Optergy Logo and Brand Style Guide

Optergy Logo & Brand Style Guidelines

SGRev1©Optergy2016 Effective Feb 15 2016

Optergy

Logo & Brand StyleGuidelines


Contents

Our Logos0

0.1Logo Specifics0.2Logo Best Practices0.3

0.4Typeface Details0.5


Color Specifications

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OptergyOptergy Logo & Brand Style GuidelinesLogo & Brand Style Guidelines

Our Logos0.1

Optergy Logo

Aurora Logo

This is the primary company logo to use. This is your main

go-to version of the logo.

The Aurora logo can be used when referring to Aurora

software.

Proton Logo

The Proton logo can be used when referring to Proton

software.

Proton By Optergy Logo

The Proton By Optergy logo is to be used when appearing

without the main Optergy logo.

Aurora By Optergy Logo

The Aurora By Optergy logo is to be used when appearing

without the main Optergy logo.

Minimum Dimensions

For print applications, the height of the symbol within the logo should not be reduced any smaller than .25’’ (or 6.35mm) in height.For web applications, the height of the symbol should not be reduced any smaller than 20 pixcels.

These reduced sizes still allow for maximum legibility and

brand identification.



Logo Specifics0.2

Logo Clear Space

Use on colored backgrounds

To properly stage the logo, a minimum clearance

between the logo and other elements must be

maintained.

The blue indicates Clear Space. The blue area must

be kept free of all other graphical and visual

elements.

The cap height of the O in the logo indicates the

measurement of minimum clearance between the logo

and other elements on all sides of the logo.

When placing our logos on a colored background, use the

white Optergy logo with colored logomark.

These logos are a part of the Optergy family so please take

care of them when placing them against a colored

gradient.

Only place them against colored backgrounds that

compliment the Optergy color palette.

Use the positive version on light or white backgtounds.

The full-color reverse logo may be used on dark color

backgrounds, as well as dark areas within photographs.

Full-color positive logo Full-color reversed logo



Logo Best Practices0.3

Do Not: Logomark

Do Not: Fonts

Do Not: Sizing

Do Not: Color

Optergy Optergy Optergy

To ensure the logo is not the victim of aesthetic vandalism,

the general rule to abide by is: do not change, alter or modify

any part of the logo.

Do not add, resize or change the position of the logomark.

Do not use any other font, no matter how close it might look.

Do not compress the logo. Any resizing must be in proportion.

Do not change the colors even if they look similar. Use the official colour specifications detailed in these guidelines

The logos must be used as provided by Optergy with no changes, including but not limitied to changes in the color, proportion, design or removal of any words or artwork. The logo may not be animated, morphed, or otherwise distroted in perspective or appearance.

Some examples of logo missuse are shown below.

OptergyOptergy Logo & Brand Style Guidelines

optergy.com

Logo & Brand Style Guidelines

Color Specifications0.4PROCESS C85 M0 Y0 K0SCREEN R0 G182 B241WEB HTML #00b6f1

PROCESS C90 M50 Y0 K0SCREEN R0 G116 B188WEB HTML #0074bc

PROCESS C100 M0 Y10.11 K30.2SCREEN R0 G169 B149WEB HTML #00a995

PROCESS C15 M0 Y0 K60SCREEN R107 G123 B132WEB HTML #6b7b84

Pantone 3015C

Pantone 7689C

Pantone 7716C

Pantone 431C

OptergyOptergy

Gotham Book (Regular) is the primary font used for the logotype/logo wording. It is

also used to draw attention to the 2nd half of the tag-line.

One font style is used for the logo,from the type family: Gotham.


Typeface Details0.5 When to Use:

The Typeface Family

Helvetica (Regular) is one of the two options for body text. It is to be used for main body

text where Avenir is not available, on company

documents, brochures and other forms of general

correspondance.

When to Use:

Two font styles are used for the body text, and they are from the typeface family: Helvetica and Avenir.

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890


OptergyOptergy Logo & Brand Style Guidelines

Avenir Medium is used for most body text heading2.

Also use when stronger emphasis is needed, such as

in: stationery, website design,


When to Use:

The Typeface Family

Avenir Roman or Avenir Book is the primary font used for main body text wording on

website design, brochures and all forms of general

correspondance.

When to Use:

The Avenir typeface famliy are mainly used as body text font.

When to Use:

Avenir Heavy is the primary font used for most body text

heading1.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890If you are unsure about

anything that you have seen in this guide or have

any questions please contact us at

[email protected]

Questions?

Optergy Logo and Brand Style Guide

Documents

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