OPPORTUNITIES AND CHALLENGES - American...
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OPPORTUNITIES AND CHALLENGES associated with reintroducing malting barley in non-traditional growing regions ASHLEY MCFARLAND MICHIGAN STATE UNIVERSITY
Transcript of OPPORTUNITIES AND CHALLENGES - American...
OPPORTUNITIES AND CHALLENGES associated with reintroducing malting barley
in non-traditional growing regions ASHLEY MCFARLAND
MICHIGAN STATE UNIVERSITY
Upper Peninsula
Research & Extension Center
Established in 1899
Current research focus:
Soil health
Integrated cropping
and livestock systems
Local food systems
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MICHIGAN 4
Brewers Association, 2015
Brewers
Association
2014
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Malting barley research
Established research program in 2013
Variety trials
Cultural management
Facilitation of industry growth
Developed to respond to demand
from craft beverage market
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Responding to needs
Understanding of varieties
Access to seed
Crop management
Understanding quality
Marketing grain
Lack of support/resources
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Varieties
Identified types in
demand
Participate in variety
trials
Assist in early
breeding programs
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Seed access
Identify high prospect
varieties
Collaborate with seed
companies
Bring together seed growers
and crop improvement
association
Spartan initiative
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Spartan Barley 10
Crop management
Conduct management trials
focusing on fertility and
disease management
Develop harvest and storage
recommendations
Support on-farm research
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Quality
Finding varieties that
produce quality
Develop infrastructure to
test quality
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Marketing
Malthouse development
support
Play “matchmaker” for
farmers and maltsters
Developing secondary
markets
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Industry support
Strong relationship with Michigan
Brewers Guild
Barley contact database
Listserv
Website
Field days
Industry surveys
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< 10 acres
10 - < 100 acres
> 100 acres
Special Initiatives
Engagement at national level
Farm to tap brews
Supply chain and economic impact
analysis
Great Lakes Hop and Barley
Conference
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Support
American Malting
Barley Association, Inc.
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