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    BAJJonker Operations Management Basics 1

    Bernoud A.J. Jonker MBA

    OPERATIONS

    MANAGEMENTBASICS

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    OPERATIONS MANAGEMENTObjectives

    Objectives of this lecture are to introduce OperationsManagement its place and connections withinorganisation and some important concepts:

    Efficiency

    Batch production Quality

    Customer Order Decouple Point

    Process layout

    Production Planning

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    BAJJonker Operations Management Basics 3

    1OPERATIONS

    MANAGEMENTBASICS

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    OPERATIONS MANAGEMENTIntroduction

    What is Operations?

    How does the role of Operationsrelate to other functional areas?

    What Operations Managementconcepts do you know?

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    Operations can be defined as a transformationprocess where e. g. materials, labour is transformedinto e.g. goods, services

    OPERATIONS MANAGEMENTWhat is Operations?

    I NPUTMaterialMachinesLabourEnergy

    ManagementCapital

    OUTPUTGoods

    Services

    Feedback Feedback

    Requirements

    OPERATIONS

    1

    2

    3

    4

    5

    Source: Russel & Taylor, 2009

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    OPERATIONS MANAGEMENTTransformation processes

    Transformation

    can be:

    Physical

    Locational

    Exchange Physiological

    Psychological

    Informational

    Example:

    - Manufacturing operations

    - Transportation/warehousing

    - Retail

    - Health care

    - Entertainment

    - Communication

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    OPERATIONS MANAGEMENTStrategic planning hierarchy

    Mission andVision

    CorporateStrategy

    Voice of theBusiness

    Operations

    Strategy

    Marketing

    Strategy

    Financial

    Strategy

    Voice of theCustomer

    Source: Russell & Taylor, 4th Edition, 2003

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    OPERATIONS MANAGEMENTSupply Chain perspective

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    Transformationprocess

    Supply side Demand side

    Tier 3suppliers Tier 2suppliers Tier 1suppliers Warehouses/Wholesale Retail Customers

    Supply Chain

    Source: David Barnes, 2008

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    OPERATIONS MANAGEMENTOperations within organisation

    Generalmanagement

    Market ing Operat ions FinanceHuman

    Resources

    Generalmanagement

    Market ing Operat ions FinanceHuman

    Resources

    AvailabilityLead time

    Sales forecastCustomer orders

    BudgetsCost analysis

    Production- andinventory data

    Job designEmployee evaluation

    Hiring/firingTraining

    Source: Own compilation

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    OPERATIONS MANAGEMENTProductivity and Competitiveness

    Productivity = ratio of output to input

    Output Output

    Productivity = ------------- = -----------------

    input Labour

    Competitiveness = degree to which an countriescan produce goods and services that meet the test of

    international markets.

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    OPERATIONS MANAGEMENTProduction process selection

    Projects

    High

    High

    LowLow

    Volum

    e

    Standardisation

    Batchproduction

    Mass

    production

    Continuousproduction

    Production of oil, electricity,paper, steel, foodstuffs.

    Production of automobiles,televisions, personal

    computers, fast food.

    Machine shops, bakeries,education, furniture making.

    Building ship, rock concert,development new product.

    Examples

    Source: Russel & Taylor, 2009

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    THE OPERATING SYSTEMCustomer-order-decoupling-point

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    Supplier

    C

    ustomer

    The logistic chainmake-to-stock

    assemble-to-order

    make-to-order

    design-to-order

    Source: Own compilation

    Operations Management, an international perspective

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    OPERATIONS MANAGEMENTCustomer-order-decouple-point

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    Ship buildingindustry

    Car buildingindustry

    Manyindustries

    Make-to-order Assemble-to-order Make-to-stock

    Examples from manufacturing industry

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    OPERATIONS MANAGEMENTDifferent layout types

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    Process layout Product layout

    Fixed position layout Hybrid layout

    Adopted from: Russel & Taylor, 2009

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    OPERATIONS MANAGEMENTLine balancing

    Flow time = 4 + 4 + 4 = 12

    Cycle time = max{ 4, 4, 4} = 4

    Idle time = 0

    Balance delay = 0

    Flow time = 3 + 4 + 3 = 10

    Cycle time = max{3, 4, 3} = 4

    Idle time = 1

    Balance delay = 2

    21 34 minutes 4 minutes 4 minutes

    21 33 minutes 4 minutes 3 minutes

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    OPERATIONS MANAGEMENTThe supply chain

    Supplier Manufact urer Wholesale Cust omer

    Purchasing

    Physical distribution

    Production

    Retailing

    Supply chain

    Reverse logistics

    Source: Own compilation

    Retail

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    OPERATIONS MANAGEMENTInformation in the supply chain

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    Supplier Manufacturer Ret ail Cust omer

    EDI EDI EDI

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    OPERATIONS MANAGEMENTPlanning hierarchy

    Operations planning hierarchy:

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    Forecasting

    Planning

    Scheduling

    Input from sales/marketing incombination with historic data

    Input from forecasting in combinationwith rough capacity calculations

    Input from planning in combination

    with machine capacity calculations

    Source: own compilation

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    OPERATIONS MANAGEMENTLevels of scheduling

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    Make-to-stock Assemble-to-order Make-to-order

    Master schedulefinished products

    Master schedulemajor subassemblies

    or modules

    Master schedulecomponents or

    materials

    Source: Russell & Taylor, 2009, p. 652

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    LEAN MANUFACTURINGReduction of lead time

    Lead time is typically made up of four components:

    Waiting time, reduce or eliminate

    Moving time, reduce by shorter distances

    Set-up time, reduce by smart set-up

    Processing time, reduce by increasing speed

    Storage Transportation Set-up machine Production Storage

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    OPERATIONS MANAGEMENTInventory management elements

    Raw mat erial buf fers: to cover for variations insuppliers deliveries;

    buffer inventories: so that production can runsmoothly in case of temporary machine breakdowns,or other work stoppages.

    Finished goods invent ories: to cover forfluctuations in demand and work stoppage.

    Raw material In-processbuffer

    Productionstep 2

    Finished productProductionstep 1

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    PLANNING AND SCHEDULINGEconomic order quantity models

    Reorder point, R

    Order quantity, Q

    Inventory level

    Time

    Orderplaced Orderreceived

    Leadtime

    Orderplaced Orderreceived

    Leadtime

    Demand rate

    The I nvent ory Order Cycle

    Source: Russell & Taylor, 2009

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    OPERATIONS MANAGEMENTEvolution of quality management

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    Quality inspection

    Quality Control

    Quality Assurance

    Total Quality

    Management

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    OPERATIONS MANAGEMENTIntegrated overview

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    General Management

    Finance

    Marketing

    Human Resource Management

    Operations

    Integrating allfunctional areas

    BudgetsCost analysis

    Production- and

    inventory data

    Availability

    Lead timeSales forecast

    Customer orders

    Job designEmployeeevaluation

    Hiring/firingTraining

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    OPERATIONS MANAGEMENTIssues and trends in Operations

    Globalisation of markets, sourcing, operations

    Virtual companies

    Greater choice more individualism

    Emphasis on service

    Speed and flexibility Supply chains

    C(ollaborative)-commerce

    Technological advances

    Knowledge Environmental and social responsibilities

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