Online Video Optimization
-
Upload
neal-rabogliatti -
Category
Documents
-
view
162 -
download
1
description
Transcript of Online Video Optimization
Neal RabogliattiSr. e-strategy Consultant Catalyst Connection
Internet Video Marketing
Video SEO: Agenda• Why Video?• Strategic Planning before You Start!• Uploading & Optimizing The Video• Marketing Your Video• Professional Video Production Tips• Resources & Tools• Examples
Video SEO: Why VideoOnline Video Has a 53X Greater Chance of Gaining a Page 1 Ranking Over Web Pages, Facebook, or Twitter.
Video SEO: Why VideoSuccess Stories
Video SEO: Why VideoVideo Provides Great “Multitasking” Purposes in Marketing.
– Online Content (Web & Email)– Search Engine Optimization– Trade Show & Kiosk Presentation– Lobby Presentations– DVD Sales Brochure– Training Manuals & Sales Tools
Video SEO: Video StrategyDon’t Build A Video on The Fly…Strategy 1st – Execution 2nd
Focus on Target Keyword Phrase
TargetResearch
VideoStoryboard
Record & Edit
Upload & Promote
Video SEO: Strategic Planning
Choose Your Target: Keywords – Audience – Message – User Actions
Organize Your Research: Google Keyword Tool – Word Tracker
Video SEO: Storyboard
Video SEO: Video Production
Video Taping
- Check camera, clean lens, test video image and sound.- Use a Boom or Wireless Microphone- Use a Tripod or Stabilizer- Sample Record & Playback
Video SEO: Video Production
Video Taping
- Check camera, clean lens, test video image and sound.- Use a Tripod- Use Correct Lighting- Have Talent Practice Script and look Professional
Video SEO: Video Production
Video Editing- Layout Narration 1st
- Add Background Music/Sound- Insert Photos & Video- Trim Video of Excess Space- Choose Transitions- Add Captions- Save to Appropriate Format
Video SEO: Video UploadingVideo Optimizing
Video SEO: Video UploadingVideo Voting
-Like-Favorite-Subscribe-Comment-Views
Video SEO: Other Video Sites
Make Sure
The Site AcceptsCommercial Content andis Free!
Video SEO: Promoting
Promotion Implementation
1) Embed the video on your web page.2) Post a link or embed video on Facebook.3) Use Video as landing page for email marketing campaign.4) Burn Video to DVD Trade Show Displays, Lobby Presentations, DVD
Video SEO: AnalyticsMonitoring Your Video on YouTube.
Video SEO: Production TipsChoose the style of your video:
Educational – How To – Informational Vs. Hard Sell
Use Graphics & Colors That Support Your Brand:Logo – Color & Style Themes “Web & Brochures”
Use Transitions Carefully:Don’t Use Every Transitional Available in 1 Video
Video SEO: Production TipsAdd Music To Set The Mood:
Use Generic Music – Don’t Use Popular Know Music
Think Fluid Motion:Your video images and transitions should flow
Remember To Use Web Address:Put up your web address at end of video
Video SEO: Production TipsTell A Story:
Beginning ( Overview)Middle (Benefits Features Advantages)Middle ( Value Proposition & Proof)End (Action Items & How To Contact Us)
Group Test & Review:Have your staff or best customers review the video to
make sure everyone will like your message.
Video SEO: Resource Toolset Helpful Video ResourcesStock Images & Animations & Video :
Stock Music & Sound Effects:
Video SEO: Examples
Let’s Look At Some ExamplesThe Good – The Bad
& The Ugly
Neal RabogliattiSr. E-Strategy Consultant
Catalyst Connection
www.catalystconnection.org
THE END