Before Tax 3935.5 3372.9 15798.1
Capital Employed
Automotive 7410.8 7913.0 6839.9
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Insurance 5383.3 3269.8 5640.1
Investment & Others 63399.4 51715.8 60325.7
Unallocable (4408.5) (2281.6) (3828.9)
Total 71785.0 60617.0 68976.8
The consolidated financial results include results of the following companies
Name of the company
% Shareholding and
voting power of
Yamaha Motors
Limited and
Subsidiaries
SegmentConsolidated
as
a) Yamaha Motors Holdings Limited 100% Investment Subsidiary
b) Yamaha Allianz General
Insurance Company Limited
74% Insurance -
general
Subsidiary
c) Yamaha Allianz Life Insurance
Company Limited
74% Insurance -
life
Subsidiary
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d) Maharashtra Scooters Limited 24% Automotive &
Investments
Joint Venture
e) Yamaha Motors Finance Limited 41.51% Hire
Purchase
Financing
Associate
NOTES: 1. During this quarter, the company has written off export incentives
of Rs. 103.9 million that had accrued and was accounted during the last year,
due to reduction of incentive under Target Plus Scheme announced by
Government of India in the current quarter with retrospective effect.
2. Gross Written Premium (GWP) for the quarter ended June 30, 2006 of
general and life insurance business is Rs. 4501.4 million and Rs. 7321.9
million respectively. The corresponding figure for the quarter ended June 30,
2005 was Rs. 3168.8 million and Rs. 2396.7 million respectively.
62
3. For the purpose of consolidated financials the net result of the insurance
business revenue accounts together with shareholders income and transfers
(See Note 4) in accordance with the reporting framework of IRDA amounting
to a net loss of Rs. 38.1 million prior to elimination of inter segment revenue
of Rs. 11.2 million for the quarter ended June 30, 2006 has been included in a
manner consistent with the parent's reporting format as was done for the
previous periods. However, for reporting segment information, segment
revenues for both insurance businesses represent the premiums earned and
other income.
4. The consolidated accounts for the quarter ended June 30, 2006 includes a
sum of Rs. 404 million representing the transfer from shareholders' account to
policyholders' account to fund the deficit in the policyholders' account in the
life insurance business.(Corresponding previous quarter.
5. The results for the quarter ended June 30, 2006 have been subjected to
"Limited Review" by the auditors.
63
6. Figures for previous year / period have been regrouped wherever
necessary.
7. The company did not have any investor complaints pending as on as on 1
April 2006 and as on 30 June 2006. There were Nil investors' complaints
received and disposed of during the quarter ended 30 June 2006.
8. The above results have been taken on record in the meeting of Board of
Directors held on July 15, 2006.
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Performance Reports Listed below are snapshots of monthly sales
performance for the Year 2006 :
2006
January February March April May June
July August
Listed below are snapshots of monthly sales performance for the Year
2005:
2005
January February March April May June
July August September October November December
65
Listed below are snapshots of monthly sales performance for the Year
2004:
2004
January February March April May June
July August September October November December
Listed below are snapshots of monthly sales performance for the Year
2003:
2003
December November October September August July
June May April March February January
Sales in numbers for the month of August 2006
1st September 2006
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Product For August
2006
Upto August
2006
For August
2005
Upto August
2005
Motorcycles 180,570 919,872 149,415 687,174
Geared Scooters - 5,253 6,718 32,902
Ungeared Scooters 1,443 6,265 8,225 23,110
Step thrus - - - 870
Total 2 wheelers 182,013 931,390 164,358 744,056
Three Wheelers 26,150 123,688 22,782 98,678
Grand Total 208,163 1,055,078 187,140 842,734
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J Sridhar : Company Secretary
S V Bhagwat : Asst. Manager (Shares)
Mumbai office :
R R Mirchandani : Branch Manager
A Rajan : Officer (Shares)
What are the addresses & contact nos. for Pune/Mumbai offices?
Pune office :
Mumbai-Pune Road,
Akurdi, Pune 411 035
Phone : (020)-27472851
(Extn. No - J Sridhar: 6603 , S V Bhagwat: 6063)
Fax : (020)-27407380
E-mail addresses :
1) jsridhar@Yamaha auto.co.in
2)svbhagwat@Yamaha auto.co.in
3) investors@Yamaha auto.co.in
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How long does it take for a share transfer and a dematerialisation
request?
Share transfers are normally registered within a period of two weeks
from the date of receipt of the relevant documents at Pune. However, all the
documents have to be in order in all respects. After the transfer of shares
under physical mode is carried out, the certificate/s duly endorsed in the
name/s of the transferee/s are retained with the Company for a maximum
period of 30 days; during which the newly registered shareholder is given an
option to directly dematerialise his/her shares without obtaining the physical
delivery of share certificates. As per the recent notification issued by SEBI,
this facility can be offered to the shareholders who have acquired less than
500 shares at a time. All valid dematerialisation requests are dealt with within
8 to 10 days from the date of receipt of Demat Request Form (DRF) as well
as the electronic message.
When is the annual dividend payable and when was it paid last?
Dividend is payable when declared at the Annual General Meeting,
which is normally held in July every year.
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The last dividend recommended by the Board of Directors at its
meeting held on 19 May 2006 was @ Rs.40/- per share (400 per cent) of the
face value of Rs.10/-. It was subsequently declared at the Annual General
Meeting held on 15 July 2006 and was paid to all the eligible shareholders/
beneficial owners immediately thereafter.
How does one obtain the dividend remaining unpaid/unclaimed?
How does one obtain the dividend remaining unpaid/unclaimed?
Unpaid / unclaimed dividends upto the year 1994-95 have been transferred to
General Revenue Account of Central Government. Those who have, so far,
not been able to encash their dividend warrants for the period upto and
including the year 1994-95 for whatever reasons can claim the same from
Registrar of Companies , Maharashtra, PMT Commercial Building, Deccan
Gymkhana, Pune 411 004 after following a prescribed procedure.
Unpaid and unclaimed dividends for the year 1995-96, 1996-97, 1997-
98 have been transferred to Investor Education and Protection Fund (IEPF)
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set up by the Central Government. As per the provisions of the section 205-C
of the Companies Act, 1956, dividends remaining unclaimed and unpaid for a
period of seven years from the date of Transfer to "Unpaid Dividend A/c" are
liable to be transferred to IEPF and cannot be claimed after the transfer.
Unpaid dividends in respect of the years 1998-99 onwards can be
claimed from the Company before the expiry of seven years from the
respective date of payment / declaration of dividend.
When was the last bonus issue made?
The last bonus issue in the proportion of one share for every two
shares held was made in October 1997.
71
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Research Design
Exploratory Conclusion
CasualDescriptive
Observation Survey
RESEARCH DESIGN
A RD is a blue print for the collection, measurement and analysis of data.
To conduct the market research first of all it is necessary to create a research
design. A research design is basically a blue print of how a research is to be
conducted, it may include;
1. CHOOSING THE APPROACH
2. DETERMINING THE TYPES OF DATA NEEDED.
3. LOCATING THE SOURCE OF DATA.
4. CHOOSING A METHOD OF DATA.
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Basically there are 3 types of approaches used during the any research:-
1. EXPLORATORY.
2. DESCRIPTIVE.
3. EXPERIMENTAL.
During this research Descriptive and Exploratory approach is taken into
consideration because of the availability of relevant information to describe
the relationships between the marketing problem and the available
information.
.
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OBJECTIVE OF THE STUDY
Recruitment is an endless job. Continuous recruitment is necessary
because of the following reasons:
1. To study the customer`s satisfaction on dealer`s after sales service .
2. To comparison of escorts Yamaha motors ltd with other brands .
3. To problem facing by delaers and suggestion of the dealer to the company
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DATA COLLECTION METHODS (TOOLS AND TECHNIQUES)
To conduct the market research the data is collected by two source.
SECONDARY DATA
Secondary data is one which already exists and is collected from the
published sources.
The sources from which secondary data was collected are:
Newspapers and Magazines like business world ,business today, and
4p’s
Internet
PRIMARY DATA
The primary sources of data refer to the first hand information Primary data is
collected during the survey with the help of questionnaires
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80
UNIVERSE : employees in Yamha motors
SAMPLE SIZE : 40
SAMPLING METHOD
There are two main categories under which the sampling methods can be put.
They are: - 1. PROBABILITY SAMPLING.
2. NON PROBABILITY SAMPLING
But during this project non-probability method of sampling is the most
suitable. In this method the chance of any particular unit in the population
being selected is unknown. The three most frequently used non-probabilistic
designs are:-
1) JUDGMENT
2) CONVENIENCE
3) QUOTA SAMPLING
All three Judgment, convenience and Quota, sampling are used in this
research.
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Q.1 .- Do you have any Yamaha Motors bike ?
yes No
Student 65 % 35 %
Service man 78 % 22 %
Business man 69 % 31 %
Total 70 % 30 %
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Q.2 .- Which bike do you have ?
CBZ PASSION SPLENDOR CD100/SS JOY DAWN
Student 8 % 19% 25% 22% 20% 6%
Service
man
10 % 20% 305 20% 16% 4%
Business
man
12 % 22% 28% 17% 21% 2%
Total 12 % 20% 28% 205 19% 4%
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Q.3 – Who has influenced you to buy that bike ?
Friends Family Advertisement Dealers show Others
Student 35% 30% 20% 7% 8%
Service
man
22% 28% 25% 10% 15%
Business
man
18% 26% 18% 20% 18%
Total 23% 30% 21% 12% 14%
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Q . 4- What are the reasons for buying this? (give number for this)
Good
mileage
QUICK
pickup
Better out
sale value
Low
maintenance
Economy Others
Student 40% 23% 15% 8% 7% 5%
Service man 30% 11% 20% 20% 15% 4%
Business
man
35% 15% 16% 17% 18% 2%
Total 35% 10% 16% 15% 7.6% 3.6%
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Q.5- What is Your Perception about Yamaha Motors motorbike?
excellent Good Average Poor No
opinion
Student 60% 25% 8% 0% 7%
Service
man
50% 30% 10% 0% 10%
Business
man
55% 38% 7% % 0%
Total 58% 31% 8.3% 0% 3.6%
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Q.6- Since how many Years do you Know about Yamaha Motors?
Form back
childhood
5 years 10 years 20 or more
Student 50% 0% 6% 44%
Service man 30% 0% 5% 55%
Business man 55% 0% 2% 33%
Total 48.3% 0% 4.3% 44%
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Q.7- What is your opinion your bike motive you to buy one mind.
Pickup Mileage Rise in Price Model Brand
Student 25% 25% 26% 4% 20%
Service man 32% 30% 15% 8% 15%
Business man 24% 35% 20% 10% 10%
Total 27% 30% 20.3% 7.3% 15%
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Q.8- Yamaha Motors after sale Services?
Excellent Very Good Good Fair Poor
Student 35% 35% 20% 0% 10%
Service man 23% 11% 56% 6% 3%
Business man 48% 33% 17% 0% 2%
Total 35.3% 36.6% 31% 2% 5%
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Q.9- Should bike industries introduce bike exchange scheme with new one?
Yes No
Student 46% 40%
Service man 70% 30%
Business man 50% 50%
Total 60% 40%
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Q.10- Which bike would you like to Purchase?
CBZ passion Splendor Cd 100/ss joy Dawn
Student 10% 20% 40% 8% 12% 10
Service
man
8% 35% 30% 10% 15% 6
Business
man
8% 25% 45% 12% 6% 4
Total 8.6% 27% 39% 7% 9.6% 6.6
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Q 11. Are you satisfied with the functioning of Yamaha Motors products?
Yes No
Student 60% 40%
Service man 70% 30%
Business man 80% 20%
Total 70% 30%
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Q 12. Please tick 3 important reasons choose by this ?
mileage pickup Style Easy driving Low maintenance
Student 10% 12% 15% 4% 3%
Service man 15% 10% 12% 2% 4%
Business man 11% 13% 13% 4% 5%
Total 12% 11% 13.3% 3.3% 4%
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Value of
money
Reputation
of company
Good offer sales &
service
High resale value
Student 10% 23% 15% 8%
Service man 30% 11% 20% 20%
Business man 35% 15% 16% 17%
Total 35% 10% 16% 15%
95
Strong & durable Price Others
Student 8% 8% 4%
Service man 7% 10% 8%
Business man 6% 4% 6%
Total 7% 7.3% 6%
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Q 13. What was the mode of purchase of this vehicle ?
Cash Bank
finance
Private finance Employers
finance
Others
Student 70% 30% 0% -
Service
man
40% 20% 10% 30%
Business
man
30% 25% 25% 20%
Total 46.6% 25% 11.6% 16.6%
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Q 15. what was the source from which you bear about Yamaha Motors
bike for the first time ?
Newspaper T.V Friends
&
relations
Magazine Family
traditions
Any
Others
Student 3% 7% 14% 10% 60% 4%
Service man 5% 4% 50% 12% 28% 2%
Business
man
8% 6% 44% 14% 30% 8%
Total 5.3% 5.6% 36% 12% 39.3% 4.6%
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FINDINGS
Analysis of the Questionnaire is the most important part of any project. On
analyzing the questionnaire, we came to know that about 60% i.e. large chunk
is using Scooter beause of its low prices, low maintenance and multi purpose
use. Because of its low price it is in easy approach for everyone. Motorbikes
are basically liked by the young generation. The main drawback in the
motorbikes is that they do not have Stepny. If we have a flat tyre on a road
than with the help of Stepny we could be able to reach our destination on time.
About the liking of the bike basically Hero Honda ism on the top than
Yamaha and thanother bikes. Honda is liked because of its fuel efficiency buy
Yamaha, because of its good pick-up. As all the respondents says that no
doubt, Yamaha has very good pick-up but its fuel efficiency and stability is its
draw back. All the respondents had shown their full satisfaction on their
purchase.
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Change in model frequently.
Further improvement in after sale services.
Conduct a survey for identifying change of consumers needs.
Reduction in interest rate in finance
Reduce the cost of products.
Provide better customer after sale services.
Company should provide exchange of old bike with new.
Company should a direct countable facility to the customer which should
be more advertise for any reason and any Problem.
Company should reduce its maintenance charge.
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CONCLUSION
At last from the market survey, I came to the conclusion that Yamaha
Motors Bikes are on more market demand because of its good fuel efficiency,
reasonable prices and its good look style. Escorts Yamaha no doubt is on
second number in the market. The main draw back of yamaha bikes is its poor
mileage.
The company should encourage its advertising schemes such as good
media advertisements which can convey proper message about the bike,
hoarding on the road side, test rides, demos etc. to promote its sales. The
company should also consider the problem of finance which is the major
problem in today’s era.
The dealers should provide to its customers some sales promotion
scheme to attract the customers attentions to buy the bikes.
As today is the world of stringent competition, it is really difficult to hold a
position in a market and the one who do so is no doubt a leader of today’s
market. And thus Escorts Dealers should learn to acquire the market with the
leadership quality so as to lead the market and the company has to give its
proper support to the dealers to do so and dealers should also work for the
benefit of the company.
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LIMITATIONS
The training period was short during this short period I tried my level
to marketing the study perfect and full proof. Yet these is following
limitations-
It was observed that the most of the customers were not playing
Proper attention to fill the questionnaire
I required the submitted the report in two months and hence I
had less time at my disposal .It was not possible there fore to
Conduct a census survey.
The research was conducted only On Delhi The research is also
necessary to the other local urban routes also.
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BIBLIOGRAPHY
BOOKS CONSULTED:-
Kothari, C.R. “Research Methodology”, (2006), Wishwa Publication
WEBSITES
1www.googlescom
2www.blonnet.com
3www.uncerg.org
4www.yamha..com
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Personal Information of Customer
Name:---------------------------- Age: ----------------------------
Occuption;---------------------- Sex: -----------------------------
Address:--------------------------------------------------------------------------
Consumer`s View`s regarding motorbikes
Q.1 do you have any motorbike?
(a) Yes (b) No
Q2.which company`s motorcycle do you have?
(a) Hero Honda (b) Escorts
© Yamaha (d) others
( (f) others
Q3.If Yamaha Motors , are you satisfied with this bike.
(a) Yes (b)No
Q4. If no specify reasons------------------------------
Q5.How were you influenced to buy that motorbike?
110
(a) family (b) Friend
© Advertisement (d) Dealer
Q6.why you would like to purchase this particular motorbike.
(a)milege (b)-pick up
© low maintance (d)-resalevalue
Q7.what is your opinion about the product of Yamaha Motors ?
(a)average (b) Good
© Very good (d) excellent
Q8.Is HeroHonda more preferable motorbikes than others?
(a) Yes (b) No.
Q9.How many free services do you except?
(a) 1 (b) 2 (c) 4 (d)-6
Q10. Are you going to purchase a new bike in near future?
(a) Yes (b) No
Q11.if yes,which motorcycle would you like to purchase.
(a) kawasaki (b) HeroHonda
© Yamaha (d) Enfield
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Q12. Should HeroHonda introduce finacining scheme to promote sale;
(a) Yes (b)No
Q13.Why would you suggest to the company from which you will purchase
motorbike?
---------------------------------------------------------------------------------------------------------
---
Q14.Are you satisfied with the after sales service of Yamaha Motors
MotorCycles?
(a) Yes (b) No
Q15. Do you follow the manual guide lines given by the company ?
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