Optimism and butter : 4 ways tech will transform how you fundraise in 2013
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Transcript of Optimism and butter : 4 ways tech will transform how you fundraise in 2013
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Optimism and butter: 4 ways tech will transform how you fundraise in 2013
Keynote Sponsored by:
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The Wildly Optimistic
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Great for us
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The Deeply Troubled
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Not good for us
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The Amusingly Cynical
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Meh for us
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Who are you?
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All of the above
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Four ideas and what they mean to you
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The fall of the mothership & the rise of the peer
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Technology changes all that. It’s hard to lie online.
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Peers keep score and people listen.
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Goodbye mass communication.
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Hello masses of communicators.
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* Greg Verdino, Brian Solis
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Takeaway: Your three peers
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- WITNESSES: People on the front lines of your work (front lines staff, volunteers, beneficiaries) who can speak authentically about the change they see
- FANS: Fans who will champion your work within their circles of influence
- AUTHORITIES: People with credibility and authority who can attest to the quality of you and your work (ratings agencies, thought leaders who offer endorsement)
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Peers in action as fundraisers
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Technology makes everything easier
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So it’s easy to do anything
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Rise of the slacktivist
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But wait – easy is a good step
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Embrace and use the lowered bar
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Takeaway: Lowering the bar for action
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- Enable and celebrate slacktivism through technology
- Lower the bar for engagement especially on social media
- Use the social proof of those collective actions to get momentum behind your cause
- Remember it’s about relationships, not transactions
- Build off the baby steps of slacktivists by cultivating them specifically and encouraging more action over time
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Supporter as participant
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Planyourstory.org
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Takeaway: Raising the bar for engagement
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- Mine your data
- Segment your supporters
- Relate your cause to their values
- Use technology to put the donor at the center of your story
- Invite donors to shape you and your cause
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The toast is changing
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1B
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We must react
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34 times per day
According to a report by CNN, the average person checks their smartphone:
In 2012 more emails were read on smartphones than on computers or webmail!
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You must be in their pocket
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Takeaway: Raising the bar for engagement
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- You absolutely, positively must make it easy for your cause to be experienced on a smartphone. No matter how great your content, if it can’t be delivered in this way, you will be left behind.
- Take inventory of how bad or good it is
- Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy)
- Optimize for giving and pledging
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Great for us
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Katya Andresenkatya.andresen@networkforgood.orgwww.nonprofitmarketingblog.comwww.networkforgood.org Twitter: @katyaN4G
Technology doesn’t inspire. You do.