Local Search Ranking Tactics - More Than Just SEO
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Transcript of Local Search Ranking Tactics - More Than Just SEO
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www.UBL.org
Powerful Tips for Ranking Well in Local Search(Curtis) R. Curtis, SVPUniversalBusinessListing.Org CurtisRCurtis
Beyond Traditional SEO- Local Search Ranking Tactics
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www.UBL.orgStill Engaging in Traditional Marketing?
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www.UBL.orgStruggling With SEO?
PPC Getting Too Costly?
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www.UBL.orgMaybe It’s Time to Make a Change!
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www.UBL.orgBecause There’s A New Sheriff in Town
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www.UBL.orgHis Name is “Local Search”
UniversalBusinessListing.org
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www.UBL.orgLocal Listings = Increased Sales43% of search engine users are searching
locally to buy offline. (comScore Networks)73% of activity online is in one way or another related to local content (Google)51% Internet users in the U.S explicitly characterize their behavior as “shop online, purchase offline” (NPD Group)
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www.UBL.orgGoogle 7-Pack
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www.UBL.org
Put main keyword phrases in your Local Business profile description.
Use long-tail keywords that relate to your products /services, the brands that you carry, the locations you
serve, and anything else particular to your businessChoosing/creating the right categories. Start with 1-2 of
the pre-established ones before creating/adding new ones relevant to your business.Create citations on local business listing sites. Tip: Look at
your competitors, where they are cited & get similar citations.
Optimize your maps listing by:
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www.UBL.orgGoogle Local – Liquor Stores, Austin
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www.UBL.orgYahoo Local – Local Attractions, Austin
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www.UBL.orgBing Local – Pizza, Austin
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www.UBL.orgLocal Search Has Its Own Ranking Factors
So what does the local search algorithm look for:
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www.UBL.org
Verified Business Listing Information
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www.UBL.orgDomain & Business Name in Titles in All Maps, Especially Google
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www.UBL.org
Inbound Links
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www.UBL.org
Inbound Links
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www.UBL.org Business Name in Title Tags & Description
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www.UBL.org
Business Name
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www.UBL.org
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www.UBL.orgChoose Business Name & Domain Carefully
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www.UBL.orgCategories in Online Yellow Pages
& Other Online Directories
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www.UBL.org
Optimize About Us & Contact Us Pages
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www.UBL.org
& CitationsOff-Site Reviews
They Work!!!
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www.UBL.org
Consumers Trust Each Other More Than They Do Advertising!• 90% of consumers trust peer
recommendations• Less than 50% trust advertisements• Social networks and user reviews are
only a click away• Natural and social discovery rule, and
customer service is the new marketing
Guess Why?
Duh!!!
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www.UBL.org
More Great TipsUse Your Site to Build Trust
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www.UBL.orgBe Sure to Link From Your Own Website
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www.UBL.org
Get Customers to Generate Positive Reviews
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www.UBL.org
Get Trusted Links
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www.UBL.orgEnhanced Google Local Listings
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www.UBL.orgEnhanced Yahoo Local Listings
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www.UBL.org
Things That Have Absolutely No Value
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www.UBL.org
The Page Rank of the Domain
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www.UBL.orgThe Number of Links
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www.UBL.orgThe Score of Those Links
1X
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www.UBL.orgThings to Avoid
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www.UBL.org
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www.UBL.org
Do Not Keyword Stuff
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www.UBL.orgCorrect Any Inconsistency
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www.UBL.org
Local - It’s Powerful & It’s GrowingIt’s the first step in promoting
a business so as to be found on in the Search Engines, Social Networks, Directories, Online YellowPages and Mobile/GPS Devices.
This is where 75% of searches occur (versus print) and the numbers are growing.
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www.UBL.org
So The Question is…Are You
Invisible?
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www.UBL.org
Over 25% of all businesses are inaccurately listed or completely missing online where they need to be found.
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www.UBL.orgNow there is an easy, effective& affordable way to ensure your business is listed everywhere it needs to be.
Universal Business Listing (UBL) helps your business to succeed & grow by ensuring you are listed everywhere accurately
…in Search Engines, Social Networks, Yellow Pages Directories, 411 Directory Assistance and Mobile/GPS devices.
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www.UBL.orgUBL’s DistributionMobile & Internet Search
Portable & In-Car Navigation
Systems
Directory & Information
Services
Data Aggregators &
Distributors
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www.UBL.org Single place to easily manage business listings everywhere online Distribution to ALL major search sites as a
verified source Saves enormous time, money, and effort by not
having to register in dozens of sites every year Unlimited access and free updates any time Data includes photos, logos, web links, product
descriptions, brands carried and all critical
search data
Benefits are :
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www.UBL.org
For Additional Information:(Curtis) R. CurtisSVP, Strategic PartnershipsPartners Site: www.UBL.org Direct: 1 (206) 659-8257 Office: 1 (206) 734-4711 [email protected]
Powerful Tips for Ranking Well in Local Search