OTRAVO - Vliegtickets.nl · create a strong campaign containing video advertising, social media...
Transcript of OTRAVO - Vliegtickets.nl · create a strong campaign containing video advertising, social media...
OTRAVOGuide for campaigns and partnerships
The Netherlands - Belgium - Scandinavia
200+ specialists
30+ yearstravel experience
4000+ passengers each day
Nomination Gazellen Awards 2016
Year Award/Nominated by Category
2016 FD Gazelle Fastest growing company in The Netherlands
2016 Twinkle100 Top 10 – healthy travel companies
2015 Star Alliance Trade Awards Best Online Travel Agency
2015 Star Alliance Trade Awards Innovative Entrepreneurship
2015 United Airlines Best Online Travel Agency
2015 China Airlines Million Dollar Sales Award
2015 Star Alliance Trade Awards Best Online Travel Agency (3rd place)
2014 Million Dollar Awards China airlines
2016 Star Alliance Trade Awards Best Online Travel Agency (2nd place)
2014 Air Berlin Best online Travel Agency Award NL
Nominations / Awards
Airline tickets
Hotels and holiday homes
Sun holidays
Camper trips
Round trips
City trips
Business trips
Fly & Drive packages
Car rental
Transfers & parking
OTRAVO stands for Online Travel Organization. It is a market leader in The Netherlands, Belgium and Scandinavia in online air travel sales.
Travel products / services
Dear partner,
Welcome to the world of Otravo, one of the leading online travel agencies in The Netherlands, Belgium and Scandinavia. Via this brochure, we are pleased to give you a complete overview of all promotional possibilities that Otravo can offer you.
Otravo is a successful company with a yearly turnover of € 500 million and a team of more than 200 professionals. Our well-known travel brands in Benelux are Vliegtickets.nl, WTC.nl, Schipholtickets.nl, Schipholtickets.com and Dé Vakantiediscounter. In Scandinavia it’s Flygstolen.se, Tripmonster.dk, Tripmonster.se and Tripmonster.no. Every day more than 100,000 people visit our websites and our databases contain more than 500,000 unique addresses. In October 2016, Otravo was nominated for the Golden FD Gazelle Award, which acknowledges the company’s exceptional growth of more than 20% per year in three consecutive years.
At Otravo, we are always looking for new partnerships on our international brands. Our propositions are tailor-made and include various types of internal and external promotions. Our websites, social media channels and e-mail databases reach hundreds thousands of consumers every day and are perfect for branding and sales purposes. Every partnership can be strengthened by all types of innovative digital marketing, e.g. video advertising, mobile ads, rich media, native advertising, SEA and affiliate. In addition, we can include offline marketing like out-of-home, TV, radio and print ads in campaigns. PR also plays an important role in our promotions and our partners profit from high-value publications in national media and influencer marketing.
The Marketing Team of Otravo includes professionals of various disciplines, who guarantee the success of every campaign. Our designers, content specialists, affiliate and e-mail marketers, certified Google Adwords and DoubleClick specialists, SEO specialists, web analysts, web developers and campaign coordinators all contribute to a smooth cooperation and a positive outcome. Please contact Otravo to discuss your wishes and partnership possibilities. We will be pleased to create a campaign that matches your budget and targets. With Kind regards,
Olya van der Kraan Global Manager Campaigns & Partnerships +31 6 [email protected]
Suikersilo-West 41, 12 floor 1165 MP Amsterdam-Halfweg The Netherlands
Introduction Otravo
The basis for every cooperation with Otravo is an extensive promotional package on one of our websites or on combination of those. All websites of Otravo offer strong promotional possibilities with impactful formats and very high reach. The positions have a proven effect for
branding and sales purposes.
Internal promotional possibilities• websites • newsletters • social media • travel shop
Vliegtickets.nl sells airline tickets, city trips, hotels (in partnership with booking.com), rental cars, parking space, taxi services, business travel and group travel to destinations worldwide.
Year Award/Nominated by Category
2017 Opiness Service Awards
2016 Vacation Awards Best provider of airline tickets
2014 Qantas Iron Boomerang Award Best overall tour operator/travel agent to Australia
2013 China Airlines Million Dollar Sales Award
2012 China Airlines Million Dollar Sales Award
2012 Graydon.nl Financially stable
Statistics 2016
Vliegtickets.nl
Page views (per month): 3.6 million
Newsletter subscribers: 270,000
Facebook followers: > 21,000
Nominations / Awards
Memberships
Type of travel leisure and business
Demographics male and female, 29-75 years, high income and well educated.
Target group
Air Miles: Unique proposition of vliegtickets.nlVliegtickets.nl is the exclusive airline tickets partner of the main loyalty program of The Netherlands called Air Miles. This program belongs to the oil company Shell and the biggest high-end supermarket of The Netherlands, called Albert Heijn. This gives Vliegtickets.nl a unique opportunity to reach a very broad target group in the high-end segment (for example, businessmen who tank at the Shell gas stations with the pas of their work. Or wealthy people who buy expensive groceries in the supermarkets Albert Heijn. Cooperation with Shell and Albert Heijn via Air Miles makes Vliegtickets.nl a suitable partner for reaching clients with high income. By using Air Miles, customers are able to save money on their purchase. The discount depends on destination. Below you will see an example for Lima:
The standard rate is € 744.54. By redeeming 10,000 Air Miles, customer get a discount on the rate of € 100, which brings the rate to € 644.54. Using the Air Miles proposition respects the published fare by airlines. Advertisement possibilities via Air Miles Coalition Mailing 1.4 million subscribersDedicated mailing 100,000 to 200,000 potential customers
Vliegtickets.be sells airline tickets, city trips, hotels (in partnership with booking.com), rental cars, parking space, taxi services, business travel and group travel to destinations worldwide.
Year Award/Nominated by Category
2016 Digital Marketing Award België Most Performing Campaign for the travel scene
2016 Safeshop Award België Quality of the webshop
Statistics 2016
Vliegtickets.be
Page views (per month): 1.2 million
Newsletter subscribers: 74,000
Facebook followers: > 3,600
Nominations / Awards
Memberships
Type of travel leisure and business
Demographics male and female, 29-75 years, high income and well educated.
Target group
Campaign pageHomepage banners
Newsletter header Facebook banner and postsDedicated newsletter
Content block in newsletter
Result page bannerWaiting screen banner
As a One Stop Shop, WTC.nl offers a wide range of travel products: airline tickets, hotels, holiday packages, camper vans, city trips, holiday homes, car rental, around the world tickets, fly-drives and tours. Customers can choose to plan their holidays online or with the help of the travel agents, either by phone or at our Flagship store located in the heart of Amsterdam. In 2017 WTC.nl will undergo a major rebranding to give it a fresh modern mobile-first look.
WTC.nl
Page views (per month): 1.3 million
Newsletter subscribers: 267,000
Facebook followers: >18,400
Memberships
Year Award/Nominated by Category
2016 Cruise Canada Special Partner Appreciation Award
2016 Zoover Awards Sun Vacations
2014 Star Alliance Best Online Travel Agency (Bronze)
2014 Qantas Iron Boomerang Award Best overall tour operator/travel agent to Australia
2013 Reisgraag.nl WTC Best Travel Organization ‘plane tickets’
2012 Zoover Awards Most popular airplane tickets
2012 Travel Agencies Affiliate Programme Platinum Club
2011 TravelUtion Best travel agency in the Netherlands ‘sales’
2011 Zoover Awards Most popular airplane tickets
2011 Qantas – Golden Boomerang Award Best Tour operator in Benelux
2008 Qantas Iron Boomerang Award Best Tour Operator
2008 Het Financieele Dagblad Fastest growing company in the Netherlands
2007 Qantas Airways Business Performance
2007 Het Financieele Dagblad Fastest growing company in the Netherlands
2006 Het Financieele Dagblad Fastest growing company in the Netherlands
Statistics 2016
Type of travel leisure and business
Demographics male and female, 29-75 years, high income and well educated.
Target group
Nominations/Awards
Homepage banner
Landing page
Facebook banner and postsNewsletter headers Dedicated newsletter
Content block in newsletter
Camper page banner
Airline page banner
Dedicated blog on WTC.nl
Amsterdam Travel Shop: window or eventOtravo has a possibility to promote your product through its shop right in the in the busy center of Amsterdam (the shop is located next to Dam Square). The advertising in the shop window or/and a dedicated B2C event can all strengthen the effect of the promotion.
De VakantieDiscounter is the biggest independent online travel agency in the Benelux specialized in package holidays. We offer both big touroperators like TUI, Thomas Cook, Corendon, Dertour and Alltours as well as our own VTO packages using the Peakwork platform.
Year Award/Nominated by Category
2017 Zoover Awards Most Popular Online Travel Agency XL
2016 Zoover Awards Most Popular Online Travel Agency
2015 Zoover Awards Best Online Travel Agency
Statistics 2017
dé Vakantie Discounter
Page views (per month): 7.700.000
Newsletter subscribers: 260.000
Facebook followers: 75.000
Nominations / Awards
Memberships
Type of travel package holidays / leisure
Demographics male and female, 24-65 years, middle segment NL & BE (Flanders)
Target group
Dedicated newsletter
Content block in newsletter
Dedicated Facebook post
Dedicated blog on vakantiediscounter.nl
Branded landing page
SchipholTickets.nl
Page views (per month): 340,000
Newsletter subscribers: 66,365
Facebook followers: > 57,000
Memberships
Statistics 2016
Year Award/Nominated by Category
2013 Zoover Award Best Website of the Netherlands
Nominations / Awards
At SchipholTickets.nl customers can easily compare and book flight tickets from several airlines online. It is possible to select flight tickets based on price comparisons, specific routes and stopovers.
Type of travel leisure and business
Demographics male and female, 21-75 years,high income, well educated.
Geographic NL
Target group
Banner positions on homepage of SchipholTickets.nl
Targeted banner in the waiting screen
Banner under the search detailed results
Sales page under tab ‘Sales’ on homepage.
Small promotion in newsletter Medium promotion (1/2 newsletter) Dedicated Newsletter
Facebook posts Dedicated blog Display advertising on the blog page
Flygstolen.se sells airline tickets, hotels, rental cars and event tickets to destinations worldwide. Flygstolen.se offers the customer a possibility to plan and combine flights and hotels according to his or her own specific needs and preferences. Target group
Year Award/Nominated by Category
2015 Digital Gasell in Skåne Digital Gasell in Skåne
2010 Gasell in Skåne Gasell in Skåne
Statistics 2015-2016
Flygstolen.se
Page views (per month): 671,847
Newsletter subscribers: 125,000
Facebook followers: 54,000
Nominations / Awards
Memberships
Type of travel leisure and business
Demographics male and female, 29-55 years
Geographic Sweden
Homepage banner
Result page banner
Waiting screen banner
Facebook banner and posts
Newsletter header & content blocks
Dedicated blog on Flygstolen
Campaign page
Tripmonster.se, Tripmonster.dk and Tripmonster.no sell airline tickets, hotels and rental cars. The brand is part of Flygstolen, but has a stronger focus on cost-efficiency and automation. Tripmonster aims at making the process of booking flights, hotels and car rental both simple and smooth. Target group
Statistics 2015-2016
Tripmonster.no Tripmonster.dk Tripmonster.se
Page views (per month): 245,000 75,000 30,000
Newsletter subscribers: 107,000 27,000 N/A
Facebook followers: 1,900 1,900 1,900
Memberships
Type of travel leisure and business
Demographics male and female, 29-55 years
Geographic Sweden, Norway, Denmark
Website banners
Waiting screen banner
Resultpage banner
Newsletter header & content blocks
Facebook banner and posts
Destination page Dedicated blog on Tripmonster
Every campaign on the websites of Otravo can be complimented with extra promotion in external channels. Our experts in digital marketing will create a strong campaign containing video advertising, social media advertising, display, native advertising, SEA or affiliate. In addition, it is
possible to include offline marketing like out-of-home, TV, radio and print ads in campaigns. Within the campaign of Vliegtickets.nl we can also launch the campaign with our exclusive partner AirMiles.
External promotional possibilities • Display banners • Youtube ads • SEA • Native ads • Affiliates • Social media • Offline marketing
Digital marketing
Video advertising (Youtube pre-roll)
Search Engine Advertising (SEA)
Affiliate
Native ads
Display advertising
Outdoor advertising is one of possibilities of offline marketing at Otravo. Billboards placed at strategic locations alongside busy roads and streets, or bus & tram shelter campaigns where a short and powerful message is communicated.
Out-of-home advertising
Offline marketing
Every campaign of Otravo can be strengthened by incorporating PR, Content Marketing and Influencer Marketing.
Free publicity is realized by publishing valuable content relevant to national media. An example would be a press release about the trends on certain destinations or travelers’ behavior, which Otravo signals.
Within Content Marketing we create content for our blogs and newsletters. We inspire readers about traveling to certain destinations or choosing a certain travel product.
Otravo runs successful campaigns with influencers. Our network includes influencers in travel, lifestyle, fashion, food etc. For Otravo, they discover destinations and travel products and share their stories via own media and Otravo websites.
Public Relations, Content Marketing and Influencer Marketing
Press Release published in Telegraaf.nlPR Value: € 13,847
Press Release published on Hospitality-management.nlPR Value: € 530
Press Release published on nu.nl PR Value: € 2,671
Public Relations - Press Releases
Influencer Marketing - Yosemite Case
The blog of Flygstolen, written by influencer Jonna Jinton
Pingback on blog of influencer that redirects customer to Flygstolen.se
Influencer Marketing - Yosemite Case
Newsletter Flygstolen.se
Content Marketing - Case Thailand
Newsletter Vliegtickets.nl and Vliegtickets.be
Blog Flygstolen.se Blog WTC.nl
OTRAVOPlease contact us to discuss possibilities for campaigns and partnerships
Olya van der Kraan Global Manager Campaigns & Partnerships +31 6 [email protected]
Suikersilo West 41, 12th Floor1165 MP Amsterdam-Halfweg The Netherlands