Out of the Box SEO Tactics that Will Blow Your Mind

Out of the Box SEO Tactics that Will Blow Your Mind

Ariel Hochstadt

Your digital footprint is the thing Google is using to try and understand who you are!

I’m a huge cat!

I don’t have time for this, tell it

to my algorithm

Processing…

It's a huge

cat!

Finally, an honest web hosting review site

Focus on users and engagement to increase your digital footprint

You

Other users of your site

Industry leaders

Your clients and vendors

Your employees

Identify who your users are and make sure they

endorse youThe way your site is built and your calls to action

will influence your digital footprint

How many visitors bookmarked your site

How much direct traffic you get

How many people arrived to your site from

non paid social media

How long did a user stay on your site

Your Digital footprint

Users Engagement


Use social profile to drive traffic and interest to your site

You

Your employees

2 most popular (and useless) WhatsApp status lines, and a cure for that

Your profile is shown more than you imagine


Grow the number of people that are “interested in your site”

• Customer emails are not a problem, they are an opportunity

• Add directory of listed professionals/companies

• Fast reply to contact us forms/Social

• Any comment/review should be added to newsletter (opt out)

• Use online chat not only for sales, but also to grow interest

Industry leaders

Your clients and vendors


Reducing bounce rate for SEO – 1

Your goal here is to reduce the % of users returning to Google SERP, not the GA defined bounce rate

If you don’t have the answer to the users needs:

1. Direct him to a page that does have it

2. Ask him to wait for you to come back with an answer

3. Persuade him no other site has the answer for him


Reducing bounce rate for SEO – 2

A/B test to reduce bounce back to google SERP

a. IE users vs FireFox users vs Chrome

b. Mobile vs Desktop users

c. English reading users vs Non English

Isn’t this cloaking?

NO. I asked Google and

they confirmed it is not

In a test we run on the main block of content, while Chrome users performed better with font size 20, IE users performed 15% better with font

18.

*Tip: never trust “Original”


Share

Bookmark

Read other

(Reduce bounce)

Make sure the users browse your way and not backwards to Google


Increase direct traffic and brand search volume – Case study

Bookmark

QR code

Thank you

page

Direct Traffic Brand Search

Podcast

Scholarship

Linkedin Group


Out of the box techniques to drive direct traffic to your site

Let Linkedin build your brand

Let Google Analytics build your brand

You can no longer

do that… Well it’s

ben a nice ride

We don’t mess with Google! But we do use

UTM on relevant traffic going out


Ad blocker users are only good for SEO or paid goods/services

User wants to download VLC

Just one question before…

User shares software page

Careful not to sabotage other goals you want to achieve. Think about using it only with ad blocker users, or other less monetized users

Share numbers double with the same traffic, while used only on 15% of users


Make sure once shared, your content is optimized for engagement

HostAdvice.com – Finally, an honest web hosting review site

While most sites use small images and grab little

attention

You will use1200 x 630 size and grab more attention

It doesn’t need to change

page load. Image can be

stored outside the page

With the same amount of social shares, you are generating more traffic to your site. What does that tell Google about your site?

Optimize your “call to share” to increase sharing

When users write a review, they get a sharing option that includes their own review and not the general stuff that all other websites show

People prefer to share what

they wrote and not others.

Sharing grew 340%


Develop apps and tools to drive traffic and increase brand awareness

Showing your brand on other google search results page and driving direct traffic

Create both Chrome app (useless, but promoted by google) and Chrome extension (valuable, but neglected by google)


Develop apps -2

You can get more traffic from Chrome Web Store than from bing or Yahoo

+50% traffic compare with organic

Google traffic

It used to be very easy to turn any web page into a Chrome app. It now requires a bit more effort but you can get high position for branded terms,

not even yours

Not so long ago, even “review page” could be considered an app

Any app you create, enjoys the high

ranking Chrome Web Store “home” and

may show for organic search as well


Other quick wins that will only require 5 minutes of attention

So many brands here spend $$ to stand out in ASW.

Why was I the first to review the AWS app

Use google to win with google. Write a “how to” on

things you want done

Engaged users are more willing to take another action.

Use thank you pages/confirmation emails/etc wisely.


One last trick that will make a huge impact


Improving your site speed by 75%

1. Use CDN (Cloudflare basic plan is free and they also have SSL)

2. Use a caching plugin (WP Total Cache or WP Super Cache are free)

3. Use “Expires headers” if you have more than 10% returning visitors

4. Compress your website with gzip

5. Minify your CSS and JS files

6. Use CSS Sprites

7. Use mod pagespeed by Google

8. Remove all external js/css

* I uploaded a more detailed explanation in HostAdvice blog for your dev team

I will not explain this now. Just take a picture with your mobile camera and send it to your dev team for implementation

Thank You

This slide is a good example of bad use of content

Ariel… You should have asked them to take some

action: share, like, tweet, etc.

Out of the Box SEO Tactics that Will Blow Your Mind

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