OUTDOOR ADVERTISEMENT

ANALYSIS

Sara Amjad

(From Karsaz to Metropole Hotel)

Enumeration

• Gentries: 20

• Sign Posts: 241

• Billboards: 202

•Total sites: 463

Pattern/Flow

• Active/Significant campaigns:• Dairy Milk Chocolate• Sheezan• Q mobile• Oreo Biscuits• Sooper Biscuits

• Gillette sequenced hooding outside Regent Plaza• Unoccupied billboards• More clutter from Karsaz to Metropole and

relatively less on the way back

Best Location

• Kaala Pul gentry:• Spacious• Visibility• Offers time to register

• JPMC fly over gentry:• Elongated size• Traffic Signal• Offers time to register

• Masjid-e-Rumi (FTC Building) gentry:• Visibility• Offers time to register

Kaala Pul Gentry

JPMC Flyover

FTC Gentry

Poor Location

• From Baloch Colony Bridge to Nursery fly over:• Hooding gets hidden by trees• Too much advertisement already• Less/no time to register

• Gora Qabrustan to Aisha Bawany School:• Cluttered positioning• One in front of another

• Sign Posts:• Extensive wirings• Trees