Operations Management -II Project Backwaters [download to view full presentation]

8/6/2019 Operations Management -II Project Backwaters [download to view full presentation]

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Operations Management Project

NITESH KUMAR GUPTA | MAHTAAB KAJLA | PRACHI CHAWLARAHUL MITTAL | SACHIN KUMAR | VINNY ARYA | VISHAD DUBEY

Group VI



Systemsthinking

It is defined as an

approach to solve aproblem while taking aholistic view rather than

taking a specific part

It believes that

components of thesystem can only be

understood in the contextof relationships with

each other and with thesystem

It is the process of understanding how

things influence eachother and taking a more

holistic view whileunderstanding anyproblem situation



Describe the System

• White Knight,Avatar, Labyrinthand Bizzathalon

• Backwaters v2.10:more than 3000students fromacross 70 B-Schools of India

• 2000-2001butcaught majormedia attentionsince 2003

• Annual B-SchoolManagement festof IIM Kozhikode

What is it? Inception

Successfulevents

Participation

Backwaters – An Introduction



Describe the System

Transformation Process

Flagship events

White knight,

Labyrinth,

Avatar,

Bizzathalon

Domain Events

Process

Participants

Students from

premier B-schools

Working

professionals across

the world

Sponsors

Committee Members

Input

BW committee members

gain valuable experience

Value Add For Sponsors

Healthy relationship-

Help in recruitment

process

Broadening

competitive edge

Media Exposure

Value Add For Participants

Prizes of hefty amount

Valuable experience

Output



Describe the System

Service Blueprint

Participant

Enters

Registration

Desk

Valid

participant

Register forevent

Provide

Accommodation

Organize Event

is he a

prize

winner

Award

Certificates

Feedback

Evaluate events

Provide

ReimbursementEnd Service

Make entries inrecord book

Review last dayprogress

Appoint a POCArrange for

lodging

Arrange for

events

Line of Visibility

Yes

No

No

Yes



Stakeholder Stakes

Participants Participation and rewarded for theirperformance

Students As audience and volunteers

Sponsors Providing financial and event concept

support

Committee

Members

Organization and execution of the fest

Kerala Govt. Visibility of Kerala both nationally and

internationally

Administration Infrastructure, logistics

Faculty Event Conceptualization, Judging and

educating students participants

Media Visibility of the Media group, Corporate

interaction and promotion of the event

Backwaters

Participants Students Sponsors

Administration

FacultyMedia

Kerala govt.Committee

members

POWER

STAKE Formal or Voting Economic Political

Equity

Committee

Members,

Student Council

Economic Sponsors Sponsors

Influencers Student Council Administration,

Media IMPORTANT STAKEHOLDERS

Participants ,sponsors, committee members

POWER V/S STAKE GRID

STAKEHOLDER MAP IDENTIFYING STAKES

Describe the System



Describe the System Analyze the System

BOT Chart for BackwatersGradual

increase in theprize money

Increase innumber of sponsors

Better MediaCoverage

Newer andsmarterevents.

E f f o r t s m a d e f o r s u c c e s s o f B W

Counterintutive Behaviour

Problem

Despite all the efforts, participationgrowth rate has declined over the years.

Better media

coverage




Ishikawa Diagram

Decreasing growth

rate

Events

Participants were not

well prepared for BWInadequate

amenities provided

last year

Turn out rate more

than anticipated

Not adequate

infrastructure

Committee did not monitorthe number of registrations

Logistics

arrangement

issues

ProcessLong travel

time

Most

participantsfrom north India

Less number of

direct flights

and trains Heavily booked

flights and trains

High Tourism

Bad Past Record

Prize money not

disbursed on time

Late release of

prize money from

administration

Delay on behalf

of sponsors

Poor handlingby sponsor

administration

Cultural fest held

separately

Frequent Clashes with

other similar events

Lack of information published

by other institutes

Fest was not planned

well in advanceSmall Team Size

Committee did

not work from

the beginning

Committee not well informed

about the schedule

Administration

Lack of

promotion

Well informed but

not interested

Inadequate

Knowledge Transfer

High workload

Small

Team size

Indifferent

AdministrationMan

Delay on Behalf of sponsors

Poor management

of sponsors by

Administration

Lack of experience to pitch to

sponsors and follow up

Delay on Behalf of committee

First Years not

trained properly

Event

Scheduling

No Cultural Events

Less innovativeevents

Committee did not

get enough time to

prepare

Small team

size

Indifferent

Administration

Periphery Activities

not incentivized

Location




Statistical Process Control Analysis

Year Registration No. of

defaulters

2000 150 12

2001 150 14

2002 150 13

2003 150 15

2004 150 56

2005 150 13

2006 150 14

2007 150 54

2008 150 14

2009 150 13

2010 150 15

Confidence interval of 3 sigma (99.7%)

P = 0.141212

= 0.028434

UCL = 0.226514

LCL = 0.05591

Table. I Process control chart – for both

the events 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Problem Analyzed: Over the years for few events the actual turn out as compared to initial registration was low. Statistical Process

analysis of these events was conducted.

Reasons:

Last moment clash of events with IIM-A management fest in the year 2004

Withdrawal of the sponsorship before the occurrence of the campus events in the year2007

Mean =

0.141212121

UCL= 0.226513208

LCL = 0.055911034

0

0.05

0.1

0.15

0.2

0.25




The Bones of Contention

Location/

connectivity

Adopt a liberalreimbursement

policy

Brand visibilityamongst

Corporates

Use alumnetwork

Critical Issues Sponsorship management

Workload on Committee

members

Quality of events



Describe the System Analyze the System Improve the system

Causal Loop Diagram - Problem situation

Number of

participants

No. of sponsors

Workload

Quality of events

funds

-

+

+

+

+

Number of sponsors is

increased over the years

further led to increase in

number of events at

backwaters

Quality of events

deteriorated due to

increase in workload on

committee members

participation growth rate

declined over the years

Number of

Events+

B




Competitive Benchmarking

0

2000

4000

6000

8000

10000

12000

14000

200020012002 200320042005 2006200720082009 2010

Vista

Backwaters

0

10

20

30

40

50

60

70

80

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Vista

Backwater

No. of students participating over the years No. of sponsors participating over past 10 years

Lesser participation in the case of BackwatersEnablers of Vista :

• location advantage

•Good quality events, strong brand image

lesser number of sponsors supporting their

events as compared to IIMB

Enablers of Vista:

Good alum network, Better management of

sponsors by committee members




Causal Loop Diagram

Workload

No. of events

Number of

Participants

Backwaters

committee

size

Funds

Quality of

events

Sponsorshipmanagement

+

-

+

+

+

+

+

+

Quick Fix

Fundamental Solution

Fundamental Solution

Backwaters committee size

increased

Facilitating management of

sponsors

Quality of events improved

Participation rate increased

R

+

R

B




PDCA Cycle

PLAN• Aim – increase the participation rate

• Potential causes-

• Location /connectivity

• Alum network

•Sponsorship management

• Work load on committee members

• Quality of events

DO•Feedback from participants ,sponsors

•Financial reviews

• Involving interest groups and alumcommittee

•Professional help for eventconceptualisation

CHECK

• Management fest

• In house events

ACT

• Share feedback

• Standardise measures takento achieve the objective




R e c o m m e n

d a t i o n s Increase the committee size to decrease the work-load and thereby increase the

quality of work - learning curve will limit the need for longer durations

Rather than working on the number of events, improve the quality of events –

InvolveInterest groups, Sponsors, and alums

Coordinated Sponsorship management

Operations Management -II Project Backwaters [download to view full presentation]

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