Oracle Eloqua Sales Tools: Recap of MME Stakeholder Roundup Session
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Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Get Your Sales Team Speaking DBL Real-World Tricks, Tips & Tools Panel Discussion Taha Sheikh – Senior Manager, Prod. Mgmt Scott McNabb – VP of Sales, Enterprise South Syed Hussain – Snr Mgr, Global Mktg Ops, Ceridian Ashley Wylie – Mktg Mngr, Lenovo David Lebouef, Associate Dir, Mktg Automation, Quintiles April 28, 2016 Confidential – Oracle Internal/Restricted/Highly Restricted #MME16
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Transcript of Oracle Eloqua Sales Tools: Recap of MME Stakeholder Roundup Session
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Get Your Sales Team Speaking DBLReal-World Tricks, Tips & Tools Panel Discussion
Taha Sheikh – Senior Manager, Prod. MgmtScott McNabb – VP of Sales, Enterprise SouthSyed Hussain – Snr Mgr, Global Mktg Ops, CeridianAshley Wylie – Mktg Mngr, LenovoDavid Lebouef, Associate Dir, Mktg Automation, Quintiles
April 28, 2016
Confidential – Oracle Internal/Restricted/Highly Restricted
#MME16
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
@_____________ #MME16
Confidential – Oracle Internal/Restricted/Highly Restricted 2
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
@_____________ #MME16
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@_____________ #MME16
Oracle Confidential – Internal/Restricted/Highly Restricted 8
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
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Oracle Confidential – Internal/Restricted/Highly Restricted 9
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Personalize with field merges and signatures
Create branded email templates for sales to send from CRM
All easily configurable
Eloqua Engage – Email Templates for Sales!
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Do’s and Don’ts of Digital Body Language • DO
– Use DBL data to understand your prospects better
– Use DBL data as a foundation along with LinkedIn, ABM, Social
– Use DBL information to help formulate a better deal attack plan
– Tune into other contacts within your account base who might be exhibiting similar behaviors
– Formulate potential offers based on observed behaviors
– Stack rank your prospects based on activities
• DON’T
– Appear to be lurking…waiting…or reacting to online behavior
– Allude to what you know about the buyer’s behavior
– Respond too quickly to online notifications
– Assume that what you observed is empirical evidence of someone about to buy
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
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Next Steps
• Hit the ground running with the new Oracle Eloqua sales tools
• Use these new tools to engage with and market to your Prospects and Customers, drive pipeline and increase sales/commissions
• Engage Sales leaders and stakeholders to gain alignment on how to weave DBL into the active sales process
• Create pilot Sales group…create advocacy…
• Have reps tell stories of success…document and advertise…
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 16
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 17
