Overview of the Tourism Sector and the National Department

of Tourism

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content

• Overview of the global and domestic

tourism landscape

• Macro economic drivers and barriers

• Introduction to the National Department of

Tourism

• Key Tourism Projects and Programmes

• Towards 2020 vision

• Q & A

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Global and domestic tourism landscape

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• Tourism has continued its expansion and diversification.

(largest and fast growing).

• International tourist arrivals grew by 4.6% to reach 983

million in 2011.

• Europe, Asia and the Pacific continue to be the leading

regions (+6%).

• It is estimated that by 2012, one billion tourist arrivals

will be recorded.

• Leisure, recreation and holidays(51%) continue to be

the leading purpose for travel followed by VFR, Health,

Religion (27%) and Business(15%).

Global and domestic tourism landscape

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• 5.3 million trips undertaken(Jan – Mar’13)

• Kwazulu natal(29%), Limpopo(16%) and

Gauteng(15%) leading provinces.

• Mpumalanga, Western Cape and Northern

Cape(13%)

• VFR(46%), Holiday(34%)

• Trips average 4.6 nights

• Economic constraints and lack of motivation

continue to be major deterrent.

macro economic drivers and barriers

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Competition

- Product diversification

- Enhanced Marketing

- Affordability and Access

Economic Trends

- Fluctuations (interest rates, household debt levels, disposable income)

- Increasing demands for economic benefits from tourism

Political/legal

- Political stability affecting travel choices

- Legal prescripts such as Consumer Protection Act, BBBEE, etc.

macro economic drivers and barriers

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Technology

- Rapid development and use of social media

- Innovations in transportation, booking systems, operations, etc.

Natural Environments

- Decline in mass tourism

- Increased lobby and advocacy for environmental preservations

Social and Cultural

- Safety and Security issues

- Demographic changes

The National Department of Tourism

• Established in 2009

• To serve as a catalyst for tourism growth and development based on innovation, strategic partnerships and collaborations, providing information and knowledge management services, and strengthening institutional capacity.

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strategic branches

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International Tourism Management

• Strategic and policy direction for the development of South Africa’s tourism potential throughout various regions of the world.

Policy and Knowledge Services

• Strategic tourism sector policy development, monitoring and evaluation, research and knowledge management services.

Domestic Tourism Management

• Strategic and policy direction for the development and growth of sustainable domestic throughout South Africa.

Strategic agencies and partners

South African Tourism

• Destination Marketing Organisation, set up according to the tourism act.

• Promotes South Africa in terms of its unique selling points as an all-season, year-round preferred tourist destination as guided by the tourism growth strategy.

Tourism Enterprise Partnership (TEP)

• A Public Private Partnership geared towards the development, growth and sustainability of tourism enterprises.

Tourism Business Council of South Africa

• Is the umbrella association for the tourism industry.

• Lobby’s and advocates the interest of the private sector on various policy and strategic platforms.

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National Tourism Sector Strategy

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Projects and Programmes

CONFIDENTIAL

13

Domestic Tourism Growth Strategy

Niche HeritageRural Events

Social Tourism

VISION 2020

Product mapping

HRD strategyService

Excellence

Local Government Support

Programme

Revenue Volume Geographic

SpreadAffinity to

Travel

SRIIDCNEFTSPTEP

CORDINATED PARTICIPATION, EFFORT AND PARTNERSHIP

Supply

People Developm

ent

Objectives

Funding

towards global competitiveness

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• 10.2% increase in international tourist visitors to

South Africa in 2012 (9 188 368 arrivals)

• South Africa’s tourist growth rate in 2012 was more

than double the rate of average global tourist growth of

about 4% estimated by the United Nations World

Tourism Organisation.

• Cape Town voted the Favourite City Worldwide for

2012 by 17,000 Telegraph readers in the UK.

• Table Mountain inaugurated as one of the New 7

Wonders of Nature in 2012

• The Cape Grace in the V&A Waterfront, Cape Town

has been named 2nd Best Hotel in the World in the

2013 Trip advisor Traveller's Choice Awards

• Trip Advisor has named Boulders Beach as one of its

top 10 truly unique beaches in the world 2012

Source: www.sagoodnews.co.za

towards sustainability

Social

- Respect, develop and invest inlocal communities

- development of meaningfuleconomic linkages

Economic

- Develop, market and managecoastal resources to ensurecompetitive advantage

- Ensure safety, security andhealth of visitors

Environment

- Development and adoption ofenvironmentally friendlypractices

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...thank you

Q & A

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