Open house 2015

Welcome to the 2nd Annual Mid-West Family Broadcasting

COMMUNITY & CLIENT OPEN HOUSE

May 13, 2015

Community & Client Open HouseMay 13, 2015

Younger Age Older

GENDER

*La Movida 1330 exists in its own space

Age & Gender Balance of the Mid-West Family Broadcasting Brands

Media & Branding Survey

In a survey of 900 Rockford area radio fans:

80% do not subscribe to a newspaper



Mid-West Family BroadcastingRockford Operating Principles

• Create Long-Term Customers Everydayo Listeners and Advertisers

• Be Good Citizens of the Greater Community


• The ROCK Radio Brand for the Stateline

• Turned 25-years-old on January 1, 2015

• Serves the Male Audience with a specific focus on Men 25-44

• Poster child for programming decisions is a 35-year-old male who owns a home, works in a professional office setting, and has guy interests in his spare time

• Strong local personalities with deep roots

• Core Musical Artists are Pearl Jam, Shinedown, Metallica, and Soundgarden

Community & Client Open HouseMay13, 2015


• Local Decision-Making & Local Re-investment of profit

• Openness & Transparency in all Communications and Activities – Internally & Externally• Confidentiality is respected

2 YEARS AGO


52% do not watch the local news daily

Media & Branding Survey



Radio: Word of our death has been greatly exaggerated

A recent Nielsen Catalina Study showed that consumer brands using radio as a primary marketing vehicle experienced a

return on investment of $6 for every $1 spent on radio marketing & advertising

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=QsB9Pla1cf8ZtM&tbnid=D2rFT3MBmfUh0M:&ved=0CAUQjRw&url=http://www.ebay.com/itm/1970-Chevy-Chevelle-Camaro-Nova-Reproduction-Radio-/200269487694&ei=gbRmU42zMc6LyAT6oYGYDw&bvm=bv.65788261,d.aWw&psig=AFQjCNF5a8sr2RMa_Y2_FFK0u_xnfAyxzQ&ust=1399326201918230



• Empower Employees To Grow Their Careers & Their Wealth Through Ownership

• Create & Maintain Competitive Media Brands

• Compete with our products, Win with our people


• The Classic Hits Station serving Rockford

• Core music is from “Doo-Wop to Hip-Hop” with the biggest hits and best artists from the 60s, 70s, and early 80s

• Highlights include the “Beatle Break” and the “Cheap Shot” featuring local heroes, Cheap Trick

• The Mighty 100.5 is focused on a 50-year-old adult with the demographics to match

• Timothy Crull in the Afternoon



A recent NuVooDoo marketing study shows that Classic Hits listeners (The Mighty 100.5) are 60% more likely to sit through commercials than Top 40 listeners & 111% more likely to sit through commercials than country listeners



64% use a DVR & 54% always skip through commercials



Radio: The Original Social Media



Mid-West Family Broadcasting Sales Operating Philosophy

• Create long-term results for customers by focusing on their needs

• Become the best marketers in the region by aligning our sales and marketing efforts

• Minimal account manager turn-over with better coaching, training, and hiring • Clients hate turn-over


• The Variety Station

• Long-time POP music brand for the region

• Serves the Female Audience with a specific focus on Women 25-54

• Poster child for programming decisions is a 39-year-old female who “runs a marathon everyday” by maintaining a career, a home, children’s lives, and having a balanced social life that includes volunteering

• Strong local personalities with deep roots

• Music from the 80’s to top hits of today



Radio is the 2nd most used daily medium of 8 mediums tracked by Nielsen with usage of 2 hours and 46 minutes per day



32% plan to search for a new job in the next 18 months




• Be known for the ideas we execute and getting results, renewals, and referrals from our client-partners

• Let the “other guys” have packages and deals – We’ll have ideas and business acumen

• Treat all advertising agencies with respect and work as a partner with them to grow their client’s business


Radio: The Original Mobile Medium




A recent NuVooDoo marketing study shows that Classic Hits listeners (The Mighty 100.5) rate their favorite radio station more important in their daily life than their favorite website and social media



Radio: The Original

Word of Mouth Marketing


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=j9k4Xo6QzQ71GM&tbnid=Jz7V6A2GIEbeFM:&ved=0CAUQjRw&url=http://jackiehuba.com/2013/06/word-of-mouth-is-credible.html&ei=2ENpU4e3OoSDogTk7YKwAw&bvm=bv.66111022,d.aWw&psig=AFQjCNEULmAw57liCdcRaEeIljHXh86Jjg&ust=1399493953334136


In a survey of 900 Rockford area radio fans: 37% plan to search for a new or pre-owned

vehicle in the next year and a half



RADIO HAS NO DVR: A recent SCBA White Paper shows that 60% of Americans skip TV commercials via DVR most or all of the time and 1 of every 2 Americans own a DVR



• Playing the biggest and best Country music hits, focused on the Stateline region with all music decisions made on Sandy Hollow Road

• Competitive Advantage #1: More Music 20-In-A-Row all day long

• Competitive Advantage #2: Playing the hits, not breaking the hits = less tune-out

• Competitive Advantage #3:Less commercials so the local client’s message stands-out



• Be a presence in the larger community and make an impact to grow the region’s GDP

• Don’t just make a sale, create a customer

• Work with clients on the “How” and the “Why” of radio



Millenials: A survey, by Mark Kassof & Co., shows more than a third of Americans aged 13-34 “love” FM radio and another 45% “like” it.



• ONLY Spanish-Speaking Station for the greater region

• Serves the Latino/Hispanic Audience with a specific focus on Adults 18+

• Station turns TWO on June 10, 2015

• Programming highlights include a locally-focused show from 9a-Noon hosted by Eduardo Cobos, plus the latest hit music

• Strong community involvement within the larger Hispanic community is a foundation for the station


In a survey of 900 Rockford area radio fans: 65% choose a business because it’s top of mind



A Local Rockford Story: Client who was using multiple mediums with unique messages in each, saw sales increase because of the trackable radio message that brought people into the store, responding to the unique-to-radio message



Thank you for being a partner in this adventure with us!


Open house 2015

Marketing

Transcript of Open house 2015