Fundraise like a GENIUS
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Transcript of Fundraise like a GENIUS
Fundraise Like a GENIUS
MARCH 2, 2013
Linda Lysakowski, ACFRE
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Edison’s Definition of Genius
One Percent InspirationNinety-nine Percent Perspiration
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The 1% Inspiration Part
Philanthropy, Development, FundraisingThe Role of Fundraising in a NonprofitWho Does the FundraisingEthics and Legal Issues in Fundraising
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Philanthropy, Development, Fundraising: What’s in a Name?
Does your organization have a strong philanthropic profile?
Take our philanthropic assessment, use it at a staff meeting and/or a development committee meeting!
Common findings: many organizations don't put a strong emphasis on creating a philanthropic culture in the organization. Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Role of Fundraising in a Nonprofit
• What percentage of your nonprofit’s income is from:• Fees for service• Grants• Individual Donations• Corporate Donations• Other
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Total Income
FeesGrantsCorporateIndividualOther
Who Does the Fundraising?
StaffBoardVolunteers
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Ethics and Legal Issues
Why are ethics important?The Donor Bill of Rights/Codes of Ethics/Standards
What legal issues do fundraisers need to be aware of?Government regulations, local regulations
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The 99% Perspiration Part
Where Do We Find the Money? Getting Started: The InfrastructureWhat Methods are Most Effective?Measuring and Evaluating
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Where Do We Find the Money
The 95/5 Rule and what it means for fundraisers
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Getting Started: The Infrastructure
Staffing Software SystemPolicies and ProceduresThe Development PlanThe Case for Support
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Getting Started: The Role of Board and Volunteers
Board RecruitmentBoard Training and EducationThe Development CommitteeVolunteer Committees
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
What Methods Are MostEffective?
- Direct Mail Acquisition: 1 to 1 ½ % response rate- Direct Mail Renewal: 15-20% response rate- Telephone: 30-35% response rate- In-person solicitation 60-65% response rate
It costs six times as much to find a new donor than to retain a current donor!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
When You’re Ready to Take it to the Next LevelMonthly GivingMajor GiftsCapital CampaignsPlanned Gifts Moves Management
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Measuring and Evaluating Success!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Why is it Important to Evaluate your Development Program?
• Funding sources expect more bang for their buck!
• Boards have greater expectations!• Organizations often feel development is
“dispensable.”
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Do Your Program Outcomes Fall Within Acceptable Standards?
• Acquisition Mailings $1.25-$1.50 per $1 raised
• Direct Mail Renewal $.20-.25 per $1 raised
• Special Events $.50 per $1 raised
• Foundation Proposals $.20 per $1 raised
• Personal Solicitations $.10-.20 per $1 raised
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Development History• Use your donor software to track all development events
and activities:• Direct mail/telephone/Internet responses• Special events• Grant proposals• Major Gifts• Planned gifts• Capital Campaigns• Volunteer Results
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Development History
• Anecdotal tracking• Post mortem after events• Analysis of data• Contact reports• Volunteer debriefing• Staff meetings• Development committee meetings
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Putting it All Together
• In order to fundraise like a GENIUS you must:• Take time for the inspiration part
• Attend workshops, conferences, webinars, read, write, speak.
• Be prepared for the perspiration part• Involve your board, recruit volunteers,
spend your time on the things that count, measure and evaluate success.
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Tools to Help
• www.cvfundraising.com• Special events evaluation• Board evaluation tools• Case statement checklist• Are You Ready for a Capital Campaign?• The Fundraiser’s Private Vault™• The Fundraiser’s Personal Muse™
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Special Offers
• Board Training• Development Audits• Development Plans• 10% Discount on Linda’s New Book
• Email for more information: [email protected]
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Contact Linda
• www.cvfundraising.com• www.LindaLysakowski.com• [email protected]• [email protected] • 866-539-9990
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Thank You!
Fundraise Like a GeniusLinda Lysakowski, ACFRE