Brain Imaging Studies of Empathy and Compassion- Gaelle Desbordes
Our social media intelligence journey: Human and machines working together in harmony - Gaelle...
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Transcript of Our social media intelligence journey: Human and machines working together in harmony - Gaelle...
![Page 1: Our social media intelligence journey: Human and machines working together in harmony - Gaelle Bertrand](https://reader035.fdocuments.net/reader035/viewer/2022062523/5875abf71a28ab8b618b4e37/html5/thumbnails/1.jpg)
Humans and machines working in harmonyGaelle Bertrand, Head of Brand Insight
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The possibilities are endless…
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Yesterday Ethnographic
Qualitative
Manual Small Datasets
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Today Social media listening tools
Automated metrics
Topic detection
Natural language processing
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A flexible rational agent that perceives its environment and takes actions that maximize its chance of success
A fresh and not yet obvious understanding of customer beliefs, values, desires, motives, emotions or needs that everyone agrees on and can become the basis for competitive advantage
Insight
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Data Mining
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Humans and Machines
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A world without humans?
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Visual intelligence
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Connected Intelligence
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A flexible rational agent that perceives its environment and takes actions that maximize its chance of success
Integrate or disintegrate Stan Sthanunathan, SVP, CMI
Unilever
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A flexible rational agent that perceives its environment and takes actions that maximize its chance of success
A flexible rational agent that perceives its environment and takes actions that maximize its chance of success.
Artificial Intelligence
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Intelligence Amplificationmakes the most effective use of information technology and
augments it with human intelligence.
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