OmniSource Corporate Logo Style Guide - Steel Dynamics · 2017-04-06 · Corporate Logo Style Guide...
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1 Revised 4/17 Corporate Logo Style Guide This style guide provides information necessary to maintain the integrity of our corporate identity. Our identity is the visual means by which our company distinguishes itself. It is an essential link to our reputation, and thus it is imperative that it be used correctly and consistently every time.
Transcript of OmniSource Corporate Logo Style Guide - Steel Dynamics · 2017-04-06 · Corporate Logo Style Guide...
1 Revised 4/17
Corporate Logo Style Guide
This style guide provides information necessary to maintain the integrity of our corporate identity. Our identity is the visual means by which our company distinguishes itself. It is an essential link to our reputation, and thus it is imperative that it be used correctly and consistently every time.
2 Revised 4/17
In certain situations where horizontal spacing is limited, the globe may be positioned above the logo type.
The OmniSource logo is comprised of a yellow to red gradient globe logo and the OmniSource logo type with a line underneath.
The company’s tag line “The Best in Metals Recycling” appears under the line for promotional purposes.
The logo can be distributed in many different graphic formats. These formats can be imported into most computer applications. The logo should never be recreated.
4-Color Logos
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When the logo appears on a dark background, the color of the logo type should be reversed to white, and additional color should appear on each end of the globe.
Greyscale Logos
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Color Specifications
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Typefaces
The font of the OmniSource logo type is Bodoni Bold.
“The Best in Metals Recycling” tag line is set in Frutiger Bold Italic.
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Logo Sizing
The OmniSource globe logo should be the same size as the top of the dotted “i” in OmniSource and the bottom of the tag line.
The OmniSource logo should be a respectable size when placed on a document or other media. It should not appear as large or overwhelming.
Logo Misuse
The logo should not be tilted or skewed.
The globe logo should not be enlarged or shrunk separately from the logo type.
The globe logo should not appear without the logo type.
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Division Identification
Division or location identification will not become part of the logo, unless it is a separate legal entity that must appear on legally binding documents.
Corporate Letterhead
The format of the corporate letterhead displays the globe logo and logo type to the left and the tag line to the right above the line.
The office address will appear left aligned with the logo type below the line. Division identification may appear in the same font as the address on the first line, as shown in the examples below:
Southern Indiana Division 2916 Bluff Road PO Box 1227 Indianapolis, IN 46206-1227 317-783-2385 • www.omnisource.com
Northern Indiana Division 7575 W Jefferson Blvd Fort Wayne, IN 46804-4131 260-422-5541 • www.omnisource.com
Mid Ohio Division 1610 E. 4th Street Lima, OH 45804-2712 419-227-3411 • www.omnisource.com
Northern Ohio Division 2453 Hill Avenue Toledo, OH 43607-3610 419-537-9400 • www.omnisource.com
Michigan Division 711 Lewis Street PO Box 1327 Jackson, MI 49204-1327 517-787-1731 • www.omnisource.com
The paper used for the letterhead is Wausau Astropaque Brilliant White 70# Text.
