Outsmart Your Business - Stappenplan Informatiestrategie
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Outsmart Your BusinessPlan of approach Information Strategy
Advisory ServicesJohn Septer
What we see and hear in the market!
“I have no insight in the fundamental elements like the customer, product, competition, stock ” “I need a clear source
of information, which can be applied to each channel we serve”
IT landscape is fragmented … where can we start...?
”We have to set clear priorities ... stakeholders act disconnected and it is getting worse.”
…what can we do in the meantime?
”We need to capture who is responsible within the process.”
“I have more and more information of my clients – if we are able to determine the relevance of all this information, that would maximize mine interaction with clients”
“I don’t trust the information presented to me– I see that not every channel is presenting the same information”
“I need the right information on the right moment to be able to act directly and proactively” ”Strategy is set – we
need to get into execution!”
“ I must be able to offer the same information in different ways, to stay in touch with my clients ”
Characteristics of Information
data/content
information
knowledge
wisdom
understanding
consistency
The necessary journey for organizations
Pro
activ
eR
eactiv
e
Data / Content Information Knowledge Wisdom
Today
Future
Information productivity
Fail
Run
Achieve
Outsmart
Putting information at the heart of doing business
Information
People
Process Technology
Application & process centric – Information is often an after-thought
Process
People
Technology
Positioning Information centrally at the heart of doing business
Traditional approach Information centric approach
Start small, but think big
Long term vision: Integrated EIM model
Governance
Pro
cesses &
O
rgan
izati
on
Data
& C
on
ten
t fo
un
datio
n
Technology
EIM
At the beginning information is fragmented…
Incentro Advisory helps organizations to get insight into how information is used and how organizations can increase information productivity
Het Funnel Model
EIM plan
architecture
money
resources
market situation
operationIT
business
strategy
questions | trends | projects | problems | technological developments | laws | regulatory
advise
prioritize
combine filter
review
time
politics
competition
suppliers
inventory
customers
inspire
Outsmart Your Business
preparation
analysis & design
translation
Plan of approach Information Strategy
1 till 3 weeks 4 till 6 weeks 2 till 4 weeks
Goal: Goal: Goal:
•Identification of hypotheses
•Identification of potential improvement areas
•Define which path (journey) the organization wants to follow
•Capture of resources
•Capture of commitment
•Give insight in the current situation and information related problems
•Jointly determination of the To-Be vision
•Map the current and future requirements and needs of the organization
•Define the short, middle and long term improvement initiatives
• Develop supporting business case(s) for the different initiatives in order to create the right evidence
concrete products
Vision
To-Be Models
Validated Hypotheses
Transformation roadmap
Business Case(s)
Plan of Approach Information Strategy
preparation
change management
Validation of scope
Identification of Stakeholder
Obtaining background information
Execution of EIM Quick Scan
Definition of hypotheses
analysis & design
Execute As-Is Analysis
Definition To-Be vision
Validation of hypotheses
Requirements Analysis
Execute Process Analysis
Execute Gap Analysis
translation
Develop transformation roadmap
Information
Technology
Business
Processes
Develop Business Case(s)
Validated assignment & scope
Stakeholder map
EIM Scan
High level hypotheses
As-Is Analysis
To-be Vision
Gap Analysis
Requirements document
Validated hypotheses
Transformation roadmap
Project Portfolio
Business Case(s)
Act
ivit
ies
Pro
duct
s
1 2 3The journey (transformation) is more important than the destination
Benefits of your Information Strategy?
Consensus among stakeholders on information issues and needs A clear plan of action and insight in required efforts and
expected returns Support from the organization for the approach chosen Information management in line with strategic business
objectives A controlled implementation approach High level business information requirements:
• Which information should be managed?• For what purpose (why)?• By which means (how)?
“We believe that an effective and integrated Business Information Management program is vital to achieving the priorities of today’s organization: improving performance, reducing cost and
increasing business agility”
Added value approach
What distinguishes the Information Strategy approach of Incentro Advisory from other methods?
The journey is key. The destination may change. It is a journey together. Strong focus on preparing the organization’s transformation. Sterke focus on what is good for the organization instead of the
best independent solution. Primary focus on the ‘information’ problem area, impact on
the business and (potential) solutions Secundary focus on technique Start small, think big
Why Incentro Advisory?
Incentro Advisory helps organizations to provide insight into how information is used and how organizations can use this information to improve the information productivity.
Incentro Advisory helps organizations to build an integrated value chain, where markets, products, skills and systems will be aligned.
Incentro Advisory helps organizations as a trend watcher, sparring partner and trusted advisor in finding the right answers and solutions to EIM related issues.
Incentro Advisory is able to act as an independent consultant to align the demand and supply of information in order to achieve the business objectives of an organization.
Our customers ask us to realize the Incentro Effect. For each organization the Incentro effect is (and must be) different. Every organization is different and every organization should be different, distinctive, to stay ahead of the competition.
We believe in the power of information.
Informatie is the fuel for an organization and based on this fuel, the organization can build a distinctive position in relation to its competition.
The first step is to analyze the business processes and to determine the potential Incentro effect with the customer.
Thank YouBedanktGracias
Viele Dank