Open Day Soap Slides

Kick Ass!Online Creative

Examples

Ashley RingroseSoap Creative & Bannerblog

Started August 05

550+ examples

100+ agencies in 18 countries

2,000 visitors a day

50,000 pages a week

“With great power comes great responsibility” Stan Lee

Kick Ass!Online Creative Examples

“With great power comes great responsibility” Stan Lee


Lean Mean Fighting Machine [UK]Agency:

With so many ways to use technology it can

become daunting to know where to start.


The best place to start is a good idea.


Here are six areas to consider to make your

interactive advertising kick ass!

Watch & Listen

Stand Out

Interactivity

Play

Create

Innovate

1

2

3

4

5

6



Be entertained by a banner.

Watch & Listen1

Watch & Listen1


Ogilvy [US]Agency:

Watch & Listen1


Ogilvy [DE]Agency:

Watch & Listen1


M&C Saatchi [AU] Aussie!Agency:


Attract the customer in a crowded and noisy page.

Stand Out2

Stand Out2


Agency.com [UK]Agency:

Stand Out2


Laurette [AU]Agency:

Stand Out2


Soap [AU]Agency:

Stand Out2


DoubleYou [ES]

Website

Agency:

Stand Out2


Glue [UK]Agency:

Stand Out2


Olgilvy [US]Agency:


Adverts with interactivity are recalled 63% more than standard ads.75% of all statistics are made up.

3 Interactivity

Interactivity3


CP+B [US]Agency:

Interactivity3


DM9 DDB [BR]Agency:

Interactivity3


Y&R [AU]Agency:

Interactivity3


Glue [UK]Agency:

Interactivity3


UnknownAgency:


You can’t spend 5 minutes playing with a TVC

4 Play

Play4


Saatchi [BR]Agency:

Play4


Soap [AU]Agency:

Play4


DDB [CA]Agency:

Play4


Glue [UK]Agency:

Play4


Samuelson Talbot [AU]Agency:

Play4


Soap [AU]Agency:

Myspace Page

Play4


UnknownAgency:


Let the user create something inside a banner

5 Create

Create5


Soap [AU]Agency:

Create5


Unknown

Website

Agency:

Create5


United Virtual [US]Agency:

Create5


UnknownAgency:


Do something that’s never been done before

6 Innovate

Innovate6


Bascule [JP]Agency:

Innovate6


Profero [UK]Agency:


If you can cover all six areas while still keeping a strong idea

(easier said than done)

then you’re bound to have a kick ass campaign.


Thanks

This presentation will be available on

http://www.bannerblog.com.au/news

tomorrow

Other Links

www.soap.com.au

www.soap.com.au/top6

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