“Organic Foods –Global & Indian market”

Snapshots Indian & Global

Organic food

markets

o Parents getting more cautious about their children’s health

o Looking for food which reduces life style diseases.

o Looking forward to food which is free of preservatives, chemicals and pesticides in its true sense.

o To be assured of no adulteration in food

WORLDWIDE CONSUMER PREFERENCES ARE CHANGING..

WORLDWIDE CONSUMER PREFERENCES ARE CHANGING..

Mainly Females, SEC A, 30+ age group

Educated

Heath Conscious

Style oriented

Independent decision making

Responsible for family health & well-being

Concerned for environment & Farmers

Concerned for under-developed population

Scared of food adulteration & toxins

TARGET AUDIENCE PROFILE

6

Developed Market

Europe - Germany, France, Italy, Netherlands and UK

UK & Ireland USA & Canada Australia , New Zealand Japan

Emerging Market

India Brazil Russia China , Hong Kong & Taiwan CIS Countries Middle East & Mauritius Singapore Thailand South Africa

TARGET GLOBAL MARKETS…

8

INDIAN MARKET SIZEAll Figures in Cr.

2014-15 2015-16 2016-17 2017-18

210

305

441

640

Growth Rate – 45% CAGRNote: Estimated category size basis collective sales data of leading brands in domestic market Category Growth estimated @ 45% per annum as per International Federation of Organic Agriculture Movements

9

CATEGORY SIZE & SHARE

Pulses (30%)

Spices (13%)Teas (10%)Flour

(10%)Oils and ghee (7%)

Rice - (9%)

Breakfast Cereals (4%)

F&B - (3%)

Snacks (3%)

Dry fruits (3%)

Sweeteners (2%)

Others 10 (5%)

All Figures in %

Period: 2014 – 15Basis category collective sales data of leading brands .*Others Include: Pickles, Jams, Juices, Papad, Chutneys etc.

10

CURRENT FOOD CATEGORIES

Basmati &

Specialty Rice

Lentils & Pulses

Tea, Herbs & Spices

Flour

Cooking Oil & Ghee

11

CURRENT FOOD CATEGORIES - Continued

Breakfast

Cereal

Honey

Nuts & Dry Fruits

12

DISTRIBUTION CHANNELS

Traditional Trade

Retail Universe 3259

Modern Trade

Retail Universe 1810

Organic /Natural

StandaloneRetail Universe

133

Institutional Sales

Retail Universe 435

Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOAHORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

13

EMERGING / NEW CHANNELS ( E – Tailors)

Online/e-commerce

Retail Universe 50+

Inventory Led Model

ExampleAMAZON

HyperLocal Model

ExampleGROFERS

Private Label

Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOAHORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

14

NEW & POTENTIAL FOOD CATEGORIES

Super Grains Hill Millets,

Raagi Amaranth

Imported Super grainsQuinoa, Chia

Blended Spices & Condiments

Specialty Sweeteners

Healthy Snacks

Fruit Juices Healthy SeedsFlex & Melon

seed

Indian Style Breakfast RTC Rava Idli mix

etc

Pickles / Jam & Chutneys

15

NEW & POTENTIAL FOOD CATEGORIES

Fruits & Vegetables

Milk & Dairy Products

Ready To Eat / Ready to Cook

Meals

Pasta / Noodles etc

Frozen & Cut vegetables

Meat, Poultry & Eggs

Healthy & Functional

foods

16

AMIRA CURRENT SKUs : 2015-16

Total 26 SKUs classified under

6 categories

Rice SKUs - 4

PulsesSKUs - 9

Spices SKUs - 7

FlourSKUs - 4

Oil & Ghee SKUs - 2

To engage Online grocery retailors for direct farm gate procurement

Setting up of Organic Food Park with support of government

Financial assistance for organic ware housing & processing facilities

Government can support awareness programs for consumers and other

stakeholders

Separate Fund with fast track approvals for Organic company startups

Setting up & enforcement of mandatory Organic labeling law for domestic

market

WAY FORWARD….

Thank You

AJAY KATYALPresident- Organic

AMIRA PURE FOODS PVT. LTD.