SEO: The Organic Way to Riches with Michael Fleischner

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    29-Nov-2014
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Get ready to discover the power of organic search! You are about to learn the most effective strategies for promoting your business, website, and blog online using Google search results. Improve your online image and drive qualified traffic to your website to grow your business. Utilizing organic search results, in combination with paid advertising, can dramatically improve your online results. You will learn: - The changing landscape of SEO and what it means for your website - How to leverage local search for improved organic rankings - 3 effective strategies for improving search results immediately - How to leverage content to drive targeted traffic to your website or blog - The secret for improving website authority, resulting in higher search results

Transcript of SEO: The Organic Way to Riches with Michael Fleischner

  • 1. SEO: The Organic Way to Riches
  • 2. What Well Cover The changing landscape of SEO and what it means for your website How to leverage local search for improved organic rankings 3 effec?ve strategies for improving search results immediately How to leverage content to drive targeted traffic to your website or blog The secret for improving website authority, resul?ng in higher search results and riches! BigFinSolu?ons.com 2
  • 3. The Changing Landscape of SEO BigFinSolu?ons.com 3
  • 4. What you Need to Know On-site SEO fundamentals Renewed emphasis Growing Importance Local Panda 4.0 (May) Pigeon (July) Engagement Social Media BeUer Metrics BigFinSolu?ons.com 4
  • 5. Use 1. On Page SEO Best PracCces tools like SEMrush and Moz to evaluate your site against SEO best prac?ces: Keyword usage on page Keyword in URL Keyword in meta ?tle and descrip?on Each page should be unique Keyword in page ?tles and alt image tags Other factors: site load speed, architecture, and canonicals BigFinSolu?ons.com 5
  • 6. 2. Local Search How Consumers Shop More than 60% of all online searches have local intent BigFinSolu?ons.com
  • 7. How to Leverage Local Search Local Search Start with Google o Dominant driver of traffic o More search w/local intent Local search directories o Google Places, Yahoo, Bing o Foursquare o Superpages o Use Data aggregators to publish and manage your business informa?on BigFinSolu?ons.com
  • 8. Track 3. Engagement the data Google Analy?cs (GA) Google Webmaster Tool Third Party analysis Learn from compe??on Learn from top-ranked sites Model their link profiles BigFinSolu?ons.com 8
  • 9. 3 Strategies to Improve Search Results Immediately. BigFinSolu?ons.com 9
  • 10. 3 Keys to Top Rankings Repackage content to appear in mulCple lis?ngs and formats Leverage authoritaCve websites to improve website authority increase rankings Combine paid and organic for a mul?plier effect
  • 11. MulCple LisCngs Take Many Forms Websites Local lis?ngs Reviews Images Maps Video Slides Forums Social Media BigFinSolu?ons.com 11
  • 12. Get Leverage AuthoritaCve Websites your business listed on third party sites that Google prefers (Think authority) Social like Facebook, TwiUer, YouTube Think mulCmedia. Dont be one dimensional. Think long-termslow and steady wins the race Too aggressive and youre off the list Not at all aggressive, youll never get no?ced BigFinSolu?ons.com 12
  • 13. Leverage content and drive targeted traffic BigFinSolu?ons.com 13
  • 14. Leverage Content for Top Organic Placement The idea of content markeCng is to aUract and retain customers by crea?ng and cura?ng relevant and valuable content. How this works o Create the Right Content o Get noCced o Build trust o Drive engagement o ConCnue to nurture and grow 14
  • 15. A Story in Self-IntroducCon BigFinSolu?ons.com 15
  • 16. IntroducCon Touch Points BigFinSolu?ons.com 16
  • 17. Tips: Use Content to Get Results Create content that is relevant to your target audience Narrow your focus. Stop trying to be everything to everybody Have others make introducCon(s) for you through social media (shares, re-post, etc.) Google Points for ENGAGEMENT - making deep and meaningful connec?ons BigFinSolu?ons.com
  • 18. Improve Website Authority Easy to follow guidelines BigFinSolu?ons.com 18
  • 19. SEO Guidelines Use on-site best prac?ces Make your content accessible Focus pages on a single keyword Follow a regular content publishing schedule Share everything socially (FB, Tw, G+) Use mul?ple formats when publishing Build quality in-bound links (a.k.a. STAY WITH IT) BigFinSolu?ons.com
  • 20. Organic Path to Riches BigFinSolu?ons.com 20 Website Plakorm On-Page SEO Content Development Off-Page SEO SEO + PPC
  • 21. Contact Resources: SEO Made Simple (4th Ed.) on AMAZON.com SEO SERVICES: www.bigfinsolu?ons.com EMAIL: mfleischner@bigfinsolu?ons.com BigFinSolu?ons.com 21