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Subject : EM- 513 (Organizational

Behavior )

Organizational Culture OfPresidency University & Radiant Pharmaceuticals Ltd.

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What is Organizational Culture?

• A system of meaning shared by the organization’s members

• Cultural values are collective beliefs, assumptions, and feelings about what things are good, normal, rational, valuable, etc.

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Key Characteristics of Corporate Culture

• Innovation and Risk Taking

• Attention to Detail:

• Outcome Orientation

• People Orientation

• Team Orientation

• Aggressiveness:

• Stability:

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Types of organizational culture

Hierarchy Market Clan Adhocracy

Some Types of Culture Authoritarian Culture Participative Culture Mechanistic Culture Organic Culture

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A strong culture is a talent-attractor A strong culture is talent-retainer A strong culture engages people A strong culture creates energy and

momentum A strong culture changes the view of

“work”A strong culture creates greater synergyA strong culture makes everyone more

successful

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Importance of Organizational CultureImportance of Organizational Culture

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How Employees

Learn Culture/

How it is “reinforced”

How Employees

Learn Culture/

How it is “reinforced”

MaterialMaterial

SymbolsSymbols

MaterialMaterial

SymbolsSymbolsLanguageLanguageLanguageLanguage

StoriesStoriesStoriesStories RitualsRitualsRitualsRituals

Liabilities of culture

Barrier to change and improvement Barrier to diversity Barrier to cross departmental and

cross organizational cooperation Barrier to mergers and acquisitions

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Presidency University started its journey in 2003 with a view to providing quality higher education and continuous development program through research. With a team of more than 150 members Presidency engaged in teaching, research, training, and community services.

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About Presidency University

ORGANISATIONAL CULTURE IN PRESIDENCY UNIVERSITY

Established Under the Private University act-1992.Established Under the Private University act-1992.

One of the renowned among 74 others Private Universities in BD.

One of the renowned among 74 others Private Universities in BD.

Proved it self as one of the best alternative of Public Universities.

Proved it self as one of the best alternative of Public Universities.

Dedicated to excellence in teaching, research, training, and community services

Dedicated to excellence in teaching, research, training, and community services

Moving forward with its slogan “Quality Education for a better life”.

.

Moving forward with its slogan “Quality Education for a better life”.

.

Presidency at a

glance

Presidency at a

glance

Vision of Presidency University

• The vision of Presidency University is to become a leading university in this region. Its vision is to contribute to the development of Bangladesh by providing quality higher education and continuous development program through research.

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Work culture at Presidency University

Work culture at Presidency University

• Weekly meeting of HODs.

Better students service meeting

Flexibility of change in shift timings of employee

Team building activity like annual cultural program

Programs like “Student of the semester “reward.

Committee like academic disciplinary committee and Proctorial body

Regular classes on foreign and Bengali language and personal development classes.

Positive sides Presidency University

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Hiring People Who Fit it’s CultureHaving Employees Know the Values

and the Mission of the UniversityKnowing That Good Decisions Can

Come from AnywhereRealizing You’re a Team and Not a

Bunch of IndividualsProviding quality education

Negative Findings Presidency University

Lack of Moral LeadershipHyper competitivenessPoor DisciplineLack of DiscussionClash between faculty and

administration

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Radiant Pharmaceuticals Limited

• The medical care and pharmaceutical industry of Bangladesh have registered significant growth over the last two decades. An accelerated pace of development is expected in the years to come. Reciprocating to the call of the day, Radiant started its journey in 2005 with a view to making further contributions to these promising sectors. With a team of more than 1600 members, Radiant is engaged in manufacturing, importing, marketing and distributing of pharmaceutical, herbal, nutraceutical and diagnostic products. 

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Corporate Vision Radiant Pharmaceuticals Limited

• Radiant is to flourish as a leading performer in areas of activities and to excel as a caring corporate citizen committed to a high ethical standard in our business, products and services

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Corporate Mission Radiant Pharmaceuticals Limited

To achieve profitable growth in business endeavors as a reputed and flourishing corporate organization.

To ensure that the corporate performances are achieved by sincere efforts motivated to contribute through innovation and drive to deliver quality products and services with determination to lead and win.

To strictly adhere to the professional, social, environmental and regulatory requirements ensuring the highest possible compliance to the ethical standards and practices. 

To emerge and continue as caring corporate citizen through providing support and services for the welfare of the employees and the society

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Positive organizational culture of Radiant

Innovative & quality product-  Ethical Practice Team Orientation- People orientation Work environment & atmosphere HR Policy – Less employee turnover Safety Culture Corporate Social Responsibility

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NEGATIV E ORGANIZATIONAL CULTURE OF RADINT

Top Management decisionNo Trade unionJob uncertainty

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Characteristic Presidency university Radiant

Innovation & risk taking

High High

Attention to detail High High

Outcome orientation Moderate Moderate

People orientation Moderate Moderate

Team orientation Moderate Moderate

Aggressiveness Moderate Moderate

Stability Moderate High

Agility High High

SMMILARITIES OF

PRESIDENCY UNIVERSITY AND RADIANT

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DISSIMILARITY OF

PRESIDENCY UNIVERSITY AND RADIANT

Parameters Presidency university Radiant

Service provider Education Healthcare

Type of culture Supportive Organic Culture

Organogram Poorly defined Well defined

Dress code Flexible No dress code

Work schedule Flexible Fixed

Discipline Standard Highly disciplined

Conclusion• The future holds promise for companies

that understand and nurture their cultures.• Managers need to understand the nature

and role of culture and how it may be altered. When the role of culture is more clearly defined, managers can better understand its importance in managing organizational change and its impact on day-to-day decision-making.

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