OUR 2016 CREDENTIAL....As the market leader, Garnier Men wants to talk more than just product:; we...
Transcript of OUR 2016 CREDENTIAL....As the market leader, Garnier Men wants to talk more than just product:; we...
OUR 2016 CREDENTIAL.Take a look and get to know us better.
ME AND YOUR BRAND VERSUS THE WORLD.
A LITTLE SOMETHING ABOUT US.
We are a fresh digital marketing ranch called Olrange, formed by a group of digital enthusiasts who’s been around the field for some time.
With an entrepreneurial and exquisite approach, Olrange is ready to elevate your brand on more intimate, playful, and remarkable level.
NOWADAYS, MESSAGES ARE DELIVERED IN DIFFERENT POSSIBLE WAYS.Technology & media have grown progressively. People are becoming pickier on accepting various
informations. They even evolve to be the source of information.
Spreading the right message becomes quite challenging in digital marketing industry.
Dozens of contents are delivered everyday, wherein everyone want to be stand out and heard. Unfortunately,
sometimes people just won’t hear too much.
Worse, their trust in media, business, and government continues to decline.
CONTENT IS SCATTERED ALL OVER THE PLACE, EVERYDAY.
We’re a group of people destined to work with creativity. We
integrate our craftsmanship with an interactive playground to breed products service, and awareness through digital
seedings in exquisite way.
Most importantly, we do whatever it takes to give you fresh & exquisite ideas that work.
WHY WE’RE HERE WITH YOU?
We’re here not to be your another “business” colleague. Not that we’re not interested in helping you to generate
profit.
For us, it’s more than just papers and coins.
We want to be your friend. A friend that treat you in special
way. We can complete each other and finally start having a great trip together!
BUT ACTUALLY, WE ARE (FAR) MORE THAN THAT!
LET’S LOOK AT HOW FRIENDS SAVOUR THEIR
FRIENDSHIP.
They lookout for each other.
They spend fun times.
They try to please each other.
They give surprises.
They savour every moment.
They make unforgettable
memories.
They share secrets.
They exchange advices.
WE WANT TO SHARE EVERYTHING WE’VE GOT WITH YOU.
BECAUSE WE BELIEVESOUNDS BETTER WITH YOU.
WITH US AS THE RIGHT COMPANION ON THE BUS, YOUR TRIP IS SATISFACTION GUARANTEED.These are some of the journeys we’ve been nurturing with our other friends.
We challenged 5 notable public figures to taste a real driving enjoyment with a technology that has the ability to
get them doing so.
UNLEASHBELIEVE (SKYACTIVITY)
REVEALING SKYACTIVITY’S GREATNESS.
Real-time test drive with sealed fuel tank
KOL representing audiences
Logical content wrapped emotionally
Real time digital 360 content
The concept was to celebrate of the arrival of the all new Mazda2 by combine it with the fashion aspect of JFW 2015
through an unconventional runway: the streets of Jalan Asia Afrika. Despite all the excitement that we have created by overwhelming the runway with a fashion show, we also
stretched the hype through multiple digital channels. There, we hired several influencers to contribute their contents
related to Mazda 2 fashion street spirit which are compiled inside www.zoomzoomlane.com/mazda2alive.
The campaign was a success due to a collaborative effort
from influencers in Instagram, Twitter, the blogosphere, and several photography communities. By using the hashtags
#MazdaFashionStreet and #Mazda2Alive, 1425 of photos were posted on social media in just 1 week.
MAZDA FASHION STREET
A STYLISH AND VISUALLY DRIVEN CAMPAIGN FOR THE ALL NEW MAZDA2 ON JFW
MAZDA FASHION STREET A STYLISH AND VISUALLY DRIVEN CAMPAIGN FOR THE ALL NEW MAZDA2 ON JFW
Mazda was not the main sponsor in Jakarta Fashion Week 2015. But, we brought Mazda JFW further in creating high-profile street-wear runway performance a day before the actual JFW began.
Mazda Fashion Street 2014 - Recap
Nowadays, cooking sounds like a lot of asking. With Sealicious, we convince people that cooking has always been fun and easy. Plus, you get to eat healthier food.
FIESTA SEAFOOD SEALICIOUS
THE FIRST ONLINE COOKING CLASS IN INDONESIA.
THE FIRST ONLINE COOKING CLASS IN INDONESIA.SEALICIOUS
We accompanied our client from the first idea initiation, until the very last final crowning event. At the end, 1 top winner and 1 favorite winner go to Singapore to explore culinary and learn from international chefs.
https://www.youtube.com/watch?v=GkbBGnj61_EFiesta Seafood - Sealicious Journey to Top 5
Celebrating Ramadan 2015, Pocari Sweat encouraged young audiences to stay active during the fasting month. Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner.
Together with the anticipated award-winning producer Joko Anwar and well-known director Sammaria Simanjuntak,
created The First Interactive Instagram Video Series titled “#KEJARBIRU”. The story was about Dion who fell in love with a running-freak girl called Biru. He kept trying to stop Biru and do
anything he could to attract Biru. While in the pursue, @PocariID invite viewers to crowdsource the story plot and these viewers would stand a chance to win some gimmicks.
POCARI SWEAT #KEJARBIRU RAMADAN CAMPAIGN 2015.
Seen by
20,500,000 imp
Reached more than
12,500,000 acc
Participated by
1,200 participants
Gained sentiment
+11%, =88%, -0%
This year, POCARI SWEAT is determined to take health and sport even further. With #BORNTOSWEAT campaign, we
tend to spread more awareness about what we ought to do in preparing our bodies to participate in serious sport events.
Throughout this campaign, we work together with Melanie Putria, Agus Prayogo, Ibnu Jamil and Asma Bara to get
the brand closer with our audience.
In order to build credibility, we worked together with various sport experts to assist our main Key Opinion Leaders, as well
as to provide professional point of view to educate our audiences through digital platforms.
POCARI SWEAT #BORNTOSWEAT CAMPAIGN & CONTENT SITE
NON SCRIPTED ON REAL JOURNEYS
HANDLED & TRAINED BY EXPERTS
GRAPHICAL ELEMENT MAXIMIZING INFO DELIVERY
REAL TRAININGS NECESSARY FOR MARATHONERS
Sport Medicine - Doctor
Sport Psychologist
Sport Physiologist
Sport Nutritionist
Sport Medicine - Physiotherapist
Health analysis taken from the
experts translated to video infographic
Scientific education related to product
PocariID Youtube: https://www.youtube.com/watch?v=0nfJ74DRCC4
Intensive Training (Indoor & Outdoor)
Ups & downs journey to conquer personal
best
At Q4 last year, SOYJOY launched a new product called
SOYJOY Chocolate Almond. In this new product, SOYJOY wants to feed the needs of current Indonesian urban female audiences in finding a healthy snack also tastes good.
As we know, women in general mostly find a situation where
they are forced to face 2 dilemmatic situations. This findings finally aspired us to create a related communication, relating
the chocolate, almond and the women. We finally agreed to create a #CHOCODRAMA campaign and we go with a web
video series campaign.
Here, we would like to touch our audiences in emotional, witty and smart way so they get the big message and
understand about the product in a holistic way.
Video link: https://www.youtube.com/watch?
v=ffzZ6qA2Gjs&list=PL6HRn4wPvW3kZft7GxBRVr02QJREiuBtW&index=1
SOYJOY #CHOCODRAMA CAMPAIGN & SITE.
As a leading women skin care brand in Indonesia, GARNIER and one of their products, Sakura White, wanted to highlight
current problem of nowadays on most women, which is “how dramatic women now when they are about to take a photo as they’re insecure with their own skin”.
We tried to get closer with all of our target audience in a fun way and also enhance their self confidence. Garnier Sakura White will be their physical supporter to be more confident.
GARNIER SAKURA WHITE COME CLOSER CAMPAIGN & SITE
#SELFIEDRAMA MANIFESTO BASED ON
INSIGHTS
CHALLENGE TO EDUCATE USERS ABOUT PROBLEM
& SOLUTION
CALL TO ACTION PROBLEM VS SOLUTION
As the market leader, Garnier Men wants to talk more than
just product:; we want to educate that Indonesian Men should have 5 values: Brotherhood, Never Give Up, High
Ambition, Be Positive and Do the Best — that they have to do in their community.
In celebrating one of Garnier’s Brand Ambassador’s Joe
Taslim for his achievement, Garnier Men with his “URBAN HERO” communication umbrella, we came up with another
excitement by translating Joe Taslim’s 2nd Hollywood movie: STAR TREK: BEYOND and relate with the concept of 5 values
of Urban Hero.
GARNIER MEN’S URBAN HERO: BEYOND LIMITS CAMPAIGN.
PRODUCT PROMO WRAPPED IN A FUN ACTIVITY
WORKING TOGETHER WITH SELECTED MERCHANTS
Total Participants
2,887 IDs
Total Code Submission
752 Unique Codes
OUR CURRENT AND PREVIOUS RESPECTIVE PARTNERS WHO SHARE SIMILAR BELIEVES WITH US.
They will be all ears for your problem, advice, even a suggestion to buy something.
PLEASING YOUR FRIENDS WILL STRENGTHEN THE BOND YOU HAVEWITH THEM.
Research and Analysis Long term and Promotional Strategies
Digital Communication Strategies Consulting and Optimizing Digital Activities
Support for Integrated Activities Performance Metrics
Executing relevant, valuable content in the right context.
TO KEEP EVERYTHING ON TRACK, THESE ARE GUIDELINE ONHARVESTING YOUR UPCOMING FARM.
SEEDING THE FIELD
We constantly monitor channels around the web and gather informatioin, analysis,
trend, and anything else needed to lead us onto new potential
seeds.
DIGGING & PLANTING
Taking the brief to the next level to seek opportunity and overcome risks. At this stage, we collaborate with you, and even
your other agencies, to turn creative strategy into innovative
reality.
KEEPING THE HARVESTING FRESH
We step into the market earlier to evaluate and evolve the work frequently. Through
trial and error, we keep everything right on track.
RESTLESS DESIRE FOR INNOVATION.Our youthful enthusiasm always sets our eyes on the future
to prepare what’s coming on our way. On every farm we’ve harvested, we always stick to “cycle of innovation” to innovate the best seeds.
And so the cycle starts over.CYCLE OF
INNOVATION
ELEVATING DAILY CONTENTS INTO WELL-CRAFTED CONTENTS. Simple daily content does not mean it has to be mainstream.
We personally always hungry for beautiful, appealing visuals, that’s why we are sure that our audiences are into beautiful things as well.
Cooking the right materials appropriate for our audiences and connect with partners’ value and personality, has been our passion since the beginning.
In this slide: Up-to-date moving visual called Cinemagraph. It’s moving, but users with limited connection are still possible to enjoy.
MOVING & STILL VISUALS. CRAFTING APPEALING CONTENT.
The perks of working with this type of ecosystem will establish intimate relationship on helping you with
sense of agility and versatility. Our management team lives every project and eventually embodies your brand in our DNA.
Given that they’ve been around to do this and that, it’s safe to say that your brand will be in good hands.
AN AGILE TEAM THAT OFFERS BIG
LET’S MEET OUR FRIENDLY FARMERS.
REZA AKBAR The Sartorial Director
Strategy Dept.
REZA ANDIKA The Digital Architect
UX Dept.
SYLVIA SUDRADJAT The Representer Account Dept.
DION SIMONThe Visual Story Teller
Content Dept.
ERICK SEBASTIAN The Creative Thinker Art & Creative Dept.
STELLA AKERINA The Social Leader Social Media Dept.
We’re a growing team of 55 people. We have different sense of humour, taste of music & food, favorite farming tools, and
so on. It only takes one thing in common to enough to bring us together as one unit.
The passion of creativity in this collective farm of Olrange.
ARMAND AZHAR The Passionate Writer
Content Dept.
Because when you create something from the heart, you will
put every effort to make sure it’s favourable for you and people around you.
DOING BUSINESS WITH HEART INSTEAD OF JUST BRAINS.
We’re always agitated to see what the future has to offer and
constantly question “what’s next?”. Improving our service continuously is a part of getting you to stay ahead of the game.
THAT’S WHAT WE CALL EXQUISITE.
JUST GIVE US A CALL
So if you're looking for something really different, whether you need a kick-ass strategy to push your brand or you just looking for an incredible advertising campaign with
that special twist…
THANK YOU AND LET’S DISCUSS.Feel free to catch us up at: Office : Jl. Dharmawangsa VIII, no. 38 - South Jakarta, Indonesia 12160
Instagram : @olrange Website : www.olrange.com
Email : [email protected]