OVAL2009 Final team10 presentation
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Transcript of OVAL2009 Final team10 presentation
Artculator Circulate your art!
Concept
Communication&Finance
Strategy
Concept•The current situation in worldwide food shortage•The current situation in worldwide food shortage
A. The current situation of folk artists
Concept•The current situation in worldwide food shortage•The current situation in worldwide food shortage
A. The current situation of folk artists
B. Café and theme restaurants’ demandFolk artists are eager to display their art in my café, and I can attract more customers with these well-designed artworks. —Mr. Yamanaka owner of Café Koguma
Concept
Cafés and Theme restaurants Folk artists
Upload designsRent artworks ArtculatorCreate an
artwork pool for rent
Business Model
Artculator Join now Find Artworks How to decorate my restaurant
Café and Theme restaurantsFolk Artists
Social influence
Concept
Artculator
Café and Theme restaurantsFolk Artists
Social Influence
Artculator
Concept
Folk artistsFolk artists
A platform for millions of folk artists to show their talent by circulating around different cafés or restaurants.
A platform for millions of folk artists to show their talent by circulating around different cafés or restaurants.
Concept
Artculator
Cafés and Theme restaurants Cafés and Theme restaurants
periodically updated Low renting fee and good quality of art Sorting and recommending functions
periodically updated Low renting fee and good quality of art Sorting and recommending functions
Concept
Artculator
Social influenceSocial influence
“Chasing freedom, Supporting originality” Greatly promote citizens’ cultural quality
“Chasing freedom, Supporting originality” Greatly promote citizens’ cultural quality
Concept
Artculator
Your signature scent
Not well-designedebay
Demand 2
Low price art
Art trade fareArt can only be purchased
Art dealer Expensive
Demand 3
Change art periodically
Demand 1
Well-designed art
Market supply
StrategyMarket Analysis
G
P
A
Artculator meets customer’s Demand !
Artculator Comparably low price
Demand 2
Low price art
ArtculatorRenting serviceCirculate the art
ArtculatorWell-designed art
Demand 1
Well-designed art
Demand 3
Change art periodically
Fast-food Restaurant
Theme Restaurant
Road shops
Café
High–end Restaurant
SegmentationSegmentation
Theme Restaurant
Café
TargetingTargeting PositioningPositioning
We provide art rental service to cafés and theme restaurants. Especially those with good atmosphere and unique taste of art
StrategyCustomer Analysis
Operation Factory
High Price
Low Price
High Quality
Art Dealers
Premium Menu
Low Quality
Artculator
ebay
Level of restaurants
Hig
hLo
w
High-end
SecondaryTarget
PrimaryTarget
Low-end
Artistic atmosphere
Strength Weakness
• Comparably low price• Well-designed art
• High PR cost• No market share
Opportunity Threat
• Niche Market• Restaurants high demand for art• Folk artists desire to express
themselves
• Potential followers
StrategySWOT Analysis
StrategyAction plan
StrategyAction plan
Vision
Launch globally Expand
customer range
Providemore service
Online Auction
Pay to download
Premium market
Communication&FinanceProfit model
$Membership fee
$ Renting Service
$Advertisement charge
$ Selling charge Profit model
Communication&FinancePricing Strategy
Penetration Strategy
For the first 2 years:Lower price → Gain market share → Establish strong customers base
For the further development:Rise price for premium art → Make more profit
Regular Rental Sel l ing Charge Banner Ads Charge Premium Membership Fee10/month $170 4x3/month $200 unl imi ted/6 month $4505 /month $110 5x4/month $230 unl imi ted/1 year $7003 /month $80 10x3/month $5001 /month $50
Starting pri ce forAuction:$20-$30
1 Banner ads on folk artists’ SNS and communityPosters in folk art trade fair
Scholarship in art school
Door to door
Direct mail
Build alliance with art galleries
23456
Communication&FinancePromotion
ebay
Artculator
Art dealers
Where to get art to display in our café ?
I heard Artculater is great ! I can rent great art with decent price
Promotion
Communication&Finance
Effectively increases Artculator’ s brand awareness!
Café owner
-200,000
-100,000
-
100,000
200,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Profit & Loss - Pessimistic Projection
Total monthly Revenue Total Expenditure Profit/Loss
Communication&FinanceFinancial projection
BEP
Min. Venture capital:$ 583,630Final profit: $ 115,760Total profit rate: 20%(from 2 years of investment)
Pessimistic ProjectionIncome Statement (I/S)
I. Revenue 107,060 592,330II. Cost of Goods sold 0 0III. Gross profit 107,060 592,330IV. Selling and Administrative Expenses 284,794 308,196
1. Salarie Expenses 259,200 280,8002. Advertising Expenses 3,640 3,640
3. Maintenance Expenses 18,264 19,7864. Communication Expenses 3,360 3,640
5. Depreciation Expenses 330 330
V. Operation Income (177,734) 284,134VI. Net Income ($177,734.00) $284,134.00
Cash Flow
I. Cash flow by operating activity (177,404) 284,7941. Net Profit (177,734) 284,134
2. Depreciation 330 660II. Cash flow by investing activity 3,300 0
1. Cash outflow from Investing activity Purchase of Fixed Assets 3,300 -
III. Cash flow by financing activity - -IV. Increase in Cash (180,704) 284,794V. Cash Beginning $0.00 ($174,104.00)VI. Cash End ($174,104.00) $110,690.00
Balance SheetFiscal Year 1 Fiscal Year 2
Cash (174,104) 110,690Fixed Assets 4,000 4,000Accumulated Depreciation (330) (660)Leasehold 8,400 8,400Total Assets (162,034) 122,430Retained Earnings (177,734) 284,134Paid in Capital 0 0Total Liabilities and Equity (177,734) 284,134
Fiscal Year 1 Fiscal Year 2
Fiscal Year 1 Fiscal Year 2
Communication&FinanceFinancial projection
-200,000
-100,000
-
100,000
200,000
300,000
400,000
500,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Profit & Loss - Optimisic Projection
Total monthly Revenue Total Expenditure Profit/Loss
BEP
Min. Venture capital: $585,350Final profit: $451,210Total profit rate: 77%(from 2 years of investment)
Optimistic ProjectionIncome Statement (I/S)
I. Revenue 198,630 835,930II. Cost of Goods sold 0 0III. Gross profit 198,630 835,930IV. Selling and Administrative Expenses (284,514) (289,188)
1. Salarie Expenses 259,200 261,7922. Advertising Expenses 3,360 3,640
3. Maintenance Expenses 18,264 19,7864. Communication Expenses 3,360 3,640
5. Depreciation Expenses 330 330
V. Operation Income (85,884) 546,742VI. Net Income ($85,884) $546,742
Cash Flow
I. Cash flow by operating activity (85,554) 547,4021. Net Profit (85,884) 546,742
2. Depreciation 330 660II. Cash flow by investing activity (3,300) ()
1. Cash outflow from Investing activity Purchase of Fixed Assets (3,300) -
III. Cash flow by financing activity - -IV. Increase in Cash (88,854) 547,402V. Cash Beginning $100,000.00 $17,746.00VI. Cash End $17,746.00 $565,148.00
Balance SheetFiscal Year 1 Fiscal Year 2
Cash 17,746 565,148Fixed Assets 3,300 3,300Accumulated Depreciation (330) (660)Leasehold 8,400 8,400Total Assets 29,116 576,188Retained Earnings (85,884) 546,742Paid in Capital 0 0Total Liabilities and Equity ($85,884.00) $546,742.00
Fiscal Year 1 Fiscal Year 2
Fiscal Year 1 Fiscal Year 2
Thank you!Presented by Team 10
Hwang Ha BinZhou Boyu
Takemoto Koh