Our best measure against the shortage of skilled workers? At automatica 2016, a Makeathon took place

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Transcript of Our best measure against the shortage of skilled workers? At automatica 2016, a Makeathon took place

  • Our best measure against the shortage of skilled workers?

    automatica Makeathon

    June 16 and 17, 2020

    Sponsoring packages

  • Messe München | Connecting Global Competence 2

    At a glance

    ✓ 30-hour development marathon

    Development of software and hardware

    prototypes for the areas of robotics, IoT and

    automation

    ✓ 100% target group match

    More than 120 participants in 14 inter-

    disciplinary teams from all over Europe

    (automatica Makeathon 2018)

    ✓ High recommendation rate

    More than 94% of the participants and

    visitors would like to participate in the

    Makeathon again

    (automatica Makeathon 2018)

  • Messe München | Connecting Global Competence 3

    Preliminary timetable June 16, 2020 (Tue) and June 17, 2020

    (Wed)

    Time Topic

    until 09:00 am Breakfast

    9:00 am – 9:30 am Stand-up meeting

    9:30 am – 1:00 pm Finalizing prototypes & preparing

    presentations

    1:00 pm Lunch

    1:00 pm – 3:00 pm Finalizing presentations

    3:00 pm – 5:00 pm Final pitches and feedback by panel of

    professional experts (“jury”)

    5:00 pm – 6:00 pm Get-together and presentation of

    prototypes

    Time Topic

    9:00 am – 10:00 am Registration // breakfast

    10:00 am – 10:10 am Welcome speech

    10:10 am – 10:30 am Keynote

    10:30 am – 11:00 am Challenge introduction

    11:00 am – 12:00 pm Brainstorming, definition of ideas, team

    building

    12:00 pm – 1:00 pm Start of making

    1:00 pm Lunch

    1:00 pm – 5:30 pm Prototyping

    5:30 pm – 6:30 pm Idea pitches / team presentations

    6:30 pm Pizza time

    Open end Prototyping

  • Messe München | Connecting Global Competence 4

    automatica Makeathon 2020—join us!

    ▪ For you as an exhibitor, the Makeathon offers

    the best starting position for successful

    employer branding. Observe the young talents,

    recognize first skills and get to know the

    innovators of tomorrow and your potential

    employees personally.

    ▪ Experience under real-life conditions how

    creativity takes shape. Benefit from viable

    solutions for your own environment.

  • Messe München | Connecting Global Competence 5

    Sponsoring has great potential within the communication mix

    Emotional brand positioning

    Your product is of good quality, but it does not

    trigger any emotion among the customers? Your

    customers need a reason to buy from you and not

    from a competitor.

    By sponsoring a successful event, the customers will

    consciously or unconsciously remember you and

    your brand.

    Become part of a success story:

    ▪ Increase in awareness

    ▪ Image cultivation

    → Gold Package

    Effective target group approach

    Would you like to attract committed young

    talents with a passion for technology to your

    company? Your target group meets at automatica

    every two years—a perfect opportunity for

    communication without wastage.

    Through sponsoring, you can enhance your brand

    image and raise awareness of your company.

    Image of the sponsor as an employer brand

    ▪ Access to university/vocational

    school

    networks

    ▪ Engagement of young talents

    → Silver Package

    A pure communication tool

    You want that little extra for your communication

    concept? Sponsoring complements and supports

    other communication tools and fits seamlessly into

    your marketing strategy.

    Benefit from the media attention around automatica.

    And are you getting noticed by your target group?

    Visibility in the target group

    ▪ Target group-specific visibility

    ▪ High-quality media response

    → Bronze Package

  • Messe München | Connecting Global Competence 6

    Category Investme

    nt

    Logo

    advertising

    Reporting Networking Industrial

    Challenge

    Exclusive

    Bronze

    (max. 10)

    2,000 € (*) ✓ Website ✓ On site at

    Makeathon

    ✓ Banner for social media ✓ Participation

    of one

    employee (***)

    Silver

    (max. 6)

    4,000 € (*) ✓ Website ✓ On site at

    Makeathon

    ✓ Banner for social media

    ✓ Mention on automatica

    social media channels (**)

    ✓ PR text modules

    ✓ Participation

    of two

    employees (***)

    ✓ Idea pitch ✓ Jury member

    Gold

    (max. 2)

    8,000 € (*) ✓ Website ✓ On site at

    Makeathon

    ✓ Visitor guide at

    the trade fair

    ✓ Makeathon

    shirts on site

    ✓ Banner for social media

    ✓ Mention on automatica

    social media channels (**)

    ✓ PR text modules

    ✓ Integration in automatica

    podcast

    ✓ Mention as sponsor in

    press articles

    ✓ Participation

    of three

    employees (***)

    ✓ Idea pitch

    ✓ Sponsorship

    for a specific

    topic

    (e.g. cobots)

    ✓ Jury member

    ✓ Keynote

    Your direct contact with young talents

    (*) up to 50% discount for material sponsoring (depending on consumables or engineering services provided) (**) automatica posts on Facebook, Twitter, LinkedIn, Youtube and Xing in particular. (***) In the event that more employees want to participate than are included in the sponsoring packages, the participation fee for additional employees is 500 €.

  • Messe München | Connecting Global Competence 7

    What else you should know...

    • Participation of an employee: For the Makeathon, we

    recommend a young engineer or an HR person from your

    company.

    • The topic of the Industry Challenge (within the scope of

    the “Silver” or “Gold” sponsoring package) should come

    from the fields of robotics, automation or IoT—be it

    software or hardware tasks. Please contact the

    organizers to agree on the topic. It is recommended that a

    technical contact person from your company

    accompanies the Makeathon.

    • Assume partnership for a certain topic and be available

    to the teams with a challenge from this subject area.

    • The results of the Makeathon will be judged by a jury in a

    public feedback session.

  • Messe München | Connecting Global Competence 8

    For answers to any further questions...

    on booking and trade fair organization please

    contact:

    Eva-Maria Tomic

    Business Development Messe München

    +49 89 949-20542

    eva-maria.tomic@messe-muenchen.de

    on content design please contact:

    Dr. Rainer Stetter

    Managing Director ITQ GmbH

    +49 89 321981-71

    stetter@itq.de

    Patrick Schwarzkopf

    Managing Director VDMA R + A

    +49 69 6603-1590

    patrick.schwarzkopf@vdma.org

  • Messe München | Connecting Global Competence 9

    Why an

    automatica

    Makeathon?

  • Messe München | Connecting Global Competence 10

    A 30-hour development competition

    ▪ The neologism derived from “make” and “marathon”

    designates a collaborative software and hardware

    development competition within a predetermined

    timeframe.

    ▪ A makeathon can be considered as an advancement

    of a hackathon (from “hack” and “marathon”),

    adapted to the “maker community” involving the use

    of hardware.

    ▪ At automatica, software and hardware prototypes for

    the areas of robotics, Internet of Things (IoT) and

    automation are developed by interdisciplinary teams

    within 30 hours.

    ▪ The automatica Makeathon is aimed at young

    talents (vocational students, apprentices and

    students) from the fields of software engineering,

    mechatronics and mechanics.

  • Messe München | Connecting Global Competence 11

    Promotion of young talents—Digital Innovation—Recruitment of

    skilled employees

    Makeathon as a future-proof training format

    ▪ Enthusiasm for technology: The Makeathon offers a true paradise for creative people

    ▪ Team spirit: The participants help each other, learn new things and pass on existing

    knowledge to others.

    ▪ From idea to implementation: The project process follows the latest development

    methods and mirrors the implementation of an industrial project in fast motion.

    Creative potential in the field of software engineering

    ▪ The Industry Challenge combines real challenges of the industry with the freedom for

    young talents to take action and become innovative.

    ▪ Answers to requirements or requests for new products or services.

    ▪ Participating companies themselves can learn a lot about new technologies and

    working methods.

    Interface between young talents and companies

    ▪ An excellent opportunity for companies to have their latest products tried out as a

    basis for the development of new prototypes and

    ▪ to present themselves to the young tale