original food co
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Brief-The brief was to create the concept and identity for an organic fast food restaurant. The idea behind The Original Food Company was to move away from the stereotypical tone of an organic restaurant, and promote the brand as natural but to the to the point in tone. Name-Sam Edwards Code-ougd301 Brief-Organic Fast Food 01/04
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original food co
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Brief-The brief was to create the concept and identity for an organic fast food
restaurant. The idea behind The Original Food Company was to move away
from the stereotypical tone of an organic restaurant, and promote the brand as
natural but to the to the point in tone.
Name-Sam Edwards
Code-ougd301
Brief-Organic Fast Food
01/04
Name-Sam Edwards
Code-ougd301
Brief-Organic Fast Food
02/04
Brief-The brief was to create the concept and identity for an organic fast food
restaurant. The idea behind The Original Food Company was to move away
from the stereotypical tone of an organic restaurant, and promote the brand as
natural but to the to the point in tone.
Concept-The concept for the stationary uses the natural tones of the packaging
and keeps the consistency of the identity. As well as the brown paper I also used
an organic off white to add to the organic nature of the brand.
Name-Sam Edwards
Code-ougd301
Brief-Organic Fast Food
03/04
Brief-The brief was to create the concept and identity for an organic fast food
restaurant. The idea behind The Original Food Company was to move away
from the stereotypical tone of an organic restaurant, and promote the brand as
natural but to the to the point in tone.
Concept-The packaging again uses the brown tones. The type used gives a
more appropriate tone of voice, and helps portray the strap line better. ‘fresh
unadulterated food’.
Name-Sam Edwards
Code-ougd301
Brief-Organic Fast Food
04/04
Brief-The brief was to create the concept and identity for an organic fast food
restaurant. The idea behind The Original Food Company was to move away
from the stereotypical tone of an organic restaurant, and promote the brand as
natural but to the to the point in tone.
DELIVERIES ABOUT US MENU NUTRITION FIND US SUSTAINABILITY CONTACT
FRESH.UNADULTERATED.ORIGINAL FOOD.
HAND MADE.HAND DELIVERED.
ORDERING IS EASY.
Fresh Food made daily on site taken to your doorto give you a truely nourishing experiance
Deliveries Available From:
MON - FRI8.00-17.00SAT-SUN10.00-16.00
1.Register for our delivery service.
2.Place your order anytime from seven days in advance to five minutes before closing.
Tel: 020 4567 6678 NEW SUMMER MENU
REVEALED
DELIVERIES ABOUT US MENU NUTRITION FIND US SUSTAINABILITY CONTACT
