OVERVIEW of the tourism sector

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OVERVIEW OF THE TOURISM SECTOR Tourism Security Seminar 5-6 April 2011 Ministry of Tourism Arts & Culture

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Tourism Security Seminar 5-6 April 2011 Ministry of Tourism Arts & Culture. OVERVIEW of the tourism sector . Destination Maldives - Background. Introduced in 1972 2 Resorts – Male’ Atoll 270 Beds 1097 arrivals Maldives is popularly known for its one island one resort concept. - PowerPoint PPT Presentation

Transcript of OVERVIEW of the tourism sector

Page 1: OVERVIEW  of the   tourism sector

OVERVIEW OF THE

TOURISM SECTOR Tourism Security Seminar

5-6 April 2011

Ministry of Tourism Arts & Culture

Page 2: OVERVIEW  of the   tourism sector

Introduced in 1972 2 Resorts – Male’ Atoll 270 Beds 1097 arrivals

Maldives is popularly known for its one island one resort concept

Destination Maldives - Background

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25,591 beds distributed in:

97 Resorts: 21,232 beds156 Safari Vessels: 2,434 beds17 Hotels: 1,449 beds25 Guest Houses: 476 beds( guest houses and hotels in inhabited islands)

Re-sorts / Mari-nas83%

Hotels6%

Guest House

s2%

Safari Vessels10%

Accommodation Type and Bed capacity in 2010

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Visitor Profile 2009 & 2010

2009 Europe ~70.5% Asia Pacific ~25% Americas ~2.3% Middle East ~1.5% Africa ~0.8%

China UK Italy Germany France Russia0

20000

4000060000

80000

100000120000

Top 6 Markets 2010

UK Italy Germany China France Russia0

20000

40000

60000

80000

100000

120000

Top 6 Markets 2009

2010 Europe ~ 63.8% Asia Pacific ~ 31.6% Americas ~ 2.3% Middle East ~ 1.5% Africa ~ 0.7%

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WHAT IS TOURISM TO MALDIVES The main economic sector

Government Revenue : 26%GDP Contribution: 28.7%Foreign Exchange: 70%The biggest foreign exchange earnerA strong direct and indirect employerA stimulus to other industries to survive and

prosper

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Tourist Arrivals & Bed Capacity

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

100000

200000

300000

400000

500000

600000

700000

800000

900000

0

5000

10000

15000

20000

25000

30000

bed capacity

arrivals

Arr

ival

s

Bed

Cap

acity

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Bed Occupancy

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

Num

bers

Occ

upan

cy (%

)

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Reasons for choosing Maldives over other Destinations

peaceful-ness &

tranquility35%

beaches32%

weather19%

price1%

other14%

Tourist Opinion Survey 2008

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relaxation55%honeymoon

28%

diving11%

business4%

others2%

Purpose of Visiting Maldives

Tourist Opinion Survey 2008

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UK Chinese French German Italian Japanese Swiss0

5

10

15

20

25

30

35

island HoppingDivingSurfingother water sportsSpa/wellnessother

%

Tourist Activities

Tourist Opinion Survey 2008

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Vision:To be the best example of sustainable tourism development - a nation with an economically profitable tourism industry in harmony with its natural environment, cultural resources, and the values of its people.

Mission :Improve the quality of life of the Maldivian people by optimizing and balancing the economic, environmental, and socio-cultural benefits of tourism, with equitable distribution of these benefits to the society, while minimizing the possible negative impacts of tourism.

Tourism Vision & Mission

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Under this mission :Tourism is planned to go to communities

• directly benefit the local population • stimulate the island economies

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Tourist Distribution A tourist population of more than 25,000 could be resident in

Maldives at a given time In resorts, hotels, guest houses, floating vessels

Additionally a number of tourists may reside in the country: passenger liners luxury super yachts Small yachts crossing / bunkering

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Over 78 Tourism projects in the pipeline 17 Atolls (total 7000+ beds) Direct employment opportunities (estimated:

44,250 )

New Developments Innovative products

Floating developments Luxury Villas in inhabited islands Hotels and Guest houses in inhabited islands

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1-Up

per N

orth

Pr

ovin

ceLo

cal I

slan

ds

Res

orts

New

Res

orts

Div

e S

ites

Est. 3120 bedsReg. 456 beds

Loca

l Isl

ands

Res

orts

New

Res

orts

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2-No

rth P

rovi

nceEst. 3034 beds

Reg. 3816 beds

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3- N

orth

Cen

tral

Prov

ince

Est. 600 bedsReg. 16,283 beds

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4-Ce

ntra

l Pro

vinc

eEst. 480 bedsReg. 1086 beds

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5-So

uth

cent

ral

Exi

stin

g Is

land

s

Res

orts

New

Res

orts

Div

e S

ites

Est. 1480 bedsReg. 0 beds

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6-Up

per S

outh

Exi

stin

g Is

land

s

Res

orts

New

Res

orts

Div

e S

ites

Est. 2246 bedsReg. 250 beds

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7-So

uth

Prov

ince

Exi

stin

g Is

land

s

Res

orts

New

Res

orts

Div

e S

ites

Est. 220 bedsReg. 986 beds

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Tourist transport

seaplane boat scheduled domestic airlines

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Why a Tourism Security Seminar? Urgency to meet current tourism

security Challenges;• global terrorism and white collar

crimes• the escalating tourism related

incidents• Identify and prioritize the current

security challenges • Suggest actions /solutions

Past Efforts in Tourism Security• Security workshop held in May

2008 following Sultan Park incident in 2007

• Number of security issues highlighted

• Formulated a draft tourism security plan

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Highlights of Issues Identified In The Draft Tourism Security Plan

Threats to property and tourists (easy access to resorts by sea, territorial issues, threats from inhabitants)

Issues relating neighbouring islands (territorial issues and anti social behaviour towards property and visitor )

Issues related to Staff : Threats to the management by unhappy or dismissed employees Drug issues in the workplace Involvement of staff in Crimes

Security in the transportation system Communication between the tourism establishment and concerned

authorities Lack of a destination sensitised media

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Recommended Measures From The Draft Tourism Security Plan

Establish proper security mechanisms at tourist properties Strengthen security at all airports Establish proper mechanisms to liaise in relation to incidents Strengthen sea /air transport security Establish mechanism to prevent issues arising from neighboring islands Establish a mechanism for screening/verifying records of recruiting staff

Formulation of relevant regulations in relation to all the above where relevant

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Thank you

Today we are again gathered to discuss gaps based on current scenario .

We are here to share information and assess the situation

The continued success of Maldives as a competitive destination depends on addressing all challenges