Dawn McArthy-SimpsonSenior Policy Executive – Nations and Regions

Agenda Introduction to Pact – Dawn McCarthy-Simpson International Markets Overview of the international landscape case studies UK Indies @ Mip Other opportunities

What is Pact? Pact is the UK trade association that represents

and promotes the commercial interests of independent feature film, television, digital, children's and animation media companies.

Pact is the largest representative group of screen-based content producers in the UK

Pact is the largest trade association in the film, television, digital and interactive media sectors

What we do: Policy, Lobbying, Business Affairs and partnership

projects lobbies government organizations at local,

regional, national and European level negotiates minimum trading terms with the major

UK broadcasters. Negotiates with Union, employment, working

directive, equity and various union rates of pay

Backgrounds Business Affairs Broadcaster terms of trade and commissioning

agreements Employment and HR issues Tax and National Insurance Underlying rights clearances and acquisition Writers contracts, including where formats are

involved Umbrella deals  Pre-sales and co-productions Programme sales agreements Digital media rights Music rights Anti-piracy activities Disputes Resolution

How Pact has helped Terms of Trade

A decade ago a cottage industry existed Communications Act 2003 Independents – global success with a GVA £4.3b Sector now employs 20,000 people – more than all combined PSB

broadcasters Created entrepreneurial thinking – raising £190m per year

Out of London quota BBC 50%

Indie Quota European 10% - Pact lobbied for 25%

How Pact has helped OFCOM regional definition Update to help English regions in 2010 Broadcaster/Pact joint projects And much more……………

International

Trends in International sales UK Indies – purpose Market opportunities

Trends in International Sale of UK TV programmes and associated

activities was £1,337b, a 9% increase from £1,227b in 2008. (£484m in 2005)

For a second year, revenue from Australia and New Zealand represented the greatest proportion of the increase from last year, and was the region of greatest growth in terms of both actual and percentage increase.

Tax credits launched in Australia in 2010 Sales to the USA, the UK’s largest export market,

grew by 3% to £485m. Government push the BRIC territories

Which markets have commissions come from?

Source Pact policy survey and financial census 2010

Success of genres in International sales

Source Pact policy survey and financial census 2010

UK Indies @ MIP This year’s MIPTV attracted: 11,500 participants, including 4,000 buyers from

over 100 countries. More than 45 conferences – panels created from

world leading industry leaders.  UK Indies built reputation over 7 years 35 companies from across the UK – no

geographical bias with global buyers

UK Indies – the stand Plastic wallets

A4 plus business card Appointments

Pre-booked First come basis (1

table) Flexibility during market

Service with a smile! Fully manned reception

Message taking Meet and greet Directing buyers

Lockers 2pm & 4pm – Sunday Secure English sockets

AV Screens Touch screen Headphones Check programming

on arrival Invitations e-version Printed version

Busiest stand at MIP (allegedly)

UK Indies - success

 “Can we sell? Yes we Cannes!” £21,020,000 – highest recorded

(up £2,755,000 on MIPCOM 2010)

806 meetings on the UK Indies Pavilion – highest recorded(up 158 on MIPCOM 2010)

In the press

Additional benefits!

Case studies – childrens Magic Light Pictures was founded in 2003 by   In 2007 focus on children's entertainment brand

building acquired the rights to best-selling children's book

The Gruffalo.  Since produced an Oscar nominated half hour film producing on a sequel launched an international merchandising

programme.     

Childrens con/d….

Since 2007 – attends four export markets each yearMIP, MIPCOM and KIDSCREEN and ANNECY.  

The Gruffalo film has sold to over 40 countries in the world - translated into 15 foreign language versions

Magic Light’s merchandising continues to growUK, USA, Canada, Australia, New Zealand, Germany and Norway. 

Business expansion in 2008 and launched their own in-house distribution – increasing staff

Case Study - Film Headline Pictures - small independent production

company with offices in Newcastle and London – launched 2008

They develop television drama and feature films for the international market.

Attend MIPTV and MIPCOM on a regular basis

Film cont/d… secured partnerships from around the World recent work with international talent including

Ridley Scott, Dustin Hoffman, Ronald Harwood, Howard Brenton, Adrian Hodges, Jed Mercurio, Abi Morgan and Paul King.

Headline is currently developing a 13x1 hour returning series with Ridley Scott’s company and an estimated overall budget of US$40 million.

Case study - digital Presto Music School launched in 2005, with

studios in both Warrington and Liverpool in the North West of England.

They are now Europe’s largest independent modern music specialist.

In 2010 they expanded their business to include TV, turning one of their methods for teaching into an educational entertaining animation.

Digital cont/d… PrestoDigital attended their first market with the

UK Indies at MIPTV following the success at this event they are

projecting to triple their turnover in under 12 months.

Creation of five UK jobs; with an estimated further ten jobs next year.

 

Export opportunities

Brazilcollaboration at MIPCOM Mission to Brazil around RioContent Market

Russia Still under developed

IndiaRed tape issues - Apostille

ChinaMost developed relationships & eagerness by Chinese broadcastersIssues with SARFTIP Theft

Product placement & AFP Summer dates for workshops TBA Promoted through Vision & Media (limited places)

Questions How do I protect my idea How do I obtain rights How do I develop my idea What arrangement - Co-production/co-

development deals/ umbrella deals

Where we can help Employing Talent and Crew, staff Use of ordinary people, contributors, interviews,

filming in public places Children, animals Music - commercial, original, library music Hiring and using locations Copyright and third party material Compliance - responsibilities Data protection, bribery Insurance Completion

Advice Difference between Co-Production/ Co-

Development/ Umbrella deals

Distribution

Exploiting secondary rights

Set out terms Development – who does what A’s role on production MD’s role on production Consultation Credit Production Fee Share Net Profit Share– who receives what from

subsequent programme, secondary sales, when do you account, what is the definition.

Future