Cindy Krum - Mobile Moxie - SEO WORKSHOP - WebCongress Miami 2013
Optimization Mobile - Tendencias en Optimization Mobile 2016 #WebCongress
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Transcript of Optimization Mobile - Tendencias en Optimization Mobile 2016 #WebCongress
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MOBILE OPTIMIZATIONWEBCONGRESS 2016
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JORGE JARAMILLOJEFE DE SEO, PUBLICACIONES SEMANA.
TWITTER: @JorgeJaramilloLINKEDIN: /jorgejaramillogSLIDESHARE: /jorgejaramilloCONTACTO: [email protected]
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PREGUNTAS SOBRE EL SLIDE
@JORGEJARAMILLO#WEBCONGRESS
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POCO MOBILEMOBILE IGUALA
DESKTOPMOBILE SERÁ EL
FUTUROEL FUTUROES AHORA
“EL FUTURO”
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CONTENT IS KING
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CONTEXT IS KING
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PENSEMOS EN EL USUARIO
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EL USUARIO COMO EJE
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CONOCIMIENTO
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DEBEMOS CONOCER MEJOR LOS USUARIOS PARA AGRADARLES MÁS
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DISEÑO
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DISPONIBILIDAD
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MENSAJE
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CALL TO ACTION
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NO PENSEMOSEN DISPOSITIVO
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PENSEMOSEN MOMENTOS
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DISPOSITIVOIPHONE
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MOMENTOUN VIAJE
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LOS BUSCADORES ENTIENDEN EL CAMBIO
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QUIERO SABER QUIERO IR
QUIERO COMPRAR QUIERO HACER
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LOS BUSCADORES
REFLEJANLO QUE TODOS
PENSAMOS
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DEBEMOS APRENDER DEL CAMBIO
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IMAGINEMOSDIFERENTES CAMINOSPARA LAS ACCIONES
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ACCIÓNAGREGAR AL CARRITO
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ACCIÓNRECIBIR UN MES GRATIS
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ACCIÓNPRUEBA 30 DÍAS GRATIS
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ACCIÓNEMPEZAR A ENTRENAR
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INMEDIATEZ
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5 SEGUNDOS
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REQUISITOS DE LA PRIMERA IMPRESIÓN
MOSTRAR LA MARCAEXPRESAR CREDIBILIDAD
SER CLARO EN EL MENSAJELLAMAR A LA ACCIÓN
AGRADABLE VISUALMENTE
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43%DE LOS VISITANTES
NO RETORNAN A UN SITIO, SÍ ESTE ES LENTO.
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PERFORMANCE = ENGANCHE
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1 SEGDE DELAY REPRESENTA:
AUMENTO REBOTE EN 2%DISMINUYE LOS PAGEVIEWS 3%
PÉRDIDA EN CONVERSIÓN DEL 7%**EN ALGUNOS SECTORES
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NUEVAS TECNOLOGÍAS AL RESCATE
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INSTANT ARTICLES
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instantarticles.fb.com
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INSTANT ARTICLES RESPONSIVE
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INSTANT ARTICLES RESPONSIVE
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ARTÍCULO RELACIONADOS
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ARTÍCULO RELACIONADOS
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ACCELERATOR MOBILE PAGES
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www.ampproject.org
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LANZADO FEB. 2016
OPEN SOURCELIDERADO POR GOOGLECAMBIO DE PARADIGMA
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NO NECESITA API NI RSSMAYOR VELOCIDADNO ADBLOCKERSMULTIPLATAFORMAFÁCIL NAVEGACIÓNMEJORA EL REBOTE
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AMPAMP
AMPA MANO
A MANO
A MANO
SIN OPTIMIZACIÓN
SIN OPTIMIZACIÓN
SIN OPTIMIZACIÓN
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g.co/ampdemo
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AMP ≠ RESPONSIVE
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VERSIÓN AMP
SIN AMP
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VERSIÓN AMP
CON AMP
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VERSIÓN AMPVERSIÓN NO AMP
<link rel="amphtml" href="https://www.example.com/url/to/amp-version.html" />
DESDE LA VERSIÓN NO AMP APUNTAMOS UN META HACIA LA VERSIÓN AMP
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VERSIÓN AMPVERSIÓN NO AMP
<link rel="canonical" href="https://www.example.com/url/normal-no-amp.html" />
DESDE LA VERSIÓN AMP APUNTAMOS UNA CANONICAL HACIA LA NO AMP
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AMP RESPONSIVE
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AMP RESPONSIVE
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AMP RESPONSIVE
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AMP RESPONSIVE
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AMP RESPONSIVE
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AMP RESPONSIVE
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AMP RESPONSIVE
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AMP RESPONSIVE
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AMP + RESPONSIVE + ESCRITORIO
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EJEMPLOS DE USO
<amp-twitter width="375"
height="472"
layout="responsive"
data-tweetid="638793490521001985">
</amp-twitter>
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EJEMPLOS DE USO
<amp-instagram data-shortcode="1totVhIFXl"
width="1"
height="1"
layout="responsive">
</amp-instagram>
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www.ampproject.org
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EXPERIMENTOS
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ANTES DESPUÉS
AUMENTO USO DEL MENÚ EN UN 30%
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bit.ly/fb-hamburguer
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MAZDA NUEVO MEDELLÍNVALOR: 27,000.000
MAZDA NUEVO MEDELLÍNVALOR: 27,000.000
MAZDA NUEVO MEDELLÍNVALOR: 27,000.000
MAZDA NUEVO MEDELLÍN
ANTES DESPUÉS
AUMENTO USO DEL BUSCADOR EN UN 15%
MAZDA NUEVO MEDELLÍNVALOR: 27,000.000
MAZDA NUEVO MEDELLÍN
BUSCA POR MARCA
ENCUENTRA TUCARRO O MOTO
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SUBCATEGORÍAS
ANTES DESPUÉS
AUMENTO EN PÁGINAS VISTAS UN 7%
SELECCIONA LA CATEGORÍA
DEPORTIVOS
CLÁSICOS
CATEGORÍAS
DEPORTIVOS CLÁSICOS
MODERNOS TURISMO
REPUESTOS
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ANTES DESPUÉS
AUMENTO USO DE LOS BOTONES EN UN 23%
BUSCADOR
Tenemos las mejores opciones para su próximo viaje.
HOTELES VIAJES
Tenemos las mejores opciones para su próximo viaje.
HOTELES VIAJES
BUSCADOR
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¡BIENVENIDOS!ELLOS NECESITAN TU AMOR Y APOYO
ANTES DESPUÉS
AUMENTO USO DEL MENÚ EN UN 35%
¡BIENVENIDOS!ELLOS NECESITAN TU AMOR Y APOYO
LOGO
ADOPTA AYUDA APADRINA
APADRINAR
AYUDAR
LA FUNDACIÓN
ADOPTA
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TIPS
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AMIGABLE PARA MOBILES
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bit.ly/wc-speed-test
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bit.ly/wc-speed-test
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MICRO OBJETIVOS
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REPENSEMOS LOSOBJETIVOS
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NÚMERO DE PÁGINAS VISTAS
INTENCIÓN DE IMPRIMIR O ENVIAR
CAMBIO DE TAMAÑO DE FUENTE
TIEMPO DE PERMANENCIA MAYOR A 3’
INTENCIÓN DE COMPARTIR
OBJETIVOS O CONVERSIONES
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NO TODO EN RESPONSIVE
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¿QUÉ ES NECESARIO REALMENTE?
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BYE!
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URL DIFERENTE VS RESPONSIVE
app.ejemplo.com ejemplo.com
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MARCAR EVENTOS MEJORA EL REBOTE
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DESCARGAR APP
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MÁS TIPS
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PENSEMOS EN EL USUARIO
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Gracias pexels.com
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ENLACES DE INTERÉS
PROYECTO AMPAMPBYEXAMPLES.COMINSTANT ARTICLESVWO.COMGOOGLE SPEED TESTBOOTSTRAP 4.0
JORGEJARAMILLO.COMSLIDESHARE
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¡GRACIAS!