David Drodge, Head of Digital

WWF International

WWF’s Social Media Analytics2014

Social Footprint: panda.org/socialstats

What’s the impact of a single, timely tweet?

Breaking through on Facebook - be timely

…and on Twitter

Images are core to WWF’s storytelling

Images.panda.org

Social media analytics and action• Tool specific analytics weekly for conversion• Measure social engagement, email & petition sign-ups• Experiment and tweak content, post timing, etc• Improvements into the planned, weekly editorial calendar

• Real time started with ad hoc projects then tools• Reacting in real time to news concerning a campaign• Thanking influencers (from DM to public acknowledgement)• Extending to daily activity slowly as resources allow to insert

ourselves into the relevant popular conversations