ORGANISING COMMITEE

ESC Dijon : ALLAERT François-André, ASSELINEAU Alexandre, ATWAL Glyn, BOURG Ghislain, BROUARD Joëlle, CHAPUIS Claude, DITTER Jean-Guillaume, HYNES Niki,

INGHAM Marc, LECAT Benoît, RESNIK Evelyne, SUTAN Angela, WILSON Damien

Oxford Brookes University : GANNON Judie, QUINTON Sarah, SLOAN Donald

SCIENTIFIC COMMITTEE

France :

BARRERE Christian, Université de Reims ; BOBRIE François, Université de Poitiers ; CELHAYE Franck, Sup de Co Montpellier ; CHARTERS Steve, Reims Management School ;

FENSTERSEIFER Jaime, Sup Agro Montpellier ; PICHERY Marie-Claude, Université de Bourgogne ; REMAUD Hervé, Bordeaux Ecole de Management ; TANGUY Corinne, AgroSup

Dijon – CESAER

New-Zeland/Australia :

BALLANTYNE David, University of Otago ; BENSON-REA Maureen, University of Auckland ; LOCKSHIN Larry, University of South Australia ; LEWIS Geoffrey, Melbourne Business

School

Canada : OUTREVILLE Jean-François, HEC Montreal

USA :

GILINSKY Armand, Sonoma State University ; THACH Liz, Sonoma State University ; MCGARRY Marianne, California Polytechnic State University ; WOLF Mitch, California

Polytechnic State University

Japan : MAKIKO Omura, Meijigakuin University, Tokyo

Austria : STÖCKL Albert, FH Burgenland

Belgium : ZIDDA Pietro, FUNDP-Namur ; GIOT Pierre, FUNDP-Namur

Germany : ORTH Ulrich, University of Kiel ; HOFFMAN Dieter, FA Gesenheim

Italy : SANTINI Cristina, Università San Raffaele/Roma

UK :

SMITH Barry, Birkbeck University of London ; RITCHIE Caroline, Cardiff Metropolitan University

THURSDAY EVENING 18.30: Pre-registration

19.00: Presentation of LESSAC & Get-together-party

FRIDAY

MORNING

9.00 - 9.30: welcome : Stéphan Bourcieu, Joëlle Brouard, Benoît Lecat

9.30 - 10.30: plenary session chaired by Joëlle Brouard

Paul Mabray, Vinotank

Jasper Morris, Berry Bros & Rudd

10.30 - 10.45: break

10.45 - 12.45: parallel session (5 presentations of 15 minutes & 10

minutes of questions)

Track 1 Distribution

Chairman: Evelyne Resnick

Track 2 Health & Sustainability

Chairman: Benoît Lecat

12.45 - 14.15: lunch at Bora

AFTERNOON

14.15 - 16.15: parallel session (6 presentations)

Track 3 Business intelligence

Chairman: Damien Wilson

Track 4 CB & Y-Generation (6 presentations)

Chairman: Claude Chapuis

Track 5 Territory/Governance (5 presentations)

Chairmain: Jean-Guillaume Ditter

16.15 - 16.30: break

16.30 - 17.30: plenary session: round table chaired by Benoît LECAT

(5 speakers: Jérémy Arnaud, Jean De Tuddert, Gregory Choquel,

Pierre-Eric Jolly, Amaury Heurtaut)

17.45 - 18.45: plenary session

Track 6 Wine tourism (3 presentations)

Chairman: Steve Charters, Reims Management School

19.00 - 20.00: Get-together-party sponsored by Institut du

Management du Vin

21.00: restaurant

SATURDAY: Social event: meeting at the School at 10.00 a.m. till 7.00 p.m.

TRACK 1: DISTRIBUTION

N° Author University/ Company Presentation title

1

Leo-Paul DANA

Mathieu LABADAN

Mike METTRICK

Agate PONDER-SUTTON

University of Canterbury

ESC-Pau

University of Canterbury

University of Canterbury

FOCUSING ON TOURISM AS A DISTRIBUTION CHANNEL WHERE WINE

PRODUCTION COSTS ARE HIGH AND PRODUCTION IS LIMITED BY

SPACE CONSTRAINTS

3 Clément MARCORELLES Wine Services WINE SERVICES: DATA COLLECTION AND ANALYSIS FOR FINE WINE

PRODUCERS (APPLIED SESSION)

9 Dieter HOFFMANN

Gergely SZOLNOKI Geisenheim Research Centre

CONSUMER SEGMENTATION BASED ON USAGE OF SALES CHANNELS

IN THE GERMAN WINE MARKET

27 Evelyne RESNICK Burgundy School of Business INTERNATIONAL WINE BLOGS: A SHORT TRIP FROM THE US TO

CHINA THROUGH EUROPE

28 Thierry AUMENIER Vinogeo VINOGEO (APPLIED SESSION)

TRACK 2: HEALTH & SUSTAINABILITY

N° Author University/ Company Presentation title

2 Norbert LATRUFFE University of Burgundy EMERGENCE OF A NEW MARKER OF WINE QUALITY THROUGH ITS

RELATIONSHIP WITH DIET AND HEALTH/WELFARE

22

Alessio CAVICCHI

Benoît LECAT

Erhard LICK

Alberto MORENO-MELGAREJO

Cristina SANTINI

Albert STÖCKL

Burgundy School of Business

THE DRINK DRIVING DILEMMA IN CONNECTION WITH FOOD & WINE

EVENTS: A CROSS-NATIONAL EVALUATION OF BEST-PRACTICE

SOLUTIONS FROM DIFFERENT STAKEHOLDERS’ POINTS-OF-VIEW

26 Marlene A. PRATT Griffith University EVALUATING THE COMPARISON OF SUSTAINABILITY PROGRAMS IN

THE WINE INDUSTRY

31

Debbie INGLIS

Kerrie PICKERING

Gary J. PICKERING

Ryan PLUMMER

Tony SHAW

Brock University

INNOVATION AND ADAPTATION IN THE ONTARIO GRAPE

AND WINE INDUSTRY: AN INTEGRATED, TRANSDISCIPLINARY

RESPONSE TO CLIMATE CHANGE

10 Francois-André ALLAERT

Patrice PICCARDI Burgundy School of Business ARE WINE’S HEALTH BENEFITS A MARKETING VALUE?

TRACK 3: BUSINESS INTELLIGENCE

N° Author University/Company Presentation title

11

Armand BAJARD

Tatiana BOUZDINE-CHAMEEVA

Wenxiao ZHANG

BEM Bordeaux Management School

INNOVATION VERSUS TRADITION FOR OWNERSHIP CHANGE IN WINE

SECTOR: A COMPARISON OF FAMILY TRANSMISSION AND CHINESE

INVESTMENT

15 Carole MAUREL University of Montpellier

WINE AS A FINANCIAL ASSET:

AN OVERVIEW THROUGH THE LITERATURE AND LIV-EX EVOLUTION SINCE

ITS BIRTH

16

Leonardo CASINI

Enrico MARONE

Gabriele SCOZZAFAVA

University of Florence MANAGEMENT ACCOUNTING IN THE WINEGROWING SECTOR: PROPOSAL

AND DEVELOPMENT OF AN “AD HOC” CONTROL SYSTEM

30 Gary J. PICKERING Brock University WINE MARKET SEGMENTATION AND EXPLOITATION BASED ON TASTE

PHENOTYPES: EVIDENCE AND OPPORTUNITIES

32 Marc DRESSLER Competence center of wine research

Neustadt an der Weinstraße

INNOVATION FOCUS AND CAPACITY CHALLENGE OF SMALL

ENTREPRENEURS – LOOKING AT GERMAN WINERIES

37 Damien WILSON Burgundy School of Business HOW WINE BUSINESSES CAN GENERATE VALUE OUT OF TWITTER

TRACK 4: CB & Y-GENERATION

N° Author University/Company Presentation title

6 Geoffrey LEWIS

Tatiana ZALAN

Melbourne Business School

University of South Australia

WINE CONSUMERS’ BUYING BEHAVIOR: FACTS, FALLACY AND

EXPERIMENTAL EVIDENCE

12 Bradley J. RICKARD Cornell University REPUTATION SPILLOVERS: EXAMINING CONSUMER RESPONSE TO

INFORMATION ABOUT WINE APPELLATIONS

17

Pierre BERTHON

Anthony CHAN

Erica HAKONSON

Leyland PITT

Kirk PLANGGER

Bentley University

Lulea University of Technology

Simon Fraser University

Simon Fraser University

Simon Fraser University

WINE’S ROLE IN SOCIETY: THE STORIES THAT CARTOONS TELL

34 Glyn ATWAL

Alistair WILLIAMS Burgundy School of Business REALMS OF A LUXURY WINE EXPERIENCE

14

Sara FABBRIZZI

Nicola MARINELLI

Silvio MENGHINI University of Florence

Y GENERATION, WINE AND ALCOHOL: A MEANS-END STUDY ON

CONSUMPTION BEHAVIOUR IN TUSCANY

20

Armando CIRRINCIONE

Roberta DE SANCTIS

Valentina PITARDI

Andrea REA

SDA Bocconi School of Management

SDA Bocconi School of Management

Sapienza University of Rome

SDA Bocconi School of Management

THE PERCEPTIONS OF MILLENNIALS IN THE ITALIAN WINE

PURCHASE EXPERIENCE. AN APPLICATION OF THE ZALTMAN

METAPHOR ELICITATION TECHNIQUE

TRACK 5: TERRITORY / GOVERNANCE

N° Author University/Company Presentation title

7 Shana SABBADO FLORES Federal Institute of Education, Science

and Technology of Rio Grande do Sul (IFRS)

BRANDING STRATEGIES TO PROMOTE AN EMERGENT TERROIR

IN THE SOUTH OF BRAZIL

8 Chantal HULET-INGHAM

Marc INGHAM Burgundy School of Business

RESPONSIBLE ENVIRONMENTAL INNOVATIONS IN WINE-

MAKING: ESSAY ON THE ROLE OF GOVERNANCE IN THE

EUROPEAN UNION

13

António DE SOUSA

Pedro RAMALHO

Valdner RAMOS

Carla VIVAS

University of Évora

Faculty of Applied Sciences and Social Petrolina

Federal University São Francisco Valley

Polytechnic Institute of Santarém

STRATEGY AND INNOVATION IN ORDER TO BE COMPETITIVE

IN A GLOBALIZED WORLD; an evolutionary analysis of the

emerging wine sector pole of São Francisco Valley (Brazil)

18 Cláudio Vinícius Silva FARIAS

Shana SABADO FLORES

Federal Institute of Education, Science

and Technology of Rio Grande do Sul

STRATEGIES FOR INNOVATION AND COMPETITIVENESS IN

SOUTHERN BRAZIL WINEMAKING

21

Stéphan BOURCIEU

Joëlle BROUARD

Jean-Guillaume DITTER

Burgundy School of Business INSTITUTIONAL ENTREPRENEURS IN THE FRENCH WINE

INDUSTRY: AN INTRODUCTION

0

Serge AMABILE

Stéphane BOUDRANDI

Michel COUDERC

Coralie HALLER

(Aix Marseille University)

(Center of Business Intelligence and Governance of

crises)

(Provence Wine Council)

(Aix Marseille University)

INTERACTIONS AND INFORMATION EXCHANGES AMONG

ACTORS WITHIN THE PROVENCE WINE TERRITORY: AN

APPROACH USING THE DYNAMIC OF PROXIMITY

ROUND TABLE

Jérémy Arnaud

Gregory Choquel

Amaury Heurtaut

Pierre-Eric Jolly

Jean De Tuddert

Cahors

Eprovenance

Ethiquettes

Champagne René Jolly

Camus

TRACK 6: WINE TOURISM

N° Author University/Company Presentation title

19

Steve CHARTERS

Huai Yuan HAN

David MENIVAL

Reims Management School WINE TOURISM: INCREASING FUTURE CHAMPAGNE SALES

23 Laurence COGAN Burgundy School of Business INNOVATION & NEW TRENDS IN WINE TOURISM

(APPLIED SESSION)

25 Claude CHAPUIS

Benoît LECAT Burgundy School of Business

THE INVENTION OF A FOOD & WINE TRADITION IN

BURGUNDY: THE INFLUENCE OF SOME MAJOR BURGUNDIAN

FIGURES