Organic Search Result SEO

Organic Search Result SEO

✤ The goals of organic SEO are to make available a sites content, presented in a structured and targeted format, that the search engines can interpret and make a decision on where that content will appear in a search result. A single purpose of maximizing the number of potential indexed pages a search engine will extract from a web site and to place in organic search results based on a desired category, term or phrase a user may type into a search window to find a product or service.!

✤ We use only white hat SEO technique, which is the ethical practice used to optimize a website in order to achieve optimal online visibility. The technique refers to the use of tactics and SEO strategies that focus on a human audience (as opposed to just the search engines) and follows search engines rules and policies.!

✤ The benefits of organic search results are they are content driven and therefore free. The more organized content that the search bots can find generates more or different search results for a term of phrase. More indexed pages creates more organic search result placement of a product or service under variables of the keywords desired. With proper SEO deployed within a website, the resulting placement of a site’s pages in search results can be controlled.

Organic SEO: Website Audit

✤ SEO Website Audit: We conduct an extensive review of your website structure to identify the needed changes to achieve your companies goals -- site title, name, description, sitemap.xml, categories, tags, images, headers, videos, etc. All must relate to the target organic search result placement to be achieved. !

✤ We make sure your web site can be indexed by search engines by giving it good architecture that’s easy to navigate. Organic SEO is the backbone of this. It is the structuring of a web site to enable search engines to find, catalogue, and inventory the content of a web site for the sole purpose of generating organic search results from this inventory.!

✤ Writing for Blogs is not the same as writing a brand message in a press release or media article. A structure is required, in which the article follows specific guidelines, set forth for SEO best practices.

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Organic SEO: Website Audit!

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✤ Evaluate a Web Site: The first step is to look through a web sites entire structure and identify the needed changes to achieve the goals of a client. Site title, name, description, sitemap.xml, categories, tags, images, headers, videos, etc. All must relate to the target organic search result placement to be achieved.!

✤ Keywords Research & Analysis: Keywords are the foundation of SEO strategy and are used throughout the process of SEO site development. They are important to understand in how their use effects the overall site placement in organic search results. By performing a series of SEO keyword research and analysis steps using Google tools, we can identify the correct keywords for organic search results and optimizing your webs site. Keywords have a difference in values. There is a difference between high value keywords and non value keywords. High value keywords are harder to have a site placed within organic search results based on what is called competition value.!

✤ Testing Environments: We use a free WordPress blog as the means to test the overall structure being developed for a specific client. This idea allows for keyword testing, category descriptions, tags and indexation. We use this process to control the search results and how that result will appear in search engines. The tool allows a person to quickly grasp the reaction to search engines, the right keywords, headlines and excerpt to control how the organic search result will appear and where. Also, what page the information will appear on and how it appears. Meaning when a person finds this organic search, the headline and terms are clear to the user, of what the value proposition is their about to click on.

Organic SEO: Website Audit!

✤ Site Structure: Search engines expect a site structure to follow an order to index the content and have that content land in a specific search result. Once we can identify the correct keywords, category descriptions and tags in the testing site, this information is then used to develop the perfect SEO structure for the live site.!

✤ Site linking and Social Media: Each site has unique information to be presented to a search engine. Once the structure is identified the process is taking the live site and applying these rules. We will manage content in such a way as to have it related to the site structure and to be able to apply these rules to each piece of content within a site. Examples are each page of content, image, blog or news article, videos and images have a search result value. We assign correct categories and tags to a piece of content to control the search result placement. Social media is the best way to get out there and engage potential customers. The setup of a complete social media network is crucial to building your brand and is required. Naming of your social media sites must follow the structure of the main site in order to attract the right interests from those finding or wanting to be friends. While most web sites use limited SEO connections, we use a variety of social media sites; StumbleUpon, Pinterest and Chime.in, to name a few.

Organic SEO: Website Audit

✤ RSS Feeds: RSS feeds are aggregated news feeds to sites that include Google and aggregators such as Ping-O-Matic. You can have followers to your feeds using applications like FeedBurner, Feedage and Friend Feed. We will use these tools to analyze the results. !

✤ Tools to Monitor Your Sites Placement in all Search Engines: We use Google and Bing Webmaster tools. All other search engines use the results of these tools as the pattern for placement of a piece of content in a search result. With Google tools a user can see the page each piece of content is placed in a Google search result. Hence, you can see trends of movement in your content. This is important as each day one will see changes in where content is placed. These tools also indicate where each post, page or article is placed in a search result. This tool allows us to change trends and to move content around within search results by making slight changes to the original content and then submitting this update to Google.

Organic SEO: Website Audit

✤ Writing Content for the Web: A site is all about content, keywords, descriptions of tags, pages, images, video, blog posts and news articles. Often those attempting to use SEO lack the understanding how to write or describe the relationships. Writing for the web is different than writing for print. We incorporate natural writing using short and concise sentences as well as short paragraphs broken up with headings. Keywords are found in the title, excerpt, and flow naturally throughout the content of the article. !

✤ Targeting Your Site by Geo Mapping: Google and Bing offer a means to Geo target your content, country and in some cases can Geo target your content down to regions of the world. This is a process of using Google to make these decisions based on the site structure and the content placed within Google to index. For some of our clients, the goal is to have search result placement in specific regions of the world. This can be achieved by the use of specific keywords. If your site has categories like New York, Manhattan, Dubai, investment, property, etc. your web sites content will appear in these search terms a user might type to find your property offering.!

✤ Google Analytics is used as a means to determine a Geo location of traffic to your site. The analytics are used to identify traffic sources by region of the world to your site.

Contact Info

Website: www.createdigitaldesign.com!

Phone: 888-743-4974!

Email: info@createdigitaldesign.com!

Located in Miami and Charleston, SC.!