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[1]
ABOUT THE COMPANY
4.1 GENERAL INFORMATION
COMPANY NAME:- RELIABLE PAPER (INDIA) LIMITED
Location:- At- Village Tarsadi,
Mahuva Road,
Taluka- Mahuva,
Dist- Surat, Gujarat.
Registered Office Address:- 93, dadiseth, Aviary Lane,
Kaldadevi, Mumbai-400 002.
Business Type:- Paper Manufacturing
Trade Market:- Indian local market. Besides the Local Market the company is
exporting its 70% of produce to the International Market covering areas of central
America (Colombia, Guatemala); Europe (Germany, Italy, Greece, Turkey); Middle-East
(Iran, UAE); Central Asia(Maldives, Srilanka) and Far-East (Thailand, Malaysia,
Indonesia & Philippines)
[2]
4.2 History of Company:-
Reliable Group, which is an enterprising well known name in today's Paper market of India, had
made a humble beginning in the year 1974 as a wholesaler of Branded paper products especial
those manufactured by BILT in the name and style of M/Scrollable paper Mart (Later on change
To reliable paper (India) Pvt Ltd Mr.Mekan J GALA,' who is presently C.M.D. of Reliable
Group, established it.
Soon it became a familiar name in the paper Trade due to the Quality of its service and
Commitment to the customers and today, RELIABLE is the undisputed leader among the dealers
of BILT paper.
Not to be left behind, Reliable paper (India) Pvt. Ltd. who had so far done Excellent work in the
trading of papers manufactured by Industries Limited, Were rewarded with the status of
"Authorized distributor" by the company. Reliable Paper marketed the product in an impressive
manner and generated substantial volumes.
Reliable Group also has a constituting company "M/S. prime Industries" which is engaged in
manufacturing and marketing of hygiene paper products used for personal hygiene viz. Napkins,
Toilet Rolls, Kitchen Towels, C-Fold Napkins, Facial Tissues and Party Packs etc. This company
is also one of leading manufacturer and exporter of various types of tissue based Hygiene paper
products under the brand name "Lincoln" in India.
Continuing the same tradition ind believing in diversification and expansion, The visionary; Mr.
Mekan Gala, who always keep an eye on and diversification. Took over, a medium scale
manufacturing sick unit Expansion "specialty papers limited" in 1998, & turned it around into a
profit making company on the strength of marketing network of Reliable Group. Specialty
papers Ltd., now is exporting nearly. Half of its production to various Fai East. Middle East and
European markets.
Today, reliable not only has the range but also a well entrenched contribution Network that
enables it to reach customer, any time, any place The company has hailed to achievement of the
company in creating new end users of the BILT products.
[3]
The Total turnover of Reliable Group is over Rupees-120 cores per annum. The Group has
recently set up a paper manufacturing plant at Barrios, Dist. Surat for manufacturing special
grades of tissue papers under the umbrella of Reliable papers (India) Ltd at an estimated cost of
Rs 1O crore which was financed by- the cosmos co-op -Bank Ltd. Mumbai. The same has been
commissioned in End 2005
Looking at the revolutionary change taking plase in Packaging sector Where in use of plastic
packaging is being shunned and thrust is being given for eco-friendly packaging, the company is
setting up coated Duplex Board manufacturing Plant of 100 TPD manufacturing capacity at the
same location for financing of which it is approaching the bank.
RPIPL has two division via paper Trading (Existed for over two decades located in Mumbai) and
paper manufacturing division (started Last year having its factory near Bardoli, Dist Surat).
In RPIPL (Manufacturing Division) the company produces Light gram age specially Grade
papers like M.G dip Dying base Tissue paper and crepe tissue on its paper machine No 1, which
started in End 2005. Needless to mention, these Value added, have tremendous market and carry
reasonably good products are These Products are used by Napkin Manufactures, packaging of
profit margins.
[4]
4.3 Board of Directors:-
Chairman Managing Director:- Mr. Mekan Gala.
CEO (H.O.):- Mr. Vipul Desai
Finance Manager:- Mr. Vipul Parmar
Export Manager:- Mr. Aman Gala
Human Resource Manager:- Mr. Veerendra Kumar
RPIL General Manager:- Mr. Prakash Yadav
Specialty Papers GM:- Mr. Surendra rawat
Purchase Officer:- Mr. Ashwin Gandhi
[5]
4.4 company Profile:-
1. What business company in?
The company is in manufacturing of paper, tissues and kraft paper for industrial uses.
2. Year of Establishment:-
The Reliable Group was establish in 1974 and the the Tarsadi Plant of Reliable Paper India
Limited Was Established in year 2005.
3. Location:-
At- Village Tarsadi,
Mahuva Road,
Taluka- Mahuva,
Dist- surat, Gujarat.
4. Owner Detail:-
Reliable Group was founded by Mr. Mekan Gala. And he is the CMD (Chairman & Managing
Director) of the group.
[6]
5. Number of Plants/Units:-
Reliable group have four different plant are listed below:-
a). Reliable Paper India LTD, Tarsadi
b). Specialty Papers, Vapi
c). Opel Paper Mill LTD, Vapi
d). Prime Hygiene Paper, Silvasa
6. Turn Over Of The Company:-
The Reliable Paper Group has annual estimated turnover is 120 crore and the turnover of Tarsadi
plant is of 10-12 crore annually.
[7]
4.5 Organization Structure:-
Board Of Directors
HR Manager
Chairman &Managing
Director
Finance Manager
Unit Manager
Assistant Manager
Plant Supervisor
Operator
Marketing Manager
[8]
4.6 Vision & Mission, Corporate Goals & Objectives:-
Vision:-
To become one of the leading exporters of paper and paper products.
Mission:-
The Mission of Reliable Group is to provide all customers with quality productand better
services that regularly fulfill their expectations. This is achieved by all the employees
optimizing the quality of each action that take place in the business of buying, producing,
marketing/selling and overall
To maintain a standard quality all within a safe working environment that encourages
personal development and satisfaction.
Respacing the environment by way of using recycled paper and toprovide benefit to our
clients.
to achieve sustainable growth in corporate value through the development of business in
each of our companies
Objective of the Company:-
The Reliable Paper Mill Was Established With the Following Objectives:-
To Understand & Meet Customer Needs
To Develop Competency Of Employees For Continual Improvement Of Their
Performance & Effectiveness.
To Apply Scientific Innovations & State Of .Art Technology To provide Maximum
Return to Produces.
To Provide Good Quality of Paper & Paper Product to consumers.
[9]
Corporate Goals:-
To achieve a production of over 500,000 tons per annum.
To start 100 production units of reliable group.
[10]
4.7 Industry Detail:-
The paper industry in India is more than a century old. At present there are over 850 paper mills
manufacturing a wide variety of items required by the consumers.
These paper mills are manufacturing industrial grades, cultural grades and other specialty
papers. The paper industry in India could be classified into 3 categories according to the raw
material consumed.
1. Wood based
2. Agro based &
3. Waste paper based
While the numbers of wood based mills are around 14 and balance 836 mills are based on non-
conventional raw materials (Agro Residues and Recycled fiber - waste paper)
The Govt. of India has relaxed the rules and regulations and also delicensed the paper industry to
encourage investment into this sector and joint venture are allowed and some of the joint
ventures have also started in India. The paper industry in India is looking for state-of-art
technologies to reduce its production cost and to upgrade the technology to meet the international
standards.
The Indian Paper Industry is among the top 12 Global players today, with an output of more than
13.5 Million tones annual with an estimated turnover of Rs. 35000 Crores.
Paper Industry in India is moving up with a strong demand push and is in expansion mode to
meet th projected demand of 20 Million tons by 2020. Thus paper industry in India is on the
growth trajectory and is expected to touch 8.5% GDP in the coming years. Therefore, the growth
of Industry will out span the present growth rate of 6.5%.
Many mills in India are in modernization and expansion spree.
[11]
4.8 SWOT Analysis:-
STRENGTH WEAKNESS
They provide papers to industries like
Kraft papers of various types.
They have their own agencies for the
marketing.
The are providing quality products to
the customers
They have many plants in many areas
so they have high production capacity
and they can capture huge market.
Their inefficient workers in the unit.
The non availability of raw material.
The location of unit is far from the
market.
OPPORTUNITY THREAT
As they are selling their product
globally they have huge market for sell
their product.
They have wide range of customers
from the industry to individual
customers like from the carburetor
industry to students.
There are many paper companies who
provide their products to the consumers
like jk paper mill, Akshat paper mill.
There are environmental issue with the
paper industry like they are using
woods for their production.
[12]
PERSONNEL DEPARTMENT
5.1 Introduction and objectives of HRM department
Introduction
Personnel department is also called as Human Resource Management. HRM is concern
with the people dimensions in the organization. It is a set of policies, practices, and
program designed to maximize or accomplish both personal and organizational goals.
Personnel department includes the various kinds of activities which are as follows:
Recruitment & selection
Transfer & promotion
Wages & salary
Performance appraisal
Training & development
Labor relation activities
Safety measures etc.
Grades:-
There are two grades in the company which are as follow:
Office Staff:
The different department Head comes in this level. In the Personal Department
one officer who control over all activities the personnel department.
Workers:
In workers designation there are many workers to perform the specific task or work.
[13]
5.2 STRUCTURE OF PERSONNEL DEPARTMENT:-
General Manager
Personnel Manager
(Assistant Manager)
Operator & Worker
[14]
5.3 POLICIES OF PERSONNEL DEPARTMENT:-
Promotional Policy:-
The management trainees are given six month training and later on if they perform well
than they are promoted as a provisionary officers and after 1 year they are confirmed as
the employee of the company.
Transfer Policy:-
There is no policy for transfer but transfer but managing director of the organization
generally takes the transfer decisions.
Safety Policy:-
The safety policy is strictly follow by the operators and the workers. They have to equip the
following equipment while performing the job:
Safety shoes in production department
Hand glows
Safety helmet
Uniform with the equipment belt
Glasses for flames
[15]
5.4 RECRUITMENT & SELECTION:-
Recruitment:-
The recruitment is done through various resources like giving advertisement in the news papers
for the operator’s job.
For the office job, recruitment is done through the headquarter of the group.
Selection:-
For the selection of the employee they follow this procedure:-
Recruitment
Application Form
Screening Interview
Personal Interview
Selection
6 month of training
Final Employement
[16]
5.5 TRAINING:-
Training is given to the employees in the organization. There are 4 types of training is given to
the employees:-
1. Officer Training
2. Operational Training
3. Safety Training
4. Senior Training
1). Officer Training:- In it the officer outside the organization gives the training to the
employees of the organization.
2). Operational Training:- Operational Training is given to theoperator and the workers who
are working and operating the machinery. The training is given them regularly once a year.
3). Safety Training:- the safety training Is given to the new joining employee who doesn’t know
about the safety policy of the employee. In it they give him awareness about the safety
instruments and how to operate them.
4). Senior Training:- The senior Executives of the organization or the group is giving the
training them training.
[17]
5.6 PERFORMANCE APPRAISAL:-
Performance appraisal is an evaluation of the performance of employee in order to compensate
them or to give them motivation and training so that they perform better in future.
In reliable paper mill the appraisal is done on the basis of the employee performance and giving
them the reward through bonus and increment in salary.
5.7 GRIEVANCE HANDLING:-
The grievance is handle by the superior of the company. And like wise it was going up if the
superior cannot handle the grievance and the final decision is of general manager.
[18]
5.9 Provident Fund Scheme:-
The company is not providing any provident fund scheme.
5.10 Time Office:-
The time of the office is 10 a.m. to 6 p.m for all the employees of the company and the workers
and the operators.
5.11 Allowance To Employees:-
Salary & Wage:-
Salary of an employee receives in return for his contribution to the company.
Salary and Wage is given to the employees in following manner.
Average wages to the operators are 4500 rs. And to the supervisor the salary is 12000 rs.
Wage is given according the work of the workers in cash.
Salary for the managerial employees id given on monthly basis by cheque.
Compensation:-
Compensation is given to the employee to motivate them and for better performance.
The company provide bonus twice a year to their employees. First bonus is given to them in the
may month and the second is provide them in the October month for the diwali festival.
[19]
5.12 Welfare Facilities:-
Store and Drying Facility:-
The worker who are working in the organization provides the locker facility for storage and the
drying facility for dry their clothes.
Rest Room:-
The company provides rest room facility for the employees for rest during the lunch time.
Uniforms, shoes and raincoats:-
The company is provides uniforms shoes and the raincoats during the monsoon.
[20]
MARKETING DEPARTMENT
6.1. Introduction and objectives of marketing department:-
Introduction:-
Marketing can be defined as or the aim of marketing is to identify customer needs and to meet
those needs so well that the product almost sells itself. Marketing is the system of business
activities. Marketing activities are taken place where goods and services are offered for sell.
The main concept of marketing is that the key to achieving its organizational goals consist of the
company being more effective than competitors in creating, fast delivering and good
communicating superior customer value to its chosen target markets. It crystallized in the man-
1950 and has been expressed in many ways which are as follows:-
1. Meeting needs profitably
2. Find out the wants and try to fill them
3. Love to the customer not to the product
Objective of marketing department:-
To monitor and measure customer satisfaction
To monitor and measure performance of service provider
To appoint the agent for selling the product
To monitor and measure customer complaints and solve it.
[21]
6.2 Marketing Department Structure:-
Assitant General Manager
Sales Manager
Assistant Manager
Executive Manager
Sales Executive
[22]
6.3 Product & Its Specification:-
1. Kraft Paper:-
1.1. Otc base paper
1.2. Electric grade Kraft paper
1.3. Absorbent Kraft
1.4. Insulating Kraft
1.5. Interleaving Kraft
2. tissue Paper:-
2.1. Facial Tissue white/color
2.2. Toilet tissue
2.3. Towel tissue
2.4. Napkin paper white
[23]
Product and Its Specification:-
1. Kraft Paper:-
No. Product Specifications Dimensions
1 OTC Base Paper Substance Range 17-26 gsm
Deckle 228-230 cm
245-250 cm
Target Industry One Time Carbon Manufacturer
2 Electrical Grade
Kraft Paper
Substance Range 30-40 gsm
Deckle 228-230 cm
245-250 cm
Target Industry Cable & Capacitor manufacturer industry
3 Absorbent Kraft Substance Range 90-100 gsm
Deckle 250-255 cm
Target Industry Laminating industry or covertors industry
4 Insulating Kraft Substance Range 90-100 gsm
Deckle 228-230 cm
245-250 cm
Target Industry Steel industry
5 Interleaving Kraft Substance Range 20-60 gsm
Deckle 250-255 cm
Target Industry Laminating industry
[24]
2. Tissue Paper:-
No. Product Specifications Dimensions
1 Facial Tissue Substance Range 13-15 gsm (2 ply)
Target Industry Super Market chain,
Hospitality Industry
2 Toilet Tissue Substance Range 17 gsm (2 ply)
3 Towel Tissue Substance Range 44-45 gsm
4 Napkin Paper Substance Range 17 gsm (2 ply)
19-21 gsm
[25]
6.4 Competitors’ analysis:-
Competitor of Reliable Paper India Ltd is Akshat Paper Mill, Tarsadi and JK Paper Mill,
Songadh.
6.5 Comparison of 4 p’s of organization with competitors:-
4 Ps JK Paper Mill Reliable Paper India LTD
Product Own manufacturing model
Capacity
Extra features
Quality
Own larger manufacturing
facility
Brand Name
Price Price is high and the quality
of product is good.
Price is low and quality is also
good.
Place All over in India .
Company has their main
segments for customers
targeted.
Indian local market aswell as
international market.
70% of products are selling in
international market.
Promotion It is done through mouth
publicity and agents.
Company is having less
advertising as they do b2b
selling and selling through the
agencies
[26]
6.6 Customer Segmentation:-
Reliable Paper India Limited’s customers are all over the world on the basis of the customers.
They are mainly targeted in the industries of carburetor, laminating and the customers like office
and students for papers and the tissue user.
6.7 Distributor Network:-
The company is following this distribution network as they are not selling to their customers
directly they are using executives and agencies
companySales
Executivecustomers
company Agencies Customers
[27]
6.8 Pricing Methods & Strategies:-
Price of the products are determined by the following factors:
1. Cost
2. Image of company
3. Company Objective
4. Demand
5. Government Policy
6.9 Promotional Activities:-
The company is doing promotion by printing their catalog of product and features specification
to their customers.
[28]
6.10 Control & Reporting System Designed For Sales Employees:-
1 Order Processing System:-
The party who buys the product that send the person at the factory. Paper cell department
who will prepare delivery order which is given to sales executive who load the product
as per the production batch which is store in the warehouse.
2 Collection of Bills Receivable:-
Reliable paper India limited done all money transaction in demand draft or by the cheque
not by the cash. When the company takes new order they take 50% advance payment
from the customers and after that they send product to them and the executive collect the
other money.
3 Sales Force Training:-
Sales force is trained at hr department of the company at Mumbai. Business development
officer and the branch manager are trained them. First of all they given the job training
that is through practical work, seminar and counseling. So the employee can know the
organization culture. Most of the employee are selected on the basis of past performance
rating.
6.11 Procedure For After Sales Services:-
The after sales service is not applicable to Reliable Pare India Limited.
[29]
Production Department
7.1 Introduction:-
Reliable has the production department in the Tarsadi plan premises and it works well with other
department.
7.2 Organization Structure for Production Department:-
General Manager(Unit)
Super visor
Worker
[30]
7.3 Production Process:-
[31]
7.4 Material Receipt Procedure:-
Material is order to the supplier when it needed and the purchase of material is done by the
purchase officer of headquarter. And the stock is check by the gate securities and the quality
control.
7.5 Classifications of Inventories:-
1. Electrical Items:-
i) Motors
ii) Wires
iii) Switches
2. Engineering Items:-
i) Bearing
ii) Machinery
iii) Spare parts
3. Packaging Items:-
i) Plastic
ii) Fabric
4. Raw Material:-
i) Waste Paper
ii) Note Books
iii) Tissue Waste
iv) White Cuttings
[32]
5. Chemical:-
i) Hypo
ii) Titanium
iii) Bleaching Powder
iv) Rosin
[33]
7.6 Maintenance Planning System:-
In reliable mill maintenance system is weekly maintenance system. It is required because in
paper mill maintenance is very necessary and the raw material is stuck in the machinery and
through the weekly maintenance the plant machinery is working smoothly.
7.7 Material Handling System:-
Computerization:-
In reliable mill everything is computerized. Ordering list when placing order, purchase list
everything is done computerized.
System of Handling Rejection:-
The first is gate rejection and after goods enter in the premises the gate security check the
material and then reject the stock. The second rejection is done by the quality control by the
departmental head.
Processing of Material:-
When the purchase of raw material is done it send to the store division and in store they verify
the quality received and another person from department check the received stock.
[34]
7.8 Material Handling Equipments:-
Reliable paper mill is using material handling equipments for handle their material. The
equipments are as follows:-
1. Conveyor belt
2. Pulper
3. Elevator tank
4. Rich water tank
5. Dozing pump
6. Vacuum pump
7. Break brum roll
8. Forklift truck
7.9 Quality Assurance:-
In Reliable Mill the production is automated so the quality is same and high quality product is
produced. As the most of the product is export in foreign county so the quality is very important.
The quality is based on the treatment of the raw material and the quality of raw material.
[35]
FINANCE DEPARTMENT
8.1 INTRODUCTION:-
Finance department is most important because without funds business will not grow and because
of this the mill was shut down in past year. The reliable paper mill is private owned company
and reliable group is the owner of this plant.
Objective of Finance Department:-
To maximize the profit through the quality product supply to the customer and maximize the
profit through the customer satisfaction.
8.2 Structure of Finance Department:-
8.3 Analysis of balance sheet:-
Balance sheet is not disclosed so that the analysis is not possible.
Chairman and Managing Director
Finace manager
Unit General Manager
Clerk
[36]
8.4 Sources and Application Of Funds:-
Funds are raise from the following sources:-
State Bank Of India
Central Bank Of India
Internal Sources
Application Of funds
Reliable mill is usedtheir funds for the purchase of theraw materials, salaries to their employees
and the company is using it for providing bonus.
8.5 Management Of Payable and Receivable:-
For the receivables the company first take 50% of amount of order in advance by cheque
from the customer if the customer is new. And of the existing customers the company is
providing 1 month credit. The company is accepting only cheque no cash payment is
accepted by the company.
And for the payment to the supplier the company is pay by the cheque to their creditors.
8.6 Dividend Decision:-
Reliable Paper India limited is a Private organization so they are not providing any dividend.